Decorated Wearables

What Decorated Wearables does

Decorated Wearables is a privately held B2B promotional products distributor founded in 1996 and headquartered at 804 10th Street SE in Devils Lake, North Dakota. The company sells custom-decorated branded merchandise to business and corporate buyers, event and trade show organizers, and workplace/industrial customers across North America through a pay-as-you-go e-commerce storefront, supplemented by phone, fax, and email ordering. The catalog spans 25+ product categories including apparel (polos, fleeces, workwear, footwear), bags, desk and office supplies, drinkware, electronics and technology, pens and writing instruments, golf products, travel and outdoor items, recycled/eco products, health and wellness, home and living, and tradeshow-specific goods, with third-party branded inventory from vendors such as Kate Spade, Modern Sprout, Sharpie, EXPO, and Carhartt. Pricing per unit ranges from sub-$1 items (e.g., washable markers, OWallet) to premium kits priced above $166.

The company's product experience is built on the ArtworkTool online customization platform, which allows buyers to add logos, images, text, and shapes to products directly through the website. ArtworkTool is covered by U.S. Patent No. 9,881,407 and U.S. Patent No. 9,104,298; the relationship is characterized in the source as 'We to Them,' indicating Decorated Wearables uses the platform rather than owning the underlying IP. E-commerce operations are hosted on the AIM Smarter platform at decoratedwearables.aimsmarter.com, and the corporate email domain (gondtc.com) suggests an affiliated or shared-services entity, though the ownership structure is not explicitly disclosed.

Revenue mechanics are transactional: customers pay per unit plus separate charges for decoration screen/setup, artwork revisions, proofs, PMS color matches, and freight, with lead times ranging from three working days to a month. Three in-house decoration services — embroidery, screen printing, and digital vinyl printing and cutting — are the value-added layer on top of physical goods. The company has operated for 28+ years, is privately held with no disclosed funding, and remains micro-scale at 1-10 employees, with no management team, parent company, or M&A activity identifiable in the available data.

Name

Decorated Wearables

Legal name

Decorated Wearables

Website

https://decoratedwearables.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Decorated Wearables is a privately held B2B promotional products distributor founded in 1996, selling custom-decorated branded merchandise across 25+ categories to businesses, event organizers, and workplaces in North America via a pay-as-you-go e-commerce platform.

Ownership category

akta.pro rank

Product category

Promotional Products

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

Keywords

• Promotional products
• Custom apparel
• Branded merchandise
• Embroidery services
• Screen printing

Headquarters

HQ city

Devils Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Promotional Products Sales: Revenue generated through the sale of branded promotional products including apparel, bags, drinkware, electronics, and office supplies. Customers pay for products plus decoration services (screen/setup, freight charges may apply). Additional charges may apply for artwork revisions, proofs, or PMS color matches.
2. Decoration Services: Value-added decoration services including embroidery, screen printing, and digital vinyl printing and cutting applied to products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Decorated Wearables is a B2B promotional products distributor that sells branded merchandise across 25+ product categories and applies customer artwork in-house through embroidery, screen printing, and digital vinyl printing and cutting. Customers order through the company's own e-commerce storefront or by phone/fax/email, and use the patented ArtworkTool online customization platform to add logos, text, and graphics before purchase.

Product overview

Decorated Wearables is a promotional products e-commerce platform offering a comprehensive catalog of branded merchandise across 24+ product categories. The portfolio includes Apparel (polo shirts, jackets, footwear), Bags (business, travel, eco bags), Desk & Office supplies, Drinkware, Electronics & Technology accessories, Pens & Writing Instruments, Golf Products, Travel & Outdoor items, Recycled & Eco Products, Health & Wellness items, Home & Living products, and Tradeshow materials. The company differentiates through three core decoration services: Embroidery, Digital Vinyl Printing and Cutting, and Screen Printing, which enable customers to customize and personalize products with logos and branding. Products are sourced from various manufacturers including brand names like Kate Spade (sunglasses), Sharpie (pens), EXPO (markers), and Carhartt, with offerings ranging from budget promotional giveaways to premium branded items. The platform operates as a B2B promotional products distributor with custom branding capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Embroidery Services Custom embroidery decoration service applied to apparel and accessories purchased through Decorated Wearables, used by businesses and organizations to add logos and branding to wearables and promotional items.
• Screen Printing Screen printing decoration service for custom branding of apparel and promotional items sold through the Decorated Wearables storefront.
• Digital Vinyl Printing and Cutting Digital vinyl printing and cutting decoration service for applying custom designs to apparel and promotional items sold by Decorated Wearables.
• Branded Apparel Decorated Wearables' branded apparel line, offering polo shirts (ladies and mens), jackets, fleeces, workwear, high-visibility wear, footwear, pants, skirts, dresses, shorts, sportswear, swimwear, and sweatshirts for custom decoration via embroidery, screen printing, or vinyl. Intended for employee apparel, uniforms, and corporate gifting.
• Promotional Bags Custom-decorated promotional bag assortment covering business bags (briefcases, laptop bags, messengers), city and shoulder bags, cotton bags, drawstring/cinch sacks, duffels, gift bags, lunch bags/coolers, travel bags, luggage tags, and suitcases for B2B buyers.
• Branded Drinkware Decorated drinkware assortment covering barware (bottle openers, beverage insulators, can coolers, coasters, cocktail shakers, straws), glassware (flute, martini, shot glasses, glass sets), travel mugs, tumblers, stainless steel items, and water bottles for custom branding.
• Pens and Writing Instruments Promotional writing instruments including novelty pens, crayons, marker pens, pen sets, roller ball pens, wooden pens, pen and pencil holders, coloring accessories, pen and pencil sets, and writing accessories for custom branding; products range from $0.85 to $91.00.
• Promotional Electronics and Technology Accessories Tech-accessory promotional products including earbuds, metal and plastic calculators, chargers and power banks, telephone accessories (phone cases, phone and tablet covers), and USB products (cables, fans, hubs, lights, memory sticks, web cameras) for B2B custom branding.
• Desk and Office Promotional Products Branded desk and office items including awards/recognition, wall and world-time clocks, computer accessories (mice, microfiber, wrist rests, screen cleaners), dry erase/bulletin/cork/memo boards, journals/planners/books, and stationery (erasers/correctors, paper clips/holders, pencil sharpeners).
• Golf Promotional Products Golf-themed promotional merchandise including golf bags, balls, clubs, gloves, sets, tees/accessories, tools, towels, and umbrellas for custom decoration, aimed at corporate events and tournament gifting.
• Travel, Leisure and Outdoor Promotional Products Travel, leisure, and outdoor branded merchandise covering beach items, binoculars, cycling equipment, football gear, swimming/pool items, travel accessories (adapters, passport holders, travel wallets), picnic/camping gear, safety products, and sports equipment.
• Recycled and Eco Promotional Products Eco-friendly promotional merchandise including recycled bags, recycled note pads, sticky notes, and other eco-friendly products, available for custom decoration and suited to sustainability-focused buyers.
• Health and Wellness Promotional Products Health and wellness promotional items including pill boxes, wellness products, pedometers, stress products, first aid items, fitness products, and cosmetics and hair products for custom branding.
• Home and Living Promotional Products Branded home and living merchandise including ornaments, wine accessories, air fresheners, candles and lanterns, gardening items, pet supplies, tools (screwdrivers, tape measures), kitchen accessories, and food storage containers.
• General Promotional Items General promotional merchandise including games and toys (balloons, crayons, puzzles, stuffed animals, novelty pens), lanyards, gift selections/sets, and activity and coloring books for B2B buyers.
• Tradeshow Promotional Products Tradeshow-specific promotional products including banner stands and displays, lanyards, and trade show and poster materials aimed at event organizers and exhibitors.
• Promotional Products Customization and Fulfillment End-to-end promotional products customization and fulfillment service spanning the full catalog, bundling product sourcing with embroidery, screen printing, and/or digital vinyl decoration for B2B buyers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Modern SproutminorOthersModern Sprout offers eco-friendly promotional products including tree kits. Available through Decorated Wearables catalog for sustainable brand promotion.
• Kate SpademinorOthersKate Spade Giana Sunglasses Kit available through Decorated Wearables for premium brand merchandise.
• ArtworkToolcoreTechnology or IntegrationArtworkTool provides the online product customization platform enabling customers to add logos, images, and text to products. Patented technology (U.S. Patent No. 9,881,407 and U.S. Patent No. 9,104,298).

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Discount Mugs: Online promotional products vendor carrying a broad multi-category catalog with custom decoration; similar e-commerce-led operating model.
• Custom Ink: Direct-to-consumer and B2B custom apparel and promotional products provider with online design tools and screen printing/embroidery services — competes for overlapping group-order customers.
• Quality Logo Products: Online-first promotional products distributor offering a wide catalog of customizable items; similar size and digital-first go-to-market compared to Decorated Wearables.
• 4imprint: One of the largest North American promotional products distributors serving B2B buyers with branded merchandise across dozens of categories and in-house decoration — directly comparable business model to Decorated Wearables.
• Crestline Promotional Products: Mid-sized U.S. promotional products distributor with broad catalog and in-house decoration capabilities targeting the same B2B customer base.
• HALO Branded Solutions: Large-scale promotional products distributor offering custom-decorated apparel, drinkware, and accessories to corporate and event customers — same end market and service model.
• National Pen: Specialty promotional pen and writing-instrument distributor with custom imprinting services — comparable on the writing-instruments vertical that Decorated Wearables also serves.
• Branders: Online promotional products and apparel decoration retailer, competing in the same SMB and event-organization segment with similar screen-print and embroidery services.

Others

• SanMar: Wholesale apparel and accessories supplier that serves the promotional products industry; comparable as an upstream supplier/vendor rather than direct competitor.

Broad incumbents

• Cimpress (parent of Vistaprint): Large diversified printing and promotional products platform via Vistaprint and related brands; broader portfolio but overlapping custom-printed merchandise category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DecoratedWear
• Facebookfacebook.com/DecoratedWear
• LinkedInlinkedin.com/company/decorated-wearables

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decorated Wearables