Sanders Ridge

What Sanders Ridge does

Sanders Ridge is a family-owned agritourism and winery business operating from a 150-acre century-designated farm in Boonville, North Carolina, within the Yadkin Valley Wine Appellation approximately 25 minutes west of Winston-Salem. The company was founded in 2007 by fifth-generation farmer Neil Shore, who planted the property's 15-acre vineyard in 2001 as a pivot from traditional tobacco and row-crop farming, and opened the on-site winery in June 2009. Sanders Ridge produces up to 20 varieties of estate-grown and bottled wines — including Viognier, Chardonnay, Muscat Canelli, Cabernet Franc, Cabernet Sauvignon, Merlot, Chambourcin, and muscadines — exclusively from grapes grown on the property, and sells these through a tasting room, an online wine store, and a wine club membership program.

The company operates a vertically integrated hospitality portfolio anchored on the same site: a daily lunch and Sunday brunch restaurant with on-site catering, a wedding and private event venue accommodating 25-200 guests (with packages from $1,500 weekday to $4,200 Saturday), a ticketed event calendar including live music, wine pairing dinners, and holiday celebrations, and a year-round 400 sq. ft. pet-friendly cabin rental distributed via Airbnb. A sister operation, the Farm at Sanders Ridge (established 2006), is a USDA Certified Organic vegetable, herb, and cut flower farm — the first certified organic farm in Yadkin County — that supplies the restaurant and participates in the Cobblestone Farmers Market in Winston-Salem.

Sanders Ridge is privately held, family-owned with no disclosed external investors or funding, employs 1-10 people, and serves primarily regional consumer segments in the North Carolina wine country corridor: individual wine tasters and diners, wedding couples and private event hosts, and overnight cabin guests seeking a multi-day Yadkin Valley experience. Distribution is direct-to-consumer through the physical property, the website (Squarespace), email newsletter, and Instagram, with Wedding Wire as a referral channel for wedding bookings. Pricing is uniformly transactional across wine flights ($18), lunch items ($6-$20), wedding packages ($1,500-$4,200), ticketed special events ($25-$45), and wine club subscriptions.

Name

Sanders Ridge

Legal name

Sanders Ridge Vineyard and Winery

Website

https://sandersridge.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Sanders Ridge is a family-owned winery and agritourism destination in Boonville, North Carolina, producing estate-grown wines from a 15-acre vineyard and operating a restaurant, wedding venue, cabin rental, and USDA-certified organic farm for regional wine country visitors and event guests.

Ownership category

akta.pro rank

Product category

Vineyard and Winery

NAICS

Hotels (except Casino Hotels) and Motels (72111), Other Crop Farming (1119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

akta.pro secondary industries

Farmstay B&Bs & Agritourism Inns (THAGAHAG), Country Inns & Rural B&Bs (THAGAHAD)

Keywords

• Estate winery
• Wine tastings
• Wedding venue
• Cabin rentals
• Organic farming

Headquarters

HQ city

Boonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wine Sales: Direct wine sales including tasting flights ($18 for 5 wines) and bottle purchases. Up to 20 varieties of estate-grown and bottled wines available for purchase year-round from the winery or online store. Wine club memberships with discounts on wine, events and gifts plus wine dinner events twice yearly.
2. Restaurant and Catering: Daily lunch service (seasonally influenced menu, noon-4pm) with Sunday brunch specials. Catering provided for on-site public and private events. House-made soups, salads, appetizers, sandwiches, and desserts.
3. Wedding and Private Events: Wedding venue rental with packages ranging from $1500 (weekdays) to $4200 (Saturday). Additional events include rehearsal dinners ($500), birthday celebrations, showers, reunions, and corporate events. On-site catering and open bar packages available.
4. Cabin Rental: Year-round cabin rental (400 sq. ft.) accommodating up to two guests. Complimentary wine tasting or glass of wine for two included with booking. Located on 150-acre farm in old growth forest.
5. Special Events: Ticketed special events including wine pairing dinners, live music series, holiday celebrations, girl's night out events, and seasonal celebrations. Reservations and pre-purchased tickets required for many events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sanders Ridge operates a family-owned vineyard, winery, restaurant, wedding venue, and farm on a 150-acre estate in Boonville, North Carolina. Its primary commercial activities are estate-grown wine production and sales, daily wine tasting flights, lunch and brunch service, a wedding and private events venue, cabin lodging, a tiered Wine Club, and a USDA Certified Organic vegetable farm sold at the Cobblestone Farmers Market.

Product overview

Sanders Ridge is a family-owned 150-acre century-designated farm in the Yadkin Valley Wine Appellation offering a vertically integrated portfolio centered on estate-grown wines and hospitality services. The core offering consists of up to 20 varieties of estate-grown and bottled wines produced exclusively from the 15-acre vineyard, paired with wine tasting flights and a full lunch/brunch restaurant service. The business extends into event hosting through its wedding and private events venue (featuring a waterfront gazebo, timber-frame winery, and covered pavilion accommodating 25-200 guests), cabin rental accommodations, and seasonal live music events. The portfolio also includes Sanders Ridge Vegetable Farm (a USDA-certified organic sub-brand established in 2006) and a Wine Club membership program. Together, these products create a diversified agritourism destination combining wine production, dining, lodging, and event venue services.

Differentiator

Problem solved

Functional benefit

Brands

• Farm at Sanders Ridge: USDA certified organic vegetable, herb, and cut flower farm established in 2006 as a sister farm to Sanders Ridge Vineyard and Winery. First Certified Organic Farm in Yadkin County.

Products and services

• Estate-Grown Wines Bottled wines produced on-site from the estate's 15-acre vineyard, with up to 20 varietals available for purchase in the tasting room wine shop. Sold directly to consumers visiting the winery.
• Wine Tasting Flights On-site wine tasting flights served in the tasting room that pair estate wines with a seasonal lunch and brunch menu. Available to adult visitors planning a destination outing.
• Lunch and Brunch Restaurant Service Seasonal lunch and brunch menu available at the on-site restaurant, paired with the estate's wine flight program. Open to walk-in visitors during operating hours.
• Wedding and Private Events Venue Bookable estate venue for weddings and private events with a waterfront gazebo for ceremonies, post-and-beam winery space, and capacity for up to 150 seated guests. Catering and event planning are coordinated on-site through the private events coordinator.
• On-site Cabin Rental Short-term vacation cabin rental on the vineyard property, distributed via Airbnb. Used by leisure travelers and wedding guests needing on-site overnight lodging.
• Live Music and Special Events Ticketed live music performances and special events hosted on the winery grounds for individual consumers and community visitors.
• Wine Club Membership Subscription-based Wine Club offered in three tiers (Silver, Gold, Platinum) delivering recurring estate wine shipments and member benefits to wine enthusiasts.
• Sanders Ridge Vegetable Farm (USDA Certified Organic) On-site USDA Certified Organic vegetable farm producing seasonal produce sold directly to consumers at the Cobblestone Farmers Market. The farm is identified as the first USDA Certified Organic farm in Yadkin County.

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Cobblestone Farmers MarketminorStrategic or Co-development Partner · 1 January 2006Sanders Ridge Organic Farm was one of the very first vegetable farms in the area to participate in the renowned Cobblestone Farmers Market in Winston-Salem. Since 2006, the farm has been involved in building valuable direct connections between local growers and consumers.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Raylen Vineyards: Yadkin Valley NC winery producing estate-grown wines with tasting room and event hosting. Direct regional peer operating in the same appellation as Sanders Ridge.
• Shelton Vineyards: Surry County NC winery adjacent to the Yadkin Valley with estate-grown wines, tasting room, restaurant, and event hosting. Shares the vineyard-estate-with-hospitality business model.
• Hanover Park Vineyard: Yadkin Valley NC winery offering estate wines and tasting room experiences. Direct regional peer in the same North Carolina wine appellation.
• Jones von Drehle Vineyards: Yadkin Valley NC estate winery producing premium wines from its estate vineyard. Comparable estate-grown wine model in the same appellation.
• Childress Vineyards: Yadkin Valley winery in Lexington, NC with estate-grown wines, on-site restaurant, event venue, and concert series. Most directly comparable as a Yadkin Valley winery combining wine production, hospitality, and event venue operations.
• Raffaldini Vineyards: Yadkin Valley NC vineyard and winery with estate wines, tasting room, and Italian-inspired hospitality. Comparable estate winery model in the same appellation.
• Stony Knoll Vineyards: Surry County NC estate vineyard and winery producing estate wines with tasting room. Comparable family-owned estate winery model adjacent to the Yadkin Valley.
• Junius Lindsay Vineyard: Yadkin Valley NC winery producing estate-grown wines with tasting room experiences. Direct regional peer in the same North Carolina wine appellation.
• Doughton Vineyards: Yadkin Valley NC family vineyard and winery with estate wines and tasting room. Comparable family-owned estate winery in the same appellation.

Broad incumbents

• Biltmore Estate Winery: North Carolina's largest winery at Biltmore Estate in Asheville. Operates at vastly greater scale but shares the NC estate winery + hospitality + event venue business model, representing the high-end benchmark for NC wine tourism.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sandersridge
• Xx.com/SandersRidgeVin
• LinkedInlinkedin.com/company/sanders-ridge-vineyard

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanders Ridge