What FVP does

FVP Co., Ltd. (株式会社FVP) is a privately-held Japanese consulting firm founded on May 28, 2003, in Tokyo, specializing in disability employment support services for enterprises. The company assists large and mid-size Japanese corporations in establishing, scaling, and optimizing disability employment programs—spanning disability employment department setup, special subsidiary company formation, recruitment support, retention and activation assistance, and corporate training. FVP positions itself as an 'only-one' consulting company in Japan's disability employment field, leveraging over 20 years of track record and a nationwide network of 800+ support organizations. Named enterprise clients include Tokyu Land, Tokyu Livable, Daiso, FOOD & LIFE COMPANIES (sushi chain), Aioi Nissay Dowa Insurance, Bandai Namco, Sosionext, Ohsho, Happoen, Setagaya Service, and ACRO, spanning retail, real estate, food service, insurance, entertainment, semiconductor, and hospitality sectors.

FVP's product portfolio spans professional consulting services (department setup support, retention support, advisory services, training programs) and proprietary tools including the ATARIMAE methodology and ATARIMAE Cloud—a cloud-based stable employment management system for workers with mental and developmental disabilities, featured on NHK's 'Shuto Enjojo Neta Tori!' program. The firm co-developed the Diversity Workshop training program with kaien Inc. (announced June 2025), featured on TV Tokyo's 'Entaku Confidential.' FVP also operates Heartful Matsumoto FVP, a joint venture subsidiary established in 2013 in Nagano Prefecture with a local partner and full operational backing from FPCO, which runs a 750-tsubo recycling sorting center employing persons with disabilities under the Type A employment continuation support scheme.

The business model is B2B professional services with custom engagement-based pricing (not publicly disclosed). Revenue mechanics span consulting engagements, on-site support, training programs, and ATARIMAE Cloud-related services. Go-to-market is sales-led, targeting enterprise HR departments and disability employment coordinators, supported by content marketing (a representative's blog running since 2008, two email newsletters), webinars, and case-study reference selling. The company is founder-led by Representative Director Otsuka Yukiko, has no disclosed institutional/VC/PE backing, received official designation from the Tokyo Labor Bureau as a Disability Employment Consulting Service Provider in June 2024, and announced a Tokyo headquarters office relocation in July 2025.

Name

FVP

Legal name

株式会社FVP

Website

https://fvp.co.jp

Company type

Private

Founded year

2003

Operating status

Operating

Short description

FVP is a Tokyo-based consulting firm founded in 2003 that helps Japanese enterprises establish, manage, and scale disability employment programs. The firm combines professional consulting, the proprietary ATARIMAE Cloud platform, and a nationwide network of 800+ support organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Disability Employment Consulting Services: FVP generates revenue through professional consulting services for companies implementing disability employment programs. Services include department/special subsidiary setup support, disability employment advisory, recruitment support, retention and activation assistance, and corporate training programs.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

FVP is a Tokyo-based consulting firm that advises enterprises on disability employment, including the establishment of special subsidiary companies, in-house disability employment program design, and ongoing vocational support. The firm supplements its consulting work with the proprietary ATARIMAE Cloud software platform and the ATARIMAE Method framework, delivered through a nationwide partner network of 800+ support organizations.

Product overview

FVP is a consulting company offering a comprehensive portfolio of disability employment support services, consisting of core consulting services (disability employment support, vocational support, and in-house employment), specialized consulting offerings (department establishment support, retention support, advisory services, and training programs), and proprietary software/cloud services (ATARIMAE Cloud for stable employment). The company positions itself as an 'only-one consulting company' with over 20 years of experience and partnerships with more than 800 support organizations nationwide, delivering hands-on support from planning through execution to results.

Differentiator

Problem solved

Functional benefit

Brands

• ATARIMAEクラウド: 精神・発達障害者の安定就業支援システム。NHK等メディアでも紹介された管理システム。
• ダイバーシティワークショップ
• ATARIMAEメソッド
• いい働く場つくり隊
• ハートフル松本FVP

Products and services

• ATARIMAE Cloud

Quantifiable outcome

• Tokyu Livable achieved an 88.2% retention rate for disability employees after FVP training engagement
• +1 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• 株式会社kaiencoreStrategic or Co-development Partner · 17 June 2025FVP and kaien Inc. co-developed the 'Diversity Workshop' (ダイバーシティワークショップ), a workshop-style training program that provides experiential learning about developmental disability characteristics. This program was featured on TV Tokyo's '円卓コンフィデンシャル～他社との遭遇～' program in June 2025 as a recommended diversity training solution for companies.
• Local partner company in Matsumoto (合资設立)coreStrategic or Co-development Partner · 11 July 2013FVP co-founded 'Heartful Matsumoto FVP' (株式会社ハートフル松本FVP) as a joint venture with a local Matsumoto company. The entity operates a 750-tsubo recycling sorting center in Matsumoto, Nagano, employing persons with disabilities under employment support Type A scheme. The venture is a core demonstration site for FVP's disability employment model.
• エフピコ (FPCO Ltd.)coreStrategic or Co-development Partner · 11 July 2013FPCO (エフピコ) provided full operational cooperation for Heartful Matsumoto FVP, supplying plastic tray and PET bottle sorting work. FPCO has multiple subsidiaries and facilities (FPCO Aipack factories) employing persons with disabilities across Japan, and is a long-standing partner in FVP's disability employment ecosystem. The relationship enables FVP to demonstrate that persons with disabilities can be productive workers in real manufacturing environments.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Pasona Group Inc. Large diversified Japanese HR services company with disability employment programs (Pasona Heartful, special subsidiaries). Overlaps with FVP in disability employment and special subsidiary establishment but operates across broad HR services.
• Wantedly, Inc. Japanese HR-tech and corporate storytelling platform emphasizing diverse hiring including disability employment. Overlaps with FVP in bringing best-practice disability employment narratives to enterprise buyers.
• en Japan Inc. Major Japanese listed employment and HR services firm. Provides disability-focused content and job-matching services that overlap thematically with FVP, though disability is not its core focus.
• Persol Holdings Co., Ltd. Large Japanese staffing/HR services holding company. Operates workforce solutions including programs for diverse workforces, making it a broad incumbent in adjacent employment-advisory territory.
• Recruit Holdings Co., Ltd. Japan's largest HR and information services conglomerate (Indeed, Rikunabi, etc.). Indirect peer through its HR platform dominance and enterprise HR content that compete for executive attention on disability initiatives.

Direct peers

• LITALICO Inc. Japanese listed company operating LITALICO Work (disability employment/job placement) and LITALICO発達ナビ. Directly competes with FVP in supporting persons with disabilities into employment, with much larger scale and capital access.
• e-Support (E-Support Co., Ltd.): Japanese employment support provider focused on disability employment. Special subsidiary ("tokurei-kogaisha") and HR consulting overlap directly with FVP's service portfolio.
• Kaien Inc. Japan-based social venture focused on employment of persons with developmental disabilities. Co-developer of FVP's Diversity Workshop and on-the-ground partner on Heartful Matsumoto FVP, making it the closest peer in target population and operating approach.
• Start Line Inc. (スタートライン): Japanese firm providing employment placement and retention support for people with disabilities. Direct overlap in core service offering (special subsidiary support, employment consulting) with FVP.

Emerging players

• Sun* Inc. Japanese digital agency that explicitly markets itself as a "people-diverse" employer and has built a venture arm focused on diverse workforces. Adjacent emerging player addressing overlap markets of disability/diversity in employment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fvp.iihatarakuba
• Xx.com/FVP_Co_Ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FVP