Artworktool

What Artworktool does

Artworktool is a Chicago-based, privately-held web-based SaaS design platform founded in 2014 that enables users to create, store, and share digital and print-ready artwork through a browser interface. The core product, accessible at artworktool.com, offers pre-sized pixel-perfect artboard templates for common formats (business cards, banner ads, Facebook photos, posters, etc.), over 30 million integrated stock images, dynamic editing tools, unlimited file storage, and community features including profiles, followers, likes, comments, and public folders. The platform outputs both web-optimized images and print-ready graphic files. Artworktool was founded by a team with backgrounds in the print, promotional products, sign, apparel, and online gift industries, and originated as a tool for designing signs online before broadening into a general-purpose design service.

The product is structured into three tiers: the core Artworktool platform (a free self-serve consumer/SMB design tool), a Business Version at enterprise.artworktool.com that allows small business owners to white-label embed the designer on their own websites for customer personalization of merchandise (signs, promotional products, gifts, cards, calendars, apparel), and an Enterprise Version for multi-location organizations (franchises, associations, banks, estate agents, clubs, breweries) to centrally distribute customizable branded marketing material. The business model is freemium: the base subscription is free, with fee-based premium services available on monthly, quarterly, or annual billing cycles and automated credit card billing on the 1st of each month. The terms of service are governed by Delaware law.

Go-to-market combines a product-led growth motion (self-serve sign-up, community-driven discovery, social sharing integration) with a separate enterprise field sales motion for the multi-location vertical. Marketing channels rely on in-platform community engagement, organic social sharing, content on the product website, and an Academy (academy.artworktool.com) for user education. Source materials disclose no funding rounds, no disclosed revenue, no named customers, no management team bios, and no partnerships; the legal entity is privately held with no public listing, and the company operates with 11-50 employees.

Name

Artworktool

Legal name

Artworktool

Website

https://artworktool.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Artworktool is a web-based SaaS design platform founded in 2014 that enables individuals, small businesses, and multi-location enterprises to create, share, and export digital and print-ready artwork using pre-sized templates, a 30-million-image library, and community-driven portfolio features under a freemium pricing model.

Ownership category

akta.pro rank

Product category

Online Graphic Design Software

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAAAAAD

Digital Creative & Experience Design Agencies (Web/App/UX)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Online design tool
• Graphic design platform
• Print ready artwork
• Artboard templates
• Stock image library

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Free Base Subscription: Core platform access is provided free of charge, allowing users to create, share, and store digital and print-ready artwork with unlimited artboards. This freemium approach drives user acquisition and community growth.
2. Fee-Based Premium Services: Additional or upgraded services offered for a fee including advanced features and enhanced capabilities. Users subscribe to fee-based services with monthly, quarterly, or annual billing cycles. Credit card is the primary payment method with automatic billing on the 1st of each month.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Artworktool is a web-based SaaS design platform that enables users to create, share, store, and export digital and print-ready artwork through a browser interface. It offers pre-sized pixel-perfect artboards for digital and print formats, dynamic professional-quality design tools accessible without training, access to over 30 million stock images, and unlimited file storage, with separate white-label and enterprise versions for businesses and multi-location organizations.

Product overview

Artworktool is a single unified online design platform offering tools for creating, sharing, and exporting digital and print-ready artwork. The core platform (Artworktool) provides users with unlimited artboards, over 30 million stock images, and customizable profiles. The platform is complemented by the Business Version (enterprise.artworktool.com) for small businesses to white-label the designer for customer personalization of merchandise, and the Enterprise Version for multi-location companies to distribute brand-controlled customizable marketing materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Artworktool (Core Platform) Online design tool enabling anyone to create, share, store, and export digital and print-ready artwork using pre-sized artboards, dynamic editing tools, and 30+ million stock images, with no limit on file number or size. Targeted at individual creators and hobbyists who want professional-quality output without formal design training.
• Business Version White-label version of the Artworktool designer that small business owners in the print, promotional products, sign, apparel, and online gift industries can embed into their own websites, allowing customers to personalize merchandise such as signs, promotional products, gifts, cards, calendars, and apparel directly on the merchant's site.
• Enterprise Version Enterprise deployment of Artworktool for companies with multiple locations such as franchises, associations, banks, estate agents, clubs, and breweries, enabling them to distribute customizable marketing material across all sites while retaining central control of brand identity.

Quantifiable outcome

• 30+ million stock images available for design use
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PicMonkey: PicMonkey is a web-based graphic design and photo-editing tool offering templates for social, print, and marketing collateral on a freemium/subscription model. Directly comparable to Artworktool on target users and template-based artwork creation.
• Canva: Canva is the dominant web-based graphic design platform offering artboards, stock imagery, social/print templates, and a freemium model aimed at individuals, SMBs, and enterprises. It is the most direct competitor to Artworktool across nearly every feature and customer segment.
• Adobe Express: Adobe's consumer/SMB-flagship design tool offers templated artboards, social/print export, and freemium pricing — backed by Adobe's creative ecosystem and AI features. Directly comparable to Artworktool on user segments and template-driven workflow.
• VistaCreate (formerly Crello): VistaCreate is a freemium web design tool from Vista (parent of Vistaprint) that competes head-to-head on artboard templates, stock imagery, social and print formats, and SMB use cases — closely mirroring Artworktool's positioning.
• Snappa: Snappa is a lightweight online graphic design tool for non-designers creating blog, social, and ad graphics — directly comparable on persona (non-designer SMBs/individuals), templated artboards, and freemium pricing.
• Visme: Visme is an online design platform for infographics, presentations, and social/print graphics, with templates and stock imagery — strong overlap with Artworktool on SMB content-creation workflows and subscription pricing.

Emerging players

• Designhill: Designhill is an online design platform combining a DIY graphic design tool with crowdsourced design services, addressing SMBs that need marketing artwork — overlaps with Artworktool on the SMB-customizable design tool value proposition.
• Piktochart: Piktochart is a web-based design tool focused on infographics, reports, and visual content for marketers and educators — comparable template-driven, no-training design workflow and SMB/individual persona.
• Marq (formerly Lucidpress): Marq is a brand-templating and lockable design platform that lets enterprises distribute on-brand marketing collateral to multiple locations — the closest direct analog to Artworktool's Enterprise version white-label, brand-controlled workflow.

Broad incumbents

• Figma: Figma is a browser-based collaborative design platform — while primarily aimed at UI/product design rather than marketing artwork, its collaborative canvas, templates, and expanding marketing/whiteboard offerings overlap with Artworktool's design-platform DNA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/artworktool
• Facebookfacebook.com/artworktool
• LinkedInlinkedin.com/company/artwork-tool

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artworktool