What ATTSU does

ATTSU (株式会社アッツ) is a privately held Japanese company headquartered in Tokyo, founded in May 2007 by Takatoshi Miyagawa. The company operates a dual business: (1) IT systems development and IT infrastructure construction services for enterprise clients, with a historical focus on big data and information security contract development, and (2) consumer-facing relationship services. Its flagship consumer product, awase, is a values-based matchmaking platform where users complete online questionnaires covering life history, work, values, and dislikes before being introduced, positioning the service as an alternative to conventional swipe-based dating apps. In April 2024, the company pre-released more talk, a couples communication service capped at the first 100 couples and aimed at helping married couples proactively discuss concerns related to career changes, parenthood, and aging.

The underlying technology stack centers on a self-serve web platform (lp.awase.app / lp.moretalk.app) for consumer matchmaking and question-sharing, alongside custom cloud-based security systems (designed to prevent unauthorized access and data leakage) and an AI concierge feature for e-commerce clients that the company has developed as part of its professional services portfolio. The company holds the regulatory clearances required to operate a matchmaking business in Japan (Internet matchmaking business registration Central 21-020540 and JIS Q 15001 Privacy Mark certification No. 10823747).

The revenue model is a hybrid of professional services fees (project-based or contracted IT systems development and infrastructure work for enterprise clients) and subscription/recurring consumer fees (awase and more talk), with consumer pricing not publicly disclosed. The go-to-market is direct-to-consumer for the relationship products (self-serve platform, content marketing on the note blog platform, and earned media in women's magazines) and direct enterprise sales for the IT services line. Operating geography is restricted to Japan, with the company currently serving the Tokyo Metropolitan Area. The business remains small (11-50 employees) and bootstrapped, with no external funding rounds disclosed and ¥10,000,000 (~US$67K) of registered capital.

Name

ATTSU

Legal name

株式会社アッツ

Website

https://attsu.co.jp

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

ATTSU is a Tokyo-based private Japanese company operating a dual business in IT systems development and infrastructure services for enterprise clients, and consumer values-based matchmaking (awase) and couples communication (more talk) for Japanese individuals and couples.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Matchmaking Service (awase): Values-based matchmaking service where users pay to access the platform for finding compatible partners through value compatibility matching.
2. Couple Communication Service (more talk): Service for couples to discuss concerns proactively, currently in pre-release with limited availability.
3. IT Systems Development: Custom software development services including security cloud systems and AI applications, delivered as project-based or contracted work.
4. IT Infrastructure Construction: Server design and construction services, including configuration planning and maintenance design for reliability.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

ATTSU operates the awase values-fit matchmaking platform, where singles complete online questionnaires about their life history, work, values, and preferences before meeting compatible partners in person. The company also offers the more talk couples communication service (pre-release) and provides B2B IT systems development and IT infrastructure construction services, including cloud security systems and AI concierge functionality for e-commerce platforms.

Product overview

ATTSU operates a portfolio of services centered around relationship support and IT solutions. The company offers three core business areas: (1) awase - a value-fit matchmaking service where users exchange answers to values-based questions to understand compatibility before dating; (2) IT Systems Development including security management cloud systems and AI concierge features for e-commerce; and (3) IT Infrastructure construction services. Additionally, the company launched more talk - a service for couples to discuss problems proactively. The company was founded in May 2007 and is headquartered in Tokyo, Japan.

Differentiator

Problem solved

Functional benefit

Brands

• awase (アワセ): Values-fit matchmaking service that allows users to understand each other's personalities and values through online questionnaires before dating.
• more talk

Products and services

• awase (アワセ) Values-fit matchmaking service where individual users complete online questionnaires about their life history, work, values, important things, and dislikes, then share responses to understand each other's personalities and verify compatibility before in-person dating. Targeted at Japanese singles seeking serious, marriage-oriented relationships.
• more talk Couples communication service that helps partners proactively discuss relationship concerns in a positive manner, addressing challenges arising from life-stage changes such as aging, career transitions, pregnancy, childbirth, and child-rearing.
• IT Systems Development Custom software development services for enterprise clients, including cloud-based security management systems designed to prevent external unauthorized access and internal information leakage, as well as AI concierge functionality for e-commerce sites that provides optimal product suggestions during bulk purchases.
• IT Infrastructure Construction Server design and construction services that include configuration planning based on the client's purpose and environment, with maintenance design aimed at minimizing impact on end users and operations staff when issues occur.

Quantifiable outcome

• Marriage compatibility matching based on values alignment rather than superficial criteria

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Hinge (Match Group): Match Group's "relationship-focused" dating app positioned around meaningful connections rather than casual swiping. Closest Western comparable to awase's values-first philosophy.
• eHarmony: Global pioneer of compatibility/values-based matchmaking with a long-running questionnaire model. Closest philosophical analogue to awase's values-based matching approach, though operating at much larger global scale.
• Zexy / ZexyEnpit (Recruit): Recruit's marriage-focused matchmaking service spun out of the Zexy wedding media brand. Broad incumbent in serious-relationship matchmaking in Japan with significantly more resources and brand equity than awase.

Direct peers

• Pairs (Eureka): Japan's largest dating/matchmaking app, with tens of millions of registered users. Most direct competitor to awase in the Japanese serious-relationship market and the dominant force ATTSU must contend with for user share.
• IBJ (Internet Based Japan): Publicly listed Japanese matchmaking and marriage agency operator with both online and offline services. Most direct peer in the marriage-focused matchmaking category where awase operates.
• Omiai: Marriage-focused Japanese dating app emphasizing serious relationships and ID verification. Direct competitor to awase in the values/marriage-minded segment of the Japanese market.
• Partner Agent: Japanese online-to-offline marriage agency combining a digital platform with in-person counseling. Direct peer in the marriage-focused matchmaking category with both software and human services.
• Tapple: One of Japan's leading dating apps, positioned for users seeking dates and relationships. Direct competitor in the Japanese consumer matchmaking category alongside awase.
• Happy Mail (HappyMail): Long-running Japanese online dating and matchmaking platform. Direct competitor in the Japanese consumer matchmaking space with significant user base and brand recognition.

Peers

• Tinder (Match Group):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATTSU