What Ceramat does

Ceramat is a privately held Mexican building materials retailer founded in 1980 and headquartered in Tuxtla Gutiérrez, Chiapas. The company operates an omnichannel model combining 60+ physical retail branches across seven southeastern Mexican states (Chiapas, Oaxaca, Guerrero, Tabasco, Campeche, Yucatán, and Quintana Roo) with an in-house e-commerce platform branded 'Ceramat En Línea'. Its assortment covers four primary categories — floors and coatings (piso y recubrimientos), bathroom products (baños), kitchen products (cocina), and construction materials (construcción) — sourced from national manufacturers including Holcim, Porcelanite, Corona, Helvex, Urrea, Teka, Ternium, and Rotoplas, supplemented by Ceramat-branded private-label construction inputs such as adhesives, mortars, putty, and plaster.

The underlying technology is a nopCommerce-based storefront providing catalog browsing, shopping cart, user accounts, wishlists, and online ordering with delivery. Customer engagement is supplemented by a WhatsApp contact channel and an email newsletter, while physical branches remain the dominant touchpoint. The business sells to a hybrid customer base of B2C homeowners undertaking renovation or improvement projects and B2B contractors and builders purchasing for commercial construction, with tradespeople and artisans as a secondary segment.

Ceramat's revenue mechanics are transactional retail: per-unit, per-square-meter, and per-weight pricing in Mexican pesos across a high-velocity, long-tail assortment (e.g., tiles MXN $147-$420/m2, sanitary ware MXN $200-$4,000, kitchen fixtures MXN $1,000-$17,000, cement bags MXN $243-$655, water tanks MXN $3,500-$50,000), supported by promotional campaigns such as 'Días Naranjas'. The firm reports 1,001-5,000 employees and operates under the tagline 'todo para la construcción' (everything for construction). No revenue, funding, ownership, or leadership-team details are publicly disclosed in the available source material.

Name

Ceramat

Legal name

Ceramat

Website

https://ceramat.com.mx

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ceramat is a Mexican building materials retailer operating 60+ physical branches across southeastern Mexico and an e-commerce platform, selling tiles, bathroom fixtures, kitchen products, plumbing, cement, and steel to homeowners, contractors, and tradespeople.

Ownership category

akta.pro rank

Product category

Construction Materials Retail

akta.pro primary industry

Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)

Keywords

• Construction materials retail
• Home improvement supplies
• Bathroom fixtures
• Floor tiles
• Building products

Headquarters

HQ city

Tuxtla Gutiérrez

HQ country

Mexico

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail product sales: Revenue generated from selling construction materials including tiles, bathroom fixtures, kitchen products, plumbing, cement, steel reinforcement, and related building supplies through both physical retail branches and e-commerce platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Ceramat is a multi-channel retailer of construction and home improvement materials including ceramic and porcelain tiles, bathroom fixtures (toilets, basins, faucets), kitchen products (sinks, range hoods), cement, reinforcement steel, water tanks, and metal sheets. The company sells these products through 60+ physical branches across southeastern Mexican states (Chiapas, Oaxaca, Guerrero, Tabasco, Campeche, Yucatán, Quintana Roo) and an e-commerce platform (Ceramat En Línea), distributing products from national brands such as Porcelanite, Holcim, Helvex, Urrea, Teka, Rotoplas, Corona, and Ternium.

Product overview

Ceramat operates an e-commerce platform (Ceramat En Línea) for retailing construction materials and home products across southeastern Mexico. The core offering is the online shopping platform built on nopCommerce, which provides product browsing, shopping cart, wishlist, and user account management functionality. The product portfolio consists of four main categories: (1) Pisos y Recubrimientos (floors and coatings) featuring ceramic and porcelain tiles under brands like Porcelanite, Cocemex, and Dune; (2) Baños (bathroom products) including toilets, basins, and plumbing fixtures from brands such as Corona, Cato, Helvex, and Rugo; (3) Cocina (kitchen products) comprising sinks, faucets, and range hoods from Teka and Helvex; and (4) Construcción (construction materials) including cement, mortar, reinforcement steel, water tanks, and metal sheets. The company also operates a promotional campaign called Días Naranjas and sells private-label products under the Ceramat brand. The platform powers multiple physical branch locations across southeastern Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceramat En Línea (E-commerce Platform) Online e-commerce platform for purchasing construction materials, featuring product browsing by category, shopping cart functionality, wishlists, and user account management for consumers and contractors in southeastern Mexico.
• Pisos y Recubrimientos (Floors and Coatings) Category offering ceramic tiles, porcelain tiles, listelos (decorative tiles), and wall coatings from brands such as Porcelanite, Cocemex, and Dune for residential flooring and wall finishing projects.
• Baños (Bathroom Products) Complete bathroom solutions including toilets (sanitarios), basins (lavamanos), and plumbing fixtures (grifería), featuring brands like Corona, Cato, Helvex, Rugo, and Dica for bathroom renovation projects.
• Cocina (Kitchen Products) Kitchen products including kitchen sinks (tarjas), kitchen faucets (grifería), and range hoods (campanas) from brands such as Teka, Helvex, and Proyecta for kitchen installation and renovation projects.
• Construcción (Construction Materials) Construction materials including cement, mortar, reinforcement steel (varillas, alambre recocido, malla), water tanks, cisterns, and metal sheets for new construction and structural projects.
• Polvos y Cemento (Cement and Powders) Cement products including gray cement, white cement, mortar, tile adhesive (pegazulejo), and porcelain adhesive from brands such as Holcim and Ceramat.
• Aceros de Refuerzo (Reinforcement Steel) Reinforcement steel products including rebars (varillas), barbed wire (alambre de púas), nails (clavos), and wire mesh (malla) from Deacero and Sicartsa for structural reinforcement.
• Tinacos y Contenedores (Water Tanks and Containers) Water storage solutions including water tanks (tinacos), cisterns, filters, valves, and floats from Rotoplas for residential and light commercial water storage.
• Láminas (Metal Sheets) Metal roofing and wall sheets including Zintro Alum corrugated and rectangular sheets from Ternium for construction roofing and wall cladding.
• Sanitarios (Toilets) Toilet products including one-piece toilets, two-piece toilets, tanks, bowls, and urinals from brands such as Cato, Corona, and FONTIBRE for residential and commercial restrooms.
• Lavamanos (Basins) Bathroom washbasins and lavatories including pedestal sinks and ovalins from Porcelanatos and Corona brands for bathroom installations.
• Grifería (Faucets and Plumbing) Faucets and plumbing fixtures including single-handle faucets (monomando), showers (regadera), and accessories from brands such as Helvex, Urrea, Rugo, and Dica for bathroom and kitchen plumbing installations.
• Tarjas para Cocina (Kitchen Sinks) Kitchen sinks in various materials including stainless steel from Teka, with single and double basin options for kitchen installations.
• Campanas (Range Hoods) Kitchen ventilation range hoods from Teka in various styles including wall-mounted, island, and built-in models in stainless steel and other finishes for kitchen ventilation.
• Ceramat Private Label Construction Products Ceramat-branded construction products including tile adhesive (pegazulejo), porcelain adhesive, floor-over-floor adhesive, grout (boquilla), and plaster (aplanchado) sold under the retailer's own brand.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• PorcelanitecoreOthersMajor tile and porcelain manufacturer whose products are sold through Ceramat's retail branches and e-commerce platform across southeastern Mexico.
• Rotoplas Del SurestecoreOthersWater tanks, cisterns, and water management products distributor for southeastern Mexico region, available at Ceramat locations.
• UrreacoreOthersFaucets and plumbing fixtures brand whose products including lavatory mixers and sink faucets are sold through Ceramat.
• ThermotekminorOthersWater heating and plumbing products brand available through Ceramat distribution network.
• CocemexcoreOthersMexican ceramic tile manufacturer whose products including listelos and inserts are sold at Ceramat.
• HelvexcoreOthersPremium faucet and plumbing fixtures brand including single-handle and kitchen faucets sold at Ceramat.
• HolcimcoreOthersCement and construction materials manufacturer (formerly Cemex) whose products including cement bags are sold at Ceramat.
• Sanitario CatocoreOthersSanitary ware and toilet manufacturer whose products are sold through Ceramat branches.
• Porcelana CoronacoreOthersPorcelain and ceramic sanitary ware brand whose products including lavatories and toilets are sold at Ceramat.
• Industrias PegafuerteminorOthersConstruction materials manufacturer whose products are distributed through Ceramat.
• TekacoreOthersKitchen sinks (tarjas), range hoods (campanas), and kitchen appliances brand whose products are sold at Ceramat.
• RugocoreOthersChrome bathroom fixtures and accessories brand whose products including showerheads and drains are sold at Ceramat.
• DuneminorOthersDecorative tile trim and listelo manufacturer whose products are sold at Ceramat.
• TerniumminorOthersSteel and metal sheet manufacturer whose Zintro aluminum sheets are sold at Ceramat for construction.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• Promart: Latin American home improvement chain operating primarily in Peru with a comparable product mix (construction materials, bathroom, kitchen, tools, finishes). Useful comparable for omnichannel strategy and assortment breadth even though it operates in a different country.
• Sodimac Argentina: Argentine arm of the Sodimac home improvement chain with comparable category mix and omnichannel operations. Useful regional comparable for sizing and benchmarking mid-sized Latin American home improvement retailers.
• Easy: Large home improvement and construction materials retailer operating across Argentina, Chile, and Uruguay under the Easy banner. Comparable in store format, assortment, and serving both homeowner and professional contractor segments.
• Sodimac / Homecenter: Large-format home improvement chain operating across multiple Latin American countries under the Homecenter/Sodimac brands, with growing presence in Mexico. Comparable in category mix (construction, bathroom, kitchen, tools) and omnichannel strategy.

Broad incumbents

• Truper: Major Mexican manufacturer and retailer of hand tools, plumbing accessories, and construction products with national distribution. Overlaps with Ceramat in plumbing fittings, tools, and consumables, and represents a broader incumbent with vertically integrated manufacturing.

Others

• Interceramic: Mexican ceramic and porcelain tile manufacturer with direct retail showrooms. While primarily a manufacturer, its retail footprint and tile category overlap make it an adjacent comparable for Ceramat's Pisos y Recubrimientos category.
• Porcelanite: Mexican porcelain and ceramic tile manufacturer and one of Ceramat's core brand suppliers. Comparable in tile category focus and Mexican market positioning, though operating as a manufacturer/brand rather than multi-category retailer.
• Helvex: Mexican manufacturer of faucets, plumbing fixtures, and bathroom accessories with branded showroom presence. A key supplier to Ceramat and a comparable in bathroom and plumbing categories from a brand-led go-to-market perspective.

Direct peers

• The Home Depot Mexico: Operates large-format home improvement and construction materials stores across Mexico, directly competing with Ceramat in tiles, plumbing, bathroom, kitchen, and building materials categories. The most significant direct competitor in the Mexican market.
• Construrama: Mexican home improvement and construction materials franchise network with nationwide presence; serves both homeowners and contractors, making it one of the most direct comparables in terms of assortment, customer mix, and regional coverage strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CeramatMx
• Facebookfacebook.com/CeramatMexico

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ceramat