Anokhi

What Anokhi does

Anokhi is a privately held, vertically integrated hand-crafted textile company founded in 1970 in Jaipur, India, by John and Faith Singh to revitalize the declining Rajasthani block printing industry. The company designs, produces, and retails contemporary apparel and home textiles using traditional techniques including hand block carving (using only manual tools, no electrical machinery), natural Syahi dyeing (fermented iron-based black dye), Khari gold/silver printing, and Patwa threadwork, executed by a long-standing network of artisans across Rajasthan.

Its core product portfolio spans womenswear, menswear, childrenswear, sleepwear, soft furnishings, and accessories, organized around seasonal named collections (Bassai Desert, Calico, Enid, Beyaz, Winter Syahi) and a limited-edition Molasses & Lime sub-brand. Anokhi distributes exclusively through physical retail — 25 company-owned stores across 18+ Indian cities, with international reach via independent stockists in France, Mauritius, Japan, UK, and a dedicated Anokhi USA operation. The company explicitly does not sell online in India, choosing to focus on personalized in-store experiences and limiting scale to remain at a 'human level.'

The business model is a combination of direct retail (one-time purchase of apparel/textiles at company-owned stores), international wholesale to independent boutiques, and supplementary revenue from the Anokhi Café (vegetarian, ₹35-₹400 price points) and the Anokhi Museum of Hand Printing (founded 2005). Customer segments are individual consumers seeking authentic artisanal textiles and international boutique retailers. The company has remained family-controlled through a mid-1990s generational transition, has no disclosed external institutional investors, and supports an ecosystem that includes a 54+ year design archive and an in-house museum dedicated to craft preservation.

Name

Anokhi

Legal name

ANOKHI

Website

https://anokhi.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Anokhi is a privately held Jaipur-based textile company founded in 1970 that designs and retails contemporary apparel and home furnishings made using traditional Rajasthani hand block printing, sold exclusively through 25 company-owned Indian stores and international independent stockists.

Ownership category

akta.pro rank

Product category

Hand-Crafted Textiles & Apparel

NAICS

Apparel Manufacturing (315), Curtain and Linen Mills (31412)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG)

akta.pro secondary industries

Sleepwear & Loungewear Cut & Sew (IMAOAEAI), Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets) (IMAOAKAA)

Keywords

• Hand block printing
• Artisanal textiles
• Contemporary apparel
• Home furnishings
• Traditional crafts

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Retail Store Sales: Revenue generated from direct sales at 25 Anokhi-owned retail shops throughout India, offering hand-crafted womenswear, menswear, childrenswear, sleepwear, soft furnishings and accessories.
2. International Wholesale: Sales to international independent stores and stockists in France, Mauritius, Japan, UK, and USA through established export relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Anokhi designs, manufactures, and retails hand-crafted textiles and apparel using traditional Rajasthani block printing techniques on fine cotton. The range includes womenswear, menswear, childrenswear, sleepwear, soft furnishings, and accessories, sold exclusively through 25 company-owned retail stores across India and international stockists abroad. The company explicitly does not sell products online in India.

Product overview

Anokhi is a hand-crafted textile company founded in 1970, specializing in contemporary textiles and apparel made using traditional Rajasthani block printing techniques. The company operates a unified product portfolio centered around hand-printed clothing and home furnishings, complemented by physical retail experiences. The core offering includes womenswear, menswear, childrenswear, sleepwear, soft furnishings, and accessories featuring hand block printing, embroidery, and traditional craft techniques. Anokhi distributes exclusively through 25 company-owned retail stores across India and international stockists in the UK, USA, France, Japan, and Mauritius. Supporting services include the Anokhi Café adjacent to the Jaipur flagship, the Anokhi Museum of Hand Printing dedicated to preserving block printing heritage, and the ANOKHI Archive spanning over 50 years of design history. Seasonal collections such as Bassai Desert, Calico, Enid, Beyaz, and Winter Syahi represent recurring product launches.

Differentiator

Problem solved

Functional benefit

Brands

• Anokhi Museum of Hand Printing (AMHP): Museum dedicated to collection, preservation and interpretation of block printed fabric, emphasizing contemporary design and historic roots of the craft.
• Anokhi Café
• KARDO
• Molasses & Lime

Products and services

• Anokhi Hand-Crafted Textiles & Apparel Hand-crafted textiles including womenswear, menswear, childrenswear, sleepwear, soft furnishings, and accessories featuring traditional block printing techniques from Rajasthan. Developed in the Anokhi design studio in Jaipur and sold through 25 company-owned retail stores across India and international stockists.
• Molasses & Lime Limited-edition textile range featuring unique hand-printed designs, available exclusively at the Anokhi flagship store on Prithviraj Road in Jaipur.
• Anokhi Café Vegetarian café located adjacent to the Anokhi Jaipur flagship store, serving freshly baked cakes, biscuits, salads, mains, and beverages using seasonal organic produce from the Anokhi farm. Menu items are individually priced in Indian Rupees.
• Anokhi Museum of Hand Printing (AMHP) Museum in Amber, Jaipur dedicated to the collection, preservation, and interpretation of block printed fabric, featuring exhibitions that emphasize contemporary design while exploring the historic roots of Indian hand printing crafts. Includes an on-site museum shop.
• Bassai Desert Seasonal Collection Seasonal apparel and textile collection featuring print combinations inspired by the Aakda flower, available in cotton voile, linen, and textured weaves, with coordinating pistachio and coral plains.
• Calico Seasonal Collection Seasonal collection featuring a cooling palette of fresh porcelain and denim, toile de Jouy-inspired prints with Jaipur elements, and new silhouettes including the Suky Blouse, Becca Top, and Patchwork Kaftan.
• Enid Seasonal Collection Seasonal collection named after painter and designer Enid Marx, featuring pine green and ruby palette across multiple print designs, with the Soufli Top (hand-embroidered) and Tier Sundress.
• Beyaz Seasonal Collection Seasonal 'bloom of pink' collection in blush and rose shades with sumptuous silhouettes, gold Khari printing embellishments, striking borders, and fine stitching, including the new Rimini Dress.
• Winter Syahi Seasonal Collection Winter seasonal collection inspired by traditional Syahi block printing techniques that use plants and minerals (including fermenting rusty horseshoes, nails, or iron) to create a natural black dye, featuring hand-finished details and golden yellow plains.

Quantifiable outcome

• 50+ years of continuous operation maintaining artisan relationships
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• KARDOminorStrategic or Co-development PartnerContemporary menswear label collaboration available at Anokhi Kochi and Delhi Khan Market shops, featuring a dedicated ANOKHI-KARDO menswear range displayed in-store.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fabindia: Fabindia is India's largest private-sector craft and artisanal apparel/home textiles platform with hundreds of stores. It is the closest direct peer to Anokhi in combining Indian handcraft, apparel, and home furnishings sold through owned retail, though at much larger scale.
• Ritu Kumar: Ritu Kumar pioneered Indian heritage-inspired contemporary apparel and is one of the oldest Indian designer brands. Comparable to Anokhi in heritage positioning, craft-rooted womenswear, and store-led distribution across premium Indian cities.
• Good Earth: Good Earth is an Indian luxury home and lifestyle brand offering handcrafted textiles, apparel, and furnishings with a strong heritage positioning. Comparable to Anokhi in craft-led premium positioning and store-based experience.
• Anita Dongre: Anita Dongre is a leading Indian designer brand offering sustainable, handcrafted womenswear with multiple sub-labels (AND, Global Desi, Grassroot). Comparable to Anokhi in artisanal Indian textiles, owned retail, and sustainability narrative, but at significantly larger scale.
• Cottonworld: Cottonworld is an Indian apparel brand focused on 100% cotton, naturally-dyed and hand-block printed womenswear and menswear. Comparable to Anokhi in hand-block printed cotton apparel positioning, though with a smaller store footprint.

Broad incumbents

• Biba: Biba is one of India's largest ethnic-wear brands with hundreds of stores and mass-market positioning. Comparable to Anokhi in Indian-textile womenswear and store-led distribution, but at vastly larger scale and lower price points.
• W for Woman: W is an Indian ethnic and fusion womenswear brand with extensive pan-India retail. Comparable to Anokhi in Indian-textile womenswear and store-led distribution, though positioning is contemporary-mass rather than heritage-artisan.

Emerging players

• Eka: Eka is an Indian contemporary womenswear brand focused on handwoven and artisanal textiles. Comparable to Anokhi in craft-led contemporary Indian womenswear, though more fashion-forward and design-led.
• Sabyasachi: Sabyasachi is a heritage-Indian luxury couture and accessories brand with strong storytelling around Indian crafts and textiles. Comparable to Anokhi in craft-revival positioning, though focused on premium couture rather than accessible dailywear and home furnishings.

Regional players

• Mudra (Crafts of India): Mudra Lifestyle retails Indian handblock-printed textiles, apparel, and home furnishings. Comparable to Anokhi in hand-block printing craft and product mix, though smaller in scale and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/anokhijaipur?utm_medium=copy_link
• Facebookfacebook.com/AnokhiIndia
• LinkedInlinkedin.com/company/gangaur-exports-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anokhi