Perozzi e Hijo

What Perozzi e Hijo does

Perozzi e Hijo is an Argentine multi-category retail company operating under the legal entity Perozzi Domingo y Perozzi Osvaldo SA. Founded in 1968 by the Perozzi family, the company sells household appliances, consumer electronics, furniture, mattresses, small kitchen appliances, climate control equipment, personal care products, children's items, and outdoor/garden goods. It serves two customer segments: individual Argentine consumers (primary) seeking home and personal-use products, and corporate/business customers (secondary) purchasing bulk appliances through a dedicated Venta Corporativa channel.

The business combines a physical showroom at Camino Gral Belgrano Km 28.500 in Ranelagh, Berazategui (Buenos Aires Province) with an e-commerce storefront at perozzi.com.ar. The online platform is built on the third-party Mixit e-commerce infrastructure and integrates logistics with OCA (postal-code-based shipping rates), authentication via Facebook and Google login, and a broad payments stack including Mercado Pago, Naranja X, Banco Hipotecario, GO Cuotas, Visa, Mastercard, American Express, and Cabal. Free local delivery is offered to Berazategui, Quilmes, and Florencio Varela, with nationwide shipping available elsewhere in Argentina.

Revenue is generated through one-time transactional sales of physical goods, priced in Argentine Pesos with a 10% discount for cash payment and installment financing up to 18 fixed installments. The company is a private, family-owned business with no disclosed external funding, 1-10 employees, and no public revenue figures. Marketing is driven by the e-commerce site, Facebook (@perozziweb), Instagram (@perozziehijo), email newsletters, monthly promotional catalogs, and participation in Argentina's two flagship e-commerce events, Cybermonday and Hotsale, via membership in the Argentine Chamber of Electronic Commerce (CACE).

Name

Perozzi e Hijo

Legal name

Perozzi Domingo y Perozzi Osvaldo SA

Website

https://perozzi.com.ar

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

Perozzi e Hijo is a family-owned Argentine multi-category retailer (founded 1968) selling home appliances, electronics, furniture, and household goods through a Ranelagh physical showroom and the perozzi.com.ar e-commerce site, serving individual consumers and corporate customers nationwide.

Ownership category

akta.pro rank

Product category

Home Appliances Retail

NAICS

General Merchandise Retailers (455), Electronics and Appliance Retailers (4492)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)

akta.pro primary industry

Big-Box Electronics + Small Appliances Retail (CRACAAAC)

Keywords

• Home appliances retail
• Consumer electronics retail
• Furniture and mattresses
• Household goods e-commerce
• Mobile phones retail

Headquarters

HQ city

Berazategui

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Retail Product Sales: Revenue generated from selling physical consumer goods including electronics, appliances, furniture, and home articles through both retail and e-commerce channels. Products range from TVs, phones, computers to furniture and kitchen appliances.
2. Corporate/Bulk Sales: B2B sales to corporate customers through dedicated corporate sales channel, targeting businesses requiring multiple appliances or bulk purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Perozzi e Hijo is an Argentine multi-category retailer that sells household appliances, consumer electronics, furniture, mattresses, cell phones, gaming products, climate control equipment, and personal care items through a physical showroom in Ranelagh and a nationwide e-commerce storefront. The company complements retail sales with a dedicated corporate/B2B sales channel for bulk buyers and offers flexible installment financing through multiple Argentine payment partners.

Product overview

Perozzi e Hijo is a multi-category retail company operating as a physical and online store. The company offers a comprehensive portfolio of home articles including major appliances (refrigerators, washing machines, air conditioners), consumer electronics (smartphones, TVs, computers), furniture and bedding, small kitchen appliances, health and personal care products, children's items, and outdoor/garden equipment. The offering is organized as a general merchandise retailer with multiple product categories, not a unified software platform. Core categories include TV/Video/Photo, Celulares/Telefonía, Informática, Gaming, Audio, Muebles/Colchones, Hogar appliances, small Electrodomésticos, climate control, health, personal care, infant products, and garden/outdoor items. The company also provides corporate sales services and maintains an e-commerce platform for online shopping.

Differentiator

Problem solved

Functional benefit

Products and services

• TV - Video - Foto Category of televisions, projectors, cameras, and TV accessories including LED/Smart TV, 3D TVs, and TV mounts, sold to Argentine consumer households.
• Celulares y Telefonía Mobile phones and telecommunications products including smartphones from brands like Samsung, Motorola, and Xiaomi, plus cordless phones and cellular accessories.
• Informática Computing products including monitors, notebooks, desktops, tablets, GPS devices, printers, scanners, video games, projectors, smartwatches, stabilizers, and gaming chairs, plus accessories such as hard drives, USB memories, mice, keyboards, and headphones.
• Gaming Gaming products including video games, consoles, and controllers/joysticks/joysticks for gaming enthusiasts.
• Audio Audio equipment including car stereos, home theater systems, speakers/baffles, and audio systems for home and vehicle use.
• Muebles y Colchones Furniture and bedding including kitchen furnishings, mattresses, pillows, bedroom sets (beds, sommiers, wardrobes, dressers), living room furniture, and storage solutions.
• Hogar (Home Appliances) Home appliances including refrigerators, freezers, washing machines, dishwashers, dryers, kitchen appliances (microwaves, ovens, cooktops), sewing machines, water heaters, wine cellars, bathroom furniture, curtains, and bedding.
• Pequeños Electrodomésticos Small kitchen appliances including coffee grinders, electric kettles, irons, vacuum cleaners, scales, blenders, coffee makers, juicers, water filters, fryers, mixers, steam cleaners, food processors, sandwich makers, toasters, steamers, yogurt makers, pancake makers, and electric graters.
• Frío y Calor (Climatización) Climate control products including split-type air conditioners with inverter technology from brands like Samsung, BGH, Hitachi, and Smartlife, plus gas heaters, electric heaters, fireplaces, and ventilation equipment.
• Salud y Cuidado Personal Health products including nebulizers, blood pressure monitors, electric heating pads, scales, water filters, humidifiers, vaporizers, and thermometers, plus personal care products including shavers, beard trimmers, hair clippers, epilators, hair stylers, hair straighteners, curling irons, and hair dryers.
• Infantiles Children's products including walkers, baby gyms, ride-on cars, strollers, children's furniture, tricycles, games, video games, bicycles, drones, cribs, chairs, car seats, backpacks, scooters, and batteries.
• Jardín y Tiempo Libre Garden and outdoor products including car batteries, bicycles, tents, inflatable mattresses, tires, fitness equipment, camping refrigerators, tools, musical instruments, garden furniture, pools, camping chairs, umbrellas, clotheslines, luggage, generators, skateboards, pressure washers, and grills.
• Venta Corporativa (Corporate Sales) B2B sales service for corporate and business customers needing bulk appliance or electronics purchases, accessed via a dedicated inquiry form and direct email contact at [email protected].

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Four partnerships are on record, tiered minor.

• CACE (Cámara Argentina de Comercio Electrónico)minorOthersMember of the Argentine Chamber of Electronic Commerce (CACE), which organizes industry events and promotes e-commerce standards in Argentina.
• Cybermonday ArgentinaminorGTM or Marketing PartnerOfficial participant in the Cybermonday Argentina promotional event, gaining visibility during major e-commerce shopping events.
• Hotsale ArgentinaminorGTM or Marketing PartnerOfficial participant in the Hotsale Argentina promotional event, gaining visibility during major e-commerce shopping events.
• Banco GaliciaminorOthersBanking partner for customer credit payments and financing arrangements. Provides payment processing infrastructure for installments and credit options.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ribeiro: Argentine retailer specializing in home appliances, electronics, furniture, and mattresses with both physical stores and e-commerce. Highly comparable to Perozzi e Hijo's product mix of major appliances, furniture, and consumer electronics.
• Musimundo: Major Argentine consumer electronics and home appliance retailer with a multi-store footprint and e-commerce platform. Competes head-on with Perozzi in electronics, audio, computing, and small appliance categories.
• Megatone: Argentine electronics and appliance retail chain with installment financing options that mirror Perozzi's. Operates physical stores and an online platform serving similar middle-class Argentine consumers.
• Naldo: Argentine electronics, appliance, and home goods retailer offering installment payment plans comparable to Perozzi's. Operates stores in multiple Argentine provinces with a similar product assortment.
• Fravega: One of Argentina's largest electronics, appliance, and home goods retailers operating a national chain of physical stores and a full e-commerce site. Directly comparable to Perozzi e Hijo across nearly all major product categories including TVs, smartphones, major appliances, and air conditioners.

Broad incumbents

• Coto Digital: Online arm of one of Argentina's largest grocery and general merchandise chains. Overlaps with Perozzi in electronics, appliances, and household items as part of a much broader retail portfolio including food.
• Falabella Argentina: Latin American department store with Argentine operations selling electronics, appliances, furniture, and home goods alongside apparel. Competes with Perozzi in the electronics and appliance categories as part of a multi-category store.
• Easy Argentina: Large Argentine home improvement and home goods retailer with a broader category set including construction and DIY. Overlaps with Perozzi in furniture, appliances, and household goods but operates at greater scale across more verticals.
• Mercado Libre Argentina: Argentina's dominant e-commerce marketplace selling electronics, appliances, furniture, and household goods alongside its broad third-party catalog. Represents the largest competitive force for Perozzi's e-commerce business.
• Carrefour Argentina: Argentina's hypermarket and online retailer selling electronics, appliances, and household goods within a much broader grocery-led assortment. Competes with Perozzi for Argentine household spending on durable goods and home categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/perozziweb
• Instagraminstagram.com/perozziehijo
• LinkedInlinkedin.com/company/perozzi-e-hijo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perozzi e Hijo