Maçaix
Maçaix is a Brazilian specialty açaí foodtech company operating D2C e-commerce, franchise retail, and B2B food service across Brazil, Chile, and Spain. It sells superconcentrated açaí cream in four formats using its proprietary Colheita Especial extraction process.
- Company typePrivate
- Founded2018
- HeadquartersMaia, Portugal
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Maçaix does
Maçaix (legal entity Açaí Foodtech CO LTDA, CNPJ 54.516.896/0001-95) is a Brazilian foodtech company founded in 2018 that operates as a specialty açaí producer and retailer. The company's core technology is the proprietary Colheita Especial (Special Harvest) extraction methodology, which the company claims preserves up to 90% of açaí nutrients compared to commodity processing that loses 70% of antioxidants within 36 hours of harvest, achieving a stated antioxidant concentration of 87,854 μmol TE/100g in superconcentrated cream blends. Product offerings center on the Açaí Superconcentrado Intense Blend line in four volume formats — 360ml for high-traffic B2C venues, 500ml for retail B2B, 2L for e-commerce and convenience, and 5L for food service — supplemented by a Delivery de AçaíBowls ready-to-eat service via goomer. Pricing spans R$59.90 (500ml promotional) to R$239.00 (5L), with a 10% first-order discount.
The company monetizes through three go-to-market motions: (1) direct-to-consumer e-commerce via Shopify storefront at macaix.com with express delivery in Porto Alegre (RS) and Belo Horizonte (MG); (2) a franchise/licensing model ("Seja um licenciado") targeting master franchisees and distributors to build branded Lojas Maçaix physical retail; and (3) B2B food service supply to restaurants, cafeterias, and kiosques. Geographic operations span Brazil, Chile (macaix.cl), and Spain (macaix.es). The company employs 11-50 people and operates an innovation pipeline including a patent-pending antioxidant extract from açaí seeds, biodegradable PLA bioplastic from açaí seed waste, and a Certificação de Colheita industry standard under development. No external institutional investment, parent company, or revenue figures are disclosed.
Maçaix firmographics
Firmographics- Name
- Maçaix
- Legal name
- Açaí Foodtech CO LTDA
- Website
- https://macaix.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maçaix is a Brazilian specialty açaí foodtech company operating D2C e-commerce, franchise retail, and B2B food service across Brazil, Chile, and Spain. It sells superconcentrated açaí cream in four formats using its proprietary Colheita Especial extraction process.
- Ownership category
- akta.pro rank
Maçaix industry classification
Industry- Product category
- Specialty Açaí Food Products
- NAICS
- Frozen Fruit, Juice, and Vegetable Manufacturing (311411), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Frozen Fruit & Vegetable Processing (IQF, Frozen Blends) (AFAKAFAG)
- akta.pro secondary industry
- Ice Cream & Frozen Desserts Wholesale (AFAIAHAC)
Keywords
Where Maçaix is headquartered
LocationHeadquarters
- HQ city
- Maia
- HQ country
- Portugal
- HQ region
- Europe
Offices3 records
Markets served
Maçaix business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- D2C E-commerce Sales: Direct-to-consumer online sales of superconcentrated açaí cream products (500ml, 2L, 5L) through owned Shopify e-commerce storefront with home delivery.
- Franchise / License Fees: Licensing model for franchisees (master and distributor tiers) operating physical points of sale, with product supply as the primary revenue driver.
- Food Service B2B: B2B bulk sales of specialty açaí to restaurants, cafeterias, and kiosques (5L format), with operational support and onboarding for business partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Açaí Superconcentrado Intense Blend 500ml — introductory/lanchamento (launch) format |
| Unit Pricing | Pay-as-you-go | Açaí Superconcentrado Intense Blend 2L — core home-consumption format |
| Unit Pricing | Pay-as-you-go | Açaí Superconcentrado Intense Blend 5L — food service bulk format |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Maçaix product offering
Product offeringCore offering
Maçaix produces and distributes superconcentrated specialty açaí cream products under the Intense Blend line in 360ml, 500ml, 2L, and 5L formats, manufactured using its proprietary Colheita Especial (Special Harvest) extraction process that preserves up to 90% of açaí nutrients. The company sells through direct-to-consumer e-commerce (macaix.com), franchise/licensed physical stores, food service B2B supply to restaurants and cafeterias, and natural food retail distribution, with operations in Brazil, Chile, and Spain.
Product overview
Maçaix is an açaí foodtech company offering a portfolio of superconcentrated açaí products under the Intense Blend line, available in 360ml, 500ml, 2L, and 5L sizes to serve different channels (retail, e-commerce, food-service). The core products are complemented by an AçaíBowls delivery service for ready-to-eat consumption. The company also operates an innovation ecosystem including bioplastic (PLA from açaí seeds), antioxidant extract prototypes, mobile industrial plants, and harvest certification services.
Differentiator
Problem solved
Functional benefit
Brands
- Açaí Colheita Especial: Premium açaí product line using special harvest methodology that preserves nutrients.
- Açaí Superconcentrado Intense Blend
Products and services
- Açaí Superconcentrado | Intense Blend 500ml Superconcentrated açaí cream in 500ml size targeted at retail B2B (natural stores, mini-markets, supermarkets) and consumers. Produced via the Colheita Especial process preserving up to 90% of açaí nutrients.
- Açaí Superconcentrado | Intense Blend 2L Superconcentrated açaí cream in 2L format, the primary home-delivery D2C SKU. Contains 87,854 μmol TE/100g antioxidants and is sold with express delivery in Porto Alegre and Belo Horizonte.
- Açaí Superconcentrado | Intense Blend 5L Superconcentrated açaí cream in 5L bulk format supplied to food service operators (restaurants, cafeterias, kiosques) with operational onboarding and ongoing partner support.
- Açaí Superconcentrado | Intense Blend 360ml Single-serve 360ml superconcentrated açaí format sold through high-traffic consumer locations including gyms, sports spaces, and beauty salons.
- Delivery de AçaíBowls Ready-to-eat açaí bowl delivery service accessible through the Goomer platform, providing prepared specialty açaí bowls for home consumption in Brazil.
Quantifiable outcome
- Preserves up to 90% of açaí nutrients vs. commodity market losing 70% within 36 hours
- +2 more outcomes
Companies that use Maçaix
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Maçaix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Maçaix partnerships and signals
Strategic signalScale indicators3 records
Recent moves8 records
Expansion highlights5 records
Maçaix competitors and assessment
Company assessmentDirect peers
- Sambazon: Sambazon is the largest premium açaí brand globally, selling frozen açaí purées, bowls, and juices through retail and foodservice. Most direct competitor to Maçaix's positioning as a premium, ethically-sourced açaí brand targeting health-conscious consumers.
- Oakberry: Brazilian-origin global açaí bowl franchise with hundreds of stores worldwide. Comparable to Maçaix in franchising açaí as a healthy lifestyle product across multiple geographies, though Oakberry's focus is the açaí bowl shop format rather than packaged retail product.
- Pitaya (Vitalife): Pitaya (rebranded as Vitalife) is a premium açaí and tropical fruit bowl brand with foodservice and CPG presence. Comparable to Maçaix in the premium frozen açaí / açaí bowl delivery category, particularly relevant to the Delivery de AçaíBowls service.
- Frooty: Major Brazilian açaí and frozen fruit brand with broad retail and foodservice distribution. Comparable to Maçaix as a Brazilian-headquartered açaí competitor selling frozen açaí products through supermarket, retail, and foodservice channels.
- Nativo Açaí: Brazilian premium açaí brand offering frozen pulp and açaí-based products to retail and foodservice. Comparable to Maçaix as a Brazilian-headquartered competitor in the frozen superconcentrated açaí category with overlapping B2B and retail channels.
- Açaí Roots: Specialty açaí brand offering organic açaí products with sustainability and fair-trade positioning. Comparable to Maçaix in targeting the premium, ethically-sourced açaí consumer segment with similar messaging around Amazonian origin and health benefits.
- Tropix Açaí: Brazilian açaí brand offering frozen açaí pulp and açaí-based products. Comparable to Maçaix in targeting the Brazilian market with premium açaí products and similar channel mix across retail and foodservice.
Broad incumbents
- Smoothie King: US-headquartered global smoothie and açaí bowl franchise chain. Comparable to Maçaix in the foodservice açaí and smoothie category; both target health-conscious consumers and rely on franchise-led expansion.
- Ice Roll Brasil: Brazilian franchise operator specializing in rolled ice cream and açaí products with multiple storefronts. Comparable to Maçaix in operating a Brazilian frozen treat franchise model, though Ice Roll is broader in its frozen dessert category beyond açaí.
- Jamba: US-headquartered smoothie and açaí bowl chain with global franchise presence. Comparable to Maçaix in the premium fruit-based and açaí foodservice category with multi-format distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Maçaix social profiles
Digital presenceMaçaix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maçaix leadership team
Management profileNumber of profiles
Profiles5 records
Maçaix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maçaix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maçaix
What does Maçaix do?
Maçaix produces and distributes superconcentrated specialty açaí cream products under the Intense Blend line in 360ml, 500ml, 2L, and 5L formats, manufactured using its proprietary Colheita Especial (Special Harvest) extraction process that preserves up to 90% of açaí nutrients. The company sells through direct-to-consumer e-commerce (macaix.com), franchise/licensed physical stores, food service B2B supply to restaurants and cafeterias, and natural food retail distribution, with operations in Brazil, Chile, and Spain.
Is Maçaix a public or private company?
Maçaix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maçaix founded?
Maçaix was founded in 2018. It employs 11 to 50 people.
Where is Maçaix based?
Maçaix is headquartered in Maia, Portugal, in the Europe region.
How does Maçaix make money?
Three revenue lines are on record. D2C E-commerce Sales are the primary driver. The others are franchise / License Fees and food Service B2B.
Who are Maçaix's main competitors?
Direct peers on record are Sambazon, Oakberry, Pitaya (Vitalife), Frooty, Nativo Açaí, Açaí Roots and Tropix Açaí. Broad incumbents are Smoothie King, Ice Roll Brasil and Jamba.
Does Maçaix have an API?
No public API is recorded for Maçaix.
What industry is Maçaix in?
Maçaix's product category is Specialty Açaí Food Products. Its primary akta.pro industry code is AFAKAFAG, Frozen Fruit & Vegetable Processing (IQF, Frozen Blends), with a secondary code of AFAIAHAC, Ice Cream & Frozen Desserts Wholesale. Its NAICS code is 311411 and its SIC code is 2030.