Oakberry
Oakberry is a global açaí bowl and smoothie franchise operating 900-1,000+ stores across 50+ countries. It serves health-conscious consumers with organic açaí-based bowls, smoothies, and snacks, sourced from its vertically integrated Oakville production facility in Brazil.
- Company typePrivate
- Founded2016
- HeadquartersSão Paulo, Brazil
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Oakberry does
Oakberry is a global quick-service restaurant franchise company specializing in organic açaí bowls, smoothies, and complementary snacks and drinks. Founded in Brazil in 2015/2016, the company operates more than 900-1,000 stores across 50+ countries, with concentrations in Brazil, the United States, the United Kingdom, Peru, Australia, Canada, and continental Europe. Its core product is a signature açaí sorbet base paired with unlimited customizable toppings, marketed around health-conscious consumers seeking antioxidant-rich, vegan, and clean-label fast-casual food. The product range includes signature bowls (Crunchy, The Original, Almonds, Fruity, Matcha, Tiger), a Build-Your-Own option across 12oz/16oz/24oz sizes, smoothies, and emerging categories such as a matcha line piloted in the United States in October 2025.
The company's operations are anchored by OAKVILLE, a vertically integrated organic açaí production facility in Santa Izabel do Pará, Brazil, certified by Organic Brasil, EU Organic, USDA Organic, HACCP, FDA, and Halal. This facility supplies sorbet globally and supports a sustainable, ethically positioned supply chain sourced from Amazon riverside communities. In the United States, Oakberry has standardized its technology stack on Qu's unified commerce platform, deploying POS systems, self-order kiosks, kitchen display systems, and AI-enabled edge computing across its locations; vendor reporting cites 75% faster employee onboarding, improved order accuracy, and 99.99% uptime as the operational benefits of this stack.
Oakberry's commercial model combines franchise fees and royalties with direct retail sales. Franchise growth is driven by multi-unit development agreements, most notably a 100-unit exclusive deal with Rand Group for Texas (Houston, Austin, Dallas) announced in November 2025, which lifts the US pipeline to 250+ planned locations. Direct-to-consumer demand is captured through the OAK mobile app (iOS/Android) with OAKoins loyalty rewards and through partnerships with major third-party delivery aggregators including Uber Eats, DoorDash, GrubHub, iFood, Rappi, Glovo, PedidosYa, and SkipTheDishes. Brand building is amplified through celebrity and sports endorsements — notably Grand Slam tennis champion Aryna Sabalenka (~ $15M off-court package including Oakberry), the BWT Alpine Formula One Team, the 2026 Life Time Miami Marathon (with Chiquita), and the Mubadala Brazil SailGP Team — alongside supermarket-channel expansion that extended the brand into packaged retail in 2025. The company is privately held, with its largest disclosed capital event being a $67 million Series C financing in 2024 dedicated to US expansion.
Oakberry firmographics
Firmographics- Name
- Oakberry
- Legal name
- Flor de Açaí Indústria, Comércio e Exportação de Polpas de Frutas LTDA
- Website
- https://oakberry.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Oakberry is a global açaí bowl and smoothie franchise operating 900-1,000+ stores across 50+ countries. It serves health-conscious consumers with organic açaí-based bowls, smoothies, and snacks, sourced from its vertically integrated Oakville production facility in Brazil.
- Ownership category
- akta.pro rank
Oakberry industry classification
Industry- Product category
- Quick-Service Restaurant (Healthy Fast Casual)
- NAICS
- Food and Beverage Retailers (445), Frozen Food Manufacturing (31141)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Organic Produce & Farm Market Retail (CRAHAEAD)
- akta.pro secondary industry
- Canned & Jarred Fruit & Vegetable Processing (Canning, Bottling) (AFAKAFAH)
Keywords
Where Oakberry is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Oakberry business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Franchise Fees and Royalties: Oakberry generates revenue through franchise agreements with multi-unit development rights. Franchisees pay an upfront fee for development rights and ongoing royalties based on store revenue. The company has signed major franchise deals including a 100-store deal with Rand Group for Texas and agreements across multiple US states and UK regions.
- Direct Retail Sales: Revenue from direct sales of açaí bowls, smoothies, snacks, and drinks to consumers at company-owned and franchisee-operated stores globally. The company operates stores in Brazil, US, UK, Peru, Australia, Canada, and across Europe. Products are priced at unit level (e.g., a Birmingham location offered items at approximately £10.50).
- Retail / Supermarket Channel: Oakberry has made its supermarket debut, expanding beyond the quick-service restaurant model into packaged retail products sold through grocery and supermarket channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual bowl/smoothie purchases at store level |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Oakberry product offering
Product offeringCore offering
Oakberry operates a global quick-service restaurant chain selling organic açaí bowls, smoothies, and complementary healthy snacks and drinks through company-owned and franchised stores, supplemented by a mobile ordering app, a loyalty rewards program, packaged retail products sold in supermarkets, and a multi-unit franchise program. The brand also produces and distributes packaged açaí-based products through retail channels and licenses its brand and operating model to franchisees worldwide.
Product overview
Oakberry is a global quick-service restaurant chain specializing in organic açaí bowls and smoothies with unlimited customizable toppings. The company operates a franchise model with stores across more than 50 countries. Core products include pre-designed signature bowls (Crunchy, Original, Tiger, Matcha, Almonds, Fruity) and a Build Your Own option, complemented by smoothies, snacks, and drinks. The company expanded into supermarket/retail products and launched matcha offerings in US stores in 2025. Oakberry also offers a mobile app with order-ahead capabilities and a loyalty rewards program (OAKcoins). The brand sources 100% organic açaí from its own production facility (OAKVILLE) in the Brazilian Amazon and positions itself as a healthy superfood offering.
Differentiator
Problem solved
Functional benefit
Brands
- Oakville: Oakberry's açaí production facility located in Santa Izabel do Pará, Brazil, where the company produces its organic açaí sorbet.
Products and services
- Açaí Bowls
- Smoothies
- Layered Smoothies
- Matcha Product Line
- POWER SERVE BOWL by Aryna Sabalenka
- Very POM Berry Smoothie
- Packaged Retail Products
- OAKBERRY Mobile App
- OAKcoins Loyalty Rewards Program
- Franchise Program
Quantifiable outcome
- 75% faster employee onboarding at locations using Qu's unified commerce platform
- +3 more outcomes
Companies that use Oakberry
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Oakberry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature3 records
Oakberry partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, core and flagship.
- Chiquita Brands InternationalminorChiquita partnered with Oakberry for a co-branded wellness experience at the 2026 Life Time Miami Marathon. Over 17,000 runners participated, with Chiquita distributing 20,000+ bananas and Oakberry activating at the event. The collaboration aligned both brands' wellness and sustainability positioning.
- QucoreOakberry selected Qu's unified commerce platform to support its US expansion, deploying Qu's POS, kiosks, kitchen display systems, and AI-enabled edge computing across its US locations. The platform reportedly delivers measurable gains including up to 75% faster employee onboarding, improved order accuracy, and 99.99% uptime through edge computing technology.
- Rand GroupcoreOakberry signed a development agreement with Rand Group to expand in Texas, planning nearly 100 stores across Houston, Austin, and Dallas starting in 2026. The agreement is the company's largest multi-unit development deal in the US and brings the total US development pipeline to over 250 planned locations.
- BWT Alpine Formula One TeamminorOakberry entered into a partnership with the BWT Alpine Formula One Team, expanding its sports marketing presence into motorsport.
- POM WonderfulminorOakberry partnered with POM Wonderful to launch a limited-time 'Very POM Berry Smoothie' in US stores, timed for National Heart Month and Valentine's Day 2025. The collaboration created a co-branded product promotion.
- Mubadala Brazil SailGP TeamminorOakberry announced a partnership with the Mubadala Brazil SailGP Team ahead of SailGP Season 5, expanding into sailing/marine sports sponsorship in Brazil.
- Aryna SabalenkaflagshipTennis star Aryna Sabalenka, Grand Slam champion and world #1 ranked player, partnered with Oakberry to introduce the 'POWER SERVE BOWL by Sabalenka'. Sabalenka earns estimated $15 million annually in off-court income including her Oakberry endorsement deal, representing one of the brand's highest-profile ambassador relationships.
Scale indicators12 records
Recent moves11 records
Expansion highlights6 records
Oakberry competitors and assessment
Company assessmentDirect peers
- Vitality Bowls: US-based franchise specializing in açaí and superfood bowls, smoothies, and wraps. The most direct competitor to Oakberry with a similar customizable bowl format, franchise-led GTM, and health-conscious consumer positioning.
- Smoothie King: Largest US smoothie franchise (1,000+ stores) with a health-and-fitness positioning. Closest comparable on QSR format, franchise scale, and target consumer segment; differs primarily in heavier smoothie focus versus bowls.
- Tropical Smoothie Café: Large US healthy QSR franchise (1,000+ locations) with smoothies plus food menu. Comparable on franchise-driven scale, healthy positioning, and QSR format; closely aligned size and franchise-led expansion strategy.
- Jamba: US smoothie chain (700+ locations) operating smoothies, bowls, and bites. Comparable on core smoothie/bowl QSR offering, multi-channel distribution including delivery aggregators, and direct competition in the US market where Oakberry is expanding.
- Nekter Juice Bar: US-based franchise (170+ locations) offering cold-pressed juices, smoothies, and açaí bowls. Highly comparable on açaí bowl category, customizable menu, franchise expansion model, and health-conscious target customer.
- Robeks: US smoothie and juice franchise with a similar small-format retail model and QSR franchise GTM. Comparable on core menu format and franchise unit economics, though smaller in scale.
- Clean Juice: US organic juice and smoothie franchise (100+ locations) with certified-organic positioning. Comparable on organic-focused brand, franchise model, smoothies/bowls menu, and health-conscious consumer targeting.
Emerging players
- Sambazon: US açaí product company producing açaí bowls, smoothies, juices, and frozen pulp for retail. Comparable on açaí input sourcing and brand category, though positioned as a CPG/retail brand rather than a franchise QSR.
- Suja Juice: US organic cold-pressed juice and functional beverage brand with retail and grocery distribution. Comparable on organic/functional positioning and overlap on healthier beverages, though smaller and more CPG-focused than Oakberry's QSR format.
Broad incumbents
- Pressed Juicery: US retail/franchise brand offering cold-pressed juices, smoothies, and healthy food. Comparable on health-conscious positioning and overlap with bowls/smoothies, though with a stronger juice focus and broader retail footprint than a QSR franchise model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Oakberry social profiles
Digital presenceOakberry compliance and trust
Trust signalCompliance6 records
Oakberry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oakberry leadership team
Management profileNumber of profiles
Oakberry funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oakberry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oakberry
What does Oakberry do?
Oakberry operates a global quick-service restaurant chain selling organic açaí bowls, smoothies, and complementary healthy snacks and drinks through company-owned and franchised stores, supplemented by a mobile ordering app, a loyalty rewards program, packaged retail products sold in supermarkets, and a multi-unit franchise program. The brand also produces and distributes packaged açaí-based products through retail channels and licenses its brand and operating model to franchisees worldwide.
Is Oakberry a public or private company?
Oakberry is a private company. It is classified as venture growth investor backed and is currently operating.
When was Oakberry founded?
Oakberry was founded in 2016. It employs 251 to 500 people.
Where is Oakberry based?
Oakberry is headquartered in São Paulo, Brazil, in the Latin America region.
How does Oakberry make money?
Three revenue lines are on record. Franchise Fees and Royalties are the primary driver. The others are direct Retail Sales and retail / Supermarket Channel.
Who are Oakberry's main competitors?
Direct peers on record are Vitality Bowls, Smoothie King, Tropical Smoothie Café, Jamba, Nekter Juice Bar, Robeks and Clean Juice. Emerging players are Sambazon and Suja Juice. Pressed Juicery is listed as a broad incumbent.
Does Oakberry have an API?
No public API is recorded for Oakberry.
What industry is Oakberry in?
Oakberry's product category is Quick-Service Restaurant (Healthy Fast Casual). Its primary akta.pro industry code is CRAHAEAD, Organic Produce & Farm Market Retail, with a secondary code of AFAKAFAH, Canned & Jarred Fruit & Vegetable Processing (Canning, Bottling). Its NAICS code is 445 and its SIC code is 2030.