Business Lab

What Business Lab does

Business Lab was a French digital agency founded in 1998 in Boulogne-Billancourt, focused on integrated communication, content creation, social CRM, and digital campaigns. In 2019, Business Lab was unified with Adfab, AF83, Askin, and Brandonline under the Arneo brand to internalize design, digital performance, and technical development expertise into a single end-to-end offering. The combined entity operates today as Arneo, headquartered in Lyon (legal entity ARNEO CONSULTING / RESP3CT), with offices in Paris, Marseille, Toulouse, Tours, Geneva, and Barcelona, and is led by CEO Jérôme Deshaie. Since 2023, Arneo has been part of the Mantu Group, a diversified digital services conglomerate encompassing 10,000 talents, and has absorbed Pixel Alliance and Seven Circle.

The current entity delivers a full-service digital stack including marketing digital, web development, design and creation, data analytics, consulting, and AI services. Core technology comprises React, NodeJS (NestJS), PHP/Drupal headless, HTML/CSS/JavaScript for delivery, augmented by an AI recommendation module and enriched chatbot built on the Qdrant vector database, Langfuse observability, Claude Code and GitHub Copilot for AI-assisted development, and MCP-based tool integration (Figma, Jira, GitLab). The agency operates with ISO 9001 and ISO 27001 certifications, RGESN ecodesign methodology (73% conformity on assessed criteria), and is converting to a mission-driven company under the French Pacte law.

Revenue is generated through project-based professional services — digital strategy consulting, web design and development, digital marketing, brand and creative services, data analytics, and AI integration — sold via direct enterprise field sales and inside sales motions. Pricing is negotiated per project (no public pricing tiers), targeting enterprise and mid-market clients across banking, finance and insurance (Norma Capital, MACIF), luxury and cosmetics (A-Derma, Clarins, Pierre Fabre), energy and environment (ENGIE, Elengy), industry and logistics (Bolloré Logistics), and selected startups (Libéo, Money Time). Distribution is purely direct, with no marketplace or reseller channel; lead generation runs through content marketing, SEO, organic social, and HubSpot-managed email/newsletter nurture.

Name

Business Lab

Legal name

ARNEO CONSULTING (RESP3CT)

Website

https://businesslab.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Arneo, formed from the 2019 unification of Business Lab, Adfab, AF83, Askin, and Brandonline, is a French full-service digital agency offering strategy, design, development, data, and AI services to enterprise clients across banking, luxury, energy, and logistics sectors.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

Keywords

• Integrated digital communications
• Content creation services
• Social CRM platforms
• Digital campaign management
• Digital agency services

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: Arneo generates revenue through project-based professional services including digital strategy consulting, web design and development, digital marketing, brand and creative services, data analytics, and AI integration. Revenue is derived from direct client engagements across enterprise and mid-market segments, structured as service contracts and consulting engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Business Lab is a digital agency that engages in integrated communication, content creation, social CRM, and digital campaigns. Following its 2019 unification into Arneo (later joining Mantu Group in 2023), these offerings operate as part of a full-service digital agency delivering strategy, creative design, web development, data analytics, and AI services to enterprise and mid-market clients.

Product overview

Business Lab was a digital consulting company that merged into Arneo in 2019 as part of a strategic regrouping. The current Arneo entity operates as a full-service digital agency offering marketing, web development, design, data analytics, consulting, and AI services. As part of the Mantu group since 2023, Arneo provides integrated digital solutions across multiple sectors including banking, healthcare, luxury, automotive, energy, fashion, and e-commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Digital Communication End-to-end integrated communication services combining digital strategy, brand messaging, and cross-channel coordination for enterprise clients.

Quantifiable outcome

• 73% RGESN ecodesign conformity achieved, with 10% improvement pathway identified
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Mantu GroupcoreStrategic or Co-development Partner · 1 January 2023In 2023, Arneo joined Mantu Group as part of a strategic consolidation. Mantu encompasses 4 complementary brands with a shared ambition of bringing together strategies, narratives, platforms, and experiences for lasting impact. The partnership provides Arneo with access to 10,000 talents and enables deployment of solutions on international projects.
• Pixel Alliance, Seven CircleminorStrategic or Co-development Partner · 1 January 2023Pixel Alliance and Seven Circle were integrated into Arneo in 2023 alongside Arneo's joining of Mantu Group, further expanding Arneo's digital capabilities and international reach.
• Adfab, AF83, Business Lab, Askin, BrandonlinecoreStrategic or Co-development Partner · 1 January 2019In 2019, Arneo unified several entities (Adfab, AF83, Business Lab, Askin, Brandonline) to internalize key expertises in design, digital performance, and technical development. These strategic mergers enabled end-to-end project delivery capability.

Scale indicators6 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Devoteam: European digital consulting firm specializing in cloud, AI, and digital transformation. Comparable for technology-led consulting engagements with enterprise clients across BFSI and similar verticals.
• Valtech: Global digital agency focused on digital transformation, commerce, and experience platforms. Comparable as a mid-sized European full-service digital agency serving enterprise clients across similar verticals.
• SQLI: French-headquartered digital services group delivering digital transformation, commerce, and experience design. Directly comparable as a European digital agency competing for similar enterprise mandates.
• TBWA\\Paris: Creative agency with strong digital and brand strategy capabilities serving French enterprise clients. Comparable for creative and campaign-driven digital engagements.
• BETC Paris: French creative and digital agency known for luxury and FMCG clients. Comparable for creative-led digital campaigns and brand experiences in similar verticals.

Broad incumbents

• Publicis Sapient: Digital transformation arm of Publicis Group, delivering end-to-end business and technology consulting. Comparable scope and verticals, but with significantly larger scale and global reach.
• Isobar (dentsu): Global digital agency network within Dentsu, offering digital experience, commerce, and marketing services. Comparable end-to-end digital agency model, but operating as part of a much larger global holding company.
• Wunderman Thompson Commerce: Global digital agency with capabilities in technology, data, and creative. Comparable scope and verticals, but operating at global holding-company scale within WPP.
• Havas Paris: French-founded global communications group with strong digital, creative, and media capabilities. Comparable French-market presence and enterprise client base, but operating at holding-company scale.
• Capgemini Engineering: Global consulting and digital services firm with significant French operations. Comparable for enterprise digital transformation projects, particularly for BFSI and industrial clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/arneo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Lab