Public Intelligence

What Public Intelligence does

Public Intelligence ApS is a small Danish consulting firm headquartered in Svendborg (registered in Odense) that helps Danish municipalities adopt welfare technology and innovation practices. Founded in 2007 and operating with 1-10 employees, the firm centers its delivery on a proprietary "Living Lab" methodology comprising 6 phases, 23 activities and over 50 tools that combines real-world problem definition ("Living Arena") with controlled-environment solution testing ("Innovation Lab"). Its customer base consists of Danish municipal governments, with at least nine named municipal clients across elderly care, employment services, education, and adult services.

The company's product offering sits on three core technology pillars that it sources and adapts from European and Japanese partners: Gillie (an AI-powered virtual colleague from Finland using 500 algorithms to predict falls, dehydration, depression, and hospitalization risk in elderly care), Akustisk Monitorering (an acoustic night-monitoring system co-developed with Holland-based CLB for residential facilities), and LOVOT (a Japanese social robotics platform with thermal-camera-based computer vision and deep-learning-driven autonomous behavior). Complementary service concepts include e-Distrikt, Plejehjem i eget hjem (care home in own home), and Smart Home Health, alongside consulting services in the form of workshops, lectures, and transformation advisory.

The business model is professional services revenue from Danish municipal contracts, supplemented by technology resale/adaptation of partner products. Pricing is opaque for most services; a documented example is a 6-hour screen visits workshop at 50,000 DKK + VAT + transport. Go-to-market is direct sales to municipal leaders and department heads, supported by welfare technology fairs, free network membership programs, an extensive case-study library, and a wholly-owned Japan subsidiary (Public Intelligence Japan, established 2019) that serves as the sourcing channel for Japanese welfare technology into the Danish market and as a knowledge-exchange partner with Nomura Research Institute.

Name

Public Intelligence

Legal name

Public Intelligence ApS

Website

https://publicintelligence.dk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Public Intelligence is a small Danish consulting firm (1-10 employees, Svendborg) that helps Danish municipalities adopt welfare technology through its Living Lab methodology, distributing and adapting AI, acoustic monitoring, and social robotics solutions from European and Japanese partners.

Ownership category

akta.pro rank

Product category

Welfare Technology Consulting

akta.pro primary industry

Public Sector & Policy Consulting (BPAHACAN)

akta.pro secondary industry

Smart Cities & Urban Innovation Programs (Digital Planning, Civic Tech for Cities) (BPAIANAJ)

Keywords

• Welfare technology consulting
• Municipal innovation services
• Elderly care technology
• Digital transformation advisory
• Living lab methodology

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting and Advisory Services: Public Intelligence generates revenue through consulting engagements with Danish municipalities. They provide innovation methodology, transformation consulting, workshops, and project-based collaborations. Services include strategic development, service redesign, technology implementation, and training.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Public Intelligence is a Danish consulting firm that helps municipalities build capacity in elderly care and welfare services by integrating partner technologies (AI, acoustic monitoring, social robotics) and applying a proprietary Living Lab innovation methodology. They deliver three core technology offerings (Gillie, LOVOT, Akustisk Monitorering) along with service concepts (e-Distrikt, Plejehjem i eget hjem, Smart Home Health) and advisory services (workshops, lectures, transformation programs).

Product overview

Public Intelligence is a consulting and innovation company that serves Danish municipalities with welfare technology solutions. The company operates a portfolio of three core technology products: Gillie (AI-powered virtual colleague for elderly care), LOVOT (Japanese social robot for emotional support), and Akustisk Monitorering (acoustic monitoring system for night shifts). These are complemented by service concepts including e-Distrikt (digital welfare district), Plejehjem i eget hjem (care home in own home), and Smart Home Health (IoT-based home monitoring). The company also provides consulting services including workshops, lectures, and transformation advisory. Public Intelligence partners with Gillie AI in Finland and CLB in Holland, and has partnerships in Japan including Nomura Research Institute (NRI) for technology transfer and innovation in health and welfare.

Differentiator

Problem solved

Functional benefit

Brands

• Akustisk Monitorering: Digital monitoring technology for nighttime care that creates safety for both citizens and employees by enabling response when needed
• Gillie
• LOVOT

Products and services

• Gillie (Virtual Colleague) AI-powered virtual colleague for elderly care that navigates care data, cross-checks medication for side effects, and predicts risks for falls, dehydration, and hospitalization using 500 algorithms to support municipal care staff in daily decision-making. Distributed by Public Intelligence to Danish municipalities as a partner product of Gillie AI (Finland).
• LOVOT Social Robot Japanese social care robot creating emotional bonds between robots and humans through warmth, mobility, and interactive eyes. A self-driving indoor robot (~4kg) with deep learning-based adaptive behavior, including thermal camera recognition of up to 100 people. Public Intelligence distributes and tests LOVOT in Danish municipal care settings.
• Akustisk Monitorering (Acoustic Monitoring) Digital nighttime monitoring system using wall-mounted acoustic sensors that detect sound levels and alert remote operators, enabling responsive night watch instead of scheduled physical checks. Co-developed with CLB (Holland) for digital supervision at residential facilities.
• e-Distrikt Service Concept Welfare technology district concept that redesigns home care and rehabilitation services with technology as the core element, creating e-services as alternatives to physical assistance for citizens. Implemented in Haderslev Kommune.
• Plejehjem i eget hjem (Care Home in Own Home) Care home concept where nursing care is delivered in citizens' own homes using sensors and screens, allowing elderly to stay longer in their own homes with digital connections to care staff. Implemented in Haderslev Kommune.
• Smart Home Health Smart home solution supporting municipal care through IoT sensors that collect data on water, heat, electricity usage and behavioral patterns to optimize service delivery and citizen quality of life.
• Workshop Advisory Service Targeted workshops focused on future welfare challenges and opportunities in technology, innovation, and user involvement, typically lasting 3 hours with 7-25 participants, for municipal leaders and employees.
• Foredrag (Lectures) Presentations focused on future welfare challenges and possibilities in technology, innovation, and citizen involvement for staff days, theme days, and conferences.
• Transformation Advisory Advisory services for municipalities to develop strategies, design ideas or services, test new ideas, and implement solutions in practice, focused on welfare and healthcare transformation.

Quantifiable outcome

• 10% of citizens who would traditionally need nursing home care can receive 'Plejehjem i eget hjem' instead
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, secondary and minor.

• Nomura Research Institute (NRI)coreStrategic or Co-development Partner · 23 June 2025Public Intelligence has been partners with NRI, the largest economic research and consulting firm in Japan headquartered in Tokyo's financial district. The partnership involves knowledge exchange on digitisation, procurement processes and innovation in health and welfare. Both countries can reinforce each other in terms of new thinking and concrete innovation.
• Gillie AI (Finland)coreTechnology or IntegrationPartnership with Gillie AI in Finland - developed a Virtual Colleague to help secure the necessary clinical overview for all citizens every day. Gillie uses AI to analyze data, cross-check medications for side effects, and predict fall risks.
• CLB (Holland)coreTechnology or IntegrationPartnership with CLB in Holland - developed a new approach to digital supervision at residential facilities through Akustisk Monitorering technology.
• LOVOT (Japan)coreTechnology or IntegrationPartnership with Japanese social robot LOVOT. Public Intelligence has been testing LOVOT since 2018 and deployed first units for testing in Danish municipalities in 2025. LOVOT is a social robot that creates emotional bonds with humans.
• Nomura Research InstitutecoreStrategic or Co-development PartnerPartnership with NRI for Japan-Denmark knowledge exchange on digitization, procurement processes and innovation in health and welfare.
• Welfare TechcoreStrategic or Co-development PartnerCollaboration with Welfare Tech on multiple innovation projects including Geriatisk OmsorgsData på Tværs (GODT) and VelfærdsTeknologisk Service Center. Welfare Tech is the Danish hub for welfare technology innovation.
• Syddansk Universitet (SDU)secondaryStrategic or Co-development PartnerCollaboration partner in VelfærdsTeknologisk Service Center project, bringing academic research capabilities to municipal welfare technology implementations.
• Odense UniversitetshospitalsecondaryStrategic or Co-development PartnerPartner in VelfærdsTeknologisk Service Center project, collaborating on health and welfare innovation between hospital and municipal sectors.
• FiberLAN and SEFsecondaryStrategic or Co-development PartnerInfrastructure partners in VelfærdsTeknologisk Service Center project, providing technical infrastructure for welfare technology service center.
• Langelands KommunesecondaryStrategic or Co-development PartnerPilot municipality partner in VelfærdsTeknologisk Service Center project for testing welfare technology service and support.
• Tønder FælleskøkkenminorStrategic or Co-development PartnerFood service partner in MinMenu market maturation project, helping adapt digital food ordering for municipal context.
• ByLinkcoreImplementation/ SI/ Consulting PartnerStrategic partner including Line Bluhme (HD org. and ledelse, Director and Partner) and Liza Haslund-Larsen (M.Sc Industrial Design, Director and Partner) providing organizational and design expertise.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ramboll Management Consulting: Large Danish-rooted engineering and management consultancy with extensive Nordic public sector work, including welfare, healthcare, and smart city programs. Overlaps with Public Intelligence in advising municipalities on welfare technology and digital transformation, though as part of a much broader portfolio.
• PA Consulting: Global consultancy with deep public sector and healthcare innovation practices, frequently advising governments on welfare technology and digital service transformation. Comparable in serving municipal/government clients on innovation methodology, but at significantly larger scale and geographic reach.
• Capgemini Invent (Public Sector): Global digital transformation consultancy with a strong European public sector practice, advising governments on welfare, healthcare, and smart city programs. Overlaps with Public Intelligence in municipality-facing innovation work but operates at far larger scale with proprietary digital platforms.
• KPMG Denmark (Public Sector): Big Four advisory firm in Denmark with a dedicated public sector practice serving municipalities on digital transformation, procurement, and welfare service redesign. Comparable client base (Danish kommuner) but with a far broader advisory and audit portfolio.
• McKinsey & Company (Public Sector Practice): Global strategy consultancy with a dedicated Public Sector Practice advising governments (including European) on health, social care, and digital transformation. Comparable in delivering innovation/transformation advisory to municipalities, though at far greater scale and with broader mandates.
• Boston Consulting Group (Public Sector Practice): Global strategy consultancy with a Government and Public Sector practice advising European municipalities and agencies on healthcare innovation and digital transformation. Overlaps with Public Intelligence in welfare and care-sector transformation work but at much larger scale.
• EY Denmark (Public Sector): Big Four advisory firm with a Nordic public sector practice advising municipalities on welfare technology, digitalization, and healthcare transformation. Comparable customer segment and transformation scope, though within a much larger multi-service firm.
• Deloitte Denmark (Public Sector): Big Four advisory firm with a Nordic public sector practice delivering transformation, welfare technology, and healthcare innovation services to government clients. Comparable in serving Danish municipalities on welfare and digital initiatives, though at significantly greater scale and breadth.

Direct peers

• Implement Consulting Group: Denmark-headquartered management consultancy with a strong public sector and healthcare practice serving Nordic municipalities. Directly comparable to Public Intelligence in offering transformation advisory, innovation methodology, and welfare/healthcare projects to government clients, but at materially larger scale.

Others

• Welfare Tech (Danish Welfare Technology Cluster): Denmark's national cluster for welfare and healthcare technology innovation, connecting municipalities, technology vendors, and research institutions. Functions as both a partner of Public Intelligence (e.g., GODT and VelfærdsTeknologisk Service Center projects) and an ecosystem-level comparator in convening welfare-tech stakeholders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Public-Intelligence-149539092059
• LinkedInlinkedin.com/company/publicintelligence
• Instagraminstagram.com/public.intelligence
• Xx.com/peterjuliusdk

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Public Intelligence