Stony Knoll Vineyards

What Stony Knoll Vineyards does

Stony Knoll Vineyards is a family-owned and operated winery located in Dobson, North Carolina, within the Yadkin Valley AVA. The property carries the NC Century Farm designation, with documented family agricultural roots dating to 1896; the vineyard was planted in April 2001 and the winery opened in 2004. The estate spans approximately 10 planted acres and produces a portfolio of dry whites, dry reds, and sweet wines.

The business operates a direct-to-consumer model across four revenue streams: bottle sales at $18-$20 per bottle, on-site wine tastings priced at $15-$20, a recurring wine club with a $25 one-time initiation fee and a quarterly commitment of 3 or more bottles, and lodging distributed through Airbnb across three on-site properties (a restored 1860s farmhouse, a 1940s farmhouse, and a newer cottage). The winery ships directly to consumers in 36 states and uses Square for gift card payment processing.

Stony Knoll serves individual wine consumers, regional wine tourists, recurring wine club members, and lodging guests. With 1-10 employees, it is a small, family-managed estate operation whose competitive position is built on heritage, agritourism, and multi-channel DTC distribution rather than scale or wholesale reach.

Name

Stony Knoll Vineyards

Legal name

Stony Knoll Vineyards

Website

https://stonyknollvineyards.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Stony Knoll Vineyards is a family-owned estate winery in Dobson, North Carolina, producing dry and sweet wines from 10 acres of vines for direct-to-consumer sale, wine club members, on-site tastings, and Airbnb lodging guests across 36 shipping states.

Ownership category

akta.pro rank

Product category

Winery and Estate Wine Production

NAICS

Grape Vineyards (111332), Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Estate wine production
• Wine tastings
• Wine club subscription
• Vineyard lodging
• Agritourism winery

Headquarters

HQ city

Dobson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Wine Sales: Estate wines sold directly to consumers at the winery including dry whites, dry reds, and sweet wines. Wine prices range from $18-$20 for most selections.
2. Wine Club Membership: Quarterly subscription model requiring $25 one-time membership fee, minimum 3 bottles per quarter. Members receive 10-15% discount on purchases and free tastings. Shipping available to 36 states.
3. Wine Tastings: Tasting flights and experiences offered at the winery. Tasting flight priced at $15, tasting with glass at $20, individual glasses from $6-$12.
4. Lodging: Three lodging options available through Airbnb: Stony Knoll Wine Lodge (1860s restored home), newly constructed cottage with vineyard views, and 1940s remodeled farmhouse. Provides additional revenue stream and enhances visitor experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels1 record

Core offering

Stony Knoll Vineyards produces and sells estate wines made from grapes grown on its 10-acre vineyard in Dobson, North Carolina, offering dry whites, dry reds, and sweet wines. The company also operates an on-site tasting room with paid flights and glasses, a quarterly wine club with member discounts and home shipping, three on-site lodging properties, and gift cards.

Product overview

Stony Knoll Vineyards operates as a family-owned winery and agritourism destination in Dobson, North Carolina, producing wines from 10 acres of estate-grown grapes. The core product offering centers on their wine collection, including dry whites (2023 Stainless Steel Chardonnay, 2022 Barrel Fermented Chardonnay, 2023 Viognier, Vintner's Bliss Rosé), dry reds (2022 Chambourcin, 2019 Cabernet Franc, 2018 Merlot, 2019 Cabernet Sauvignon), and sweet wines (Red Table Wine, Patricia Pink, Ardella). The business extends beyond wine sales through wine tastings, a wine club membership program, lodging accommodations (the Stony Knoll Wine Lodge in an 1860s restored home, a 2020 vineyard-view construction, and a remodeled 1940s farmhouse), and gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Wine Collection Estate-grown wines produced from grapes cultivated on the Dobson, NC vineyard, including dry whites (Chardonnay, Viognier, Vintner's Bliss Rosé), dry reds (Chambourcin, Cabernet Franc, Merlot, Cabernet Sauvignon), and sweet wines (Red Table Wine, Patricia Pink, Ardella). Sold on-site at $18-$20 per bottle.
• Wine Tastings Guided wine tasting experiences offered at the winery tasting room. Tasting flights are priced at $15, with glass upgrade at $20, and individual glasses from $6-$12.
• Wine Club Membership Quarterly wine subscription requiring a one-time $25 membership fee and minimum 3 bottles per quarter. Members receive 10% discount on all purchases, 15% discount on case purchases, free quarterly tastings, and first access to new releases. Wines ship quarterly (February, May, August, November) to 36 U.S. states.
• Stony Knoll Wine Lodge A historic 1860s original home restored into lodging on the vineyard property, featuring original hand-hewn logs, rock fireplace, and original flooring. Listed on Airbnb.
• Vineyard View Cottage New construction lodging built in 2020 with reclaimed farm wood, offering outdoor porch space with vineyard and Blue Ridge Mountain views. Listed on Airbnb.
• Farmhouse Lodging
• E-Gift Cards

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Surry WineriesminorGTM or Marketing PartnerReferral partnership with neighboring Surry County wineries. Stony Knoll recommends visitors to also visit nearby Surry Wineries member establishments, creating a regional wine tourism network.
• AirbnbcoreChannel Partner/ Reseller/ DistributorAirbnb serves as the primary distribution channel for Stony Knoll's lodging offerings. Three properties listed: Stony Knoll Wine Lodge (restored 1860s home), new vineyard cottage (construction started 2020), and remodeled 1940s farmhouse.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RayLen Vineyards: RayLen is a Yadkin Valley estate winery with a tasting room, event venue, and on-site bistro. Comparable to Stony Knoll in regional positioning, estate-grown varietals, and tasting-room-plus-hospitality revenue model.
• JOLO Winery & Vineyards: JOLO is a family-owned estate winery in Pilot Mountain, NC (Yadkin Valley AVA) with a tasting room, restaurant, and lodging. Comparable to Stony Knoll in estate-grown wines, family operation, tasting-room model, and on-site lodging offerings within the same region.
• Shelton Vineyards: Shelton Vineyards is the largest winery in the Yadkin Valley AVA of North Carolina, operating estate vineyards, a tasting room, and on-site dining/lodging. It is the most directly comparable peer to Stony Knoll given the shared region, estate-grown model, and tasting-room-plus-hospitality focus.
• Hanover Park Vineyard: Hanover Park is a small Yadkin Valley estate winery with a tasting room focused on estate-grown wines. Closely comparable to Stony Knoll in regional location, small-scale estate operations, and DTC tasting room focus.
• Raffaldini Vineyards: Raffaldini is a family-owned estate winery in the Yadkin Valley producing Italian-varietal wines with a tasting room and event hosting. Comparable to Stony Knoll in estate vineyard scale, family ownership, and DTC tasting-room business model.
• Laurel Gray Vineyards: Laurel Gray is a small family-owned winery in the Swan Creek AVA of North Carolina producing estate wines with a tasting room. Closely comparable to Stony Knoll in family operation, small acreage, estate-grown DTC model, and North Carolina heritage story.
• Sanders Ridge Vineyards: Sanders Ridge is a small Yadkin Valley winery with a tasting room, live music, and on-site food. Comparable to Stony Knoll in estate scale, DTC focus, and the combined wine-and-visit experience business model.

Broad incumbents

• Biltmore Winery: Biltmore Winery, located at the Biltmore Estate in Asheville, NC, is the largest winery in the eastern U.S. It overlaps with Stony Knoll in estate wines, tasting room, and wine club operations, but operates at vastly greater scale and as part of a broader tourism destination.
• Childress Vineyards: Childress is a larger Yadkin Valley estate winery with tasting room, restaurant, and event venue operations. It is comparable as a regional Yadkin Valley peer but operates at meaningfully larger scale than Stony Knoll, functioning as a broader incumbent in the same local market.

Regional players

• Old North State Winery: Old North State Winery operates multiple locations across North Carolina (Mount Airy, Winston-Salem) with tasting rooms and music venues. Comparable as a North Carolina DTC-focused winery and lodging/entertainment operator, though it serves multiple geographies rather than a single estate site.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/StonyKnollVineyards
• LinkedInlinkedin.com/company/stony-knoll-vineyards

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stony Knoll Vineyards