Blaurock

What Blaurock does

Blaurock Markenkommunikation GmbH is an owner-operated, full-service brand communications and advertising agency headquartered at Hechtstraße 30 in Dresden, Germany. Founded by Tobias Blaurock on April 15, 2008 (rebranded from Blaurock & Nuglisch in 2015 and incorporated as a GmbH in 2022), the firm operates with a core team of roughly five to ten creatives supplemented by specialist freelancers and serves enterprise, government, research, and cultural clients across Germany. Its service portfolio spans strategic communication consulting, corporate design and branding, advertising campaigns, public relations, website design and development (Contao, WordPress, TYPO3), social media management and paid social, illustration and animation, explainer film production, out-of-home advertising, event and exhibition design, employer branding, and corporate publishing (customer magazines, research publications, annual reports). It also offers digital accessibility services producing WCAG/PDF/UA-compliant PDFs and websites, and maintains a self-created own brand, the BlauFels Goldpraline, as a showcase product.

The business model is a professional-services agency model with both project-based and retainer engagements. Pricing is scope-driven and not publicly disclosed, and clients are acquired largely through direct engagement, the owner's personal network, and Blaurock's institutional presence in the regional marketing ecosystem (e.g., Marketing Club Dresden Vorstand role, Dresdner Marketing-Preis jury). The customer mix is anchored by long-tenured public-sector and institutional accounts — notably the Sächsisches Staatsministerium für Wirtschaft, Arbeit und Verkehr (framework graphics agency since 2020), SIB, and Helmholtz-Zentrum Dresden-Rossendorf — alongside recurring commercial clients such as ELKALUB, SachsenEnergie, and fit GmbH, and project-based work for cultural institutions (OSTRALE Biennale, Dresdner Musikfestspiele) and startups (Die Energiekoppler, VIVORUM). Distribution is direct-to-client nationwide, with Tobias Blaurock personally involved in new business development and senior strategy engagements.

Name

Blaurock

Legal name

Blaurock Markenkommunikation GmbH

Website

https://blaurock-markenkommunikation.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Owner-operated full-service brand communications and advertising agency in Dresden, Germany, serving enterprise, government, research, and cultural clients nationwide with strategic consulting, corporate design, PR, web, social, illustration, and corporate publishing services.

Ownership category

akta.pro rank

Product category

Advertising & Public Relations Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Public Relations Agencies (541820), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFADAH

Product & Brand PR (Consumer & B2B)

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAFAAAE

Social Media & Community Management

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYMPAAAAAI

B2B/ABM Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Brand communications
• Advertising agency
• Public relations
• Corporate publishing
• Corporate design

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services (Agency Fees): Fees for strategic consulting, corporate design, advertising campaigns, PR, web design, social media management, illustration, animation, corporate publishing, event marketing, and accessibility services. Revenue is project-based and retainer-based for ongoing client relationships.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Blaurock Markenkommunikation is a full-service owner-operated advertising and PR agency delivering strategic communication consulting, corporate design, advertising campaigns, public relations, web design and development (Contao, WordPress, TYPO3), social media management, illustration and animation, out-of-home advertising, corporate publishing, and digital accessibility (WCAG/PDF-UA) services to enterprise, government, research, and institutional clients across Germany. The agency also produces customer magazines, annual reports, exhibition designs, and explainer films.

Product overview

Blaurock Markenkommunikation GmbH is a full-service brand communications and advertising agency headquartered in Dresden, Germany, serving clients throughout Germany. The agency operates as a service-based consultancy rather than a software product company, offering a comprehensive portfolio of marketing and communication services. The core offerings include strategic communication consulting with brand workshops and positioning, corporate design and visual identity systems, website development (using Contao, WordPress, TYPO3), social media management and advertising (Instagram, LinkedIn), illustration and animation, out-of-home advertising campaigns, public relations, employer branding, and event marketing. The agency specializes in corporate publishing, producing complete customer magazines (such as the ELKALUB Journal, SIB Magazin, and HZDR's research magazine "entdeckt!"), annual reports, exhibition designs, and explainer videos. Additional services include digital accessibility solutions (PDF/UA, WCAG), multilingual communication, recruitment materials, and branded publications. Blaurock also created its own brand extension, the BlauFels Goldpraline premium chocolate gift. The agency is owner-managed by Tobias Blaurock and maintains long-term client relationships across industries including industry, culture, public administration, and associations.

Differentiator

Problem solved

Functional benefit

Brands

• BlauFels Goldpraline: A handcrafted luxury chocolate praline brand created by Blaurock Markenkommunikation as a premium client gift, featuring dark chocolate decorated with cornflower petals and gold dust.

Products and services

• Strategic Communication Consulting Brand workshops, positioning development, market analysis, and marketing strategy formulation to build effective brand communication for enterprises, government institutions, and associations.
• Corporate Design & Branding Logo development, brand identity systems, typography, color schemes, and comprehensive visual brand guidelines for organizations seeking coherent brand identity.
• Web Design & Screen Design Website design and development using Contao, WordPress, and TYPO3 with responsive design, SEO optimization, and landing page creation for institutional and corporate clients.
• Illustration & Animation Custom illustration from concept sketches to finished artwork and motion design including animated explainer films, social media content, and out-of-home animations.
• Social Media Management Social media strategy, content creation, community management, monitoring, reporting, and crisis management on Instagram, LinkedIn, and other platforms for institutional clients.
• Paid Social Advertising Paid advertising campaigns on Instagram and LinkedIn including targeting, creation, booking, optimization, and performance monitoring.
• Out-of-Home Advertising Outdoor advertising services including large-format banners, billboards, city-light posters, digital out-of-home (DOOH) displays, animated content, and guerrilla marketing campaigns, including international OOH placement.
• Public Relations Press releases, media work, parliamentary communications, and press conference organization for clients in culture, science, energy, public administration, and industry.
• Employer Branding Recruitment materials, job advertisements, and corporate communications designed to improve employer attractiveness for organizations facing talent shortages.
• Corporate Publishing & Customer Magazines Full production of customer magazines, annual reports, scientific magazines, and staff publications from editorial and layout through printing coordination, exemplified by the ELKALUB Journal, SIB Magazin, and HZDR's entdeckt! research magazine.
• Accessible PDFs & Websites Digital accessibility services producing online PDFs compliant with PDF/UA and websites compliant with WCAG and EN 301 549, including verification reports.
• Exhibition Design Exhibition design including panel layouts, illuminated display walls (Octalumina), and visual presentation systems for museums and cultural institutions.
• Explainer Film Production Concept development, scriptwriting, illustration, animation, and voice-over for explainer videos used in research, corporate communications, and digital channels.

Quantifiable outcome

• 25% increase in visitor numbers for OSTRALE Biennale following PR engagement (2016), followed by additional 20% increase (2017)
• +1 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Pralinenherz (Jacqueline Hormes)minorStrategic or Co-development Partner · 1 January 2024Collaboration with Jacqueline Hormes, owner of the Dresden chocolate manufacturer Pralinenherz, for production guidance on the BlauFels Goldpraline specialty product. Hormes provided instruction in chocolate craftsmanship for the agency's own brand creation.
• PIXLIPminorChannel Partner/ Reseller/ Distributor · 1 January 2022Blaurock serves as a reseller for PIXLIP modular exhibition wall systems, providing these to clients such as Die Energiekoppler for trade show and event exhibitions.
• Barkhausen InstitutcoreStrategic or Co-development PartnerCo-operator of COSMO Wissenschaftsforum Dresden alongside HZDR and TU Dresden's Department of Speculative Transformation. Blaurock created advertising for HZDR's 'Lichtlinien' exhibition held at COSMO.
• TU Dresden — Institut für Elektrische Energieversorgung und HochspannungstechnikcoreStrategic or Co-development PartnerBlaurock provided strategic consulting to the institute's startup CHES/Energiekoppler on positioning, brand identity, business model, and sales channels, and created the company name and brand identity for the spin-off.
• DRESDEN-conceptminorStrategic or Co-development PartnerPartner in the Dresdner Wissenschaftsallianz DRESDEN-concept, involved in the COSMO Wissenschaftsforum initiative alongside HZDR, Barkhausen Institut, and TU Dresden.
• manroland Goss AustralasiaminorChannel Partner/ Reseller/ DistributorBlaurock-created ELKALUB website adapted for manroland Goss Australasia as part of the international website network for ELKALUB lubricants.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Scholz & Friends: Large established German creative network providing full-service advertising, branding, and communications to national and international clients — represents the scaled incumbent against which Blaurock competes for bigger pitches.
• Serviceplan Group: Europe's largest owner-managed agency group offering advertising, digital, PR, and tech — the dominant German full-service incumbent and reference for what scaled independent German agencies look like.

Regional players

• CAMAO: Dresden-based digital agency and software developer offering web, app, and digital marketing services — the closest regional peer in the same Saxon market competing for similar mid-size German accounts.

Direct peers

• HEIMAT: Berlin-headquartered independent agency combining advertising, brand strategy, and content production with similar mid-size independent positioning and full-service capabilities.
• Zum Goldenen Hirschen: Independent German creative/advertising and PR network offering integrated brand communications across multiple offices — a direct comparable on service breadth and agency-led business model.
• Kolle Rebbe: Independent Hamburg-based creative and communications agency offering full-service advertising and brand strategy, comparable in size, ownership structure, and end-to-end brand/PR mix to Blaurock.
• Kempertrautmann: Hamburg-based independent creative agency with strategic, brand, and campaign offerings — a same-tier competitor for full-service brand communications work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/blaurock-markenkommunikation
• Instagraminstagram.com/blaurock_markenkommunikation

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blaurock