StarBrite Dental
StarBrite Dental is a private, multi-specialty dental practice in Rockville, Maryland, founded in 1991, serving families and individuals across the Washington DC metro area with general, cosmetic, surgical, restorative, orthodontic, and sleep apnea dental services.
- Company typePrivate
- Founded1991
- HeadquartersRockville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What StarBrite Dental does
StarBrite Dental is a private, multi-specialty dental practice headquartered at 5936 Hubbard Dr, Rockville, Maryland, founded by Dr. Maryam Seifi in 1991 after her Doctorate of Dental Surgery at the University of Maryland, Baltimore. The practice began with a single chair and roughly 200 patients and has grown to serve 'thousands of patients' across the Washington DC metropolitan area including Rockville, Bethesda, Gaithersburg, Potomac, North Bethesda, Silver Spring, and Washington DC. It operates as a single-location practice with six dentists on staff: founder/senior dentist Dr. Maryam Seifi, senior associate Dr. Amir Karimi, associate dentists Dr. Joanne Ledoux and Dr. Viviana Urban, prosthodontist Dr. Eugenio Aquino, and periodontist Dr. Salar Azad, supported by an office manager, treatment coordinator, lead dental hygienist, and production/administrative staff.
The practice delivers a comprehensive dental service portfolio under one roof spanning general dentistry (exams, cleanings, fillings, crowns, bridges, dentures), cosmetic dentistry (porcelain veneers, Lumineers, KöR whitening, Invisalign, smile design), oral surgery (extractions, wisdom teeth, bone grafts, sinus lifts), endodontics (root canals, pulpotomy), periodontics (LANAP laser gum surgery, scaling and root planing, grafts, cosmetic periodontal surgery), pediatric dentistry, orthodontics (Invisalign, palate expanders, airway orthodontics), sleep apnea treatment via Vivos DNA/mRNA oral appliances, and TMJ/bruxism therapy including custom 3D-printed night guards. The clinical technology stack includes a 3D CBCT scanner, iTero Element 2 intraoral scanner, digital X-rays, Biolase Water Laser (Dr. Seifi was the first in Montgomery County to train on it in 2003), and 3D-printed appliances, with a digital smile analysis tool supporting cosmetic consultations.
StarBrite generates revenue primarily through fee-for-service dental procedures billed on a quote basis (pricing is not publicly disclosed), augmented by an in-house VIP membership plan offering discounted services on a recurring basis and a financing stack that includes Cherry Payment Plans (up to $25,000 at 0% APR with no hard credit check), CareCredit, Lending Club, LendingPoint, and Alphaeon. Distribution is direct-to-consumer through phone scheduling, online appointment requests, walk-in emergencies, and a 24/7 emergency hotline, with extended evening and weekend hours. The practice does not accept HMO insurance, State Insurance, Medicaid/Medicare, or discount plans, and growth has been driven by organic word-of-mouth, SEO/content marketing, earned media (NBC, ABC, Fox, USA Today), and a multi-decade track record of peer-voted recognitions including Doctor's Choice Awards, America's Top Dentist (annually since 2009), Washingtonian Top Dentist, and Bethesda Top Dentist.
StarBrite Dental firmographics
Firmographics- Name
- StarBrite Dental
- Legal name
- StarBrite Dental
- Website
- https://starbritedentalrockville.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- StarBrite Dental is a private, multi-specialty dental practice in Rockville, Maryland, founded in 1991, serving families and individuals across the Washington DC metro area with general, cosmetic, surgical, restorative, orthodontic, and sleep apnea dental services.
- Ownership category
- akta.pro rank
StarBrite Dental industry classification
Industry- Product category
- General and Cosmetic Dentistry
- NAICS
- Offices of Dentists (621210), Offices of Dentists (62121)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Prosthodontic & Restorative Group Practices (HLABAKAH)
- akta.pro secondary industries
- Periodontic & Implant Group Practices (HLABAKAF), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Full-Mouth Rehabilitation & Complex Restorative Care (HLABAFAD), Dental Implants & Prosthodontic Components (Implants/Abutments/Prosthetics) (HLAHAEAE)
Keywords
Where StarBrite Dental is headquartered
LocationHeadquarters
- HQ city
- Rockville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
StarBrite Dental business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Dental Services Revenue: Fee-for-service dental care including preventive, restorative, cosmetic, and surgical procedures. Services range from routine cleanings to complex oral surgery and full mouth reconstruction.
- VIP Membership Plan: In-house dental membership plan offering discounted services to enrolled patients for ongoing care
- Financing Services: Third-party financing partnerships including Cherry Payment Plans (up to $25,000 with 0% APR), CareCredit, Lending Club, LendingPoint, and Alphaeon for patient payment plans
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | One time | New Patient Special - Complimentary Consultation with Dr. Seifi |
| Other | Pay-as-you-go | Cherry Payment Plans Financing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
StarBrite Dental product offering
Product offeringCore offering
StarBrite Dental is a full-service, multi-specialty dental practice offering preventive, restorative, cosmetic, orthodontic, periodontic, endodontic, oral surgery, and sleep-apnea dental care under one roof. The practice is led by founder Dr. Maryam Seifi and a team of six dentists and specialists, serving patients of all ages in the Washington DC metro area with evening, weekend, and 24/7 emergency availability.
Product overview
StarBrite Dental is a comprehensive dental practice offering a wide range of dental services through multiple specialties under one roof. The practice operates as a full-service dental care platform combining general dentistry, cosmetic dentistry, oral surgery, periodontics, endodontics, pediatric dentistry, and orthodontics. Key service categories include: Cosmetic services (dental veneers including Lumineers, KöR teeth whitening, smile design, and bonding); Restorative services (dental implants including All-on-4 and All-on-X, crowns, bridges, dentures, root canals); Surgical services (oral surgery, wisdom teeth extraction, bone grafts, sinus lifts, LANAP laser gum surgery); Orthodontic services (Invisalign, palate expanders, airway orthodontics); Sleep-related services (Vivos DNA & mRNA oral appliances, sleep apnea treatment, snoring treatment); Preventive care (exams, X-rays, cleanings, sealants); Pediatric dentistry (children's exams, crowns, extractions, laser dentistry); Advanced imaging (3D CBCT scans, iTero intraoral scanner, digital X-rays); and TMJ/bruxism treatment (custom night guards, mouthguards for sports and sleep apnea). The practice is led by Dr. Maryam Seifi, a prosthodontist with over 30 years of experience, and includes specialists in periodontics, oral surgery, and prosthodontics. StarBrite Dental also offers VIP membership plans for affordable dental care and integrates with multiple financing partners including Cherry Payment Plans, CareCredit, Lending Club, LendingPoint, and Alphaeon for patient payment flexibility.
Differentiator
Problem solved
Functional benefit
Products and services
- Dental Veneers Porcelain ceramic shells engineered to fit over the front of teeth to correct misalignment, gaps, cracks, breaks, or discoloration; includes design, temporaries, and permanent placement with dental adhesive. For adults seeking cosmetic smile correction.
- Lumineers Ultra-thin proprietary porcelain veneers (by Den-Mat) approximately as thin as a contact lens, digitally designed and placed seamlessly over natural teeth. For adults seeking minimally invasive cosmetic enhancement.
- KöR Teeth Whitening Refrigerated peroxide-based whitening gel system offered in KöR-Night, KöR-Day, KöR MAX, KöR ULTRA, and KöR ULTRA-T (for tetracycline stains) formulations for in-office and at-home whitening. For adults seeking professional teeth whitening.
- Invisalign Clear molded custom aligners that straighten teeth and are removable for meals, brushing, and flossing; includes Invisalign Teen option. For adults and teens seeking orthodontic alignment without traditional braces.
- Dental Implants Titanium replacement roots inserted through the gum and anchored into the jawbone, covered with custom crowns matching existing teeth after healing. For patients missing one or more teeth needing permanent tooth replacement.
- All-on-4 Dental Implants Full-arch tooth replacement using four dental implants to support a complete set of prosthetic teeth. For edentulous or near-edentulous patients.
- All-on-X Dental Implants Full-arch tooth replacement using multiple implants to support prosthetic teeth with flexible configurations for complete tooth replacement. For patients needing full-arch restoration.
- Oral Surgery Surgical dental procedures including surgical tooth extraction, wisdom tooth extraction, and other significant gum and jaw procedures performed by on-site oral surgery specialists. For patients requiring surgical dental intervention.
- Root Canals Endodontic procedure to remove infected nerves and tissue from inside a tooth when decay or infection is present, then filled with filler material to retain structural integrity. For patients with infected or inflamed tooth pulp.
- LANAP Laser Gum Surgery Laser-assisted new attachment procedure using Biolase Water Laser technology for minimally invasive treatment of periodontal disease. For patients with gum disease seeking laser-assisted periodontal therapy.
- Smile Design Comprehensive cosmetic smile makeover planning including digital smile analysis, facial proportion assessment, and customized treatment plans for veneers and smile enhancement. For adults pursuing aesthetic smile improvement.
- 3D Dental Imaging / CBCT Scan
Quantifiable outcome
- 33+ years of continuous operation since 1990
- +1 more outcomes
Companies that use StarBrite Dental
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
StarBrite Dental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature5 records
StarBrite Dental partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
StarBrite Dental competitors and assessment
Company assessmentEmerging players
- Tend Dental: Tech-enabled multi-location dental startup offering general, cosmetic, and orthodontic services with modern patient experience focus. Comparable in service breadth (general + cosmetic) and urban-suburban target market, though not yet in Maryland.
Broad incumbents
- Pacific Dental Services: Major DSO providing supported practice operations to general and specialty dental offices across the US. Comparable as a multi-specialty dental services operator, though at significantly larger scale than StarBrite.
- Aspen Dental: Large multi-location DSO offering general dentistry, implants, dentures, and emergency care across the US. Directly comparable service mix including implants and full-arch solutions, but operates at vastly greater scale with corporate backing.
- Dental Care Alliance: DSO supporting affiliated dental practices across multiple states with general and specialty services. Comparable operating model for multi-specialty group dental practice delivery.
- Western Dental & Orthodontics: Large multi-site dental and orthodontic care provider with general, specialty, and orthodontic offerings. Comparable service breadth including orthodontics and implants at much larger national scale.
- Heartland Dental: Largest US dental support organization (DSO) supporting general and specialty dental practices nationwide. Comparable as a multi-location dental services operator, though StarBrite is a single-location private group rather than DSO-affiliated.
- Sonrava Health (formerly Smile Brands): Multi-brand DSO operating affiliated general, specialty, and orthodontic dental practices across the US. Comparable as a multi-specialty group practice operator, though at far greater scale and with corporate ownership.
Direct peers
- ClearChoice Dental Implant Centers: Specialty provider focused on full-arch dental implants (All-on-4). Direct competitor to StarBrite's All-on-4/All-on-X implant offerings and full-mouth reconstruction services.
- Affordable Dentures & Implants: Multi-site dental practice chain focused on dentures, extractions, and dental implants. Closely comparable to StarBrite's implant, extraction, and prosthodontic services from a service-mix standpoint.
Regional players
- Mid-Atlantic Dental Partners: Regional DSO supporting dental practices across the Mid-Atlantic region. Most directly comparable geographically as StarBrite is based in Rockville, MD, and serves the Mid-Atlantic market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
StarBrite Dental social profiles
Digital presenceStarBrite Dental compliance and trust
Trust signalCompliance16 records
StarBrite Dental financial estimates
Financial estimateRevenue estimate
Valuation estimate
StarBrite Dental leadership team
Management profileNumber of profiles
Profiles11 records
StarBrite Dental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StarBrite Dental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StarBrite Dental
What does StarBrite Dental do?
StarBrite Dental is a full-service, multi-specialty dental practice offering preventive, restorative, cosmetic, orthodontic, periodontic, endodontic, oral surgery, and sleep-apnea dental care under one roof. The practice is led by founder Dr. Maryam Seifi and a team of six dentists and specialists, serving patients of all ages in the Washington DC metro area with evening, weekend, and 24/7 emergency availability.
Is StarBrite Dental a public or private company?
StarBrite Dental is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StarBrite Dental founded?
StarBrite Dental was founded in 1991. It employs 11 to 50 people.
Where is StarBrite Dental based?
StarBrite Dental is headquartered in Rockville, United States, in the North America region.
How does StarBrite Dental make money?
Three revenue lines are on record. Dental Services Revenue is the primary driver. The others are VIP Membership Plan and financing Services.
Who are StarBrite Dental's main competitors?
Tend Dental is listed as an emerging player. Broad incumbents are Pacific Dental Services, Aspen Dental, Dental Care Alliance, Western Dental & Orthodontics, Heartland Dental and Sonrava Health (formerly Smile Brands). Direct peers are ClearChoice Dental Implant Centers and Affordable Dentures & Implants. Mid-Atlantic Dental Partners is listed as a regional player.
Does StarBrite Dental have an API?
No public API is recorded for StarBrite Dental.
What industry is StarBrite Dental in?
StarBrite Dental's product category is General and Cosmetic Dentistry. Its primary akta.pro industry code is HLABAKAH, Prosthodontic & Restorative Group Practices, with a secondary code of HLABAKAF, Periodontic & Implant Group Practices. Its NAICS code is 621210 and its SIC code is 8000.