Jasco

What Jasco does

Jasco Pty Ltd is an Australian art and craft materials distributor founded in 1960, headquartered in Kingsgrove, NSW. The company represents 35+ premium international and local art supply brands (including Winsor & Newton, Liquitex, Fabriano, Reeves, Tombow, Derwent, Da Vinci, and Pebeo) as well as its own Jasart house brand, covering a comprehensive product range across paints, brushes, canvas and accessories, sketching and drawing supplies, inks and calligraphy, easels, craft materials, mediums and varnishes, and stationery/office supplies. Its proprietary technology footprint is modest and physical-product-focused, anchored by a granted Australian patent (No. 2008201516) on the Jasart Creative Slant Canvas, with the rest of the offering being distributed third-party brands.

Jasco operates a B2B wholesale model exclusively through a nationwide network of authorized dealers and stockists in Australia, supported by a dedicated sales force and a dealer login portal. End customers are reached indirectly via retailers (the primary segment), plus schools and educational institutions and professional artists and hobbyists. The company does not sell direct to consumers and does not publicly disclose pricing. Marketing is conducted through its website (brand showcases, product tutorials, art projects), a stockist locator tool, and organic social channels (Facebook, Instagram, YouTube). The firm is privately held, has 51-100 employees, has no parent company or subsidiaries disclosed, and reports no funding rounds, M&A activity, or leadership changes in the available data.

Name

Jasco

Legal name

Jasco Pty Ltd

Website

https://jasco.com.au

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Jasco Pty Ltd is an Australian B2B distributor, founded in 1960 and headquartered in Kingsgrove NSW, that supplies 35+ premium international art and craft brands plus its own Jasart house brand to a nationwide network of authorized dealers, stockists, schools, and professional artists across Australia.

Ownership category

akta.pro rank

Product category

Art & Craft Supplies Distribution

NAICS

Toy and Hobby Goods and Supplies Merchant Wholesalers (423920)

akta.pro primary industry

Yarn, Knitting & Crochet Supplies Retail (CRALACAF)

Keywords

• Art supplies distribution
• Craft materials wholesale
• Branded artist supplies
• Stationery and office
• Dealer network distribution

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Art & Craft Materials Distribution: Distribution of art supplies, craft materials, stationery and office supplies to dealers and stockists across Australia. Revenue generated through product margins from wholesale distribution of branded art and craft materials.

Distribution channels1 record

Marketing channels4 records

Core offering

Jasco Pty Ltd is an Australian wholesale distributor of art, craft, design, and stationery supplies, distributing 35+ premium international and local brands (including Winsor & Newton, Liquitex, Fabriano, Reeves, Tombow, Derwent, Da Vinci, and Pebeo) alongside its own Jasart house brand. The company sells exclusively through an authorized dealer and stockist network across Australia, supported by a nationwide sales force and a wholesale dealer login portal.

Product overview

Jasco is an Australian art and craft supplies distributor operating as a multi-brand portfolio company rather than a single product. The company distributes over 60 local and international art supply brands including premium professional brands (Winsor & Newton, Liquitex, Fabriano), mid-range brands (Reeves, Pebeo, Da Vinci), and their own house brand (Jasart). The product portfolio spans comprehensive categories including: paints (acrylic, oil, watercolour, gouache, specialty paints), brushes (for all paint types), canvas & accessories (stretched canvases, boards, frames), sketching & drawing supplies (charcoal, graphite, pastels, crayons), inks & calligraphy, easels (studio, table, field, display), craft materials, technical drawing/education supplies, mediums & varnishes, furniture & storage, and stationery/office supplies. Jasco also operates a B2B dealer network across Australia with dedicated sales representation.

Differentiator

Problem solved

Functional benefit

Brands

• Jasart: Art supplies brand including canvases, brushes, paints, and art materials sold through Jasco.

Products and services

• Winsor & Newton (Distributed Brand) Premium professional art supplies brand offering professional-grade paints, brushes, canvases, inks, and mediums for artists, distributed in Australia by Jasco.
• Liquitex (Distributed Brand) Professional art paint brand specializing in acrylic paints, spray paints, markers, and mediums with various viscosities for different techniques, distributed in Australia by Jasco.
• Fabriano (Distributed Brand) Italian premium paper manufacturer producing artist papers, sketchbooks, and drawing papers for professional and student artists, exclusively distributed in Australia by Jasco.
• Reeves (Distributed Brand) Quality art supplies brand offering paints, brushes, pastels, easels, and art materials for students and hobbyists, distributed in Australia by Jasco.
• Tombow (Distributed Brand) Japanese brand known for dual brush pens, illustration supplies, markers, and art organization products, distributed in Australia by Jasco.
• Derwent (Distributed Brand) British brand specializing in drawing and sketching supplies including graphite pencils, charcoal pencils, coloured pencils, and sketchbooks, distributed in Australia by Jasco.
• Da Vinci (Distributed Brand) German brush manufacturer producing professional quality artist brushes for watercolour, acrylic, and oil painting, distributed in Australia by Jasco.
• Pebeo (Distributed Brand) French art materials brand offering paints, mediums, resin products, modelling materials, and craft supplies, distributed in Australia by Jasco.
• Jasart (Own Brand) Jasco's house brand offering quality art supplies including canvases, paints, brushes, easels, foamboards, and craft materials at accessible price points, distributed exclusively through Jasco's dealer network.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core.

• Winsor & NewtoncoreChannel Partner/ Reseller/ DistributorPremier brand partner representing Winsor & Newton professional art supplies including paints, brushes, canvases, and inks in Australia.
• LiquitexcoreChannel Partner/ Reseller/ DistributorMajor brand partner for Liquitex acrylic paints, mediums, and art supplies distributed in Australia.
• FabrianocoreChannel Partner/ Reseller/ DistributorExclusive Australian distributor for Fabriano art papers and stationery products.
• TombowcoreChannel Partner/ Reseller/ DistributorAustralian distributor for Tombow art markers, brush pens, and art supplies.
• DerwentcoreChannel Partner/ Reseller/ DistributorAustralian distributor for Derwent pencils, charcoals, and sketching products.
• ReevescoreChannel Partner/ Reseller/ DistributorAustralian distributor for Reeves art supplies including paints, brushes, and canvas products.
• JasartcoreChannel Partner/ Reseller/ DistributorOwn brand distributed exclusively through Jasco's dealer network, offering quality art supplies at accessible price points.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Daler-Rowney: UK-based manufacturer of artist paints, papers and brushes whose product lines overlap with Jasco's distributed range and who may appoint competing distributors in Australia.
• Royal Talens: Dutch owner of premium brands Jasco distributes (Winsor & Newton, Liquitex, Amsterdam) — a principal upstream supplier whose strategic shifts would materially affect Jasco's Australian distribution business.
• Spotlight (Spotlight Group): Largest Australian fabric, craft and hobby retailer carrying a meaningful portion of Jasco's craft category and competing with Jasco's stockists at the consumer level for craft and art materials.
• Michaels Companies: North America's largest arts and crafts specialty retailer — broad incumbent that competes for the same end-consumer and dealer demand Jasco addresses in Australia and exemplifies global scale in the category.
• Faber-Castell: Global art and stationery manufacturer with products adjacent to Jasco's distributed lines (drawing, sketching, stationery), representing both a potential brand partner and indirect competitive supplier to Australian dealers.
• Dick Blick Art Materials (Blick): Major US art supplies retailer/wholesaler operating a multi-brand distribution model comparable in structure to Jasco, useful as a strategic benchmark for omni-channel art supply distribution.

Direct peers

• Eckersley's Art & Craft: Australian art and craft supplies retailer and wholesaler operating a multi-brand catalog overlapping directly with Jasco's product range, including premium paints, brushes, canvas and craft materials for artists and hobbyists.
• Art Shed: Online Australian art supplies retailer carrying many of the same distributed brands (Winsor & Newton, Derwent etc), competing directly with Jasco's stockist network for end-consumer art supply sales.
• Zart Art: Australian supplier of art and craft materials for schools, artists and hobbyists with overlapping brands and a strong education-sector presence similar to Jasco's institutional channel.

Regional players

• Hobbyone: Australian hobby and craft supplies retailer stocking comparable categories (paints, brushes, craft materials, stationery) and overlapping with Jasco's craft materials segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LiquitexAu
• LinkedInlinkedin.com/company/jasco-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jasco