IværkTV

Name

IværkTV

Legal name

Iværk-TV

Website

https://ivaerk-tv.dk

Company type

Private

Founded year

2011

Operating status

Operating

Ownership category

akta.pro rank

Product category

Online Video Content & Education

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA)

akta.pro secondary industries

Anime & Niche Genre Streaming Platforms (Horror/Faith/Indie/etc.) (MPACAAAH), Multimedia Learning Production (Video, Animation, Interactive) (EDAGAKAG)

Keywords

• Online video platform
• Entrepreneurship content
• Business education videos
• Video subscription service
• Danish media platform

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Freemium Subscription Model: The platform offers a free tier with basic video access and a PRO tier with exclusive content. The PRO section was developed in 2012 and includes original interviews with Danish entrepreneurs in two formats: Portræt (detailed portraits) and Guldkorn (short tips and tricks).

Pricing tiers

Distribution channels1 record

Marketing channels6 records

Core offering

IværkTV is a Danish-language online video portal that aggregates and produces entrepreneurship-focused video content for Danish entrepreneurs, business professionals, and students. It offers a free tier with 1,000+ curated videos across 8 main categories (Inspiration, Sales, Marketing, Online Marketing, Leadership, Economy, Self-development, Future) and a paid PRO subscription with original interview content in 'Portræt' (chaptered biographical portraits) and 'Guldkorn' (short expert tips) formats.

Product overview

Iværk-TV is Denmark's video channel for entrepreneurs, consisting of two main tiers: a free platform hosting over 1,000 videos across 30+ categories, and a premium PRO subscription featuring proprietary interview content. The PRO section offers two distinct content formats: 'Portræt' (detailed biographical portraits) and 'Guldkorn' (concise expert tips). The platform serves entrepreneurs, business professionals, and students with content covering inspiration, sales, marketing, leadership, economics, self-development, and future trends.

Differentiator

Problem solved

Functional benefit

Brands

• Iværk-TV PRO: Premium subscription section featuring original interview content with Danish entrepreneurs in Portræt and Guldkorn formats.

Products and services

• Iværk-TV Free Platform Free online video platform offering 1,000+ curated and original videos across 8 main content categories (Inspiration, Sales, Marketing, Online Marketing, Leadership, Economy, Self-development, Future) and 30+ subcategories. Users create a free profile, browse videos, and participate in discussions. Targets Danish entrepreneurs, business professionals, and students.
• Iværk-TV PRO Subscription Premium subscription tier of the Iværk-TV platform featuring original, self-produced interview content with Danish entrepreneurs. Includes 'Portræt' videos (detailed chapter-based biographical portraits) and 'Guldkorn' videos (short tips and tricks). Requires free user profile to access. Targeted at users seeking exclusive, in-depth Danish entrepreneur content.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• The Futur: The Futur is a video-first education platform aimed at entrepreneurs and creatives, offering original courses and a PRO membership. It is the closest direct peer to IværkTV's PRO model: original paid video content for self-employed professionals, monetised via subscription.
• Foundr: Foundr produces and curates video, podcast, and magazine content aimed at early-stage entrepreneurs and provides a subscription-based premium tier. It mirrors IværkTV's combination of curated third-party content with original interviews in a single subscription product for entrepreneurs.

Broad incumbents

• MasterClass: MasterClass is a premium subscription video platform delivering high-production lessons from experts across business, creativity, and entrepreneurship. It is a broad incumbent in the premium instructional-video category where IværkTV competes, though it does not localise content for Danish or focus exclusively on entrepreneurship.
• Udemy: Udemy is a global online learning marketplace with thousands of paid video courses on entrepreneurship, marketing, and management. It is a broader incumbent offering overlapping subject matter to self-employed professionals, though via a long-tail course model rather than a curated video site.
• Skillshare: Skillshare is a subscription learning platform with video courses on entrepreneurship, marketing, and creativity. It is a broader incumbent in the paid video-learning space, with overlapping subject matter but a much larger global catalogue and creator base.
• LinkedIn Learning: LinkedIn Learning (formerly Lynda.com) is a subscription video platform for business, leadership, and marketing skills, deeply embedded in the professional networking ecosystem. It is a broad incumbent serving the same professional-development audience as IværkTV's sales, marketing, and leadership content.

Emerging players

• CreativeLive: CreativeLive is a video-based learning platform originating in the creative-entrepreneur community, offering free and paid classes across business and creative topics. It is an emerging peer focused on the same audience of solo creators and small-business founders.
• TED-Ed: TED-Ed produces educational video content on a wide range of topics including entrepreneurship and business, often featuring interviews with experts. It is an emerging peer in the educational short-video category that competes for the same aspirational audience.

Regional players

• Berlingske Business: Berlingske is a major Danish business media outlet producing video and podcast content for Danish entrepreneurs and executives. It is a regional peer operating in the same Danish-language business-media space and a potential distribution or acquisition partner for IværkTV.

Others

• Dansk Iværksætter Forening: Dansk Iværksætter Forening is a Danish trade association for entrepreneurs that publishes educational content and events for its members. It is an adjacent ecosystem participant that could serve as a content partner, sponsor, or distribution channel for IværkTV's PRO offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/IvaerkTVdk
• Facebookfacebook.com/IvaerkTV.dk
• Instagraminstagram.com/ivaerktv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IværkTV