Bento

What Bento does

BENTO Asian Kitchen + Sushi is a privately held fast-casual pan-Asian restaurant chain founded in 2002 in Gainesville, Florida, and operating exclusively within the state. The chain operates 14+ physical locations across Central Florida (Orlando-Waterford Lakes, Downtown Orlando, Dr. Phillips, Lake Nona, Winter Park, Kissimmee, Winter Garden), North Florida (Gainesville-Archer, Gainesville-Newberry-original, Jacksonville-Town Center), and South Florida (Davie, Dania Beach, Boca Raton, Pembroke Pines). Its menu spans Japanese, Thai, Korean, and Vietnamese-influenced items including fresh-made sushi rolls, build-your-own poke bowls, grilled protein bowls, stir fry, curry, noodles, fried rice, and handcrafted boba teas and specialty drinks, with a Little Dragons kids' menu for children 12 and under. Average item pricing is anchored by Everyday Value Bowls at $10.00–$10.95 and Happy Hour (Mon–Fri 2–5PM, dine-in only) at $4–$6 per item.

The company operates a multi-channel revenue model spanning dine-in counter service, takeout, direct delivery via its own ordering platform (order.eatatbento.com), third-party delivery via UberEats, full-service catering (catering.eatatbento.com) with tiered bundles (V.I.P., Royal, Signature, Imperial) for corporate events, weddings, and private parties, and a community fundraising program where participating organizations retain 20% of event sales. The technology stack is conventional restaurant infrastructure: a web-based ordering platform, native iOS and Android mobile apps with exclusive app-only savings, an integrated Spendgo-powered BENTO Rewards loyalty program, and self-order kiosks at select locations. Customer segments include individual consumers (primary), families with children, corporate clients, event hosts, and nonprofit organizations. There is no disclosed AI/ML capability, proprietary technology platform, public API, external funding, M&A activity, or executive leadership team information in the source data — ownership is undisclosed but the entity is privately held and Florida-based ([email protected]).

Name

Bento

Legal name

BENTO Asian Kitchen + Sushi

Website

https://eatatbento.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

BENTO Asian Kitchen + Sushi is a privately held fast-casual pan-Asian restaurant chain founded in 2002 in Florida, operating 14+ locations statewide with dine-in, takeout, direct and third-party delivery, mobile ordering, catering, and a Spendgo-powered loyalty program.

Ownership category

akta.pro rank

Product category

Fast-Casual Pan-Asian Restaurant

NAICS

Limited-Service Restaurants (722513), Caterers (72232), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)

akta.pro secondary industries

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF), Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Fast-casual restaurant
• Pan-Asian cuisine
• Sushi rolls
• Poke bowls
• Boba tea

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-In Service: Customers order at counter and dine in casual restaurant environment with indoor seating and outdoor patio options at select locations.
2. Takeout and Delivery: Direct online ordering via website and mobile app, plus third-party delivery through UberEats. Covers pickup, delivery, dine-in, and catering services.
3. Catering Services: Corporate events, weddings, private parties, holiday gatherings. Offers curated bundles (V.I.P., Royal, Signature, Imperial) plus customizable platters for sushi, hot entrees, poke bowls, and sides.
4. Fundraising Events: Community fundraiser program where organizations keep 20% of event sales. Available in-store and online.
5. BENTO Rewards Program: Loyalty program allowing customers to earn points on every order, online or in-store.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

BENTO Asian Kitchen + Sushi is a fast-casual pan-Asian restaurant chain operating 14+ dine-in locations across Florida, serving made-to-order sushi rolls, Build-A-Poke customizable bowls, rice and noodle bowls, bento boxes, stir fry, curry, and handcrafted boba teas. The chain generates revenue through dine-in service, takeout, direct delivery via its website and mobile app, third-party delivery through UberEats, and a dedicated full-service catering program for corporate and private events.

Product overview

BENTO Asian Kitchen + Sushi is a fast-casual pan-Asian restaurant chain with locations across Florida (Central Florida: Orlando-Waterford Lakes, Winter Garden-Plant Street Market, Kissimmee, Downtown Orlando, Dr. Phillips, Lake Nona, Winter Park; North Florida: Gainesville-Archer, Gainesville-Newberry, Jacksonville-Town Center; South Florida: Davie, Dania Beach, Boca Raton, Pembroke Pines). The company operates a multi-channel ordering ecosystem centered on its core BENTO Online Ordering Platform (order.eatatbento.com) and native BENTO Mobile App (iOS/Android), supplemented by catering services through the dedicated catering.eatatbento.com portal and a BENTO Rewards loyalty program powered by SpendGo. The culinary portfolio spans five primary product lines: (1) Grill, Stir Fry, Sauce 'n' Toss, and Curry entrees served as rice bowls, noodle bowls, bento boxes, or fried rice bowls; (2) Noodles and Fried Rice dishes; (3) Signature Sushi Bowls, Build-A-Poke, Classic Rolls, and Signature Rolls; (4) Handcrafted Drinks including boba tea, frozen drinks, and specialty beverages; and (5) catering services with bundled platters (V.I.P., Royal, Signature, Imperial), sushi platters, hot entree platters, and fundraising programs. Promotional offerings include Happy Hour (Monday-Friday, 2-5PM) and Everyday Value Bowls at everyday low prices.

Differentiator

Problem solved

Functional benefit

Products and services

• BENTO Restaurant Dine-in Service Counter-service fast-casual pan-Asian dining across 14+ Florida locations featuring indoor seating and outdoor patio options at select restaurants. Customers order at the counter and dine in; Lake Nona location also features self-order kiosks.
• BENTO Online Ordering Platform

Quantifiable outcome

• 20% of event sales donated back to organizations during fundraisers

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• UberEatsminorChannel Partner/ Reseller/ DistributorUberEats is a third-party delivery marketplace partner providing delivery services for BENTO locations. Customers can order BENTO through UberEats for added convenience. Available at select BENTO locations including Winter Garden (express location), Davie, Boca Raton, Pembroke Pines, Gainesville Archer, Gainesville Newberry, Jacksonville Town Center, Lake Nona, Downtown Orlando, and Orlando Waterford Lakes.
• SpendgocoreTechnology or IntegrationSpendgo provides the BENTO Rewards loyalty program platform. Customers sign up free to earn points on every order, online or in-store. The rewards program drives customer retention and engagement.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pei Wei Asian Kitchen: Pan-Asian fast-casual chain offering wok bowls, sushi, and noodles for dine-in, takeout, and delivery. Closely comparable to BENTO in cuisine breadth, price point, and counter-service model.
• Sweetfin: Fast-casual poke and sushi bowl chain with customizable bowls and sushi offerings. Closely comparable to BENTO's Build-A-Poke and sushi roll menu in product mix and counter-service format.
• Bento Sushi: Canadian sushi and Asian grab-and-go concept with packaged sushi, bowls, and bentos sold at grocery and foodservice. Comparable to BENTO in Asian bento/sushi product positioning, though primarily a packaged retail concept rather than full-service restaurant.
• Pokeworks: Poke bowl fast-casual chain with build-your-own bowls and a California-rooted concept that has expanded to multiple states. Directly comparable to BENTO's Build-A-Poke menu line and bowl-led value proposition.
• Waba Grill: Fast-casual chain specializing in grilled chicken and protein bowls with Asian-inspired sides and sauces. Comparable to BENTO's grill bowl format and value-driven positioning.
• Flame Broiler: Fast-casual Asian bowl chain focused on flame-grilled chicken, beef, and tofu rice bowls with healthy positioning. Comparable to BENTO in bowl-led menu and counter-service dining model.
• Sarku Japan: Quick-service sushi and teriyaki chain operating primarily in malls and shopping centers. Comparable to BENTO in its sushi and Asian grill offering and counter-service fast-casual delivery.
• Teriyaki Madness: Fast-casual Asian bowl franchise serving grilled teriyaki bowls, noodles, and appetizers across multiple U.S. states. Comparable to BENTO in bowl-centric format, casual dining experience, and multi-unit franchise-style expansion.

Broad incumbents

• Panda Express: Largest American Chinese fast-food chain operating thousands of locations nationwide with a broad Asian (mainly Chinese) wok-style menu. Comparable to BENTO as a broader incumbent in Asian fast-casual/quick-service with overlapping customer occasions.
• Kura Sushi: Technology-enabled sushi restaurant chain using revolving conveyor belt and tablet ordering. Comparable to BENTO in sushi-led menu focus, though operates as a larger broader incumbent with a distinct dining format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eatatbento
• Instagraminstagram.com/eatatbento
• TikToktiktok.com/@eatatbento
• Xx.com/eatatbento
• LinkedInlinkedin.com/company/bento-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bento