Rede Odonto

What Rede Odonto does

Rede Odonto Clínicas Odontológicas is a privately held Brazilian dental clinic franchise network headquartered in Belo Horizonte, MG. Operating for over 20 years, the company has built a network of 80+ affiliated clinics spanning 9 Brazilian states plus the Federal District, with a clinical staff of 300+ (or 500+ per the franchise page) specialized dentists covering 14 dental specialties including general dentistry, orthodontics, implants, endodontics, periodontics, prosthodontics, oral surgery, pediatric dentistry, dental radiology, facial orthopedics, restorative dentistry, and dental veneers. The network also offers aesthetic services such as teeth whitening, dental contact lenses (veneers), facial harmonization, and clear aligner therapy including Invisalign transparent aligners, supported by iTero digital scanning technology for treatment planning.

The underlying technology stack consists of a digital booking and patient management platform accessible via website, WhatsApp, and phone, with the iTero third-party scanner providing 3D intraoral imaging. The business operates through two revenue streams: recurring franchise fees paid by dental professionals who join the network for brand, marketing, administrative, and operational support; and transaction-based treatment revenue from patient payments, including an exclusive branded credit card accepted at partner establishments that enables installment-based treatment affordability. Multiple sub-brands (Rede Odonto Premium, Innove Odonto, Clínica Elevata) segment the network across service tiers and geographies.

Rede Odonto serves primarily individual B2C patients across all five Brazilian regions, with a secondary franchisee customer segment consisting of dental professionals acquiring network affiliation. The company reports 1 million cumulative patients served and 200,000 patients currently in active treatment. No public financial disclosures are available; the company is LGPD-compliant for data protection and maintains a multi-channel digital presence including website, Instagram, YouTube, and WhatsApp booking.

Name

Rede Odonto

Legal name

Rede Odonto Clínicas Odontológicas

Website

https://redeodonto.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Rede Odonto is a Brazilian dental clinic franchise network operating 80+ affiliated clinics across 9 states, with 300+ specialized dentists offering 14 dental specialties to individual B2C patients, structured as a franchise model for dental professionals.

Ownership category

akta.pro rank

Product category

Dental Healthcare Services

NAICS

Offices of Dentists (6212)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industry

Orthodontic Group Practices (HLABAKAC)

Keywords

• Dental clinic services
• Orthodontic treatments
• Dental implant services
• Cosmetic dentistry
• Dental franchise network

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices27 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Franchise Fees: Dentists pay to join the Rede Odonto franchise network, gaining access to brand, marketing support, administrative systems, and operational guidance
2. Dental Treatment Services: Patient payments for dental treatments across various specialties including orthodontics, implants, whitening, and aesthetic procedures. Payment plans and installments available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rede Odonto is a Brazilian dental clinic franchise network operating 80+ affiliated clinics across 9 states and the Federal District, offering comprehensive dental services across 14 specialties including orthodontics, dental implants, oral surgery, endodontics, periodontics, prosthodontics, pediatric dentistry, restorative dentistry, dental radiology, facial orthopedics, and aesthetic procedures such as Invisalign aligners, teeth whitening, dental veneers, and facial harmonization. The network also licenses its brand and operational systems to dentists through a franchise program, and accepts payment through an exclusive branded credit card with installment options.

Product overview

Rede Odonto is a dental clinic network offering a comprehensive portfolio of dental services and specialties across Brazil. The core offering includes 14 dental specialties (general dentistry, orthodontics, implants, oral surgery, endodontics, periodontics, prosthodontics, dental radiology, pediatric dentistry, facial orthopedics, dental aesthetics/restorative dentistry, and dental veneers). The network also features advanced aesthetic treatments including dental whitening, clear aligner therapy (Invisalign and generic transparent aligners), dental contact lenses (veneers), and facial harmonization. Technology services include iTero digital scanning for treatment planning. The business operates through a franchise model where affiliated dental clinics join the network with administrative, marketing, and management support. Payment options include an exclusive branded credit card accepted at partner establishments. The network spans over 80 affiliated clinics across 9 Brazilian states and the Federal District.

Differentiator

Problem solved

Functional benefit

Brands

• Rede Odonto Premium: Premium-tier dental clinic sub-brand offering advanced treatments including Invisalign and specialized dental care under the Rede Odonto network.
• Innove Odonto
• Clínica Elevata

Products and services

• Invisalign Clear Aligners (Aparelhos Invisíveis Invisalign)

Quantifiable outcome

• 1 million patients served throughout company history
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Align Technology (Invisalign)coreTechnology or IntegrationRede Odonto is a certified provider of Invisalign transparent aligners, offering orthodontic treatment with these invisible aligners. The partnership provides access to iTero digital scanning technology for treatment planning. Dentists at Rede Odonto clinics can offer Invisalign treatments as part of their services.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SmileDirectClub: Direct-to-consumer clear aligner brand. Comparable as an emerging player in the same aesthetic orthodontic category that drives patient interest in Rede Odonto's Invisalign and transparent aligner offerings.

Broad incumbents

• Odontoprev: One of Brazil's largest dental insurance and dental services groups. Comparable as a broad incumbent in the Brazilian dental ecosystem, with both insurance and clinic network operations that overlap with Rede Odonto's patient base.
• Align Technology: Global manufacturer of Invisalign clear aligners and iTero scanners — Rede Odonto's strategic technology partner. Comparable as an incumbent supplier shaping how Brazilian dental networks deliver premium orthodontic and aesthetic treatments.
• Heartland Dental: Largest dental support organization (DSO) in the United States. Comparable as a broad incumbent DSO demonstrating the scale DSO/franchise models can reach, useful for benchmarking Rede Odonto's long-term consolidation trajectory.

Direct peers

• Odontoclinic: Brazilian dental franchise network offering general and specialty dentistry through franchised clinics. Closely comparable to Rede Odonto in business model, target customer (B2C patients), and franchise-driven scaling strategy.
• OdontoCompany: Brazil's largest dental franchise / DSO network. Directly comparable to Rede Odonto: franchise-based dental clinic network serving B2C patients across multiple Brazilian states with multi-specialty offerings.
• Dental Vitta: Brazilian dental franchise network operating franchised clinics with multi-specialty offerings. Comparable to Rede Odonto in franchise model, B2C patient focus, and geographic expansion across Brazilian states.
• Oral Sin: Brazilian dental clinic franchise network operating across multiple states. Comparable to Rede Odonto as a franchise-based dental services platform targeting mass-market patients with installment payment options.
• Sorriso (OdontoPrev): Dental clinic network associated with OdontoPrev, one of Brazil's largest dental insurance providers. Comparable to Rede Odonto in multi-specialty dental service delivery and broad Brazilian geographic footprint.

Regional players

• MBP (Marcas Brasileiras em Saúde): Brazilian healthcare franchise platform that operates dental-adjacent franchise brands. Comparable as a regional franchise aggregator in the Brazilian health and wellness space with overlapping dentist-franchise economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RedeOdontoOficial
• Facebookfacebook.com/RedeOdonto.oficial
• LinkedInlinkedin.com/company/rede-odonto
• Instagraminstagram.com/redeodonto

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rede Odonto