Woods Farm Christmas Trees

What Woods Farm Christmas Trees does

Woods Farm Christmas Trees is a privately held, UK-based Christmas tree grower and commercial tree supplier founded in 1988 and headquartered in Shirley, Solihull, West Midlands. The company operates over 200 acres of homegrown Christmas trees, cultivating more than 20 species including Norwegian Spruce, Blue Spruce, Nordmann Fir, Frazier Fir, Noble Fir, Douglas Fir, and Scots Pine, and supplies trees ranging from tabletop size up to 60-65 feet for commercial and civic installations. Its core technology centers on specialist physical equipment, most notably what it describes as the largest Christmas tree wrapping machine in the UK (handling trees up to 65ft) and a line of bespoke portable commercial tree stands designed for 30-40ft trees that can be maneuvered with forklifts or cranes.

The business operates two distinct revenue streams. The direct-to-consumer stream runs through the farm's seasonal retail operation, where families select cut, root-balled, or containerized trees in person, supported by on-site attractions including a reindeer enclosure, goat tower, chainsaw art displays, Santa visits, and the Woods Barn decoration shop. The commercial stream targets offices, shopping malls, town centres, councils, and film/TV/theatre productions, providing trees from 2ft to 65ft alongside nationwide specialist delivery, erection, and post-Christmas removal services. Notable commercial accounts include No. 10 Downing Street, NEC Birmingham, Warwick Castle, and Arcadian Birmingham. Pricing is quote-based across all segments; the website directs customers to email or call for prices.

Revenue mechanics are one-time seasonal transactions concentrated in a roughly six-week window (late November through December), supplemented by a smaller year-round channel for film/TV/theatre supply and post-Christmas removal services, including a 2024 community partnership with BirminghamHospice for tree recycling pickups. The company is independently owned (likely family-run), is a long-standing member of the British Christmas Tree Growers Association, and has won multiple BCTGA awards including UK Wreath Champion in 2010 and 2012. Sustainability is a stated pillar: the farm plants approximately 50,000 trees per year under a one-for-one replanting policy.

Name

Woods Farm Christmas Trees

Legal name

Woods Farm Christmas Trees

Website

https://woodsfarm.co.uk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Woods Farm Christmas Trees is a UK-based, family-owned Christmas tree grower founded in 1988, operating 200+ acres in Solihull. It supplies fresh-cut trees from tabletop to 65ft to consumers, commercial enterprises, councils, and entertainment venues, with specialist nationwide delivery, erection, and removal services.

Ownership category

akta.pro rank

Product category

Christmas Tree Farming and Retail

NAICS

Forest Nurseries and Gathering of Forest Products (1132), Support Activities for Forestry (1153)

SIC

Forestry (800)

akta.pro primary industry

Christmas Tree & Specialty Conifer Nursery Stock (AFAMADAG)

akta.pro secondary industries

Tree Nursery Stock Production (Seedlings, Saplings, Clonal Material) (AFAMACAA), Tree Removal & Dismantling (HSAIADAB)

Keywords

• Christmas tree farming
• Commercial tree installation
• Fresh cut trees
• Large tree delivery
• Corporate christmas displays

Headquarters

HQ city

Shirley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Christmas Tree Sales: Direct sales of fresh-cut Christmas trees to consumers at the farm, with options including cut trees, root-balled trees for replanting, containerized trees, and rooted trees. Homegrown on 200+ acres in Solihull.
2. Commercial Display Tree Sales: Large Christmas tree sales to businesses, councils, civic venues, and entertainment venues. Trees available from 2ft to 65ft with corporate tree stands and installation services.
3. Specialist Delivery and Erection Services: Nationwide delivery and professional installation of large trees up to 60ft with specialist equipment and teams for handling, transport, wrapping, and erection.
4. Tree Stand and Hardware Sales: Sale of commercial tree stands for corporate installations, including portable stands, stabilizing plinths, and decorative protective surrounds.
5. Tree Removal Services: Post-Christmas tree removal services including partnership with BirminghamHospice for recycling/donation pickup in specified postcode areas.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Woods Farm Christmas Trees is a UK Christmas tree farm growing over 20 species across 200+ acres in Solihull, West Midlands. It sells fresh-cut trees directly to consumers visiting the farm and supplies large display trees (up to 60-65ft) to commercial customers, councils, and entertainment venues, with nationwide specialist delivery, erection, and post-Christmas removal services.

Product overview

Woods Farm Christmas Trees is a UK-based Christmas tree farm offering a diverse portfolio of products and services. The core offering consists of home-grown Christmas tree varieties including Norwegian Spruce, Blue Spruce, Nordmann Fir, Frazier Fir, Noble Fir, Douglas Fir, and Scots Pine, available in sizes from tabletop to 60ft. The business operates as a unified offering combining tree sales with complementary services including specialist delivery, tree erection for large installations, and removal/recycling services. Commercial offerings include corporate tree stands, display trees for businesses, councils, party venues, film/TV/theatre productions, and award-winning wreaths and garlands. Products are available in multiple formats including cut trees, root balled, and containerised options.

Differentiator

Problem solved

Functional benefit

Brands

• Woods Barn The Christmas Decoration Shop: A separate Christmas decoration shop operated by the company, located at http://www.woodsbarn.co.uk/

Products and services

• Fresh-Cut Christmas Trees (multiple species)

Quantifiable outcome

• Every acre of Christmas trees produces daily oxygen for 16 people; one hectare absorbs 6 tonnes of CO2 per year
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• BirminghamHospiceminorStrategic or Co-development Partner · 11 January 2024Partnership for Christmas tree removal and recycling service. BirminghamHospice volunteers collect trees from customers' homes on weekends following Christmas (January 11th & 12th, 2024) in exchange for donations. This is a community service partnership providing convenient tree disposal for customers while supporting hospice fundraising.
• British Christmas Tree Growers Association (BCTGA)coreOthersIndustry association membership providing credibility, participation in annual BCTGA Christmas tree competition, and access to industry best practices. Woods Farm has won multiple awards through BCTGA competitions over the years.
• Woods Barn (Christmas Decoration Shop)coreOthersOn-site Christmas decoration shop at the farm selling wreaths, garlands, and decorations. All wreath and garland foliage is made from fresh natural materials grown locally and assembled on the farm.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dobbies Garden Centres: Largest UK garden centre chain, sells Christmas trees (both homegrown and sourced) plus decorations across multiple sites during the festive season. Competes for footfall-driven family Christmas tree purchases and has scale advantages in retail footprint.
• Blue Diamond Group: UK garden centre group operating 40+ sites, including seasonal Christmas departments with trees and decorations. Competes for destination family Christmas shopping and bulk commercial tree orders.
• Notcutts Garden Centres: Established UK garden centre group selling Christmas trees, wreaths, and decorations seasonally. Comparable as a multi-site retail channel for Christmas tree purchases, though without the grower/erection specialism of Woods Farm.
• Hillier Nurseries: Long-established UK nursery and garden centre operator selling Christmas trees and seasonal decorations. Comparable in nursery/plant production heritage and Christmas product offering across multiple UK sites.
• Wyevale Garden Centres (historical): Formerly the UK's largest specialist garden centre chain, now consolidated into Dobbies. Historically competed for seasonal Christmas tree and decoration sales at scale across multiple UK sites.

Others

• British Christmas Tree Growers Association (BCTGA): UK industry association for Christmas tree growers of which Woods Farm is a long-standing member and multiple award winner. Relevant as an industry/ecosystem participant that shapes standards and consumer confidence.

Direct peers

• Midhill Christmas Trees: Scotland-based Christmas tree grower supplying wholesale and retail trees across the UK. Direct comparable as a UK Christmas tree farm competing for both consumer and commercial customers, though at smaller scale.
• Treworgy Christmas Trees: One of the largest Christmas tree farms in the United States, offering choose-and-cut experiences and wholesaling trees. Comparable as a high-volume farm operator with destination retail and commercial supply, though geographically distinct.
• Pines and Needles: UK-based Christmas tree delivery company supplying fresh-cut and potted trees directly to consumers via e-commerce. Directly comparable as a UK Christmas tree specialist competing for consumer spend, though operating without a destination farm.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Woods-Farm-Christmas-Trees-88374794974
• LinkedInlinkedin.com/company/woods-farm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woods Farm Christmas Trees