Rede Odonto
Rede Odonto is a Brazilian dental clinic franchise network operating 80+ affiliated clinics across 9 states, with 300+ specialized dentists offering 14 dental specialties to individual B2C patients, structured as a franchise model for dental professionals.
- Company typePrivate
- Founded2011
- HeadquartersBelo Horizonte, Brazil
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Rede Odonto does
Rede Odonto Clínicas Odontológicas is a privately held Brazilian dental clinic franchise network headquartered in Belo Horizonte, MG. Operating for over 20 years, the company has built a network of 80+ affiliated clinics spanning 9 Brazilian states plus the Federal District, with a clinical staff of 300+ (or 500+ per the franchise page) specialized dentists covering 14 dental specialties including general dentistry, orthodontics, implants, endodontics, periodontics, prosthodontics, oral surgery, pediatric dentistry, dental radiology, facial orthopedics, restorative dentistry, and dental veneers. The network also offers aesthetic services such as teeth whitening, dental contact lenses (veneers), facial harmonization, and clear aligner therapy including Invisalign transparent aligners, supported by iTero digital scanning technology for treatment planning.
The underlying technology stack consists of a digital booking and patient management platform accessible via website, WhatsApp, and phone, with the iTero third-party scanner providing 3D intraoral imaging. The business operates through two revenue streams: recurring franchise fees paid by dental professionals who join the network for brand, marketing, administrative, and operational support; and transaction-based treatment revenue from patient payments, including an exclusive branded credit card accepted at partner establishments that enables installment-based treatment affordability. Multiple sub-brands (Rede Odonto Premium, Innove Odonto, Clínica Elevata) segment the network across service tiers and geographies.
Rede Odonto serves primarily individual B2C patients across all five Brazilian regions, with a secondary franchisee customer segment consisting of dental professionals acquiring network affiliation. The company reports 1 million cumulative patients served and 200,000 patients currently in active treatment. No public financial disclosures are available; the company is LGPD-compliant for data protection and maintains a multi-channel digital presence including website, Instagram, YouTube, and WhatsApp booking.
Rede Odonto firmographics
Firmographics- Name
- Rede Odonto
- Legal name
- Rede Odonto Clínicas Odontológicas
- Website
- https://redeodonto.com.br
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Rede Odonto is a Brazilian dental clinic franchise network operating 80+ affiliated clinics across 9 states, with 300+ specialized dentists offering 14 dental specialties to individual B2C patients, structured as a franchise model for dental professionals.
- Ownership category
- akta.pro rank
Rede Odonto industry classification
Industry- Product category
- Dental Healthcare Services
- NAICS
- Offices of Dentists (6212)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- General Dentistry Group Practices (HLABAKAB)
- akta.pro secondary industry
- Orthodontic Group Practices (HLABAKAC)
Keywords
Where Rede Odonto is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices27 records
Markets served
Rede Odonto business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Franchise Fees: Dentists pay to join the Rede Odonto franchise network, gaining access to brand, marketing support, administrative systems, and operational guidance
- Dental Treatment Services: Patient payments for dental treatments across various specialties including orthodontics, implants, whitening, and aesthetic procedures. Payment plans and installments available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Treatment pricing varies by procedure and clinic location |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Rede Odonto product offering
Product offeringCore offering
Rede Odonto is a Brazilian dental clinic franchise network operating 80+ affiliated clinics across 9 states and the Federal District, offering comprehensive dental services across 14 specialties including orthodontics, dental implants, oral surgery, endodontics, periodontics, prosthodontics, pediatric dentistry, restorative dentistry, dental radiology, facial orthopedics, and aesthetic procedures such as Invisalign aligners, teeth whitening, dental veneers, and facial harmonization. The network also licenses its brand and operational systems to dentists through a franchise program, and accepts payment through an exclusive branded credit card with installment options.
Product overview
Rede Odonto is a dental clinic network offering a comprehensive portfolio of dental services and specialties across Brazil. The core offering includes 14 dental specialties (general dentistry, orthodontics, implants, oral surgery, endodontics, periodontics, prosthodontics, dental radiology, pediatric dentistry, facial orthopedics, dental aesthetics/restorative dentistry, and dental veneers). The network also features advanced aesthetic treatments including dental whitening, clear aligner therapy (Invisalign and generic transparent aligners), dental contact lenses (veneers), and facial harmonization. Technology services include iTero digital scanning for treatment planning. The business operates through a franchise model where affiliated dental clinics join the network with administrative, marketing, and management support. Payment options include an exclusive branded credit card accepted at partner establishments. The network spans over 80 affiliated clinics across 9 Brazilian states and the Federal District.
Differentiator
Problem solved
Functional benefit
Brands
- Rede Odonto Premium: Premium-tier dental clinic sub-brand offering advanced treatments including Invisalign and specialized dental care under the Rede Odonto network.
- Innove Odonto
- Clínica Elevata
Products and services
- Invisalign Clear Aligners (Aparelhos Invisíveis Invisalign)
Quantifiable outcome
- 1 million patients served throughout company history
- +3 more outcomes
Companies that use Rede Odonto
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
Rede Odonto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rede Odonto partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Align Technology (Invisalign)coreRede Odonto is a certified provider of Invisalign transparent aligners, offering orthodontic treatment with these invisible aligners. The partnership provides access to iTero digital scanning technology for treatment planning. Dentists at Rede Odonto clinics can offer Invisalign treatments as part of their services.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Rede Odonto competitors and assessment
Company assessmentEmerging players
- SmileDirectClub: Direct-to-consumer clear aligner brand. Comparable as an emerging player in the same aesthetic orthodontic category that drives patient interest in Rede Odonto's Invisalign and transparent aligner offerings.
Broad incumbents
- Odontoprev: One of Brazil's largest dental insurance and dental services groups. Comparable as a broad incumbent in the Brazilian dental ecosystem, with both insurance and clinic network operations that overlap with Rede Odonto's patient base.
- Align Technology: Global manufacturer of Invisalign clear aligners and iTero scanners — Rede Odonto's strategic technology partner. Comparable as an incumbent supplier shaping how Brazilian dental networks deliver premium orthodontic and aesthetic treatments.
- Heartland Dental: Largest dental support organization (DSO) in the United States. Comparable as a broad incumbent DSO demonstrating the scale DSO/franchise models can reach, useful for benchmarking Rede Odonto's long-term consolidation trajectory.
Direct peers
- Odontoclinic: Brazilian dental franchise network offering general and specialty dentistry through franchised clinics. Closely comparable to Rede Odonto in business model, target customer (B2C patients), and franchise-driven scaling strategy.
- OdontoCompany: Brazil's largest dental franchise / DSO network. Directly comparable to Rede Odonto: franchise-based dental clinic network serving B2C patients across multiple Brazilian states with multi-specialty offerings.
- Dental Vitta: Brazilian dental franchise network operating franchised clinics with multi-specialty offerings. Comparable to Rede Odonto in franchise model, B2C patient focus, and geographic expansion across Brazilian states.
- Oral Sin: Brazilian dental clinic franchise network operating across multiple states. Comparable to Rede Odonto as a franchise-based dental services platform targeting mass-market patients with installment payment options.
- Sorriso (OdontoPrev): Dental clinic network associated with OdontoPrev, one of Brazil's largest dental insurance providers. Comparable to Rede Odonto in multi-specialty dental service delivery and broad Brazilian geographic footprint.
Regional players
- MBP (Marcas Brasileiras em Saúde): Brazilian healthcare franchise platform that operates dental-adjacent franchise brands. Comparable as a regional franchise aggregator in the Brazilian health and wellness space with overlapping dentist-franchise economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Rede Odonto social profiles
Digital presenceRede Odonto compliance and trust
Trust signalCompliance1 record
Rede Odonto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rede Odonto leadership team
Management profileNumber of profiles
Rede Odonto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rede Odonto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rede Odonto
What does Rede Odonto do?
Rede Odonto is a Brazilian dental clinic franchise network operating 80+ affiliated clinics across 9 states and the Federal District, offering comprehensive dental services across 14 specialties including orthodontics, dental implants, oral surgery, endodontics, periodontics, prosthodontics, pediatric dentistry, restorative dentistry, dental radiology, facial orthopedics, and aesthetic procedures such as Invisalign aligners, teeth whitening, dental veneers, and facial harmonization. The network also licenses its brand and operational systems to dentists through a franchise program, and accepts payment through an exclusive branded credit card with installment options.
Is Rede Odonto a public or private company?
Rede Odonto is a private company. It is classified as unknown and is currently operating.
When was Rede Odonto founded?
Rede Odonto was founded in 2011. It employs 501 to 1,000 people.
Where is Rede Odonto based?
Rede Odonto is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Rede Odonto make money?
Two revenue lines are on record. Franchise Fees are the primary driver. The others are dental Treatment Services.
Who are Rede Odonto's main competitors?
SmileDirectClub is listed as an emerging player. Broad incumbents are Odontoprev, Align Technology and Heartland Dental. Direct peers are Odontoclinic, OdontoCompany, Dental Vitta, Oral Sin and Sorriso (OdontoPrev). MBP (Marcas Brasileiras em Saúde) is listed as a regional player.
Does Rede Odonto have an API?
No public API is recorded for Rede Odonto.
What industry is Rede Odonto in?
Rede Odonto's product category is Dental Healthcare Services. Its primary akta.pro industry code is HLABAKAB, General Dentistry Group Practices, with a secondary code of HLABAKAC, Orthodontic Group Practices. Its NAICS code is 6212 and its SIC code is 8011.