Iso Pure Water

What Iso Pure Water does

Iso Pure Water is a US e-commerce retailer and distributor of water filtration and treatment products, operating under the legal entity IPW Industries Inc. and headquartered at 515 N. Fairview St, Santa Ana, California. The company sells a broad catalog spanning reverse osmosis systems (including own-brand ISO-RO4 and ISO-RO5 units), UV disinfection systems, whole-house filtration systems, water softeners, replacement filters and cartridges, RO membranes, filter housings, booster and delivery pumps, fittings, plumbing components, media and resin, and chillers/coolers/instant-hot systems. Prices range from under $5 for basic sediment cartridges to over $6,000 for commercial-grade whole-house systems, with most replacement filters priced between $7 and $50. The assortment combines IPW Industries' proprietary branded offerings (e.g., the PSE2000 combo system and branded replacement filter kits) with curated third-party brands including Watts Water, Pentek/Pentair, Fleck, Hydronix, John Guest, Omnipure, Aquatec, Filmtec/DuPont, Clack, and CSM/Toray, totaling 800+ SKUs across 70+ categories from 100+ brand partners.

The company operates a direct-to-consumer e-commerce storefront on Shopify (isopurewater.com) supplemented by toll-free phone and email technical support, serving residential homeowners as the primary segment with secondary demand from commercial/light-industrial buyers (restaurants, offices, labs, light manufacturing) and well-water users. The business model centers on one-time hardware sales with a recurring replacement component (filters, membranes, cartridges) and a free EPA SDWIS-powered Water Quality Lookup tool used for both demand generation and product matching; acquisition is driven by content marketing and SEO rather than paid or marketplace channels. There is no disclosed software platform, mobile app, public API, or SDK; Iso Pure Water functions as a focused specialty retailer rather than a technology vendor.

Geographic scope is United States only, with no international markets served. The company is privately held with no disclosed venture or private-equity backing, no parent company, and no publicly available revenue, headcount, or funding figures.

Name

Iso Pure Water

Legal name

IPW Industries Inc.

Website

https://isopurewater.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Iso Pure Water is a US e-commerce retailer (IPW Industries Inc., DBA) selling reverse osmosis systems, softeners, UV purifiers, filters, and components to residential homeowners and commercial buyers.

Ownership category

akta.pro rank

Product category

Water Filtration Equipment

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

akta.pro secondary industries

UV Water Purification Systems (Residential) (CRAJAJAJ), Water Testing Kits & Monitoring (Household) (CRAJAJAL)

Keywords

• Water filtration systems
• Reverse osmosis systems
• Water softeners
• UV water purification
• Whole house filtration

Headquarters

HQ city

Santa Ana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (E-commerce Retail): Direct retail sales of water filtration products through own e-commerce website. Products include filtration systems, replacement filters, components, pumps, and accessories. Both one-time purchases and recurring replacement filter sales.
2. Technical Support Services: Provides free technical support and installation guidance via phone and email, supporting product sales and customer retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Isopure Water (operated by IPW Industries Inc.) is a US-based e-commerce retailer selling water filtration, purification, and treatment products direct-to-consumer. The catalog spans reverse osmosis systems, whole-house carbon and iron filtration, water softeners, UV disinfection, replacement filters and cartridges, filter housings, specialty media/resin, booster pumps, fittings, and temperature-controlled dispensers, supplemented by a free EPA SDWIS-based Water Quality Lookup tool that recommends WQA-certified treatment by ZIP code.

Product overview

Iso Pure Water is an e-commerce retailer (dba IPW Industries Inc.) selling a comprehensive portfolio of water filtration, purification, and treatment products. The core offering centers on water filtration systems including Reverse Osmosis Systems (ISO-RO4, ISO-RO5, Pure-T E3RO series), Whole House Filtration Systems (Fleck carbon filters, Katalox iron filters), Water Softeners (Fleck 5600/5800 series), and UV Water Purification (Polaris Scientific by Hydronix). Supporting these systems is a vast catalog of consumables and components: Filters & Cartridges (sediment, carbon, RO membranes), Filter Housings (Pentek, Hydronix), Media and Resin (activated carbon, softening resin), Softener Parts (Fleck, Clack valves), Water Delivery Pumps (Aquatec, FloJet, Shurflo), and temperature-control products (chillers, instant hot). A free Water Quality Lookup Tool leverages EPA SDWIS data for treatment matching. The company operates exclusively as a B2C e-commerce platform with no software platform or API offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Isopure Water (ISO-RO5) 5 Stage Reverse Osmosis System

Quantifiable outcome

• 99% contaminant removal for dissolved solids, lead, fluoride, bacteria with RO systems
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered core, major and minor.

• IPW Industries InccoreOthersThe company is legally IPW Industries Inc. doing business as Isopure Water. IPW manufactures proprietary water filtration products including the IPW PSE2000 whole house filter/softener combo system, IPW High Efficiency Water Softener, and branded replacement filter kits. Own-brand products are a core part of the product portfolio alongside third-party brands.
• Watts Water TechnologiesmajorChannel Partner/ Reseller/ DistributorWatts Water products sold through Isopure Water including OFRES scale systems, BB-S101 whole home systems, water heaters, recirculating pumps, and fittings. Major brand partner with extensive product line coverage.
• Pentek (Pentair)majorChannel Partner/ Reseller/ DistributorPentek filtration products including filter housings, RO systems, and specialty filters. Major supplier of commercial and residential filtration components.
• HydronixmajorChannel Partner/ Reseller/ DistributorHydronix filter housings, carbon filters, and Polaris Scientific UV systems. Key supplier of UV disinfection technology and filtration equipment.
• Fleck (Pentair)majorChannel Partner/ Reseller/ DistributorFleck control valves and water softeners including 5600 and 5800 series. Primary supplier of automatic control valves for whole house filtration and softening systems.
• John GuestmajorChannel Partner/ Reseller/ DistributorJohn Guest quick connect fittings and LLDPE polypropylene tubing. Key supplier of plumbing connection components for water filtration installations.
• OmnipurecoreChannel Partner/ Reseller/ DistributorOmnipure PuROTwist RO systems and filter cartridges. Supplier of innovative quick-change filtration technology.
• AquateccoreChannel Partner/ Reseller/ DistributorAquatec water delivery pumps, booster pumps, and accessories. Key supplier of pressure boosting solutions for residential and commercial water systems.
• AmtrolminorChannel Partner/ Reseller/ DistributorAmtrol pressure boosting systems for whole house water pressure restoration. Supplier of RP-series booster pumps.
• Filmtec (DuPont)coreChannel Partner/ Reseller/ DistributorFilmtec TW30 reverse osmosis membranes. Industry-leading RO membrane technology supplier for residential and commercial applications.
• AxeoncoreChannel Partner/ Reseller/ DistributorAxeon TF-1812 residential RO membranes. Major supplier of replacement membrane elements.
• CulliganminorChannel Partner/ Reseller/ DistributorCulligan AC-30 RO system filter sets and replacement cartridges. Supplier of branded replacement filters for Culligan systems.
• CSM (Toray)coreChannel Partner/ Reseller/ DistributorCSM RE1812 thin-film composite RO membranes. Supplier of residential reverse osmosis membrane elements.
• RuscocoreChannel Partner/ Reseller/ DistributorRusco spin-down sediment filters. Key supplier of first-line defense sediment filtration with reusable mesh screens in multiple sizes.
• ClackcoreChannel Partner/ Reseller/ DistributorClack Corporation water softener valves, brine tanks, resin, and accessories. Major supplier of softener components and water treatment media.
• Alamo Water RefiningmajorChannel Partner/ Reseller/ DistributorAlamo Filter Ag, Filox, and activated carbon media. Key supplier of specialty filtration media for iron removal and advanced carbon filtration.
• Polaris Scientific (Hydronix)coreTechnology or IntegrationPolaris Scientific UV disinfection systems by Hydronix. Professional-grade UV technology covering 1-200 GPM range with 304 stainless steel chambers, patented lamp pins, and 9,000-hour lamp life. Featured as primary UV brand.
• 3M / CunominorChannel Partner/ Reseller/ Distributor3M and Cuno water filtration products. Broad portfolio of filtration solutions.
• PuroliteminorChannel Partner/ Reseller/ DistributorPurolite ion exchange resins including tannin removal, arsenic removal, and mixed bed DI resins. Supplier of specialty water treatment resins.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ESP Water Products: Specialty online retailer of replacement filters, housings, membranes, and water softener parts — overlaps heavily with Isopure's consumables and components business and targets the same DIY installer and trade buyer.
• APEC Water Systems: Direct-to-consumer RO system specialist selling multi-stage under-sink and commercial RO units — comparable product line, customer base, and own-brand positioning to Isopure's ISO-RO4/RO5 offering.
• Pelican Water Systems: Direct-to-consumer online retailer selling whole-house filtration, water softeners, RO systems, and UV units under its own brand — same product mix, same channel, same residential/commercial customer base as Isopure Water.
• US Water Systems: Online water treatment specialist selling residential and light-commercial RO, filtration, and softening equipment — directly comparable catalog scope and customer segments to Isopure Water.
• FilterSmart: Online water filtration retailer carrying whole-house filters, replacement cartridges, and RO systems — overlapping catalog depth and DIY residential customer targeting.
• SpringWell Water Systems: DTC e-commerce retailer focused on whole-house water filtration, salt-free conditioners, and RO systems sold directly to homeowners — overlapping product categories, customer persona, and premium brand positioning.
• iSpring Water Systems: Own-brand manufacturer/retailer of RO systems, whole-house filters, and replacement cartridges sold DTC — competes with Isopure on similar product categories with comparable own-brand strategy.
• Discount Water Softeners: Online retailer specializing in water softeners and whole-house filtration, often featuring Fleck valves and similar components sourced from the same upstream brands as Isopure Water.

Broad incumbents

• Culligan: Established water treatment incumbent operating dealer/service franchises for softeners, filtration, and bottled-water solutions — overlaps with Isopure's product categories but delivers via service-and-rental model rather than e-commerce DIY.
• Home Depot: National big-box retailer carrying water filtration, softeners, and replacement filters across many of the same brands Isopure distributes — represents the principal mass-market price benchmark and competitive threat for the same DIY homeowner customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights3 records

Customer concentration

• Xx.com/isopurewater

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iso Pure Water