Pinturas Acuario
Pinturas Acuario is a privately held Mexican paint and coatings manufacturer founded in 1970, producing decorative, automotive, industrial, waterproofing, and wood-finish products under proprietary lines including POLYCROM and AG Racing, distributed via 199 stores and Central American partners.
- Company typePrivate
- Founded1970
- HeadquartersMexico City, Mexico
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Pinturas Acuario does
Pinturas Acuario is a privately held Mexican manufacturer and distributor of paints and coatings founded in 1970 and headquartered in Mexico City. The company produces a broad portfolio across nine product categories: vinyl-acrylic decorative paints (Vinílicas) including the Gold, Master, Plastic, MIL, Classic, Acua Cover, Color Price, and Vinil-Acrílica Uso General lines; sealants (Selladores) including Sellamuro 501, Sellalkali, and Sellamuro Entintable; enamels (Esmaltes) including Esmalte 300, Brilfast, Tecnobril, and a water-based acrylic enamel; elastomeric waterproofing products (Acriterm) in 3-, 5-, 7-, and 10-year guaranteed formulations with ceramic thermal insulation in the premium tier; aerosols; the AG Racing automotive refinish line covering primers, base coats, clear coats, catalysts, and reducers; wood finishes (Línea Maderas); and the PROTEK industrial coatings line. Core technology centers on modified acrylic resin chemistry, antibacterial additives, LEED-compliant formulations, ceramic-filled thermal insulation, and the proprietary POLYCROM color system spanning over 1,500 colors with compatible tintable sealers (Sistema Una Mano).
The company's business model combines manufacturing with a multi-channel distribution architecture. Pinturas Acuario operates a network of 199 company-owned and franchise retail stores across Mexico organized into three investment tiers (Tienda Básica, Tienda Mediana, Tienda Premium), complemented by distribution through independent hardware stores (ferreterías), self-service retail chains, a direct-to-consumer e-commerce storefront (Tienda Erazo), and four named international distributors serving Guatemala, Belize, El Salvador, and Honduras. Products are sold via unit pricing by container size (1L to 200L) or, for waterproofing, by warranty duration. Customer segmentation is horizontal, targeting residential homeowners, professional contractors, automotive refinish shops, industrial manufacturers, and woodworkers. The company holds ISO 9001, ONNCE, and LEED certifications and describes itself as a leader in aerosol paint manufacturing in Mexico.
Pinturas Acuario monetizes through one-time sales of manufactured paint and coating SKUs across its product lines, supplemented by franchise enrollment (transaction-based product sales to franchisees stocking the 199-store network) and modest export revenue. The company is privately held with no disclosed funding rounds, no parent company, and no publicly reported revenue. It pursues growth through geographic expansion into additional Central American markets, ongoing franchise recruitment, product line extension into automotive and industrial coatings, and digital channel development through its e-commerce storefront and content marketing blog.
Pinturas Acuario firmographics
Firmographics- Name
- Pinturas Acuario
- Legal name
- Pinturas Acuario
- Website
- https://pinturasacuario.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pinturas Acuario is a privately held Mexican paint and coatings manufacturer founded in 1970, producing decorative, automotive, industrial, waterproofing, and wood-finish products under proprietary lines including POLYCROM and AG Racing, distributed via 199 stores and Central American partners.
- Ownership category
- akta.pro rank
Pinturas Acuario industry classification
Industry- Product category
- Architectural and Industrial Coatings
- NAICS
- Paint and Coating Manufacturing (325510), Paint and Coating Manufacturing (32551), Adhesive Manufacturing (325520)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891)
- akta.pro primary industry
- Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)
Keywords
Where Pinturas Acuario is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices6 records
Markets served
Pinturas Acuario business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Personnel
Revenue model
- Decorative Architectural Paints: Sale of vinílicas (vinyl-acrylic paints), enamels, and decorative coatings for residential and commercial interiors and exteriors through retail stores, distributors, and e-commerce channels. Products are sold in various sizes (1L, 4L, 19L, 200L) with tiered pricing.
- Industrial and Automotive Coatings: AG Racing automotive refinish line including primers, base colors, clear coats, catalysts, and solvents for vehicle repair shops and automotive professionals. PROTEK industrial line serves manufacturing and heavy industry applications.
- Waterproofing Products: ACRITERM elastomeric waterproofing coatings (3, 5, 7, and 10-year formulations) for roofs, terraces, and building envelopes, providing protection against water infiltration and UV damage.
- Aerosol Paints: Aerosol spray paints for DIY consumers, crafts, and professional applications, including specialty finishes like mirror effect. The company claims leadership in aerosol manufacturing in Mexico.
- Franchise Store Revenue: Revenue from franchise store network (199 tiendas) where franchisees purchase products for resale. Store investment tiers range from basic (~$200,000-420,000 in products) to premium (~$890,000 in products) with supporting furniture packages.
- International Distribution: Export sales to Central American markets (Guatemala, Belize, El Salvador, Honduras) through regional distribution partners including Celulosas y Colorantes and ENA Martinez Home & Garden.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level paint products (Color Price, Classic, Vinílica Uso General) at competitive price points |
| Unit Pricing | Pay-as-you-go | Mid-range paint products (Plastic, Master, Mil) with enhanced durability and coverage |
| Unit Pricing | Pay-as-you-go | Premium paint products (Gold) with maximum durability for harsh climates |
| Unit Pricing | Pay-as-you-go | Waterproofing coatings priced by warranty duration |
| Unit Pricing | Pay-as-you-go | Automotive refinish products (AG Racing line) |
| Unit Pricing | Multi-year contract | Franchise store investment tiers for prospective distributors |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Pinturas Acuario product offering
Product offeringCore offering
Pinturas Acuario manufactures and distributes architectural paints, sealants, enamels, waterproofing coatings, aerosols, automotive refinish products, wood finishes, and industrial coatings under sub-brands including POLYCROM, AG Racing, Acriterm, Sellamuro, and PROTEK. The company sells through its 199-store Mexican franchise and retail network, its Erazo online store, independent hardware stores, self-service retail chains, and Central American distribution partners across six countries.
Product overview
Pinturas Acuario is a Mexican paint manufacturer with over 50 years of experience offering a comprehensive portfolio of coating products. The company operates as a multi-line producer with distinct product categories including: Vinyl/Acrylic paints (Vinílicas) for residential and commercial use with products such as GOLD®, MASTER®, PLASTIC®, MIL®, CLASSIC®, ACUA COVER®; Sealants (Selladores) including SELLAMURO 501®, SELLALKALI, and SELLAMURO ENTINTABLE for surface preparation; Enamels (Esmaltes) for decorative and industrial use including ESMALTE 300®, BRILFAST®, TECNOBRIL®; Waterproofing products (Impermeabilizantes) under the ACRITERM® line with 3, 5, 7, and 10-year guaranteed options; Automotive refinish products under AG RACING including primers, base coats, clear coats, and solvents; and specialty products like CONVERTOR® rust converter and CEMENT COLORANT. The company also operates an e-commerce platform (Tienda Erazo) and exports to multiple Latin American countries including Guatemala, Belize, El Salvador, and Honduras. Pinturas Acuario claims to be a leading brand in aerosol paint manufacturing in Mexico.
Differentiator
Problem solved
Functional benefit
Brands
- AG Racing: Automotive refinishing product line including primers, base colors, acrylic enamels, clear coats, catalysts, and reducers for vehicle paint applications.
- PROTEK
- POLYCROM
- Acriterm
- Sellamuro
Products and services
- GOLD Vinyl-Acrylic Premium Paint Premium high-performance vinyl-acrylic paint formulated for severe tropical and coastal climates, with high UV resistance, 10 m²/L coverage, and maximum durability for interior and exterior surfaces. Sold in 4L and 19L containers.
- MASTER Premium Acrylic Paint
- PLASTIC Satin Finish Acrylic Paint
- MIL High-Build Eco-Friendly Paint
- CLASSIC Matte Acrylic Paint
- ACUA COVER Vinyl-Acrylic Paint
- COLOR PRICE Economy Acrylic Paint
- Vinil-Acrílica Uso General Contractor-Grade Paint
- Sellamuro 501 Acrylic Sealer
- Sellalkali Alkali-Resistant Sealer
- Sellamuro Entintable Tintable Sealer
- Esmalte 300 Alkyd Enamel
- Brilfast Fast-Drying Enamel
- Tecnobril Alkyd Enamel
- Esmalte Acrílico AG Automotive Acrylic Enamel
- Esmalte Acrílico Base Agua 300 BA Water-Based Enamel
- Acriterm 3 Años Elastomeric Waterproofing
- Acriterm 5 Años Elastomeric Waterproofing
- Acriterm Fibratado 7 Años Reinforced Waterproofing
- Acriterm Acuaflex 10 Años Ceramic Thermal-Insulating Waterproofing
- AG Racing Automotive Refinish Line
- Primario Rellenador 1-K Automotive Primer
- Base Color Automotive Base Coat
- Transparente Acabados AG Polyurethane Clear Coat
- Catalizador Universal Hardener
- Plaster Automotivo Verde y Gris Body Filler
- Promotor de Adherencia AG Adhesion Promoter
- Convertor Rust Converter
- Cement Colorant
- PROTEK Industrial Coatings Line
- Línea Maderas Wood Finishes
Quantifiable outcome
- Gold paint line provides 10m2/L coverage, reducing paint consumption per project
- +2 more outcomes
Companies that use Pinturas Acuario
Customer profileSegments5 records
Ideal customer profiles4 records
Pinturas Acuario technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pinturas Acuario partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Celulosas y Colorantes de Guatemala, S.A.coreExclusive distribution partner for Pinturas Acuario products in Guatemala. Located at 1a. Avenida A265, Zona 6 Villa Nueva, Guatemala. Contact: [email protected], Tel: 502 66 44 21 00. Handles local sales and distribution to hardware stores and end consumers in the Guatemalan market.
- ENA Martinez Home & Garden D LightscoreDistribution partner for Pinturas Acuario products in Belize. Located at 61 Main Street, Orange Range Walk Town, Belize. Contact: [email protected], Tel: 00 501 322 00 55. Manages local distribution to retail outlets and consumers in Belize.
- Celulosas y Colorantes El Salvador, S.A.coreExclusive distribution partner for Pinturas Acuario products in El Salvador. Located at 5a Av. Nte.28, Santa Tecla, San Salvador. Contact: [email protected], Tel: 00 503 22 88 20 61. Manages local sales and distribution to hardware stores and end consumers in the Salvadoran market.
- Agencia Global, S.A.coreDistribution partner for Pinturas Acuario products in Honduras. Located at 6 Calle, 11 Avenida Sur-Oeste, Barrio Suyapa, Honduras. Contact: [email protected], Tel: 00 504 557 44 71. Manages local sales and distribution to hardware stores and end consumers in the Honduran market.
Scale indicators5 records
Recent moves3 records
Expansion highlights6 records
Pinturas Acuario competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Pinturas Acuario social profiles
Digital presencePinturas Acuario compliance and trust
Trust signalCompliance3 records
Pinturas Acuario financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pinturas Acuario leadership team
Management profileNumber of profiles
Pinturas Acuario funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pinturas Acuario M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pinturas Acuario
What does Pinturas Acuario do?
Pinturas Acuario manufactures and distributes architectural paints, sealants, enamels, waterproofing coatings, aerosols, automotive refinish products, wood finishes, and industrial coatings under sub-brands including POLYCROM, AG Racing, Acriterm, Sellamuro, and PROTEK. The company sells through its 199-store Mexican franchise and retail network, its Erazo online store, independent hardware stores, self-service retail chains, and Central American distribution partners across six countries.
Is Pinturas Acuario a public or private company?
Pinturas Acuario is a private company. It is classified as family owned and is currently operating.
When was Pinturas Acuario founded?
Pinturas Acuario was founded in 1970. It employs 11 to 50 people.
Where is Pinturas Acuario based?
Pinturas Acuario is headquartered in Mexico City, Mexico, in the Latin America region.
How does Pinturas Acuario make money?
Six revenue lines are on record. Decorative Architectural Paints are the primary driver. The others are industrial and Automotive Coatings, waterproofing Products, aerosol Paints, franchise Store Revenue and international Distribution.
Does Pinturas Acuario have an API?
No public API is recorded for Pinturas Acuario.
What industry is Pinturas Acuario in?
Pinturas Acuario's product category is Architectural and Industrial Coatings. Its primary akta.pro industry code is CRADAKAK, Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners). Its NAICS code is 325510 and its SIC code is 2851.