Wao

Name

Wao

Legal name

ワオ株式会社

Website

https://yataideli.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Office and corporate bento catering services

NAICS

Food Service Contractors (722310), Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Cash-and-Carry / Foodservice Warehouse Clubs (Broadline) (AFAIAAAG)

Keywords

• Office bento food courts
• Corporate cafeteria services
• Corporate bento delivery
• Office worker meal services
• Multi-vendor food aggregation

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. 屋台DELi - Food Court Operations: Operates approximately 40 bento food court locations in central Tokyo office areas. Each store sells 15+ bento varieties with about 100 total options available. Monthly sales average 1 million yen per store. Revenue from bento sales to office workers during lunch hours.
2. 社食DELI - Corporate Cafeteria Service: Provides company cafeteria services with Wao's own sales staff selling bento at client locations (corporate offices, universities, hospitals, event venues). Partners with food vendors to supply products.
3. お弁当デルリ - Corporate Delivery Service: Japan's largest corporate bento delivery service with 4,000+ bento varieties. Handles delivery for meetings, events, location filming (ロケ弁). Prices range from 700-2,500 yen. Revenue from transaction fees on delivered bento orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Wao sells bento (Japanese lunch box) meals through a three-channel platform: approximately 40 takeout food courts inside Tokyo and Kanagawa office buildings (Yatai DELi) offering around 100 bento varieties from multiple vendors starting at 550 yen; on-site corporate cafeteria operations staffed by Wao sales personnel at 600+ client companies, universities, hospitals and government ministries (Shashoku DELI); and a corporate bento delivery service aggregating 4,000+ bento varieties from restaurants and vendors for meetings, events, and location filming (Obento Deli). The company functions as a bento aggregator and lunch-distribution operator targeting office workers and corporate clients in the Greater Tokyo area.

Product overview

Wao operates a multi-brand food service portfolio centered on bento (Japanese lunch box) distribution. The core offerings consist of three integrated services: (1) 屋台DELi, a takeout-only food court model with multiple vendor stalls in office buildings across Tokyo, offering approximately 100 bento varieties at 550+ yen; (2) 社食DELI, an on-site corporate cafeteria service with Wao's staff managing sales at client facilities; and (3) お弁当デルリ, a delivery-based service for corporate meetings and events featuring 4,000+ bento options. Together, the three services serve 600+ corporate clients, operate approximately 40 physical locations, and have collectively sold over 90 million meals over 20+ years.

Differentiator

Problem solved

Functional benefit

Brands

• 屋台DELi: Takeout-only food court with approximately 40 locations in central Tokyo office districts. Each location features multiple bento vendors offering Japanese, Western, Chinese, and ethnic cuisines starting from 550 yen. Average sales of 10,000 meals per day across all locations.
• 社食DELI
• お弁当デルリ

Products and services

• Yatai DELi (屋台DELi) A takeout-only food court concept featuring multiple bento vendor stalls under one roof, with approximately 100 bento varieties (Japanese, Western, Chinese, ethnic) per location starting from 550 yen. Operates about 40 locations primarily in central Tokyo and Kanagawa office districts, selling over 10,000 meals daily across all stores and serving office workers seeking a quick, affordable lunch.
• Shashoku DELI (社食DELI) On-site corporate cafeteria service in which Wao's own sales staff operate bento sales counters at client locations. Provides employee meal services at 600+ listed companies, universities, hospitals, and event venues, with bento supplied by partnered food vendors.
• Obento Deli (お弁当デリ) Japan's largest corporate bento delivery service, featuring 4,000+ bento varieties from famous restaurants and local vendors with prices ranging from 700 to 2,500 yen. Handles delivery logistics for corporate meetings, events, and filming location (ロケ弁) catering.

Quantifiable outcome

• 10,000+ meals sold daily across all stores
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Bento Vendors and Restaurants (弁当製造業者・飲食店)coreChannel Partner/ Reseller/ DistributorPartnership with restaurants and bento makers who sell their products through 屋台DELi food courts and 社食DELI cafeteria locations. Vendors get access to prime office building locations with proven sales performance without needing to invest in their own retail space.
• Office Buildings and Property Management CompaniescoreStrategic or Co-development PartnerPartnerships with office building owners and property management companies to operate food court spaces in commercial buildings. Buildings provide retail space while Wao operates the food court operations.
• Listed Companies and Government Ministries (600+ corporate clients)coreChannel Partner/ Reseller/ DistributorCorporate clients who use 社食DELI cafeteria service. Wao provides on-site bento sales with their own staff, helping companies offer employee meal benefits.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• レオック (Leoc): National contract foodservice operator providing cafeteria and meal services to corporate, medical, and educational clients. Closely comparable to Wao's Shashoku DELI line of business and operationally similar to running 600+ contracted cafeterias.
• タイヘイ (Taihei): Corporate cafeteria service contractor operating employee dining for Japanese enterprises and government entities. Comparable to Shashoku DELI on the B2B cafeteria outsourcing model and overlapping customer type with Wao's listed-company and ministry clients.
• オリジン弁当 (Origin Bento / Origin Toshu): Bento delivery operator serving households and offices in Japan with contracted meal programs. Directly comparable to Wao's Obento Deli on bento delivery logistics and overlapping corporate meal delivery customers.
• グリーンハウス (Green House): Contract foodservice company running corporate, university, hospital, and government cafeterias across Japan. Comparable to Wao's Shashoku DELI on B2B cafeteria outsourcing and to portions of its Obento Deli on corporate meal delivery.
• ほっともっと (Hotto Motto): Japan's largest takeout bento chain, owned by Skylark Holdings. Directly comparable to Wao's Yatai DELi on bento product, grab-and-go format, and price-conscious office/quick-lunch positioning, though Hotto Motto operates company-owned branded storefronts rather than an aggregator model.
• ほっかほっか亭 (Hokka Hokka Tei): Long-established Japanese bento takeout chain. Comparable to Yatai DELi on bento product and the budget-conscious office luncher segment, with branded company-operated storefronts rather than a vendor-aggregator food-court model.
• キッチンひまわり (Kitchen Himawari): Office-focused bento delivery service in Japan that aggregates multiple vendor menus for corporate orders. Closely comparable to Wao's Obento Deli delivery service in the multi-vendor aggregator model targeting office workers and meeting/event catering.
• 魚国総本社 (Uokuni Sohonsha): Long-tenured Japanese contract foodservice company specializing in corporate and institutional cafeterias. Highly comparable to Wao's Shashoku DELI B2B cafeteria business and has broader geographic reach across Japan.
• エームサービス (Aem Service): One of Japan's largest contract foodservice companies, providing corporate cafeteria management, hospital and school meal services. Directly comparable to Wao's Shashoku DELI in operating employee cafeterias and B2B on-site food services for large institutions.

Broad incumbents

• 出前館 (Demae-can): Japan's largest food delivery marketplace, including bento and corporate-meal orders. Adjacent to Wao's Obento Deli delivery service—representing the broader delivery-platform competitor that could disintermediate the aggregator layer Wao relies on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/_yatai_deli

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wao