Club Atlético San Martín

What Club Atlético San Martín does

Club Atlético San Martín (legal name: Club Atlético San Martín; DBAs: Club Atlético San Martín de Tucumán, CASM, 'El Santo') is a private, member-owned multi-sport civil association headquartered at Bolívar 1960, San Miguel de Tucumán, Tucumán Province, Argentina. The club's operations center on a professional men's football program that has competed across Argentine league tiers, including promotion-driven stints in the Superliga (first division, 2018/19) and ongoing participation in Primera Nacional (second division), and a women's football team ('Las Santitas') active in the Liga Tucumana de Fútbol Femenino. Beyond football, the club fields competitive teams or programs in rugby (Torneo Regional Desarrollo, including age-grade categories), field hockey (men's and women's), basketball, tennis, volleyball, futsal, and artistic roller skating (Patín Artístico), making it a broad-based community sports institution serving families and youth across Tucumán.

The club's product surface is delivered through two principal facilities: Estadio La Ciudadela (the professional football venue in San Miguel de Tucumán) and the Complejo Polideportivo Natalio Mirkin (the multi-sport complex on Camino del Perú 1100 used for training and amateur competition). Underlying technology is explicitly none — the source data classifies core technology as 'Not applicable,' with no app, no proprietary platform, and no APIs. Digital engagement is limited to the official website (clubatleticosanmartin.com), a YouTube channel (UClRXts3YsY42iST9X_o7Ehg), and a Twitter/X account (@CASMOficial).

The revenue model is a traditional Argentine sports-club stack: recurring socio (member) subscription fees, matchday ticketing at La Ciudadela and the Complejo, and commercial sponsorships with named brands (Emilio Luque, Secco, La Providencia, KDY, MultiLED, Yuhmak) augmented by a strategic Casino Fortuna partnership that funds youth programs and facility improvements. Additional infrastructure support flows from a convenio with the Municipalidad de San Miguel de Tucumán. The club does not publish pricing tiers, audited financials, or revenue figures, and the legal form (Asociación Civil) precludes conventional equity-style growth capital; strategic expansion has been partnership- and grant-driven rather than market-financed.

Name

Club Atlético San Martín

Legal name

Club Atlético San Martín

Website

https://clubatleticosanmartin.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

51–100 employees

Short description

Club Atlético San Martín is a private, member-owned multi-sport civil association in San Miguel de Tucumán, Argentina, fielding professional men's and women's football teams across Argentine leagues (Primera Nacional, formerly Superliga) and amateur programs in rugby, hockey, basketball, tennis, volleyball, futsal, and artistic roller skating.

Ownership category

akta.pro rank

Product category

Professional Sports Club (Football)

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Professional football club
• Multi-sport athletic club
• Youth football development
• Sports club membership
• Amateur sports programs

Headquarters

HQ city

Tucumán

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Matchday ticket sales: Revenue generated from ticket sales for professional football matches played at La Ciudadela stadium (Bolívar 1960, San Miguel de Tucumán) and at Complejo Natalio Mirkin for amateur and youth matches.
2. Sponsorships: The club has named sponsors including Emilio Luque, Secco, La Providencia, KDY, MultiLED, and Yuhmak. A strategic partnership with Casino Fortuna finances youth sports development programs and facility improvements.
3. Club membership (Socios): Revenue from club membership fees paid by socios who join the institution to support the club and access member benefits.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Club Atlético San Martín is an Argentine multi-sport club that operates professional and amateur football teams (men's, women's, and youth), competing in national leagues such as the Primera Nacional and Superliga. Beyond football, the club runs programs in rugby, hockey (men's and women's), basketball, tennis, volleyball, futsal, and artistic roller skating, delivered across La Ciudadela stadium and the Complejo Natalio Mirkin multi-sport facility in San Miguel de Tucumán. Revenue is generated through matchday tickets, sponsorships, and "socio" (member) club dues.

Product overview

Club Atlético San Martín de Tucumán is a multi-sport club offering various athletic disciplines including professional and amateur football (Fútbol Profesional, Fútbol Femenino), basketball, hockey (femenino y masculino), rugby, tennis, volleyball, futsal, and artistic skating (Patín Artístico). The club operates through facilities including Complejo Natalio Mirkin (main sports complex) and Estadio La Ciudadela (football stadium). The club runs youth development programs through Divisiones Inferiores across multiple sports and offers membership options for supporters. The multi-sport structure allows athletes of all ages to participate in various disciplines under the San Martín 'Santo' brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Fútbol Profesional (Professional Football) The club's professional men's football team competing in Argentine national leagues including Primera Nacional and Superliga, with reserve, amateur, and youth squads supporting the first team.
• Fútbol Femenino (Women's Football) Women's football program competing in the Liga Tucumana de Fútbol Femenino, with Rojo and Blanco divisions participating in local championships. The team "Las Santitas" has finished top of league standings.
• Básquet (Basketball) Basketball program competing in local leagues, with matches held at Complejo Natalio Mirkin.
• Hockey (Field Hockey) Field hockey program for both women and men, competing in the Torneo Clasificatorio and other local competitions.
• Rugby Rugby team competing in the Torneo Regional Desarrollo with categories M1, M2, and youth divisions M7, M8, M11, M12, M14.
• Tenis (Tennis) Tennis program offered as part of the club's multi-sport offerings.
• Voley (Volleyball) Volleyball program competing in local leagues.
• Futsal Indoor futsal team participating in local competitions.
• Patín Artístico (Artistic Roller Skating) Artistic roller skating discipline led by instructor Sabrina Chico Viola, offering training for all skill levels. Open enrollment to community members.
• Divisiones Inferiores (Youth Football Development) Youth development program across multiple age categories including Infantiles, Divisiones Inferiores LTF, and Reserva teams, with open tryouts for prospective players.
• Socios (Club Membership) Club membership program offering benefits to supporters and members who join the institution to support the club.
• La Ciudadela (Stadium - Matchday Hosting) Stadium located at Bolívar 1960, San Miguel de Tucumán, hosting professional football matches and serving as the primary fan engagement touchpoint.
• Complejo Natalio Mirkin (Multi-Sport Complex) Multi-sport training and competition facility at Camino del Perú 1100, hosting football, rugby, hockey, basketball, tennis, volleyball, futsal, and artistic roller skating activities.

Quantifiable outcome

• The club's women's football team (Las Santitas) has achieved top-of-league standings in the Liga Tucumana de Fútbol Femenino, including seasons with 36 points and leading positions.
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Casino FortunacoreStrategic or Co-development PartnerClub Atlético San Martín (CASM) entered a new strategic partnership with Casino Fortuna. This agreement provides funding for the development of youth sports programs, improvement of club facilities and equipment, and greater opportunities for young athletes. The partnership was announced as ushering in a new era of sporting success with the casino's support. For more details, visit ex.casino.
• Municipalidad de San Miguel de TucumáncoreStrategic or Co-development PartnerThe City Government (Municipalidad) and a group of club members signed an important agreement (convenio) regarding the continuation of construction works that the capital city municipality has been undertaking. This partnership focuses on infrastructure development at the club's facilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Club Atlético Belgrano: Argentine football club that has oscillated between the Primera División and Primera Nacional, comparable in scale and provincial-city status to San Martín. Operates a similar ticketing, socios and sponsorship revenue model.
• Club Atlético Talleres de Córdoba: Argentine first-division football club from an interior province (Córdoba), with similar multi-sport traditions and a large membership base. Comparable along geographic-footprint and member-driven economics.
• Club Atlético Lanús: Greater Buenos Aires football club operating professional football within a multi-sport framework (Gránate). Comparable as a member-owned association with stacked amateur disciplines and exposure to the same Argentine league system.
• Club Atlético Tucumán: Co-tenants of the 'El Clásico' rivalry in San Miguel de Tucumán. Both operate professional football teams from the same city and compete in the same Argentine league pyramid, making them the closest functional peer to San Martín.
• Newell's Old Boys: Historic Argentine football club that operates professional football plus several amateur sports. Matches San Martín in the multi-discipline member-owned asociación civil structure and divisional competition path.
• Club Atlético Instituto (ACC): Córdoba-based Argentine football club competing in the same divisional tier as San Martín. Directly comparable in fan base size, provincial market dynamics and dependence on socios/sponsor revenues.
• Atlético de Rafaela: Inland Argentine football club of similar scale operating within the Primera Nacional ecosystem. Comparable in revenue model (ticketing, socios, regional sponsors) and competitive tier.
• Club Atlético Huracán: Buenos Aires football club listed as a San Martín Superliga opponent; provides a directly comparable top-tier matchday economics and member base benchmark.

Broad incumbents

• Club Atlético Vélez Sarsfield: Larger established Buenos Aires football club with extensive multi-sport operations. Useful as a comparison point for how a provincial-style multi-discipline club can be operated and scaled at a higher commercial tier.
• Racing Club de Avellaneda: Listed by source as a San Martín Superliga opponent. Significantly larger incumbent, useful as an upside benchmark for what recurring national-tier success means for brand, sponsorship and membership economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CASMOficial
• YouTubeyoutube.com/channel/UClRXts3YsY42iST9X_o7Ehg
• Facebookfacebook.com/ClubAtleticoSanMartinTucuman
• LinkedInlinkedin.com/company/club-atletico-san-martin---tucuman

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Atlético San Martín