What Xebec does

XEBEC Co., Ltd. (株式会社ジーベック) is a privately held Japanese manufacturer and distributor of workwear, work uniforms, safety footwear, cooling/air-conditioned garments, and casual apparel. Founded in January 1948 in Fuchu City, Hiroshima Prefecture, by Goto Mitsuji, the company is now in its third generation of Goto-family leadership, with Goto Noboru serving as Representative Chairman and Goto Nobutomo as President and Representative Director since May 2018. Its product portfolio spans the GENBA, C.ZONE, WORKWEAR, WINTER WEAR, and SERVICE wear lines, alongside JSAA A-class certified safety shoes (pro sneakers, safety shoes, kitchen-compatible models) and battery-powered cooling vests, with sub-brands including KaKuDa (2006) and CROSS ZONE (2021).

The company's core technical capabilities center on in-house last (木型) development for safety footwear and proprietary CAD-based pattern making for workwear, supported by a computerized logistics control system that handles multi-variety, multi-color orders. Manufacturing is vertically integrated across the Hiroshima headquarters complex — including the Fuchu production center, Sera Kohzan facility, three logistics centers — with offshore production in China (established 2008) and Vietnam (established 2010). The group's consolidated headcount is approximately 350 employees.

XEBEC generates revenue through three channels: (1) B2B sales via a nationwide network of authorized agency distributors (有力代理店) supported by regional branches in Tokyo, Osaka, and Sapporo; (2) direct-to-consumer retail through 13 GMH (ジーエムエイチ後藤被服) stores in Hokkaido plus a newly opened Nagaoka store (August 2025); and (3) original-order custom uniform services for enterprise customers. The company reports consolidated revenue of ¥19.5 billion as of July 2025. Marketing includes semi-annual trade shows across seven Japanese cities, Instagram presence, digital PDF catalogs, and billboard advertising at major transport hubs and sports venues.

Name

Xebec

Legal name

株式会社ジーベック (XEBEC CO.,LTD.)

Website

https://xebec-group.co.jp

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

251–500 employees

Short description

XEBEC Co., Ltd. is a Japanese family-owned manufacturer (founded 1948) of workwear, work uniforms, JSAA-certified safety footwear, and cooling garments, selling through a nationwide distributor network and 14 directly owned GMH retail stores primarily in Hokkaido.

Ownership category

akta.pro rank

Product category

Workwear and Safety Footwear

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Footwear Manufacturing (3162), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Footwear, (No Rubber) (3140), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Workwear, Uniforms & Safety Apparel Cut & Sew (IMAOAEAC)

akta.pro secondary industries

Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories) (IMAOAFAH), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

Keywords

• Workwear manufacturing
• Safety footwear
• Industrial uniforms
• Cooling workwear
• Custom uniform services

Headquarters

HQ city

Hiroshima

HQ country

Japan

HQ region

Asia

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Uniform and Workwear Sales: Design, manufacture, and sale of work uniforms, workwear, casual wear. Products include GENBA (現場服), C.ZONE, WORKWEAR, WINTER WEAR, SERVICE wear. Original order/custom uniform services also available.
2. Safety Shoes (セフティシューズ) Sales: Manufacturing and sale of safety footwear including pro sneakers, safety shoes (JSAA A種 certified), and kitchen-compatible safety shoes. Products include 85155, 85154, 85667 series.
3. Cooling Vest / Air-Conditioning Wear (空調服): Sale of battery-powered cooling garments and side-fan series for heat protection in industrial environments.
4. Retail Store Operations: Direct retail sales through 13 GMH (ジーエムエイチ後藤被服) stores in Hokkaido plus Nagaoka store, selling workwear, safety shoes, tools, and protective equipment to end consumers.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

XEBEC designs, manufactures, and sells work uniforms, workwear, casual wear, safety shoes (JSAA A-class certified), and air-conditioned (cooling) clothing for industrial, construction, and service-sector workers. The company also operates a chain of GMH retail stores in Hokkaido and Niigata selling workwear, safety shoes, tools, and protective equipment directly to consumers, and provides custom original-order uniform design and manufacturing services for enterprise customers.

Differentiator

Problem solved

Functional benefit

Brands

• KaKuDa: Workwear brand developed in partnership with martial artist Tsunoda Nobuaki (角田信朗), announced in February 2006.
• CROSS ZONE (クロスゾーン)
• C.ZONE
• KaKuDa

Products and services

• Work Uniforms and Workwear (GENBA / C.ZONE / WORKWEAR / WINTER WEAR / SERVICE wear) Work uniforms, workwear, casual wear, service wear, and winter wear for industrial, construction, and service-sector workers, including eco-friendly 2-way stretch lines and eco polo shirts under the C.ZONE sub-brand.
• Safety Shoes (セフティシューズ) JSAA A-class certified safety footwear including pro sneakers, safety shoes, and kitchen-compatible safety shoes. Product series includes 85155, 85154, 85149, 85150, 85152, 85153, 85667, and 85666. Builds on in-house last (木型) development for fit and comfort.
• Air-Conditioned Clothing / Cooling Vest (空調服) Battery-powered cooling garments and side-fan series designed for heat protection in industrial and hot working environments.
• Original Order / Custom Uniform Service Custom uniform design and manufacturing service for enterprise customers needing branded workwear with logo embroidery and tailored specifications.
• GMH Retail Store Operations (ジーエムエイチ後藤被服) Direct retail sales of workwear, safety shoes, tools, and protective equipment through 13 GMH (ジーエムエイチ後藤被服) stores in Hokkaido and 1 store in Nagaoka (Niigata), with some stores operating extended hours (7:00-20:00).
• CROSS ZONE Brand (クロスゾーン) Cross-functional apparel brand combining work, casual, outdoor, and sports elements using new materials.
• KaKuDa Brand Workwear brand developed in partnership with martial artist Tsunoda Nobuaki.

Quantifiable outcome

• Carbon offset uniforms contributing approximately 5kg CO2 reduction per garment
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Fukuyama City (府中市)minorGTM or Marketing Partner · 1 June 2023Naming rights partnership: Fukuyama Cultural Center renamed 'XEBEC Hall' (ジーベックホール) effective June 1, 2023. XEBEC acquired naming rights to support local culture and community engagement.

Scale indicators6 records

Recent moves20 records

Expansion highlights5 records

Direct peers

• Towa Corporation: Towa manufactures safety shoes and protective footwear for industrial users, with strong Japanese distribution. A direct competitor in safety footwear overlapping with XEBEC's pro sneaker and JSAA A-type offerings.
• Aitoz Corporation: Aitoz is a Japanese workwear manufacturer headquartered in Okayama, producing uniforms, workwear, and safety apparel for industrial and service sectors. Overlaps with XEBEC in core workwear, safety apparel, and enterprise uniform customization.
• Mark's Inc. Mark's produces workwear, casual office wear, and functional apparel for the Japanese market, often through stationery and lifestyle retail channels. Comparable in workwear and crossover casual/work product lines, including XEBEC's CROSS ZONE brand.
• Midori Anzen: Midori Anzen is a Japanese leader in safety shoes, protective footwear, and PPE for industrial environments. Directly competes with XEBEC in the JSAA-certified safety shoe category and broader protective equipment.
• Yamato Corporation: Yamato is one of Japan's largest workwear and uniform manufacturers, selling through both direct and distributor channels to construction, manufacturing, and service workers. Directly competes with XEBEC's uniform, workwear, and safety shoe categories across the Japanese market.

Broad incumbents

• Dickies: Dickies is a heritage American workwear brand with global distribution in uniforms, work pants, and workwear. Comparable category leadership and B2B uniform contract positioning to XEBEC's enterprise uniform business.
• Carhartt: Carhartt is a US-headquartered global workwear brand with strong brand recognition in heavy-duty work apparel. While not domestically concentrated, it competes in the same category of durable workwear and has a growing international presence that XEBEC could benchmark against.
• Mizuno Corporation: Mizuno is a large Japanese sportswear and workwear manufacturer with significant workwear and functional apparel offerings. Overlaps with XEBEC in performance workwear and crossover CASUAL/SPORTS categories like CROSS ZONE.
• Achilles Corporation: Achilles is a Japanese manufacturer of rubber, plastic, and foam-based products including safety/rubber footwear and industrial products. Overlaps with XEBEC in safety footwear but operates across a much broader industrial portfolio.
• Cintas Corporation: Cintas is the largest North American uniform rental and direct-sale company, providing uniforms, mats, and facility services to enterprises. Comparable to XEBEC's Original Order/Custom Uniform service for enterprise customers, though at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/xebec.jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xebec