Art Shed

What Art Shed does

Art Shed is a family-owned Australian art supplies retailer operating since 2004 from Moorabbin, Melbourne, with an 11-50 employee headcount. It sells approximately 4,000 SKUs across painting (acrylic, oil, watercolour, gouache, tempera), brushes, canvas, easels, drawing tools (charcoal, pastels, markers, pens), sculpting and modelling, craft and scrapbooking, kids art, and emerging categories such as screen printing, printmaking, and fluid art. Distribution channels include a national e-commerce storefront (artshedonline.com.au), a physical retail store at 475 Warrigal Road open seven days a week, and Click & Collect fulfilment, with same-day dispatch for orders placed before 11am AEST and shipping across Australia and New Zealand via Australia Post/Star Track. Payment options span credit cards, PayPal, Afterpay, and Zip.

The business runs on a direct-to-consumer, transactional retail model with unit pricing per SKU and no subscription or membership tiers. Featured brands include Mont Marte (a key distributed brand), Winsor & Newton, Golden, Kuretake, Derivan, Copic, Posca, and an Art Shed own-brand line. Customer segments are horizontally diversified across individual artists and hobbyists, schools and educational institutions, and families with children. Go-to-market relies on organic content: an SEO-led blog covering techniques and product guides, plus active Instagram, Facebook, YouTube, and Pinterest channels, supported by an email newsletter offering shipping incentives. Customer service and product expertise are delivered by practising-artist staff.

The technology stack is described as a standard e-commerce platform with inventory management and shipping carrier integration; no proprietary platform, AI/ML capability, or third-party marketplace dependencies are disclosed. The company is privately held with no external funding rounds, parent company, or M&A activity on record. Ownership rests with founder/owner Cindy, alongside her daughters Kira (Marketing Manager) and Sarsha (SEO Lead), with additional team members covering backend operations, overseas design, and social media coordination.

Name

Art Shed

Legal name

Art Shed

Website

https://artshedonline.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Art Shed is a family-owned Australian art supplies retailer founded in 2004, selling approximately 4,000 SKUs online and from its Moorabbin, Melbourne store to individual artists, schools, and families across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Art Supplies Retail

SIC

Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Fine Art Materials Retail (Paint, Canvas, Drawing) (CRALACAB)

akta.pro secondary industries

General Arts & Crafts Supplies Retail (CRALACAA), Kids Crafts & Educational Craft Kits Retail (CRALACAG)

Keywords

• Art supplies retail
• Artist materials
• Painting supplies
• Drawing supplies
• Craft materials

Headquarters

HQ city

Moorabbin

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Art Supplies Retail: Direct retail sales of art supplies through online store and physical retail location. Products include paints (acrylic, oil, watercolour, gouache), brushes, canvases, easels, drawing supplies, craft materials, and kids art supplies. Revenue is generated through one-time product transactions at published prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Art Shed is a family-owned Australian art supplies retailer selling nearly 4,000 products spanning paints, brushes, canvases, easels, drawing supplies, sculpting and modelling materials, craft supplies, and kids art products. It operates both an e-commerce website (artshedonline.com.au) and a physical retail store in Moorabbin, Melbourne, distributing brands such as Mont Marte, Winsor & Newton, Golden, Kuretake, Derivan, Copic, and the company's own Art Shed brand.

Product overview

Art Shed is an Australian family-owned online art supplies retailer offering a comprehensive e-commerce platform with approximately 4,000 products. The core offering centers on painting supplies (paints, brushes, canvases, easels, mediums) and drawing supplies (paper, markers, pastels, charcoal, calligraphy), complemented by sculpting and modelling materials, craft supplies, and kids' art products. The company operates both an online store and a physical retail location in Moorabbin, Melbourne. Featured brands include Mont Marte (own brand and distributed), Winsor & Newton, Art Spectrum, Matisse, Copic, and many others. Same-day dispatch is offered for orders placed before 11am AEST on business days.

Differentiator

Problem solved

Functional benefit

Products and services

• Painting Supplies A comprehensive range of painting tools and materials including paints (acrylic, oil, watercolour, gouache, tempera, specialty, body and face paints), brushes (acrylic, oil, watercolour, foam, palette knives, rollers, sets), canvases (stretched, panels, wooden surfaces, pads, colouring, rolls), easels (mini, table, tripod, floor), mediums (acrylic, epoxy resin, gesso, Mod Podge, oil, specialty, spray, varnish), and related accessories. For artists, hobbyists, students, and kids.
• Drawing Supplies A drawing product line including pads and paper (visual diaries, sketchpads, watercolour paper, pastel paper, Bristol, mixed media, transfer, specialty, Yupo, Canson Mi-Teintes, Prisma Favini), charcoal (pencils, sticks), calligraphy (brush pens, markers, pens, sets), drawing accessories (boards, compasses, erasers, mannequins, rulers, sharpeners), inks (acrylic, alcohol), markers (alcohol, fabric, metallic, paint, permanent, refills, sets, sketch, watercolour), pastels (oil, soft, sets), pens, portfolios, pencil sets (coloured, drawing, graphite, pastel, sketching, watercolour), and adult colouring/mindfulness materials. For artists, illustrators, and hobbyists.
• Sculpting & Modelling Sculpting and modelling materials including alginate, clay, latex, plaster, silicone, and sculpting tools. For sculptors, modellers, prop makers, and hobbyists.
• Craft Supplies Craft and scrapbooking supplies including jewellery making, acetate sheets, card making, decoration tapes, gilding and gold leafing, glues and adhesives, magnetic sheets, papers and cardboards, polystyrene balls, popsicle sticks, rhinestone letters and numbers, scissors and knives, small empty bottles, stencils, stickers, storage (boxes, mini jars, resealable bags), and wood (clothes pegs, letters and numbers, shapes). For hobbyists, DIY crafters, and small craft projects.
• Kids Art Supplies Art supplies designed for children including kids paint, kids paint brushes, painting accessories, drawing supplies, activity sets, modelling materials, and glitter. For families, parents, and children.
• Screen Printing Supplies Screen printing equipment including inks, silk screens, and squeegees. For screen printers and crafters.
• Printmaking Supplies Printmaking materials including inks, linoleum supplies, and rollers. For printmakers and artists.
• Fluid Art Supplies Pouring and fluid art materials including boards, canvas, mediums, paints, and tools. For fluid art and acrylic pouring artists.
• Art Sets & Kits Curated art sets, kits, and bundles for artists, gifts, and creative activities including paint and sip kits. For gift buyers, beginners, and group activities.
• Gift Vouchers Digital gift vouchers available for purchase, redeemable on Art Shed products. For gift purchasers and customers seeking a present option.
• Art Shed Own Brand Art Shed's own brand of art supplies, sold alongside distributed third-party brands such as Mont Marte, Winsor & Newton, Golden, Kuretake, Derivan, Copic, Art Spectrum, and Matisse. For value-conscious artists and hobbyists seeking branded alternatives.
• Art Demonstrations Twice weekly in-store art demonstrations delivered by trained and practising artist staff at the Moorabbin retail location. For walk-in store visitors and customers who come to the physical retail shop.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Officeworks: Australia's largest office and education supplies chain, carrying basic art supplies, paints, and stationery. A broader incumbent that overlaps on entry-level art materials and on the education/Schools segment Art Shed serves.
• Spotlight (Spotlight Group): Large Australian craft, fabric, and home décor retail chain with broad assortment including art supplies. Larger scale and broader category mix make it a broader incumbent that nonetheless competes for the same art-supply basket.

Others

• Jasco / Mont Marte: Australian distributor and brand owner of Mont Marte art supplies, a key supplier brand listed across Art Shed's catalogue. Comparable as a vertically integrated supplier/retailer in the Australian fine art materials market.

Regional players

• Cass Art: UK-based specialist art supplies retailer with both stores and a strong online catalogue of fine art materials. Comparable in positioning (specialist retailer with curated brand assortment) but operates in a different geography.
• Dick Blick Art Materials: Largest US specialist retailer of fine art supplies with a deep multi-category catalogue and strong D2C platform. Closest international analogue to Art Shed by assortment depth and specialism, but US-focused.
• Michaels Companies: North America's largest arts and crafts specialty retailer with stores and a large e-commerce operation. Overlaps with Art Shed across craft, kids' art, painting, and DIY segments, but operates at much larger scale in a different geography.

Direct peers

• Riot Art & Craft: Australian specialty art and craft retail chain with both online and bricks-and-mortar presence. Directly competes with Art Shed across fine art supplies, kids' art, and craft categories.
• Eckersley's Art & Craft: Long-standing Australian chain of art and craft supply stores with a multi-store footprint and online store. Most direct competitor to Art Shed in Australia for fine art materials, brushes, canvases, and craft supplies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/ArtShedOnlineMoorabbin
• Facebookfacebook.com/artshedonline
• Instagraminstagram.com/artshedonline
• Pinterestau.pinterest.com/artshedonline
• Xx.com/Artshedonline
• LinkedInlinkedin.com/company/art-shed-online

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art Shed