Dance Lab New York
Dance Lab New York is the only independent 501(c)(3) nonprofit exclusively dedicated to advancing choreography, providing paid residencies, professional dancers, studio space, and mentorship to choreographers across career stages from teens to Broadway-level professionals in NYC.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Dance Lab New York does
Dance Lab New York (DLNY) is a 501(c)(3) nonprofit organization founded in 2012 by Broadway choreographer Josh Prince and headquartered at 307 West 38th Street in midtown Manhattan. It is the only independent organization exclusively dedicated to promoting and advancing the art form of choreography. DLNY provides choreographers with a paid residency model that bundles salary, a company of professional dancers, expansive studio space, a rehearsal director, administrative support, digital assets, and structured time for creative incubation under a 'process over product' philosophy. Over a decade of operation, DLNY has supported more than 200 dancemakers whose work has subsequently been produced or presented at venues including 92NY, Alvin Ailey American Dance Theater, Disney+, New York City Center, and Paul Taylor Dance Company.
The organization operates a portfolio of interlocking programs spanning professional and emerging choreographers: the core Lab Cycle (incubation), Nexus Lab (virtual incubation via Zoom), Bespoke Labs (customized services for theatrical productions), DLNY Connect (mentorship), NextGen (teen apprenticeships ages 14-18), Broadway Choreography Intensive, Choreography Symposium, Tap Dance Project, Disability Led Lab (launched 2023), and Choreographer & Composer Lab (launched 2024). Supporting infrastructure includes Dance Lab Studios, a fully accessible double-height 79' x 35' sprung-floor facility available for $10/hour rental, and an annual fundraising gala (The Dance Lab Honors) with tiered sponsorships from $10,000 to $25,000.
DLNY's revenue model is a hybrid of nonprofit and quasi-commercial streams: institutional and government grants (NEA, NYC DCLA, NYSCA, Shubert Foundation, Doris Duke Foundation, Harkness Foundation, Mertz Gilmore Foundation), individual donations, studio rental fees, Bespoke Labs fees from theatrical producers, and event revenue from the annual gala. Program participation is free to selected choreographers. The organization is governed by an independent Board of Directors and has no parent company, no equity ownership, and no disclosed revenue figures.
Dance Lab New York firmographics
Firmographics- Name
- Dance Lab New York
- Legal name
- Dance Lab New York
- Website
- https://dancelabny.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dance Lab New York is the only independent 501(c)(3) nonprofit exclusively dedicated to advancing choreography, providing paid residencies, professional dancers, studio space, and mentorship to choreographers across career stages from teens to Broadway-level professionals in NYC.
- Ownership category
- akta.pro rank
Dance Lab New York industry classification
Industry- Product category
- Performing Arts Residency Services
- NAICS
- Fine Arts Schools (61161)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
Keywords
Where Dance Lab New York is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dance Lab New York business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Grants and Institutional Funding: DLNY receives funding from government agencies (NEA, NYC DCLA, NYSCA), foundations (Shubert Foundation, Doris Duke Foundation, Harkness, Mertz Gilmore), and corporate sponsors to support operations and program delivery.
- Individual Donations: General operating donations and planned giving from individual supporters help fund the organization's mission to support choreographers.
- Studio Rentals: Dance Lab Studios generates revenue through hourly studio rentals at $10/hour, making the facility accessible to the dance community while supporting the nonprofit mission.
- Bespoke Labs: Customized choreographic incubation services for theatrical productions, including budget management, contracting, payroll administration, studio rental, and casting for musicals, ballets, operas, plays, commercials, movies, immersive shows, and concerts.
- The Dance Lab Honors Event: Annual fundraising gala with ticket sales ($1,500-$3,500) and table sponsorships ($10,000-$25,000) to celebrate excellence in choreography.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard studio rental rate |
| Subscription | One-time | Dance Lab Choreography Symposium regular registration |
| Subscription | One-time | Dance Lab Choreography Symposium early bird registration |
| Other | One-time | Premium sponsorship table |
| Other | One-time | Major sponsorship table |
| Other | One-time | Standard sponsorship |
| Other | One-time | Priority seating ticket |
| Other | One-time | Reserved seating ticket |
| Other | One-time | Standard seated ticket |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Dance Lab New York product offering
Product offeringCore offering
Dance Lab New York is a non-profit organization that provides paid choreographic residencies and creative incubation programs for professional dancemakers. Its core offering bundles a choreographer's salary, a company of professional dancers, expansive studio space, a rehearsal director, and administrative support free of charge, allowing choreographers to focus on creative process without producing a finished product. The organization also generates earned revenue through paid Bespoke Labs for theatrical productions, hourly studio rentals, paid Choreography Symposium registrations, and its annual Dance Lab Honors fundraising gala.
Product overview
Dance Lab New York is the only independent organization exclusively dedicated to promoting and advancing the art form of choreography. DLNY operates as a choreographer-centered, choreographer-led non-profit that alleviates fiscal and administrative burdens for dancemakers through creative residencies and programs. The organization offers a portfolio of programs including the core Lab Cycle for incubation, virtual Nexus Lab, Bespoke Labs for custom projects, and specialty programs like the Tap Dance Project, Disability Led Lab, and Choreographer & Composer Lab. Supporting programs include DLNY Connect mentorship, NextGen for teens, Broadway Choreography Intensive, and the Choreography Symposium. The organization also operates Dance Lab Studios in midtown Manhattan and hosts the annual Dance Lab Honors event.
Differentiator
Problem solved
Functional benefit
Brands
- Dance Lab Studios: State-of-the-art dance studio facility at 307 W. 38th St, 9th Floor, New York, NY 10018, featuring a double-height 79' x 35' dance space with a sprung floor.
- Nexus Lab
- Broadway Choreography Intensive (BCI)
- DLNY Connect
- Tap Dance Project
- Disability Led Lab
- Choreographer & Composer Lab
- Production Prep Lab
- NextGen
- Choreography Symposium
- Bespoke Labs
Products and services
- Lab Cycle
- Production Prep Lab
- Choreographer & Composer Lab
- Disability Led Lab
- DLNY Connect
- NextGen
- Tap Dance Project
- Nexus Lab
- Bespoke Labs
- Broadway Choreography Intensive (BCI)
- Choreography Symposium
- Dance Lab Studios
- Dance Lab Honors
Quantifiable outcome
- 200+ choreographers supported over the past decade
- +1 more outcomes
Companies that use Dance Lab New York
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Dance Lab New York technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dance Lab New York partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Org-ologyminorProvides pro-bono consulting services to DLNY, supporting organizational operations and strategy.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Dance Lab New York competitors and assessment
Company assessmentDirect peers
- The Yard: Residency program for dance and choreography on Martha's Vineyard. Comparable peer given its mission-driven, residency-focused model that gives choreographers dedicated time, space, and resources for new work.
- Movement Research: NYC-based nonprofit supporting experimental dance artists through performances, workshops, and the Artist-in-Residence program. Directly comparable peer given shared focus on process-based choreographic development and artist-led programming in New York.
- Gibney: NYC-based dance center providing studio rentals, residencies, and artistic service programs for choreographers and dance makers. Most directly comparable peer given overlapping mission, geographic base, studio-rental business, and choreographer-support programs.
- Pentacle: Dance service organization providing administrative, financial, and production support to dance companies and choreographers. Comparable peer in the dance support-services space, with overlapping Bespoke-Labs-style management offerings for dance makers.
Broad incumbents
- Jacob's Pillow: National dance center presenting performances, hosting residencies, and running educational programs in Becket, MA. Broader and more established peer that overlaps with DLNY's residency, education, and presentation activities at greater scale.
- American Dance Festival: Long-running summer festival and school providing intensive training, residencies, and performance opportunities for choreographers. Comparable peer in the educational and developmental side of DLNY's mission at broader national scale.
- The Joyce Theater: NYC's premier dance presenting organization supporting choreographers and companies through performances, commissions, and education. Comparable peer in supporting the same NYC dance ecosystem DLNY serves, with overlapping educational programming.
- 92nd Street Y (92NY): NYC cultural institution presenting dance performances and running educational classes and adult programs. Comparable peer given the overlap with DLNY in dance presentation and continuing education offerings in the same city.
- Alvin Ailey American Dance Theater: Major NYC-based modern dance company with an affiliated school (The Ailey School) and educational programs. Comparable peer as a large-scale dance institution with both performance and training arms that shares the New York dance ecosystem with DLNY.
- Paul Taylor Dance Company: Major modern dance company with a foundation, school (Taylor School), and educational outreach. Comparable peer in the modern dance ecosystem and an institutional partner in the field where DLNY alumni's work has been presented.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dance Lab New York social profiles
Digital presenceDance Lab New York financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dance Lab New York leadership team
Management profileNumber of profiles
Profiles16 records
Dance Lab New York subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dance Lab New York funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dance Lab New York M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dance Lab New York
What does Dance Lab New York do?
Dance Lab New York is a non-profit organization that provides paid choreographic residencies and creative incubation programs for professional dancemakers. Its core offering bundles a choreographer's salary, a company of professional dancers, expansive studio space, a rehearsal director, and administrative support free of charge, allowing choreographers to focus on creative process without producing a finished product. The organization also generates earned revenue through paid Bespoke Labs for theatrical productions, hourly studio rentals, paid Choreography Symposium registrations, and its annual Dance Lab Honors fundraising gala.
Is Dance Lab New York a public or private company?
Dance Lab New York is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Dance Lab New York founded?
Dance Lab New York was founded in 2012. It employs 11 to 50 people.
Where is Dance Lab New York based?
Dance Lab New York is headquartered in New York, United States, in the North America region.
How does Dance Lab New York make money?
Five revenue lines are on record. Grants and Institutional Funding is the primary driver. The others are individual Donations, studio Rentals, bespoke Labs and the Dance Lab Honors Event.
Who are Dance Lab New York's main competitors?
Direct peers on record are The Yard, Movement Research, Gibney and Pentacle. Broad incumbents are Jacob's Pillow, American Dance Festival, The Joyce Theater, 92nd Street Y (92NY), Alvin Ailey American Dance Theater and Paul Taylor Dance Company.
Does Dance Lab New York have an API?
No public API is recorded for Dance Lab New York.
What industry is Dance Lab New York in?
Dance Lab New York's product category is Performing Arts Residency Services. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance). Its NAICS code is 61161 and its SIC code is 7900.