Stuart Graham Fabrics
Stuart Graham Fabrics is a South African wholesale supplier (founded 1982, legally Home Fabrics Pty Ltd) of furnishing fabrics, wallpapers, and ready-made curtains to interior designers, decorators, hospitality trade, and retail stockists across South Africa, Mauritius, Namibia, Zimbabwe, and Botswana.
- Company typePrivate
- Founded1982
- HeadquartersSydenham, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Stuart Graham Fabrics does
Stuart Graham Fabrics (legally Home Fabrics Pty Ltd) is a South Africa-based wholesale supplier of furnishing fabrics, wallpapers, and ready-made curtains to the home decor and hospitality trades. Founded in 1982 and headquartered in Port Elizabeth, the company distributes a multi-brand portfolio comprising its own Stuart Graham label (upholstery, drapery, multi-purpose, wide-width, and outdoor lines), the proprietary FibreGuard performance fabric brand (stain-free technology embedded at the fibre stage and independently tested by Labotex), the contemporary Mercis upholstery brand, and an exclusive South African distribution arrangement with Prestigious Textiles UK. Ready-made curtains in tape, eyelet, and wave styles extend the offering to retail stockists.
The company monetizes through a B2B wholesale model: trade buyers apply for accounts (vetted within three working days), gain access to role-based pricing on the online.stuartgraham.co.za portal, and source through ten company-owned showrooms across South Africa plus one in Mauritius. Retail reach flows through a stockist and decorator network spanning South Africa, Namibia, Zimbabwe, and Botswana. The go-to-market combines inside sales via dedicated telesales email channels, showroom-based conversion, and digital trade tools including a free 3ds Max plugin for fabric rendering (powered by Material X through Twinbru). Customer segments span interior designers and decorators (primary), wholesale home decor buyers, the hospitality trade (hotels and guesthouses leveraging FibreGuard's stain-resistance), and end consumers via retail stockists.
The operating model is supported by a broad sustainability and compliance stack (STANDARD 100 by OEKO-TEX, ISO 14001 at 80% of supply chain with a 100% target within 4-5 years, ISO 9001, GRS, OCS, REACH), enabling specification in regulated and environmentally conscious projects. Revenue is not publicly disclosed; the firm is privately held with no disclosed funding events, operating geographies, or institutional investors in the source material.
Stuart Graham Fabrics firmographics
Firmographics- Name
- Stuart Graham Fabrics
- Legal name
- Home Fabrics Pty Ltd
- Website
- https://stuartgraham.co.za
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Stuart Graham Fabrics is a South African wholesale supplier (founded 1982, legally Home Fabrics Pty Ltd) of furnishing fabrics, wallpapers, and ready-made curtains to interior designers, decorators, hospitality trade, and retail stockists across South Africa, Mauritius, Namibia, Zimbabwe, and Botswana.
- Ownership category
- akta.pro rank
Stuart Graham Fabrics industry classification
Industry- Product category
- Wholesale Furnishing Fabrics
- NAICS
- Textile Furnishings Mills (3141), Sewing, Needlework, and Piece Goods Retailers (459130), Apparel Manufacturing (315)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Broadwoven Fabric Mills, Cotton (2211)
- akta.pro primary industry
- Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers) (CRAIALAF)
- akta.pro secondary industries
- Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants) (CRAIALAJ), Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels) (IMAOAKAI), Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD)
Keywords
Where Stuart Graham Fabrics is headquartered
LocationHeadquarters
- HQ city
- Sydenham
- HQ country
- New Zealand
- HQ region
- Oceania
Offices11 records
Markets served
Stuart Graham Fabrics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale Fabric Sales: Stuart Graham Fabrics operates as a wholesale supplier of furnishing fabrics to the home decor and hospitality trade. Products include upholstery fabrics, drapery/curtaining, multi-purpose fabrics, and wide-width collections. Trade buyers purchase through established trade accounts.
- Ready-Made Curtains: The company manufactures and sells ready-made curtains in tape, eyelet, and wave styles with standard and extra-length options. Available through stockists and online stockists across South Africa, Namibia, Zimbabwe, and Mauritius.
- Wallpaper Collections: Stuart Graham Fabrics also supplies wallpaper collections to the decor and hospitality trades through trade accounts.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Stuart Graham Fabrics product offering
Product offeringCore offering
Stuart Graham Fabrics is a wholesale supplier of furnishing fabrics (upholstery, drapery, multi-purpose, and wide-width) to the home decor and hospitality trades, operating through vetted trade accounts, a network of company-owned showrooms, and retail stockists. The portfolio spans its proprietary FibreGuard stain-free performance line, the Mercis contemporary upholstery collection, exclusive distribution of Prestigious Textiles UK, ready-made curtains in tape/eyelet/wave styles, and wallpaper collections, all supported by a B2B online portal and 3D visualization tools.
Product overview
Stuart Graham Fabrics operates as a textile supplier offering a multi-brand portfolio centered around its proprietary Stuart Graham fabric collection alongside exclusive distribution partnerships. The core offering includes FibreGuard (performance stain-free upholstery fabrics), Mercis (contemporary upholstery), and Prestigious Textiles UK (premium imported fabrics). The company also offers ready-made curtains in tape, eyelet, and wave styles as an add-on product. All fabric products are supported by the Stuart Graham Online B2B portal for wholesale ordering, stock management, and digital visualization through Twinbru's 3D rendering integration.
Differentiator
Problem solved
Functional benefit
Products and services
- FibreGuard performance upholstery fabrics Performance upholstery fabrics with permanent stain-free protection built into the fibre, certified Oeko-Tex, child and pet friendly, designed for hospitality and residential upholstery use.
- Mercis contemporary upholstery fabrics Contemporary upholstery fabric collection featuring plush velvet, sophisticated smooth fabrics, and richly textured weaves, focused on design quality and environmental responsibility.
- Prestigious Textiles UK collections
Quantifiable outcome
- 80% of fabric supply chain ISO 14001 certified with goal to reach 100% in 4-5 years
- +2 more outcomes
Companies that use Stuart Graham Fabrics
Customer profileSegments4 records
Ideal customer profiles2 records
Stuart Graham Fabrics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature4 records
Stuart Graham Fabrics partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- PinkDriveminorStuart Graham Fabrics partnered with PinkDrive in 2024 to support the fight against breast cancer. Through the partnership, the company committed to donating R1 for every meter of Mercis fabric sold. In 2024, R25,000 was donated. The 2025 goal is to sell 80,000 meters of Mercis fabric to support underprivileged communities.
- Prestigious Textiles UKcoreStuart Graham Fabrics holds an exclusive partnership with Prestigious Textiles UK to distribute the company's premium fabric collections in South Africa. This partnership provides access to inspirational and aspirational designs including prints, plains, weaves, velvets, embroideries, and metallics. All Prestigious imports are consolidated and airfreighted from the UK.
- Twinbru (Bru Textiles)coreTwinbru is the digital product and services division of Bru Textiles. Stuart Graham Fabrics partners with Twinbru to offer a free FibreGuard plugin for 3ds Max powered by Material X, enabling build-once-render-anywhere workflows. Twinbru services include 3D modeling, rendering, visualisation of fabrics on 3D models, and building of asset libraries for digital textures, models, and scenes.
- MerciscoreStuart Graham partners with Mercis, a Slovenian brand, to distribute contemporary upholstery fabric collections in South Africa. Mercis collections feature a range of colours and textures including warm wools, sumptuous velvets, and natural linens. In 2024, Stuart Graham partnered with Mercis and PinkDrive, committing to donate R1 for every meter of Mercis fabric sold, resulting in a R25,000 donation in 2024.
Scale indicators5 records
Recent moves2 records
Expansion highlights6 records
Stuart Graham Fabrics competitors and assessment
Company assessmentDirect peers
- Camira Fabrics: Camira Fabrics is a UK-based manufacturer and wholesaler of upholstery, drapery, and contract textiles with strong sustainability credentials. Comparable as a performance and contract furnishing-fabric supplier with a multi-channel trade distribution model and significant sustainability certifications.
- James Dunlop Textiles: James Dunlop Textiles is a New Zealand/Australian wholesaler supplying furnishing fabrics, wallpapers, and drapery to the interior design trade. Comparable as a Southern Hemisphere furnishing-fabric wholesaler with multi-brand portfolio and trade-channel focus.
- Hertex: Hertex is a South African fabric and homeware retailer/wholesaler operating showrooms nationally and distributing furnishing fabrics, wallpapers, and rugs to decorators. Directly comparable as a same-market, same-channel competitor serving interior designers and trade buyers with furnishing textiles.
- Warwick Fabrics: Warwick Fabrics is an Australia/NZ-headquartered wholesaler of upholstery and drapery fabrics serving interior designers and decorators globally. Directly comparable as a multi-brand fabric distributor with a similar trade-channel, design-led positioning and international designer brand partnerships.
Broad incumbents
- Maharam: Maharam is a US textile wholesaler representing leading fabric and wallcovering manufacturers for commercial and residential interiors. Comparable as a design-led multi-brand fabric distributor serving architects and interior designers, with a strong digital material presence.
- ROMO Group: ROMO Group is a UK family-owned designer and wholesaler of furnishing fabrics and wallpapers under brands including Romo, Villa Nova, Kirkby Design, and Zinc Textile. Comparable as a multi-brand furnishing-textile wholesaler distributing premium designer collections through trade showrooms internationally.
- Designtex: Designtex is a US-based applied surface solutions company offering contract-grade upholstery, wallcoverings, and panel fabrics for commercial interiors. Comparable as a performance-focused textile supplier with sustainability certifications and a digital material library for the contract/hospitality trade.
- Sanderson Design Group: Sanderson Design Group is a UK-listed heritage home fashion group owning Sanderson, Morris & Co, Harlequin, and Zoffany fabric/wallpaper brands. Comparable as a multi-brand fabric design house and wholesaler supplying premium furnishing textiles through decorator and trade channels globally.
- Bru Textiles: Bru Textiles is a Belgian textile manufacturer and parent of Twinbru (Stuart Graham's 3D visualization partner). Comparable as both an upstream furnishing-textile supplier and a digital-twin pioneer, providing context on potential vertical integration and digital tool evolution.
Regional players
- Romatex: Romatex is a South African home textile manufacturer producing bedding, curtains, and related furnishing textiles. Comparable as a same-geography supplier of home textiles, though focused more on finished household linens than on upholstery/drapery fabrics for the interior design trade.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stuart Graham Fabrics social profiles
Digital presenceStuart Graham Fabrics compliance and trust
Trust signalCompliance6 records
Stuart Graham Fabrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stuart Graham Fabrics leadership team
Management profileNumber of profiles
Profiles1 record
Stuart Graham Fabrics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stuart Graham Fabrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stuart Graham Fabrics
What does Stuart Graham Fabrics do?
Stuart Graham Fabrics is a wholesale supplier of furnishing fabrics (upholstery, drapery, multi-purpose, and wide-width) to the home decor and hospitality trades, operating through vetted trade accounts, a network of company-owned showrooms, and retail stockists. The portfolio spans its proprietary FibreGuard stain-free performance line, the Mercis contemporary upholstery collection, exclusive distribution of Prestigious Textiles UK, ready-made curtains in tape/eyelet/wave styles, and wallpaper collections, all supported by a B2B online portal and 3D visualization tools.
Is Stuart Graham Fabrics a public or private company?
Stuart Graham Fabrics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stuart Graham Fabrics founded?
Stuart Graham Fabrics was founded in 1982. It employs 51 to 100 people.
Where is Stuart Graham Fabrics based?
Stuart Graham Fabrics is headquartered in Sydenham, New Zealand, in the Oceania region.
How does Stuart Graham Fabrics make money?
Three revenue lines are on record. Wholesale Fabric Sales are the primary driver. The others are ready-Made Curtains and wallpaper Collections.
Who are Stuart Graham Fabrics's main competitors?
Direct peers on record are Camira Fabrics, James Dunlop Textiles, Hertex and Warwick Fabrics. Broad incumbents are Maharam, ROMO Group, Designtex, Sanderson Design Group and Bru Textiles. Romatex is listed as a regional player.
Does Stuart Graham Fabrics have an API?
No public API is recorded for Stuart Graham Fabrics.
What industry is Stuart Graham Fabrics in?
Stuart Graham Fabrics's product category is Wholesale Furnishing Fabrics. Its primary akta.pro industry code is CRAIALAF, Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers), with a secondary code of CRAIALAJ, Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants). Its NAICS code is 3141 and its SIC code is 2300.