Choice Aged Care
Choice Aged Care is Australia's largest professional services provider to the aged care sector, delivering embedded pharmacist-led RMMR, QUM, geriatrician, and RTO-accredited training services to approximately 350 residential and home care facilities and 35,000 care recipients across Australia.
- Company typePrivate
- Founded2006
- HeadquartersBrisbane, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Choice Aged Care does
Choice Aged Care is a Brisbane-headquartered, Australia-wide professional services provider to the aged care sector, founded in 2006 and 100% owned by clinical pharmacist Michael Bonner. The company is structured as a B2B2C healthcare services platform that operates embedded accredited pharmacists inside Residential Aged Care Facilities (RACFs) and provides Home Medicines Reviews to home care providers, serving approximately 350 facilities and 35,000 care recipients across all Australian states and territories. Its core clinical services are Residential Medication Management Reviews (RMMR) and Quality Use of Medicines (QUM) programs, supplemented by a wholly-owned subsidiary, Choice Geriatrician, that delivers specialist physician consultations.
The company's revenue mechanics are anchored in government-funded RMMR/HMR reimbursements, complemented by professional services fees for QUM, embedded pharmacist programs, training delivery through an in-house Registered Training Organisation (RTO), and geriatrician consultations provided at no out-of-pocket cost to clients. Freemium assets (PPASS-3 benchmarking tool, Buddy Book Online, TLC Hub eLearning platform with 5,000+ users) act as top-of-funnel lead magnets that pull facilities into the paid clinical service ecosystem. Technology is built around a Clinical Dashboard for RMMR and benchmarking reporting, an LMS for medication competency training, and the PPASS-3 audit tool; integrations extend to AusDI drug information and Virtual Pharmacist CHRIS.
The go-to-market is field-based enterprise selling into multi-stakeholder aged care buyers (RACFs, home care providers, GPs, care managers, families), supported by four segment-specific referral portals. Choice Aged Care self-describes as Australia's largest and leading professional services provider to the aged care sector and as the leading Aged Care Onsite Pharmacist (ACOP) provider, the only RMMR/QUM operator with >3,000 contracted beds in each of the three most populous Australian states, positioning it as the default clinical pharmacy partner for large multi-state aged care organisations.
Choice Aged Care firmographics
Firmographics- Name
- Choice Aged Care
- Legal name
- Choice Aged Care
- Website
- https://choiceagedcare.com.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Choice Aged Care is Australia's largest professional services provider to the aged care sector, delivering embedded pharmacist-led RMMR, QUM, geriatrician, and RTO-accredited training services to approximately 350 residential and home care facilities and 35,000 care recipients across Australia.
- Ownership category
- akta.pro rank
Choice Aged Care industry classification
Industry- Product category
- Aged Care Clinical Pharmacy Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Medication Education, Counseling & Side-Effect Monitoring (HSABALAJ)
- akta.pro secondary industries
- In-Home Medication Administration (Nurse-Delivered) (HSABALAF), Care Transitions Management (Hospital/SNF-to-Home) (HSABAIAC), Elder Services & Aging Support (BPAGAEAF), Caregiving, Aging-in-Place & Home Safety Education (For seniors & family caregivers) (EDAAAMAL)
Keywords
Where Choice Aged Care is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Choice Aged Care business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- RMMR Services: Residential Medication Management Review services provided to permanent residents of Australian Government funded aged care facilities, delivered by accredited pharmacists.
- QUM Services: Quality Use of Medicines services including Drug Use Evaluation, Benchmarking analysis, and clinical pharmacy support to aged care facilities.
- Training Services (RTO): Nationally recognised training via in-house RTO including mandatory training topics, medication competency packages, and Single Quality Framework training. Services provided to both their own client facilities and potentially external clients.
- Buddy Book Online: Free online resource for medication competent carers in the aged care sector.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Embedded Pharmacist Services - No cost to facilities or consumers |
| Freemium | Pay-as-you-go | Buddy Book Online - Free resource |
| Subscription | Pay-as-you-go | RMMR/QUM Clinical Pharmacy Services - Government funded |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Choice Aged Care product offering
Product offeringCore offering
Choice Aged Care provides clinical pharmacy and medication management professional services to the Australian aged care sector, principally Residential Medication Management Reviews (RMMR) and Quality Use of Medicines (QUM) programs delivered by accredited embedded pharmacists on-site at residential aged care facilities and to home care clients. The offering is augmented by Choice Geriatrician consultations, RTO-accredited training via the TLC Hub LMS, and the PPASS-3 benchmarking and audit tool.
Product overview
Choice Aged Care offers a unified suite of professional services and digital tools for the Australian aged care sector. The core portfolio centers on RMMR (Residential Medication Management Review) and QUM (Quality Use of Medicines) clinical pharmacy services, supported by specialist sub-brands including Choice Geriatrician and Choice Pharmacist. These clinical services are augmented by digital products: Buddy Book Online provides medication resources for carers; PPASS-3 Tool delivers benchmarking and audit capabilities; and the National Care Academy Hub offers RTO-approved training via an LMS platform. The Clinical Dashboard serves as a unified portal for accessing RMMR reports, benchmarking data, and QUM resources. Service coordination is supported through MediBUDDY access requests and the NCA Hub, while a bulk upload CSV template enables efficient referral processing for care recipients.
Differentiator
Problem solved
Functional benefit
Brands
- Choice Geriatrician: Subsidiary providing geriatrician consultation services for aged care clients at no charge
- Choice Pharmacist
- Buddy Book
- NCA Hub
Quantifiable outcome
- Approx. 350 facilities and ~35,000 care recipients served
- +2 more outcomes
Companies that use Choice Aged Care
Customer profileSegments5 records
Ideal customer profiles3 records
Choice Aged Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Choice Aged Care partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Care AcademyminorCare Academy (careacademy.org.au) is referenced as 'The home of Australia wide training to the aged care, community and disability sector.' Their logo is displayed with a link on the Choice Aged Care website under the training section, suggesting a partnership or referral relationship for training content delivery.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Choice Aged Care competitors and assessment
Company assessmentOthers
- Bupa Aged Care Australia: Bupa operates a large Australian residential aged care network. Comparable as a major enterprise aged care customer requiring medication management services, embedded pharmacists, and staff training — a representative buyer of Choice's integrated service stack.
- Estia Health: Estia Health is one of Australia's largest residential aged care operators with 70+ facilities. Comparable as a large-scale aged care customer/buyer in Choice's target market that requires RMMR, QUM, training, and embedded pharmacist services, illustrating a key enterprise customer profile.
- Allied Health Professionals Australia: AHPA is the peak body representing allied health professions in Australia, including pharmacists providing services to aged care. Comparable as an adjacent ecosystem participant in aged care clinical service delivery and policy advocacy relevant to Choice's pharmacist-led model.
- Pharmaceutical Society of Australia (PSA): PSA is the peak professional body for Australian pharmacists, providing practice support, training, and clinical resources including aged care pharmacy credentialing. Comparable as an ecosystem enabler around medication management competency, training, and pharmacist accreditation that intersects with Choice's RTO and pharmacist placement services.
Regional players
- Pharmacy Alliance: Pharmacy Alliance is an Australian banner group and pharmacy services network providing clinical services, professional programs, and medication management support across its member pharmacies. Comparable to Choice Aged Care in delivering medication review and aged care pharmacy services, though structured as a member network rather than direct provider.
Broad incumbents
- Sigma Healthcare: Sigma Healthcare is one of Australia's largest pharmaceutical wholesalers and pharmacy retailers (Amcal, Guardian), providing professional pharmacy services including medication management programs. Comparable as a broad pharmacy services incumbent serving Australian aged care, though services are not its primary focus.
- Ramsay Health Care: Ramsay Health Care is one of Australia's largest private hospital and healthcare operators with growing aged care exposure. Comparable as a broad healthcare incumbent with adjacent aged care pharmacy, training, and clinical service needs that Choice could address, though not a focused medication management competitor.
- API (Australian Pharmaceutical Industries): API is a large Australian pharmaceutical distribution and retail company (parent of Priceline Pharmacy) offering pharmacy services, professional programs, and aged care medication management support. A broad incumbent with overlapping aged care pharmacy service capabilities, though medication management review is not its core focus.
Direct peers
- Ward Medication Management: Ward Medication Management is an Australian provider of clinical pharmacy and medication review services to the aged care sector. Competes directly with Choice Aged Care on RMMR, HMR, and QUM services for residential aged care facilities.
- Meditrax: Meditrax is an Australian clinical pharmacy service provider specializing in medication management reviews (RMMR/HMR) for residential aged care facilities and home care clients. Directly competes with Choice Aged Care in RMMR service delivery and quality use of medicines (QUM) programs across Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Choice Aged Care social profiles
Digital presenceChoice Aged Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Choice Aged Care leadership team
Management profileNumber of profiles
Profiles1 record
Choice Aged Care subsidiaries and ownership
Company hierarchySubsidiaries1 record
Choice Aged Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Choice Aged Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Choice Aged Care
What does Choice Aged Care do?
Choice Aged Care provides clinical pharmacy and medication management professional services to the Australian aged care sector, principally Residential Medication Management Reviews (RMMR) and Quality Use of Medicines (QUM) programs delivered by accredited embedded pharmacists on-site at residential aged care facilities and to home care clients. The offering is augmented by Choice Geriatrician consultations, RTO-accredited training via the TLC Hub LMS, and the PPASS-3 benchmarking and audit tool.
Is Choice Aged Care a public or private company?
Choice Aged Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Choice Aged Care founded?
Choice Aged Care was founded in 2006. It employs 51 to 100 people.
Where is Choice Aged Care based?
Choice Aged Care is headquartered in Brisbane, Australia, in the Oceania region.
How does Choice Aged Care make money?
Four revenue lines are on record. RMMR Services are the primary driver. The others are QUM Services, training Services (RTO) and buddy Book Online.
Who are Choice Aged Care's main competitors?
Others on record are Bupa Aged Care Australia, Estia Health, Allied Health Professionals Australia and Pharmaceutical Society of Australia (PSA). Pharmacy Alliance is listed as a regional player. Broad incumbents are Sigma Healthcare, Ramsay Health Care and API (Australian Pharmaceutical Industries). Direct peers are Ward Medication Management and Meditrax.
Does Choice Aged Care have an API?
No public API is recorded for Choice Aged Care.
What industry is Choice Aged Care in?
Choice Aged Care's product category is Aged Care Clinical Pharmacy Services. Its primary akta.pro industry code is HSABALAJ, Medication Education, Counseling & Side-Effect Monitoring, with a secondary code of HSABALAF, In-Home Medication Administration (Nurse-Delivered). Its NAICS code is 62331 and its SIC code is 8082.