Tarsus
Tarsus is a B2B event management firm founded in 1998 that operated global trade fairs and exhibitions, with a notable Turkey-focused brand portfolio. Following acquisition by Informa plc, its events now operate under the Informa Markets division.
- Company typePrivate
- Founded1998
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Tarsus firmographics
Firmographics- Name
- Tarsus
- Website
- https://tarsusturkey.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Tarsus is a B2B event management firm founded in 1998 that operated global trade fairs and exhibitions, with a notable Turkey-focused brand portfolio. Following acquisition by Informa plc, its events now operate under the Informa Markets division.
- Ownership category
- akta.pro rank
Tarsus industry classification
Industry- Product category
- Trade Show and Event Management Services
- NAICS
- Convention and Trade Show Organizers (56192)
- akta.pro primary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
Keywords
Where Tarsus is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Tarsus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Tarsus product offering
Product offeringCore offering
Tarsus is an event management firm that organizes global B2B trade fairs and exhibitions, with regional focus on Turkey, the Caspian, Eastern Europe, and CIS countries. Following its acquisition by Informa plc, the company operates under the Informa Markets brand, providing B2B event services for industry buyers and sellers.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B Trade Fairs and Exhibitions Organization and management of B2B trade fairs and exhibitions for businesses seeking market access in Turkey, the Caspian, Eastern Europe, and CIS countries. The service includes exhibition floor space, attendee registration, marketing, and on-site event management.
Companies that use Tarsus
Customer profileIdeal customer profiles1 record
Tarsus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tarsus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Informa plccoreTarsus Group has been acquired by Informa plc and is now operating as part of the Informa Markets brand. Users are directed to informamarkets.com to access Tarsus brands, events, and colleagues.
Tarsus competitors and assessment
Company assessmentDirect peers
- Hyve Group: Hyve Group is a UK-listed international events organizer focused on B2B trade shows. Comparable in scale and business model to Tarsus's exhibitions operations.
- GL Events: GL Events is a French-headquartered global events company operating venues, trade shows, and exhibitions. Comparable in offering integrated event services and trade fair organization.
- Reed Exhibitions (RX): RX is one of the world's largest organizers of B2B trade shows and exhibitions, operating across industries and geographies. It is the closest direct competitor to Tarsus's B2B events business.
- Messe Frankfurt: Messe Frankfurt operates a large portfolio of B2B trade fairs globally, with deep European roots. It directly competes with Tarsus in organizing industry-specific exhibitions and consumer/B2B events.
- dmg events: dmg events is a privately held international B2B exhibition organizer with a strong presence in the Middle East, Africa, and Asia. Comparable in organizing industry-specific trade shows targeting similar B2B audiences.
- Clarion Events: Clarion is a privately held global B2B events organizer running trade shows across multiple sectors. Comparable in scope, customer base, and event-driven revenue model to Tarsus's exhibitions portfolio.
Regional players
- Koelnmesse: Koelnmesse is a German trade fair organizer operating a large portfolio of B2B exhibitions. Comparable in event format but primarily serves European markets rather than competing directly in Turkey.
- Messe München (Messe Muenchen): Messe München organizes major international trade fairs in Munich across multiple industries. Comparable as a B2B exhibition organizer with similar event types, though primarily anchored in the German market.
Emerging players
- ITE Group: ITE Group organizes trade exhibitions in emerging markets across Eastern Europe, Central Asia, and the Middle East. Comparable as a B2B exhibition organizer focused on developing-market trade shows, overlapping with Tarsus's regional presence.
Broad incumbents
- Informa Markets: Informa Markets is the B2B exhibitions division of Informa plc and the parent platform that now houses Tarsus's brands and events. It is directly comparable as the operator of large-scale industry trade shows worldwide.
Market position
Customer concentration
Tarsus social profiles
Digital presenceTarsus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tarsus leadership team
Management profileNumber of profiles
Tarsus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tarsus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tarsus
What does Tarsus do?
Tarsus is an event management firm that organizes global B2B trade fairs and exhibitions, with regional focus on Turkey, the Caspian, Eastern Europe, and CIS countries. Following its acquisition by Informa plc, the company operates under the Informa Markets brand, providing B2B event services for industry buyers and sellers.
Is Tarsus a public or private company?
Tarsus is a private company. It is classified as corporate owned and is currently acquired.
When was Tarsus founded?
Tarsus was founded in 1998. It employs 11 to 50 people.
Where is Tarsus based?
Tarsus is headquartered in London, United Kingdom, in the Europe region.
Who are Tarsus's main competitors?
Direct peers on record are Hyve Group, GL Events, Reed Exhibitions (RX), Messe Frankfurt, dmg events and Clarion Events. Regional players are Koelnmesse and Messe München (Messe Muenchen). ITE Group is listed as an emerging player. Informa Markets is listed as a broad incumbent.
Does Tarsus have an API?
No public API is recorded for Tarsus.
What industry is Tarsus in?
Tarsus's product category is Trade Show and Event Management Services. Its primary akta.pro industry code is THAHABAB, Industry-Specific B2B Trade Show Organizers. Its NAICS code is 56192.