PEAG Holding

What PEAG Holding does

PEAG Holding GmbH is a German private HR services holding company headquartered in Dortmund, founded in October 1997 (originally as BQV, renamed PEAG in 1999, restructured as PEAG Holding in May 2011). It operates through four wholly-owned subsidiaries covering the full HR value chain: PEAG Transfer GmbH (employment transfer, outplacement, and newplacement for companies undergoing restructuring), PEAG Personal GmbH (placement-oriented temporary staffing and direct placement under an equal-pay approach), PEAG HR GmbH (payroll processing, personnel administration, and occupational safety), and PEAG-Mitarbeiter-Beteiligungs-GmbH (an employee ownership program for permanent staff). The company is majority-owned by major German industrial corporates (ArcelorMittal, Evonik, HKM, RWE, Salzgitter Mannesmann, thyssenkrupp) and the City of Dortmund, with employees also participating via the MBG.

PEAG serves two primary customer segments — mid-sized German companies (Mittelstand) and large corporations (DAX-level) — with particular relevance to industries undergoing structural transformation such as steel, chemicals, and energy (mirroring its shareholder base). Revenue is generated through transaction fees on temporary staffing and direct placement, professional services fees for employee transfer and outplacement engagements, and managed services for payroll and HR administration. Pricing is quote-based and not publicly disclosed. Distribution is direct via subsidiary sales teams, supplemented by referrals through industry associations (GVP, BVTB, AGP, Essener Unternehmensverband) and event-driven demand generation through the annual PEAG Symposium and the monthly Personaldebatte zum Frühstück in Berlin (cooperated with Arbeitgeberverband Gesamtmetall since 2011).

The company is differentiated by its industrial shareholder-customer ecosystem, its policy influence (CEO Sven Kramer on GVP Präsidium and as lead negotiator in collective bargaining with DGB trade unions), and its 2005-vintage employee participation model, which is unusual in the German staffing sector. PEAG operates exclusively within Germany, holds DIN EN ISO 9001:2015 and DIN EN ISO 14001:2004 certifications, and is LkSG (Supply Chain Due Diligence Act) compliant for FY2023–2025. While the company references digitalization and AI in service delivery, no proprietary technology platforms, AI products, or patents are disclosed, and AI capability appears at the discourse level rather than as a deployed differentiator.

Name

PEAG Holding

Legal name

PEAG Holding GmbH

Website

https://peag-online.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

PEAG Holding GmbH is a German private HR services holding company operating through four subsidiaries that provide temporary staffing, direct placement, employee transfer, and payroll administration to mid-sized and large German corporations, particularly in industries undergoing workforce transformation.

Ownership category

akta.pro rank

Product category

HR & Staffing Services

NAICS

Professional Employer Organizations (561330), Corporate, Subsidiary, and Regional Managing Offices (551114)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

National Generalist Staffing Firms (BPACACAI)

akta.pro secondary industry

General Permanent Placement (Multi-Industry) (BPACAFAA)

Keywords

• Personnel staffing services
• Temporary workforce solutions
• Employee transfer outplacement
• Payroll administration services
• HR consulting Germany

Headquarters

HQ city

Duisburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Zeitarbeit (Temporary Staffing): Temporary employment services (Arbeitnehmerüberlassung) providing skilled workers to companies with orientation toward placement, including fair wage approach (Equal Pay).
2. Personalvermittlung (Staff Placement): Direct placement and recruitment services for placing qualified candidates with employers.
3. Beschäftigtentransfer (Employee Transfer): Outplacement and employee transfer services for companies undergoing restructuring, helping employees transition to new employment.
4. HR Services (Payroll & Administration): Payroll processing, personnel administration, and HR management services provided through PEAG HR GmbH.
5. Ausbildung (Training): Apprenticeship and trainee programs in the HR industry through PEAG Personal.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

PEAG Holding GmbH is a German HR services holding company that delivers staffing, employee transfer, outplacement, and payroll/personnel administration services through four specialized subsidiaries (PEAG Transfer, PEAG Personal, PEAG HR, and PEAG-Mitarbeiter-Beteiligungs-GmbH). It targets mid-sized companies and large corporations with a full HR value chain — from placement-oriented temporary staffing under an Equal Pay approach to direct placement, employee transfer during restructuring, and outsourced payroll services.

Product overview

PEAG Holding GmbH is a staffing and HR services holding company that operates as a unified platform with four specialized subsidiary brands serving different aspects of workforce management. The core portfolio consists of PEAG Transfer (employee transfer and outplacement services), PEAG Personal (temporary staffing and direct placement), PEAG HR (payroll and HR administration), and PEAG-Mitarbeiter-Beteiligungs-GmbH (employee ownership program). Additionally, PEAG engages in thought leadership through its PEAG Symposium (annual industry conference) and PEAG Personaldebatte (monthly policy debate series in Berlin). The company was founded in 1997 and is headquartered in Dortmund, Germany.

Differentiator

Problem solved

Functional benefit

Brands

• PEAG Transfer: Transfergesellschaft für Beschäftigtentransfer, Outplacement und Newplacement
• PEAG Personal
• PEAG HR
• PEAG Personaldebatte
• PEAG Symposium

Products and services

• PEAG Transfer GmbH Services (Beschäftigtentransfer, Outplacement, Newplacement, Transfergesellschaft) Transfergesellschaft services for companies and employees undergoing operational disruption or restructuring, providing structured Beschäftigtentransfer, Outplacement, Newplacement, and Transfergesellschaft solutions for German corporate clients.
• PEAG Personal GmbH Services (Vermittlungsorientierte Arbeitnehmerüberlassung, Zeitarbeit, Personalvermittlung, Direktvermittlung) Placement-oriented temporary staffing (Arbeitnehmerüberlassung) and fair Zeitarbeit for skilled workers, plus Personalvermittlung and Direktvermittlung, marketed under an Equal Pay approach for German mid-sized and enterprise clients.
• PEAG HR GmbH Services (Entgeltabrechnung, Payroll Services, Personalverwaltung, Arbeitssicherheit) Outsourced Entgeltabrechnung, payroll services, Personalverwaltung, and Arbeitssicherheit for German corporate clients, allowing them to focus on their core business.
• PEAG-Mitarbeiter-Beteiligungs-GmbH (PEAG-MBG) Employee Participation Program Employee share-participation program enabling permanent PEAG Group employees to acquire equity stakes and share in the company's economic success, marketed as a differentiator and employer brand element.

Quantifiable outcome

• Over 80% placement rate achieved in transfer services
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Arbeitgeberverband GesamtmetallcoreGTM or Marketing Partner · 1 January 2011Monthly cooperation partner for the PEAG Personaldebatte zum Frühstück event series in Berlin since 2011. The events bring together HR professionals, politicians, economists, and trade union representatives for labor market policy discussions.
• Bundesverband der Träger im Beschäftigungstransfer e.V. (BVTB)coreStrategic or Co-development PartnerPEAG Transfer is a founding member of BVTB, actively shaping political and legislative framework conditions for employment transfer services in Germany.
• Gesamtverband der Personaldienstleister e.V. (GVP)coreGTM or Marketing PartnerPEAG Personal is a member of GVP, the largest employer association in the temporary staffing industry. PEAG Holding CEO Sven Kramer serves on the GVP board and tariff commission.
• Verband für Mitarbeiterbeteiligung in Deutschland (AGP)minorGTM or Marketing PartnerPEAG Holding is a member of AGP, which advises member companies on labor, tariff, and social law matters.
• Essener UnternehmensverbandminorGTM or Marketing PartnerPEAG Holding is a member of the Essener Unternehmensverband, which advises member companies on labor, tariff, and social law matters.

Scale indicators5 records

Recent moves11 records

Expansion highlights4 records

Direct peers

• Tempton: German generalist staffing provider with comparable service breadth in temporary work, direct placement, and on-site workforce management for industrial and SME clients.
• Randstad Deutschland: Largest generalist staffing firm in Germany, offering temporary staffing, permanent placement, and HR solutions across all industries. Directly competes with PEAG Personal for mid-sized and large-enterprise contracts.
• Robert Half Deutschland: Specialist staffing and placement firm in Germany focused on finance, accounting, IT, and administrative professionals—comparable to PEAG Personal's specialist and senior-expert placement offerings.
• DIS AG: German-headquartered staffing and recruitment firm covering temporary staffing, direct placement, and HR outsourcing across multiple industries. Closely comparable in scale, geography, and service mix to PEAG.
• Persona Service: German generalist staffing and HR outsourcing company with strong focus on industrial and commercial customers, directly comparable to PEAG's core mid-market positioning.
• Orizon: German generalist staffing and HR services company, GVP member like PEAG, with similar service portfolio across temporary staffing, placement, and on-site management.
• Hays Deutschland: Specialist staffing firm in Germany focused on professional, technical, and skilled-trade roles, including temporary and permanent placement—comparable to PEAG Personal's vermittlungsorientierte Zeitarbeit for skilled workers.
• ManpowerGroup Deutschland: Generalist staffing and workforce solutions provider in Germany with comparable offerings in Zeitarbeit, placement, and career transition. Competes head-to-head with PEAG Personal and PEAG Transfer.
• Trenkwalder Deutschland: German HR services group offering temporary staffing, permanent placement, and HR outsourcing; comparable in scope to the PEAG Holding subsidiary portfolio.
• Adecco Germany: Major global staffing group operating in Germany across temporary staffing, permanent placement, and career transition/outplacement. Direct competitor to PEAG across its core service lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/peag-holding-gmbh
• Instagraminstagram.com/peag_personal
• Facebookfacebook.com/peag.personal

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEAG Holding