Motivation Weight Management

What Motivation Weight Management does

Motivation Weight Management is an Irish private, for-profit weight management clinic operator headquartered in Sandyford, Dublin, founded in 1995 by Dr. Maurice Larocque, with a secondary leadership team including founders Aisling Connolly and Paul Connolly (Managing Director). The company runs a hybrid clinical and digital weight management business built around the proprietary Motivation Programme, a methodology that targets the psychological, behavioural, and emotional root causes of overeating rather than purely dietary symptoms. It claims an 82% four-year weight maintenance rate in a clinical study published in The Journal of Bariatric Medicine, compared with a 6% baseline for conventional programmes.

The core product set comprises four specialised programmes — a Medical Programme offering GLP-1 medication support, an OnTheGo online programme, a Menopause Programme, and an Adolescent Programme — supported by two subscription food plan modules (Boost at 8-10 lbs/month and Accelerator, a ketogenic plan at 11-15 lbs/month), a feature-rich iOS and Android mobile app, free diagnostic tools (BMI Calculator and Mental Weight Calculator), and private one-to-one consultations with body composition analysis. Distribution runs through nine owned-and-operated clinics across Ireland (Ballincollig, Castleknock, Letterkenny, Limerick, Little Island, Maynooth, Swords, Wexford, plus Dublin HQ), the online programme, the mobile app, a phone-callback inside sales function, and health insurer reimbursement partnerships with multiple Irish private health insurers.

The business model combines low-friction entry points (€25 adult and €95 adolescent assessments), recurring subscription revenue from ongoing programmes and maintenance plans, and ancillary e-commerce revenue via a Shopify storefront. Marketing relies on a content-led engine (blog, recipe library, podcast, weekly 'Motivate Me' e-zine), earned media in major Irish publications (Irish Examiner, Irish Independent, Irish Times, Sunday World), Instagram, and client testimonials; the company has served more than 250,000 clients since inception and employs 51-100 staff. No external funding rounds, ownership changes, or M&A activity are disclosed.

Name

Motivation Weight Management

Legal name

Motivation Weight Management

Website

https://motivation.ie

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Motivation Weight Management is Ireland's leading weight management clinic network, operating nine nationwide locations and a proprietary Motivation Programme. Founded in 1995, it serves adults, adolescents, and menopausal women through in-clinic consultations, subscription programmes, GLP-1 medical support, and a mobile app.

Ownership category

akta.pro rank

Product category

Weight Management Services

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

Obesity Medicine & Weight Management (HLAKADAL)

akta.pro secondary industries

Weight Loss Coaching (Non-Clinical) (HSADAFAB), General Nutrition Coaching (HSADAFAA)

Keywords

• Weight management services
• Medical weight loss
• Weight loss clinics
• Nutrition counselling
• Behavioral weight programs

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Consultation Fees: Paid initial assessments provide in-depth analysis and programme recommendations. Standard adult assessment priced at €25 for 45-minute private consultation. Adolescent assessments priced at €95 with trained professionals.
2. Weight Loss Programmes: Ongoing programme participation following assessment, including Boost (up to 8-10lbs/month) and Accelerator (up to 11-15lbs/month) plans. Programmes include one-to-one consultant support, food plans, and app access.
3. Product Sales: E-commerce shop selling programme-related products and food items through Shopify storefront at motivation-weight-management.myshopify.com.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Motivation Weight Management delivers personalised weight loss and weight management programmes through nine physical clinics across Ireland and an online programme. Its services combine paid private one-to-one assessments, recurring programme subscriptions (Boost and Accelerator food plans), and tailored programmes for adults, adolescents, menopausal women, and medical/GLP-1 patients, supported by a mobile app, body composition analysis, and behavioural coaching.

Product overview

Motivation Weight Management offers a comprehensive weight loss and management programme through a multi-channel approach. The core offering consists of four main programme types: Medical Programme (GLP-1 support), Online Programme (OnTheGo), Menopause Programme, and Adolescent Programme. These programmes are supported by two food plan modules: the Boost Plan (for gradual weight loss of 8-10lbs/month) and the Accelerator Plan (ketogenic diet for rapid weight loss of 11-15lbs/month). The company provides its services through nationwide physical clinics and a mobile app available on Android and iOS. Additional offerings include free tools (BMI Calculator, Mental Weight Calculator), private consultations with body fat analysis, and a healthy recipes library. The company was founded by Dr. Maurice Larocque and claims an 82% success rate based on clinical studies.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Programme (GLP-1 Support)

Quantifiable outcome

• 82% of clients maintained weight loss for over 4 years in clinical study published in The Journal of Bariatric Medicine, compared to just 6% after 1 year with conventional programmes
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Irish Health Insurance ProvidersmoderateChannel Partner/ Reseller/ DistributorMotivation works with health insurance providers to enable clients to claim money back from their private health insurer. The company displays insurance provider logos on their website indicating active reimbursement relationships with multiple Irish health insurers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Juniper: UK-based subscription weight management service combining clinician-led care (including GLP-1 prescribing) with behavioural coaching. Directly comparable to Motivation's Medical/GLP-1 plus coaching positioning.
• Oviva: Europe-wide digital weight management and lifestyle intervention provider reimbursed by statutory health systems. A relevant peer for Motivation's digital-plus-insurer-reimbursement model.
• Second Nature: Digital health coaching platform for weight management and Type 2 diabetes, increasingly partnering with the NHS. Competes with Motivation's On The Go programme in the digitally delivered behavioural coaching category.
• Noom: App-based psychological and behavioural weight management programme. Direct substitute for Motivation's On The Go online programme and app offering, competing for the same self-serve consumer.

Direct peers

• Slimming World: UK-and-Ireland based weight management group operating in-person group sessions combined with digital support. Direct competitor to Motivation's behavioural, in-clinic coaching model in the Irish market.
• Cambridge Weight Plan: UK/Ireland very-low-calorie diet and meal-replacement weight management programme with consultant-led consultations. Closely comparable to Motivation's Boost/Accelerator food-plan-led model and clinic-based delivery.
• LighterLife: UK-based weight management provider combining VLCD programmes with one-to-one counsellor support. Comparable to Motivation's consultant-led, plan-based weight loss model across the British Isles.

Broad incumbents

• Optifast (Nestlé Health Science): Established medical weight management programme using meal replacement protocols with clinician oversight, distributed across UK and Ireland. Broad incumbent peer to Motivation's clinic-based and Boost/Accelerator food-plan model.
• WW (Weight Watchers): Global incumbent in subscription weight management combining coaching, digital tools and community. Overlaps with Motivation's behavioural coaching and digital programme offering but at much larger scale and with broader geographic reach.

Regional players

• Bodychef: UK-based personalised meal delivery weight-loss service. Operates an adjacent weight management model (food-led, subscription) primarily in Great Britain rather than Ireland, serving as a regional comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/motivationweigh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motivation Weight Management