What Applied Measurement Australia does

Applied Measurement Australia Pty Ltd is a privately held Australian precision measurement distributor and systems integrator founded in 1976 and headquartered in Bayswater, Victoria, with a sales office in Sydney. The company supplies a broad portfolio of sensors, signal conditioning, telemetry, and data acquisition products — accelerometers, gyroscopes, load cells, pressure transducers, strain gauges, inclinometers, linear position sensors, inertial modules (IMU/AHRS/GNSS-INS), and wireless telemetry systems — sourced from global manufacturers including TE Connectivity, XSENS, Silicon Sensing, Micro-Measurements, Jewell Instruments, Hitec, CAEMAX, and Senquip. It also manufactures its proprietary Xtran Load Cells in Australia and offers the Xtran Telemetry Measurement System (XTMS), a wireless system supporting up to 100 sensors over WiFi up to 200 metres.

The business serves vertical-heavy engineering customers across aerospace, defence, mining, automotive and vehicle testing, rail transport measurement, industrial automation, and sports science. Revenue streams include hardware sales, NATA-accredited calibration services (force up to 22kN, plus pressure, linear displacement, tilt, and GPS), custom design and integration services, and data acquisition equipment hire. Go-to-market is sales-led direct via phone and enquiry forms, with no disclosed digital self-serve or channel partner network; pricing is quote-based with T/T-in-advance terms. Recent strategic activity is centred on a June 2026 authorised distribution partnership with Australian pressure transducer manufacturer Apogee Transducer Technologies, aimed at mining, defence, aerospace, and industrial automation customers.

The firm is a small (1–10 employees) domestic business with no disclosed funding, M&A activity, or executive team information, making it a niche specialist rather than a scaled platform. Its competitive position rests on its NATA-accredited laboratory, in-house Xtran manufacturing, broad distributed-brand portfolio, and 45+ years of accumulated application engineering experience rather than on software, AI, or platform technology.

Name

Applied Measurement Australia

Legal name

Applied Measurement Australia Pty Ltd

Website

https://appliedmeasurement.com.au

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Applied Measurement Australia is a privately held Australian precision measurement distributor and systems integrator, supplying sensors, telemetry, signal conditioning, and NATA-accredited calibration services to aerospace, defence, mining, automotive testing, industrial automation, and sports science customers since 1976.

Ownership category

akta.pro rank

Product category

Industrial Sensors & Measurement Systems

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519), Testing Laboratories and Services (54138)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829), Services-Testing Laboratories (8734)

akta.pro primary industry

Weighing & Force Measurement (Load cells, scales, torque, strain measurement) (IMAGAFAF)

akta.pro secondary industries

Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC), Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH), Pressure & Force Sensors (Pressure/Strain/Load Cells) (HDAHALAB)

Keywords

• Precision sensor distribution
• Load cell manufacturing
• Measurement system integration
• Force calibration services
• Wireless telemetry sensors

Headquarters

HQ city

Bayswater

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Sensor and Measurement Equipment Sales: Applied Measurement Australia generates revenue through the sale of precision sensors and measurement equipment including accelerometers, gyroscopes, load cells, pressure transducers, strain gauges, inclinometers, linear position sensors, signal conditioning equipment, and data acquisition systems. The company also manufactures proprietary Xtran Load Cells in Australia.
2. Calibration Services: NATA accredited laboratory providing calibration services for tension and compression forces up to 22kN, as well as pressure, linear displacement, tilt, and GPS calibration services.
3. Custom Design Services: Custom design and integration services for measurement solutions, including strain gauge instrumentation and application-specific sensor configurations.
4. Data Acquisition Services: Data acquisition equipment rental and hire services combined with technical expertise for testing applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Applied Measurement Australia distributes, integrates, and (for the Xtran line) manufactures precision sensors and measurement systems used to measure physical parameters such as force, pressure, acceleration, tilt, displacement, temperature, and strain. Its offer includes accelerometers, gyroscopes, load cells, pressure transducers, strain gauges, inclinometers, linear position sensors, signal conditioning systems, data acquisition equipment, and wireless telemetry, supplemented by NATA-accredited calibration, custom strain gauge instrumentation, and data acquisition services for industrial, defence, aerospace, automotive, mining, and sports science customers.

Product overview

Applied Measurement Australia is a precision sensor distributor and systems integrator founded in 1976, headquartered in Bayswater VIC. The company supplies a comprehensive portfolio of measurement sensors, data acquisition systems, and related services primarily serving aerospace, automotive, defence, mining, and industrial automation sectors. The core product line centres on the proprietary Xtran Telemetry Measurement System (wireless WiFi-based sensor telemetry supporting up to 100 sensors), AMA Xtran Load Cells (Australian-manufactured strain gauge load cells), and distributed brands including TE Connectivity sensors (accelerometers, pressure transducers, temperature sensors), XSENS inertial sensor modules (IMU, AHRS, GNSS/INS), and Apogee pressure transducers (Australian-made). Supporting products include the DSCUSB USB signal conditioner, DX Telemetry modular telemetry system, Senquip ORB-X1 industrial IoT gateway, and the AMA Hamstring Testing Kit for sports science. Services encompass NATA-accredited calibration (force up to 22kN, plus pressure, displacement, tilt, GPS), data acquisition expertise, and strain gauge instrumentation. The company maintains a Rapid Stock program for quick delivery of essential sensors.

Differentiator

Problem solved

Functional benefit

Brands

• Xtran: Australian-manufactured load cells produced by Applied Measurement Australia, featuring high-quality materials and meticulous construction for accurate force measurement.

Products and services

• Xtran Telemetry Measurement System (XTMS) A proprietary wireless telemetry measurement system designed to remove personnel from hazardous live-work environments by enabling remote data measurement. It supports up to 100 wireless sensors transmitting via WiFi up to 200 meters to a base station and supports pressure, linear position, RPM, temperature, tilt, and vibration modules. Intended for industrial, defence, mining, aerospace, and heavy machinery users.
• AMA Xtran Load Cells Load cells manufactured in Australia by Applied Measurement using high-quality materials and meticulous construction. Each unit is tested and calibrated after heat aging, supplied with a calibration certificate and 12-month warranty, and is targeted at force measurement applications that require Australian-made provenance and traceable calibration.
• DX Telemetry System A fully digital, modular, multi-channel telemetry system from CAEMAX designed for synchronous data acquisition from rotating parts. The system supports up to six channels per transmitter (strain gauge full bridges, half bridges, analog signals, temperatures) with a maximum sum sampling rate of 7.2 kHz, suitable for shaft and rotating component test applications.
• Senquip ORB-X1 A rugged IP67-rated telemetry device that connects to standard industrial sensors and delivers remotely measured data to the Senquip Portal or a server of choice. Features 4G LTE, WiFi, Bluetooth, GPS, and supports voltage, current, frequency, thermocouple, RS232, RS485, MODBUS, CAN bus, position, speed, vibration, temperature, and pressure measurements, targeted at industrial IoT and remote asset monitoring.
• DSCUSB Strain Gauge USB Converter A compact, high-performance strain gauge digital signal conditioner with USB connectivity that appears as a virtual COM port on Windows. It features 16 million counts of internal resolution, programmable signal filtering, and plug-and-play PC connectivity, and is compatible with most load cells and strain gauge-based sensors.
• AMA Hamstring Testing Kit A sports science measurement system for predicting and monitoring hamstring injuries in athletes. It includes a Dacell model UU tension/compression load cell (2 kgf to 500 kgf capacity range), a USB strain gauge interface, leg strap, floor mounting hardware, and free DSC USB software for real-time data logging, and is endorsed by the Australian Institute of Sport.
• Hitec Weldable Strain Gauges High-temperature and waterproof strain gauges from HPI for dynamic and static strain measurement. Available as pre-assembled weldable units for field installation, free-filament wire gauges for ceramic cement or flame-sprayed attachment, and waterproof configurations for moist or humid environments, in axial, chevron, shear, and rosette layouts.
• Apogee Pressure Transducers Australian-made precision pressure transducers and sensing solutions distributed by Applied Measurement Australia following its authorised distribution and technical partnership with Apogee Transducer Technologies. Products target mining (hydraulic monitoring, pump pressure), defence (mission-critical pressure measurement), aerospace (test bench and structural monitoring), and industrial automation (process control, machinery monitoring), and are 100% designed and manufactured in Australia.
• XSENS Inertial Sensor Modules (AHRS, GNSS/INS, IMU, RTK GNSS/INS, VRU) A complete range of XSENS inertial measurement solutions including Attitude and Heading Reference Systems (AHRS), GNSS/INS navigation systems, IMU modules, RTK GNSS/INS, and Vertical Reference Units (VRU). The modules feature onboard sensor fusion algorithms and are targeted at aerospace, automotive, and industrial applications requiring high-precision orientation data.
• 7100A Series Accelerometer A high-performance IEPE accelerometer from TE Connectivity with an operating temperature range of -55°C to 150°C. Available in ±50g to ±500g ranges with flat frequency response up to 15 kHz, hermetically sealed, annular shear mode crystal, and through-hole mount installation.
• Jewell Model 904-T Clinometer Pak A biaxial clinometer from Jewell Instruments packaged in a weatherproof NEMA 4X (IP65) enclosure. Available in high-gain, standard, or wide-angle versions with angular ranges of ±10°, ±25°, or ±50°, operating temperature -40 to 85°C, and ±2.5 VDC or 0-5 VDC output.
• 85VU Series Pressure Transducer A vacuum uncompensated OEM pressure sensor from TE Connectivity designed for corrosive media applications. Available in a weldable package or with threaded fittings (1/4 and 1/8 NPT, 1/4 BSP, and custom process fittings).
• Calibration Services Certified NATA-accredited laboratory offering tension and compression force calibration up to 22 kN, plus in-house calibration services for pressure, linear displacement, tilt, and GPS measurements. Services are open to industrial, defence, aerospace, mining, and research customers.
• Data Acquisition Services End-to-end data acquisition expertise combined with a wide range of sensors available for hire, providing testing support for customers that need short-duration measurement campaigns, vehicle tests, and structural monitoring projects.
• Strain Gauge Instrumentation Services Strain gauging assistance and data acquisition for custom applications, drawing on over 30 years of load cell manufacturing knowledge, including application-specific sensor configurations and instrumentation of test articles.

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Apogee Transducer TechnologiescoreChannel Partner/ Reseller/ Distributor · 23 June 2026Applied Measurement Australia announced authorised distribution and technical partnership with Apogee Transducer Technologies on June 23, 2026. AMA will supply Apogee's Australian-made pressure transducers and sensing solutions to industries across mining, defence, aerospace, and industrial automation. Apogee designs and manufactures all products 100% in Australia with over a decade of local engineering expertise.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• HBK (Hottinger Brüel & Kjær): HBK is a direct peer in load cells, strain gauges, and data acquisition, serving structurally identical aerospace, automotive testing, and industrial automation customers. AMA distributes adjacent product families (force, strain) and competes in the same Australian/NZ account set, making HBK the closest like-for-like comparison.
• PCB Piezotronics: PCB specialises in vibration, acceleration, and acoustic measurement sensors - a core product category in AMA's portfolio (TE Connectivity 7100A accelerometers, IMU/AHRS). PCB sells directly into the same aerospace, automotive testing, and industrial condition-monitoring customers AMA serves.
• Kistler Group: Kistler manufactures high-precision force, pressure, and acceleration sensors for automotive testing, aerospace, and industrial applications - directly overlapping with AMA's core load cell, pressure transducer, and accelerometer portfolio. Both compete for crash testing, vehicle dynamics, and process monitoring accounts.
• WIKA Australia: WIKA is a major regional player in pressure, temperature, and force instrumentation with a dedicated Australian subsidiary. WIKA competes directly for industrial process and calibration accounts that AMA serves with its Apogee and load-cell product lines.
• Omega Engineering: Omega is a broad-line industrial sensor catalog distributor competing head-to-head with AMA across pressure, temperature, strain, and force measurement. Both serve engineering buyers with quote-based pricing and proprietary accessory lines, making Omega a direct competitive analog.

Emerging players

• XSENS (Movella): XSENS provides the inertial measurement modules (IMU, AHRS, GNSS/INS) that AMA distributes and integrates into turnkey test rigs. As the underlying brand AMA sells, XSENS represents a partner-and-potential-competitor dynamic relevant to how scalable AMA's inertial solutions business is versus XSENS selling direct.
• Dytran Instruments: Dytran specialises in dynamic force and acceleration sensors for impact and vibration testing, overlapping with AMA's accelerometer and load cell offerings in niche automotive/aerospace test applications. They are a smaller specialist relative to PCB but address similar use cases for high-shock measurement.

Broad incumbents

• TE Connectivity: TE Connectivity is both a key AMA supplier (7100A accelerometers, 85VU pressure sensors) and a broad incumbent sensing manufacturer. Their global scale and direct sales force in Australia represent the upper-bound competitive threat that constrains AMA's pricing and account control.
• National Instruments (NI): NI is a broad incumbent in data acquisition and test/measurement systems competing for AMA's DAQ-rental and strain gauge instrumentation engagements. Their PXI and CompactDAQ platforms address the same automotive testing and aerospace validation accounts AMA supports via CAEMAX DX Telemetry and DSCUSB.
• RS Components (RS Australia): RS Components is a broad-line electronics and sensors distributor with an established Australian catalogue business, competing for mid-market industrial sensor procurement. While RS lacks AMA's calibration lab and proprietary load cells, it competes on convenience, range, and price for commodity sensors in AMA's segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/appliedmeas
• LinkedInlinkedin.com/company/applied-measurement-australia-pty-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Applied Measurement Australia