What Horticentre Group does

Horticentre Group is a New Zealand-based horticultural inputs supplier headquartered in Auckland and founded in 1981. The company provides a catalog of products used in commercial horticulture, including fertilizers, insecticides, screens, fungicides, and evaporators. It serves as a B2B supplier to growers and horticulture operators in the domestic market, with a website presence at horticentre.co.nz.

The company operates as a private for-profit business with 101-250 employees, placing it in the small-to-medium enterprise range by New Zealand standards. Its product mix spans crop nutrition (fertilizers), crop protection (insecticides, fungicides), and growing-environment equipment (screens, evaporators), indicating a one-stop-shop positioning across the production inputs stack rather than a single-category specialist. The breadth of the catalog suggests a distributor/wholesaler model aggregating multiple product lines for commercial horticulture customers.

No detailed information on revenue model, pricing structure, customer segments, geographic footprint beyond Auckland, ownership, partnerships, certifications, or technology stack is available in the source data. The website scrape returned only a loading/verification page, and no third-party financial, leadership, or market intelligence was captured. As a result, the business model mechanics cannot be confirmed beyond the inferred distributor-supplier role, and any analytical judgment on financial structure, governance, or strategic direction is limited by the absence of supporting evidence.

Name

Horticentre Group

Website

https://horticentre.co.nz

Company type

Private

Founded year

1981

Headcount range

101–250 employees

Short description

Horticentre Group is an Auckland, New Zealand-based horticultural inputs supplier founded in 1981, providing fertilizers, insecticides, screens, fungicides, and evaporators to commercial growers and horticulture operators in the domestic market.

Ownership category

akta.pro rank

Product category

Horticultural Supplies

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Specialty Fertilizers for Horticulture & Controlled Environment (Greenhouse, Hydroponic, Nursery) (AFABACAL)

Keywords

• Horticultural products
• Crop protection supplies
• Horticultural fertilizers
• Growing equipment
• Horticulture distribution

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Horticentre Group supplies horticultural products to growers, including fertilizers, insecticides, screens, fungicides, and evaporators. The company distributes crop protection chemicals, plant nutrition inputs, and growing-environment equipment to the New Zealand horticultural industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Horticultural fertilizers Plant nutrition inputs supplied to commercial horticultural growers in New Zealand.
• Horticultural insecticides Crop protection chemical products supplied to commercial growers for pest control in horticultural operations.
• Horticultural fungicides Fungicidal crop protection products supplied to commercial horticultural growers for disease management.
• Horticultural screens Screening products supplied for horticultural growing environments, used to manage light, temperature, and pest exposure.
• Evaporators Evaporative cooling equipment supplied to commercial growers for climate control in horticultural operations.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Haifa Group: Israel-based specialty plant nutrition company focused on water-soluble fertilizers for greenhouse, hydroponic, and orchard crops. Direct peer because its specialty fertilizer portfolio directly competes with Horticentre's controlled-environment crop nutrition offering.
• Ravensdown: New Zealand fertilizer and crop protection cooperative supplying fertilizers, agronomy, and spray products to NZ farmers and growers. Direct peer given overlap in NZ horticulture crop nutrition and crop protection categories.
• ICL Group: Israel-based specialty fertilizers and controlled-release nutrient producer serving horticulture, greenhouse, and nursery markets worldwide. Direct peer because ICL's specialty plant nutrition and growing-media products are close substitutes for Horticentre's fertilizer lines.
• COMPO EXPERT: European specialty fertilizers manufacturer serving horticulture, turf, and landscape markets. Direct peer because its controlled-release and water-soluble fertilizer products overlap with Horticentre's specialty horticulture nutrition range.
• Ballance Agri-Nutrients: New Zealand farmer-owned fertilizer cooperative supplying crop nutrients and agronomic services to NZ growers. Direct peer because it competes with Horticentre's fertilizer line in the same domestic market and similar customer base.
• SQM (Sociedad Química y Minera de Chile): Global specialty plant nutrition company producing water-soluble fertilizers, potassium nitrate, and specialty crop inputs. Direct peer because its products target the same greenhouse and high-value horticulture growers that Horticentre serves.

Broad incumbents

• FMC Corporation: Global agricultural sciences company focused on crop protection (insecticides, fungicides, herbicides). Broad incumbent peer given its crop chemistry portfolio overlaps directly with Horticentre's insecticide and fungicide lines.
• Yara International: Global nitrogen fertilizer and specialty crop nutrition major. Comparable as a large incumbent whose fertilizer portfolio overlaps with Horticentre's specialty horticulture nutrition offering, though at vastly larger scale.
• Nufarm: Australia-headquartered global manufacturer of crop protection products (herbicides, insecticides, fungicides) with NZ distribution. Comparable because Horticentre's insecticide and fungicide lines overlap with Nufarm's portfolio in the same region.
• Sumitomo Chemical: Diversified Japanese chemical company with a sizable crop protection and plant nutrition business. Broad incumbent peer because its global agrochemical portfolio competes with Horticentre's insecticide and fungicide offerings through distribution channels in NZ and Australia.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horticentre Group