Dig Deep

What Dig Deep does

Dig Deep (Africa) is a UK-registered international development charity, founded in 2007 by Kenyan women's rights activist Agnes Pareyo alongside British co-founders Jo Zeevi-Green and Pete Fitzsimmons, that delivers integrated water, sanitation and hygiene (WASH) programmes in Bomet County, Kenya. The organisation operates through three core programme lines: WASH Projects (rainwater harvesting systems, spring protection, school toilet construction, and hygiene/menstrual health education), WASH Planning Services (county-level masterplans, including the co-developed Bomet County WASH Masterplan 2022–2050), and the Bomet WASH Hub, a government department co-established in 2021 that acts as a coordination platform for national and county government, NGOs and private-sector partners. The technology stack supporting delivery consists of the mWater data-collection platform for beneficiary surveys and the proprietary Bomet County WASH Data Portal, which provides real-time monitoring of household, school and health-facility WASH access and integrates with national and international monitoring systems.

The organisation is funded through individual recurring donations (a suggested £15/month), foundation grants (notably Croda Foundation), corporate partnerships (financial support, pro-bono, staff fundraising), and bespoke challenge events operated through a wholly owned trading subsidiary, Dig Deep Challenges (Company No. 8591740). It is registered as a charity (No. 1148745) and company limited by guarantee (No. 8034496) in England and Wales, with headquarters in Sheffield (UK) and a field office in Bomet County, Kenya, and operates with 30 staff and trustees supported by 300+ volunteers. Leadership comprises CEO Ben Skelton, Country Director Justus Tanui, and Chair of Trustees Emily Carey, supported by a board with deep WASH, finance and policy expertise. Dig Deep has directly reached over 200,000 people with WASH services, operates in 390 villages, and targets universal WASH access for Bomet's 1 million residents by 2035.

Name

Dig Deep

Legal name

Dig Deep (Africa)

Website

https://digdeep.org.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Dig Deep is a UK-registered international development charity, founded in 2007, that delivers integrated water, sanitation and hygiene programmes serving approximately 1 million residents in Bomet County, Kenya, through infrastructure projects, county-level planning, and the Bomet WASH Hub government coordination platform.

Ownership category

akta.pro rank

Product category

Water, Sanitation and Hygiene (WASH) Services

SIC

Water Supply (4941)

akta.pro primary industry

Water, Sanitation & Hygiene (WASH) (BPAGABAC)

akta.pro secondary industry

Water, Sanitation & Hygiene (WASH) Solutions (BPAGALAI)

Keywords

• Water sanitation hygiene programs
• Clean water infrastructure
• Rural sanitation services
• International development charity
• Hygiene education programs

Headquarters

HQ city

South Otterington

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Individual Donations: Regular monthly donations from individual supporters, with £15/month cited as a suggested amount to help one child gain access to clean drinking water.
2. Foundation & Philanthropy Partnerships: Partnerships with foundations such as Croda Foundation to fund projects, save lives, keep children in school, and empower women and girls.
3. Corporate Partnerships: Companies partner through financial support, staff fundraising, pro-bono expertise or gifts in kind. Corporate partners also engage through bespoke in-house fundraising challenge events.
4. Challenge Event Fundraising: Overseas challenge events (treks, climbs) that serve as fundraising opportunities. Dig Deep Challenges is a registered company limited by guarantee (No. 8591740) and is a wholly owned trading subsidiary.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Dig Deep is an international development charity that delivers water, sanitation, and hygiene (WASH) programs in Bomet County, Kenya. It plans, funds, and implements rainwater harvesting systems, spring protection, household and school toilet construction, and hygiene and menstrual health education, while supporting the Bomet County Government with county-wide WASH masterplans, utility capacity building, and the Bomet WASH Hub coordination function.

Product overview

Dig Deep is an international development charity offering a integrated suite of WASH (Water, Sanitation and Hygiene) programs and services focused on Bomet County, Kenya. The organization operates three core program areas: WASH Projects (delivering water, sanitation and hygiene infrastructure to schools, communities and households), WASH Planning Services (creating strategic masterplans and investment plans for county-wide WASH access), and the Bomet WASH Hub (a coordination platform enabling government and NGO partners to share data and coordinate programs). Supporting these programs is the Bomet County WASH Data Portal for real-time monitoring, donor fundraising platforms for generating charitable support, and bespoke challenge events for individual and corporate fundraising engagement. The organization does not offer a technology product or SaaS platform; rather, these represent the charitable programs and supporting services through which it delivers its mission of universal WASH access by 2035.

Differentiator

Problem solved

Functional benefit

Products and services

• Water, Sanitation and Hygiene (WASH) Projects Direct delivery of water, sanitation, and hygiene infrastructure projects to schools, communities, and households in Bomet County, Kenya. Includes rainwater harvesting systems, spring protection, toilet construction, and hygiene education programmes for beneficiaries who lack access to clean water and safe sanitation.
• WASH Planning Services Support for the creation of county-wide plans needed to achieve universal WASH access, including the Bomet County WASH Masterplan 2022-2050, County Water and Sanitation Strategy and Investment Plan, and utility performance improvement plans delivered to the Bomet County Government and partner utilities.
• Bomet WASH Hub Coordination Services Coordination services delivered through the Bomet WASH Hub, a government department hosted by the Bomet County Government that allows national government, county government, private sector, and NGO partners to share data, align programmes, and access training on water, sanitation, and hygiene.
• Fundraising Challenge Events Bespoke in-house fundraising challenge events run through Dig Deep Challenges (a wholly owned trading subsidiary, Company No. 8591740), including overseas treks and climbs such as Kilimanjaro that enable individuals and corporates to raise funds for the charity's WASH programmes while participating in challenge activities.

Quantifiable outcome

• Over 200,000 people reached with clean water, safe toilets & good hygiene through directly delivered projects
• +6 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Bomet County GovernmentcoreStrategic or Co-development Partner · 1 January 2021Long-term partnership since 2012 to create WASH masterplan and deliver projects. Dig Deep worked with County Government to co-create the Bomet County Water, Sanitation and Hygiene (WASH) Masterplan 2022–2050 and helped create the Bomet WASH Hub as a government department providing one-stop shop for WASH coordination.
• Bomet Water and Sanitation Company (BOMWASCO)coreStrategic or Co-development PartnerUtility company receiving support through Performance Improvement Action Plan (PAIP) 2025-2030 to strengthen capacity to deliver WASH services.
• Kenya Red Cross SocietycoreStrategic or Co-development PartnerNGO partner collaborating through the Bomet WASH Hub, bringing resources and programming to complement Dig Deep's work.
• World VisioncoreStrategic or Co-development PartnerNGO partner collaborating through the Bomet WASH Hub, coordinating programs to ensure alignment and amplify impact.
• Corporate PartnersminorStrategic or Co-development PartnerCompanies partner through financial support, staff fundraising, pro-bono expertise or gifts in kind. Partnerships designed to deliver measurable impact and real value for organizations.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Pump Aid: UK-registered charity focused on sustainable clean water access in sub-Saharan Africa, with strong overlap in geography (Southern/East Africa) and donor-support model.
• WaterAid: UK-headquartered international WASH charity with operations across Africa and Asia. Most directly comparable peer given shared UK origin, WASH-only mission and similar donor-base dependency.
• Lifewater International: Faith-inspired WASH non-profit delivering water access, sanitation and hygiene programs in East Africa. Comparable geographic focus and community-led delivery approach.
• charity: water: US-based non-profit solely focused on funding clean water projects in developing countries. Comparable mission and donor-funded WASH delivery model, though typically project-financing rather than co-implementing.
• Water Mission: US-based non-profit engineering and implementing safe water, sanitation and hygiene solutions. Direct comparable in programmatic WASH delivery model.
• Water.org: Global WASH non-profit founded by Matt Damon and Gary White, focused on water access and sanitation financing via small loans. Comparable WASH mission and developing-country delivery.

Broad incumbents

• International Rescue Committee (IRC): Large humanitarian NGO running WASH programs as part of broader emergency response and refugee support. Overlaps on WASH delivery and East Africa presence, but operates at much larger scale across many sectors.
• UNICEF WASH Programme: UN agency funding and implementing WASH programs globally, including in Kenya. Operates at vastly larger scale and is explicitly referenced in Dig Deep's partner ecosystem and prior staff experience.

Regional players

• Tearfund: UK-based international Christian relief and development agency with substantial WASH programming. Comparable UK charity origin and developing-country WASH focus, though broader in mission.
• Concern Worldwide: Ireland-headquartered international humanitarian organization with significant WASH programming in Africa. Comparable UK/Ireland-charity model and African field operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/digdeepafrica
• LinkedInlinkedin.com/company/dig-deep-africa
• Instagraminstagram.com/digdeepafrica/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dig Deep