Gruppo Pieralisi

What Gruppo Pieralisi does

Gruppo Pieralisi F.lli S.p.A. is a privately held, family-owned Italian automotive dealership group headquartered in Jesi (Marche), founded in 1958 by brothers Luigi and Ubaldo Pieralisi as a Moto Guzzi motorcycle concessionaire and now led by the second generation (Giovanni, Enrico, Marta, and Luca Pieralisi). The group operates as a multi-brand authorized retailer with 65+ years of continuous operation, holding long-tenured mandates for Citroën (since 1969, with full exclusivity from 1972), Volvo (since 2017), OMODA and JAECOO (Chery Group), and a two-wheeler portfolio spanning Piaggio, Vespa, Aprilia, SYM, Ligier microcars, and KOVE motorcycles. Sales channels include 9 physical showrooms and service locations across Jesi, Ancona, Monsano, and Pesaro, supplemented by the Pieralisi Occasioni used-car portal and digital lead-capture (car-finder quiz, online quote forms, brand-specific social media pages).

The group's revenue model is multi-stream: one-time new and used vehicle sales across 8+ brands and Citroën commercial vans; recurring long-term rental (1–5 year all-inclusive monthly subscriptions) and short-term rental (1 day to 3 months) via PAN, operating a fleet of approximately 2,000 passenger cars, minibuses, and commercial vans; transaction-based after-sales services (maintenance, tires, inspections, bodywork) through the OCRA authorized workshop network; insurance brokerage commissions through PASS; wholesale spare parts distribution via the Placca Distrigo hub in Monsano (>4,500 sqm), which serves as a regional distribution node for 15+ Stellantis, PSA, and Volvo brands across Marche, Abruzzo, Molise, Rimini, San Marino, and Perugia; and vehicle administrative paperwork services. Cross-service engagement is sustained by the Agorà loyalty program, which bundles discounts on tires, workshop labor, short-term rental, and insurance. The company's stated differentiator is end-to-end vehicle lifecycle coverage under one regional group with manufacturer-authorized status.

The business is geographically concentrated in central Italy (Marche region and adjacent provinces) and serves two primary customer segments: private individual consumers (purchase, lease, service) and corporate fleet customers (long-term all-inclusive rental with replacement vehicle coverage). Capital structure is that of a family S.p.A. with €364,000 paid-in share capital; no private equity, venture capital, or parent-company involvement is disclosed, and the company is privately held with no public listing.

Name

Gruppo Pieralisi

Legal name

PIERALISI F.LLI S.P.A.

Website

https://gruppopieralisi.it

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Short description

Gruppo Pieralisi is a family-owned Italian multi-brand automotive dealership group headquartered in Jesi (Marche), operating since 1958. It sells new and used vehicles across Citroën, Volvo, OMODA/JAECOO, and Piaggio/Vespa/Aprilia brands, and offers rental, authorized workshops, insurance, and spare parts distribution across 9 locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Jesi

HQ country

Italy

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new passenger vehicles (Citroën, Volvo, Omoda & Jaecoo), commercial vehicles (Citroën vans and trucks), and two-wheeled vehicles (Piaggio, Vespa, SYM, KOVE, Ligier microcars). Revenue recognized at point of vehicle delivery with financing/leasing options available through Banca PSA Italia.
2. Vehicle Rental (PAN): Short-term rental (1 day to 3 months) and long-term leasing (1–5 years) of approximately 2,000 vehicles including cars, minibuses, and commercial vans. Long-term rental includes all-inclusive monthly fees covering insurance, maintenance, tires, and roadside assistance.
3. After-Sales Service (OCRA): Authorized workshop services including vehicle maintenance, tire replacement, vehicle inspections (revisioni), pre-inspection checks, and bodywork. Revenue generated per service event or through maintenance packages.
4. Insurance Services (PASS): Motor insurance brokerage offering RCA (liability), Kasko, collision, theft, fire, vandalism coverage, and driver accident policies. Revenue from insurance premiums and policy fees.
5. Spare Parts Distribution (Distrigo/Placca): Distribution of automotive spare parts for Stellantis brands (Citroën, Peugeot, DS, Abarth, Alfa Romeo, Fiat, Lancia, Jeep, Opel, Vauxhall, Chevrolet), Eurorepar, and Volvo across Marche, Abruzzo, Molise, Rimini, San Marino, and Perugia provinces.
6. Vehicle Administrative Services: Vehicle registration, title transfer (passaggio di proprietà), PRA (public registry) searches, and Motorizzazione Civile appointments handled within showrooms for customers purchasing vehicles.
7. Used Vehicle Sales: Sale of used and zero-kilometer vehicles through the Pieralisi Occasioni platform and physical showrooms. Revenue at point of sale.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Gruppo Pieralisi is a multi-brand automotive concessionaria group operating from Jesi, Italy, selling new and used vehicles across Citroën, Volvo, OMODA & JAECOO, Ligier, Piaggio, Vespa, SYM, Aprilia, and KOVE brands. The group bundles the full vehicle lifecycle under one umbrella: authorized workshops (OCRA), short- and long-term vehicle rental (PAN, ~2,000 vehicles), motor insurance brokerage (PASS), spare parts wholesale distribution (Distrigo hub), automotive paperwork agency services, and the Agorà customer loyalty program.

Product overview

Gruppo Pieralisi is a multi-brand automotive dealership group (concessionaria) operating since 1958 from Jesi, Italy. The company offers a comprehensive automotive ecosystem comprising vehicle sales (new and used) across multiple brands (Citroën, Volvo, OMODA, JAECOO, Ligier, Piaggio, Vespa, SYM, KOVE, Aprilia), commercial vehicles (Citroën vans and trucks), maintenance services through OCRA authorized workshops, short and long-term vehicle rental via PAN Noleggio, insurance services through PASS Assicurazioni, automotive paperwork agency services, parts distribution through Distrigo hub, and a loyalty program (Agorà). The group serves private customers and businesses across the Marche, Abruzzo, Molise regions and surrounding provinces through 9 locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Citroën Passenger Vehicles
• Citroën Commercial Vehicles
• Volvo Vehicles
• OMODA & JAECOO Vehicles
• Ligier Microcars
• Two-Wheeled Vehicles (Due Ruote)
• N1 Trucks (Immatricolabili Autocarro)
• PAN Noleggio (Vehicle Rental)
• OCRA Officine (Authorized Workshops)
• PASS Assicurazioni (Insurance Brokerage)
• Agenzia Pratiche Auto (Vehicle Paperwork Agency)
• Distrigo Spare Parts Distribution Hub
• Pieralisi Occasioni (Used Vehicles)

Quantifiable outcome

• Sold approximately 60,000 new and 51,000 used Citroën vehicles since 1969, making it one of the top Citroën dealers in Italy and Europe
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Stellantis — Spare Parts Distribution (post-merger)coreChannel Partner/ Reseller/ Distributor · 1 September 2022Following the formation of Stellantis (merger of PSA and Fiat Chrysler Automobiles), the Pieralisi Placca/Distrigo hub added distribution for Abarth, Alfa Romeo, Fiat, Lancia, and Jeep spare parts, in addition to existing Citroën, Peugeot, DS, Opel, and Volvo.
• PSA Group — Expanded Distribution TerritorycoreChannel Partner/ Reseller/ Distributor · 1 January 2019PSA recognized the results achieved in the managed territories and asked Pieralisi to extend spare parts distribution to Abruzzo and Molise regions in addition to Marche and Perugia province.
• PSA Group (now Stellantis) — Distrigo Spare Parts DistributioncoreChannel Partner/ Reseller/ Distributor · 1 July 2017In July 2017, Gruppo Pieralisi was selected as one of 13 operators in Italy to manage distribution of Citroën, Peugeot, DS, Eurorepar, and Distrigo spare parts for the entire Marche region and the province of Perugia. In 2019 the territory was expanded to include Abruzzo and Molise. From September 2022, with the formation of Stellantis (PSA + FCA merger), the distribution expanded to include Abarth, Alfa Romeo, Fiat, Lancia, and Jeep brands.
• Volvo — Authorized DealercoreChannel Partner/ Reseller/ Distributor · 1 January 2017In 2017, Gruppo Pieralisi became an authorized Volvo dealer for the Ancona area and province. The partnership is grounded in shared philosophy: 'It's not about cars, it's about people.' Volvo showrooms operate in Ancona and Pesaro, with authorized Volvo Service centers.
• Omoda & Jaecoo — Authorized DealermajorChannel Partner/ Reseller/ Distributor · 1 January 2017Pieralisi is an authorized dealer for Omoda and Jaecoo brands, offering vehicles in Jesi and Pesaro. Omoda models include Omoda 5 (Benzina, Full Electric, Full Hybrid, GPL, Hybrid), Omoda 7 SHS, and Omoda 9 SHS. Jaecoo models include Jaecoo 7 (Benzina, GPL), Jaecoo 5 (Benzina, Full Electric), and Jaecoo 7 SHS.
• Piaggio — Authorized DealercoreChannel Partner/ Reseller/ Distributor · 1 January 1979Since 1979, Gruppo Pieralisi has been an authorized Piaggio dealer for motorcycles and scooters. Showroom and OCRA workshop for two-wheelers operate in Jesi.
• Citroën — Authorized DealercoreChannel Partner/ Reseller/ Distributor · 1 January 1969Since 1969, Gruppo Pieralisi has been an authorized Citroën dealer. In 1972 they chose to exclusively represent Citroën (forgoing 50% of revenue from Autobianchi) and have since become one of the most important Citroën dealers nationally and in Europe. Citroën showrooms and OCRA authorized workshops operate across Jesi, Ancona, and Pesaro.
• Ligier — Authorized Dealer for MicrocarscoreChannel Partner/ Reseller/ DistributorGruppo Pieralisi is an authorized Ligier dealer for microcars (light quadricycles), selling models including Ligier JS 50, JS 60, and Microcar Dué, M.Go, and Myli. OCRA workshops provide authorized maintenance for Ligier vehicles.
• SYM — Authorized Dealer for ScooterscoreChannel Partner/ Reseller/ DistributorSYM scooters sold at Gruppo Pieralisi showrooms include models from 50cc to 508cc, including Jet, Mio, Crox, Symphony, Fiddle, X Pro, HD300, Joymax, Cruisym, Maxsym, and Joyride series.
• KOVE — Authorized Dealer for MotorcyclesminorChannel Partner/ Reseller/ DistributorKOVE motorcycles sold at Gruppo Pieralisi include KOVE 800X, 510F, 510X, and 450 RALLY models.
• Vespa (Piaggio Group) — Authorized DealercoreChannel Partner/ Reseller/ DistributorVespa scooters sold at Gruppo Pieralisi showrooms include GTS, GTS Super, Primavera, Sprint, and Elettrica models.
• Aprilia (Piaggio Group) — Authorized DealercoreChannel Partner/ Reseller/ DistributorAprilia motorcycles and scooters sold at Gruppo Pieralisi showrooms include SXR and SR-GT models.

Scale indicators7 records

Recent moves15 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubebit.ly/2Tf6sVz
• Facebookfacebook.com/gruppo.pieralisi
• LinkedInlinkedin.com/company/pieralisifllispa
• Instagraminstagram.com/gruppopieralisi.it

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gruppo Pieralisi