Name

James Dunlop Textiles

Legal name

James Dunlop Textiles

Website

https://jamesdunloptextiles.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Interior Textiles

NAICS

Curtain and Linen Mills (31412), Textile Furnishings Mills (3141)

SIC

Miscellaneous Fabricated Textile Products (2390)

akta.pro primary industry

Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG)

akta.pro secondary industry

Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics) (IMAOAKAJ)

Keywords

• Interior textiles
• Upholstery fabrics
• Wallcoverings distribution
• Drapery fabrics
• Premium fabric wholesale

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices19 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Textile Distribution: James Dunlop Textiles operates as a B2B wholesale distributor of premium interior fabrics, wallcoverings, and accessories. The company sells through trade accounts (wholesale clients) and distributor partnerships, targeting interior designers, architects, and specifiers for both residential and commercial projects. Products are sourced from owned brand collections (James Dunlop, Mokum, Zepel) and represented international brands.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

James Dunlop Textiles designs, sources, and distributes premium interior textiles including curtain fabrics, upholstery fabrics, wallcoverings, lining fabrics, and home furnishing accessories under multiple owned brands (James Dunlop, Mokum, Zepel, Catherine Martin by Mokum, FibreGuard variants, UV Pro, FR-One) and represented international brands. The company supports interior designers, architects, and specifiers across residential and commercial projects through showrooms, distributor and representative networks, and a trade account portal, supplemented by digital tools for fabric matching, 3D visualisation, and project collation.

Product overview

James Dunlop Textiles is a textile and wallcovering company founded in 1907, offering premium fabrics under multiple brands including James Dunlop, Mokum, and Zepel, as well as sub-brands Catherine Martin by Mokum, FibreGuard variants (James Dunlop FibreGuard, Zepel FibreGuard, Zepel FibreGuard Pro, Zepel FibreGuard Outdoor), Zepel Mercis, UV Pro, and FR-One. The product portfolio spans curtain fabrics (solid, sheer, standard/wide width), upholstery fabrics, wallpapers (standard roll, wall panel/mural), lining fabrics (thermal, blackout, dimout, silicone), and accessories (cushion covers, rugs, throws, trims). The company also provides digital tools including Fabric Match (visual search), Furniture/Curtain/Wallpaper Visualisers, 3D Texture Library, and My Portfolio for project management. Commercial services include fabric specification consultation and end-to-end drapery solutions.

Differentiator

Problem solved

Functional benefit

Brands

• James Dunlop: Primary brand inspired by Antipodean heritage and New Zealand landscape and lifestyle. Timeless quality and style fabrics developed through a contemporary lens.
• Mokum
• Zepel
• Catherine Martin by Mokum
• James Dunlop FibreGuard
• Zepel Mercis
• Zepel FibreGuard Pro
• UV Pro
• FR-One
• Zepel FibreGuard Outdoor

Products and services

• James Dunlop (Core Brand) fabrics Premium textile brand offering contemporary curtain, upholstery, and home furnishing fabrics developed through an Australasian lens, backed by over a century of industry knowledge. Designed for interior designers, architects, and specifiers working on residential and commercial projects.
• Mokum fabrics Luxury textile brand offering distinctive, statement-making fabrics combining creative expression with luxurious and accessible designs, with nature-inspired colours and artistic patterns. Targeted at interior designers and architects specifying premium residential and commercial interiors.
• Zepel fabrics European-designed textile brand offering high-quality drapery and upholstery fabrics for active lifestyles, with extensive laboratory testing and the latest technologies providing durable fabric solutions for residential and commercial environments.
• Catherine Martin by Mokum fabrics Curated textile collection by award-winning designer Catherine Martin, offering elegant, timeless, and functional creations inspired by stagecraft and theatrical design, suitable for residential and commercial interiors.
• James Dunlop FibreGuard fabrics Stain-resistant fabric range with inherent yarn-level protection against common household stains (ballpoint pen, coffee, mud, red wine, ketchup), removable with just water and a cloth. Backed by a 5-year residential stain-resistant warranty (3 years commercial). Targeted at active households and commercial interiors.
• Zepel FibreGuard fabrics FibreGuard inherent stain-resistant upholstery fabrics under the Zepel brand, providing durable everyday cleanability while maintaining aesthetic and tactile quality for residential and commercial furniture applications.
• Zepel FibreGuard Pro fabrics High-performance moisture barrier fabric with anti-microbial, anti-odour, and mildew-resistant properties. The fabric prevents moisture transmission and spread of germs, suitable for healthcare, aged care, hotels, and restaurants.
• Zepel FibreGuard Outdoor fabrics Outdoor fabric with easy-clean, water-repellent, stain-free, durable, odour and mildew resistant properties, engineered for areas exposed to elements and heavy use from children and pets.
• UV Pro fabrics Outdoor fabric engineered for indoor and outdoor use, maintaining colourfastness, durability, water and stain repellency over years, with extensive designs and colour palette options.
• FR-One fabrics Inherently fire-retardant furnishing fabrics for commercial, hospitality, and residential use, with flame retardancy inherent to the yarn that cannot be washed out. Passes international FR standards including AS1530, BS5852, NFPA 701, and CAL117-2013.
• Zepel Mercis fabrics Foundational textiles at accessible prices, supplying high-quality European designs for residential and commercial interiors with fire-retardance and thoughtful performance attributes. The Mercis brand has supplied interiors since 1994.
• Curtain Fabrics Curtain fabrics including solid, sheer, standard width, and wide width options in linen, velvet, and various weaves, providing light control, warmth, and privacy for residential and commercial interiors.
• Upholstery Fabrics Upholstery fabrics for furniture covering including chairs, couches, and other pieces, available in various colours, weaves, and designs with options for high-traffic commercial and residential use.
• Wallpaper Wallcoverings available in standard roll, wall panel, and mural formats, including paper-based and vinyl-coated options with attributes such as washability, lightfastness, and pattern matching.
• Lining Fabrics Lining options including thermal, blackout, dimout/triple weave, and silicone varieties. Professional linings create thermal insulation barriers reducing window heat loss by 40-60%.
• Accessories Home furnishing accessories including cushion covers, rugs, throws, trims, curtain ties, and top of bed items, complementing the curtain, upholstery, and wallpaper ranges.
• Commercial Services Specialist commercial services including fabric specification, usage consultation, and end-to-end drapery solutions through industry partnerships. The commercial team covers 3,000 in-stock product lines and tens of thousands of indent items for commercial projects.
• 3D Texture Library 3D digital twin fabric textures rendered at 1:1 scale capturing every thread and fibre, available in .axf, .u3m, and tiled jpeg/png formats for use in professional rendering programs. Targets furniture manufacturers and interior designers needing high-fidelity digital fabric assets.
• Fabric Match visual search tool Visual search tool using computer vision and image recognition, allowing users to upload photos of any fabric or wallpaper to receive suggested similar items from the James Dunlop product range, with filtering by product category.
• Furniture Visualiser Interactive 3D visualiser allowing users to preview James Dunlop fabrics on furniture pieces from partnered manufacturers including Arthur G, Fanuli, King Living, and others. Available as embeddable overlays for websites or as standalone links for kiosks and showrooms.
• Curtain Visualiser Visualisation tool for previewing curtain fabrics in room settings, allowing users to see how curtains would appear in interior spaces before purchase.
• Wallpaper Visualiser Interactive tool for previewing wallpaper designs on walls, with filter options for match type, washability, and other wallpaper attributes.
• My Portfolio Interactive tool for saving and sharing reference imagery, fabric choices, and descriptive notes, allowing interior designers and consumers to collate projects, images, and ideas in one place for client presentation.

Quantifiable outcome

• 3,000 in-stock product lines and 10's of thousands of indent items available through specialist commercial team
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core, regional and minor.

• Bru TextilescoreTechnology or IntegrationBru Textiles is a major global textile supplier that developed FibreGuard stain resistant technology in European laboratories. FibreGuard is licensed and marketed by James Dunlop Textiles across its brand portfolio. Bru Textiles operates Labotex, an accredited in-house testing laboratory for FibreGuard product certification. The partnership provides James Dunlop Textiles with proprietary stain resistant technology and ongoing R&D support.
• Primavera Interior Furnishings LtdcoreChannel Partner/ Reseller/ DistributorPrimavera Interior Furnishings Ltd is the exclusive Canadian distributor for James Dunlop Textiles brands (Mokum and James Dunlop). Operates showrooms in Toronto and Vancouver (via Jan Fairweather Associates representation). Represents the company to interior designers and specifiers across Canada.
• GEODECO Inc.regionalChannel Partner/ Reseller/ DistributorGEODECO Inc. is the Korean distributor for James Dunlop Textiles, operating from offices in Seoul. Represents the company's brand portfolio to the Korean interior design market.
• CGW Interiors Pte LtdregionalChannel Partner/ Reseller/ DistributorCGW Intertes Pte Ltd distributes James Dunlop and Pegasus brands in Singapore from its Eunos Techpark location. Represents the company to Singapore-based interior designers and specifiers.
• Romanez Pte LtdregionalChannel Partner/ Reseller/ DistributorRomanez Pte Ltd distributes the Mokum brand exclusively in Singapore from its Henderson Road office. Represents the premium Mokum brand to Singapore interior design professionals.
• Deluxe Home CreationregionalChannel Partner/ Reseller/ DistributorDeluxe Home Creation is the Moscow-based distributor for James Dunlop Textiles in Russia. Represents the company's brand portfolio to Russian interior design and hospitality markets.
• Holly HuntcoreChannel Partner/ Reseller/ DistributorHolly Hunt is a major US showroom and representation network distributing Mokum brand (and James Dunlop in some locations) across major US cities including New York, Boston, Chicago, Dallas, Houston, Los Angeles, Miami, and Minneapolis. Serves the high-end interior design trade market throughout the United States.
• Studio ShieldsminorStrategic or Co-development PartnerRuby Shields, founder of Studio Shields, collaborated with James Dunlop Textiles during Melbourne Design Week 2024, curating the Synthesis exhibition at Abbotsford Convent featuring Mokum drapes. The collaboration represents a designer partnership for brand visibility and design community engagement.
• Furniture Manufacturers (Visualiser Integration)minorGTM or Marketing PartnerJames Dunlop Textiles partners with furniture manufacturers including Arthur G, Fanuli, Kovacs Design, David Shaw, Forma, King Living, Tim Webber, and others to integrate its fabrics into the Furniture Visualiser tool. This allows manufacturers' products to be shown in James Dunlop Textiles' fabrics, providing mutual marketing visibility.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Romo Group: UK-headquartered family-owned premium textile group (Romo, Black Edition, Kirkby Design, Zinc, Villa Nova) distributing via showrooms and agents globally. Closely comparable multi-brand portfolio, B2B specifier channel, and heritage positioning across residential and commercial interiors.
• Cole & Son: UK premium wallpaper brand with designer-led heritage collections distributed globally through showrooms and agents. Highly comparable premium positioning, trad-only B2B distribution model, and interior-designer specifier channel overlap with James Dunlop's wallpaper product line.
• Villa Nova: UK-based premium decorative fabric and wallpaper brand within the Romo Group, targeting residential and commercial interior designers. Comparable product categories (curtain/upholstery fabrics, wallcoverings) and B2B specifier go-to-market, positioned at accessible premium price points overlapping James Dunlop's Zepel Mercis tier.
• Maharam: US-based premium textile distributor and manufacturer serving architects and designers with upholstery, drapery, and performance textiles. Operates a comparable B2B trade specifier model with strong North American showroom presence through partner reps—directly comparable channel and customer-overlap with James Dunlop's US operations.
• Carnegie Fabrics: US commercial textile manufacturer with strong presence in hospitality, healthcare, and corporate interiors; emphasising performance, FR compliance, and sustainable materials. Directly comparable product category (FR-rated upholstery/drapery for commercial specification) and channels (architects, designers, contract dealers).
• Designtex: US-based surface materials manufacturer focused on contract/commercial interiors—upholstery, wallcovering, and acoustic textiles with strong sustainability and performance positioning. Comparable B2B specifier model, performance certification stack, and healthcare/education commercial channel overlap.
• Warwick Fabrics: Australia-based premium textile wholesaler and distributor with extensive showrooms across Australia, New Zealand, the UK, and global markets. Directly comparable product/market overlap with James Dunlop Textiles—both serve interior designers and architects in AU/NZ with similar upholstery, drapery, and performance fabric portfolios.

Broad incumbents

• Knoll Textiles: US commercial textile brand within Knoll/Herman Miller (MillerKnoll) portfolio, serving contract interiors with performance-driven upholstery and wallcovering. Comparable product category and commercial specification channel; larger parent provides scale advantages in healthcare, hospitality, and corporate fit-outs.
• Sanderson Design Group: UK-listed premium furnishings group (Sanderson, Morris & Co., Harlequin, Zoffany, Scion, Clarke & Clarke). Operates multi-brand strategy in fabrics, wallpaper, and home accessories with global distribution—structurally analogous to James Dunlop's six-brand portfolio but at considerably larger scale.
• Kvadrat: Danish premium textile manufacturer with global presence and innovation leadership in performance and sustainable fabrics (including recycled content). Larger scale than James Dunlop but directly comparable product category (architectural upholstery/drapery textiles) and strong sustainability/ESG positioning paralleling James Dunlop's Eco Standard and recycled olefin work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/_studio.shields
• Facebookfacebook.com/weheartfabric
• LinkedInlinkedin.com/company/james-dunlop-textiles

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about James Dunlop Textiles