Adventure Partners
Adventure Partners is a Utah-based B2B experiential services firm that designs and installs via ferrata courses and delivers bespoke guided excursions for ultra-luxury resorts and alpine recreation venues across the Western and Northeastern United States.
- Company typePrivate
- Founded2014
- HeadquartersUtah, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Adventure Partners does
Adventure Partners is a privately held, founder-owned (Michael Friedman) experiential services firm based in Utah that operates as a B2B provider to the luxury hospitality and alpine recreation industries. The company delivers two product lines: (1) design, engineering, and installation of via ferrata climbing routes at ski resorts and luxury destinations, with installations compliant with ASTM F2959, CEN 16869, and FSM 7330 safety standards; and (2) bespoke guided excursion services and experiential branding strategy for resort guests, including on-property activities, interpretive services, and custom itineraries on public lands.
The go-to-market is direct enterprise sales: Adventure Partners partners with established luxury hotel brands (Amangiri, Four Seasons Rancho Encantado Santa Fe, Castle Hot Springs, Dunton Hot Springs, Ted Turner Reserves) and major alpine recreation venues (Jackson Hole Mountain Resort, Arapahoe Basin, Mammoth Mountain, Royal Gorge Bridge and Park, Taos Ski Valley, Mohonk Mountain House). Guide services are arranged exclusively through the partner resort's Experience Assistant staff, making the resort the point of sale to end consumers. Recurring guide operations rely on commercial use authorizations and special use permits with the National Park Service, Bureau of Land Management, and USDA Forest Service across millions of acres of public lands.
The revenue model is professional services plus project-based installation work; pricing is not publicly disclosed and quotes are provided upon inquiry. The company is bootstrapped with no disclosed funding rounds, operates with 11-50 employees, and does not maintain a consumer-facing app, SDK, or API. There is no documented AI/ML capability, and the company's technology footprint is physical (steel/cable installations) and operational (guide certifications and land-access permits) rather than software-driven.
Adventure Partners firmographics
Firmographics- Name
- Adventure Partners
- Legal name
- Adventure Partners
- Website
- https://adventurepartners.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adventure Partners is a Utah-based B2B experiential services firm that designs and installs via ferrata courses and delivers bespoke guided excursions for ultra-luxury resorts and alpine recreation venues across the Western and Northeastern United States.
- Ownership category
- akta.pro rank
Adventure Partners industry classification
Industry- Product category
- Outdoor Adventure Services
- NAICS
- Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Via Ferrata & Adventure Climbing Parks (THAAACAE)
- akta.pro secondary industries
- Climbing & Via Ferrata Guiding / Instruction (THAAALAH), Rock Climbing, Mountaineering & Via Ferrata Guides (THAAADAC), Rock Climbing, Via Ferrata & Mountaineering (THAJABAE)
Keywords
Where Adventure Partners is headquartered
LocationHeadquarters
- HQ city
- Utah
- HQ country
- United States
- HQ region
- North America
Markets served
Adventure Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Guide Services: Adventure Partners provides bespoke guiding services for luxury resorts, including on-property activities, interpretive services, and custom itineraries on public lands. Services are arranged through resort Experience Assistant staff and available exclusively to resort guests.
- Via Ferrata Installations: Design, engineering, and installation of via ferrata courses at resorts and recreation venues as summer attractions.
- Experiential Branding Strategies: Adventure Partners develops experiential branding strategies and guide service infrastructure for resorts to define compelling destinations.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Adventure Partners product offering
Product offeringCore offering
Adventure Partners designs, engineers, and installs via ferrata climbing courses at alpine resorts and luxury destinations, featuring steel rungs, cables, ladders, and aerial walkways anchored into rock formations that comply with ASTM F2959, CEN 16869, and FSM 7330 safety standards. The company also provides bespoke guiding and excursion services for luxury resort guests across millions of acres of iconic U.S. public lands, alongside experiential branding strategy work for hospitality partners.
Product overview
Adventure Partners offers two primary product lines: (1) Via Ferrata Installations — design, engineering, and installation of via ferrata climbing routes compliant with ASTM F2959, CEN 16869, and FSM 7330 standards at prestige alpine resorts and luxury destinations; and (2) Guided Excursion Services — bespoke outdoor adventure experiences including the Amangiri Guide Service, Public Lands Guiding Services operating across millions of acres of National Parks and BLM lands, and Experiential Branding Strategies for luxury resort partners. The company serves ultra-luxury destinations including Amangiri Resort, Four Seasons Rancho Encantado Santa Fe, Castle Hot Springs, Ted Turner Reserves, and Dunton Hot Springs, providing curated outdoor adventures for their most discerning guests.
Differentiator
Problem solved
Functional benefit
Products and services
- Via Ferrata Installations Design, engineering, and installation of via ferrata climbing routes featuring steel rungs, cables, ladders, and aerial walkways anchored into rock formations at alpine resorts and luxury destinations, compliant with ASTM F2959, CEN 16869, and FSM 7330 standards.
- Amangiri Guide Service Bespoke guiding and excursion services for Amangiri Resort guests, including on-property activities, interpretive services, and custom itineraries across millions of acres of public lands; tours arranged through the resort's Experience Assistant staff and available exclusively to Amangiri and Camp Sarika guests.
- Public Lands Guiding Services
- Experiential Branding Strategies
- Custom Itineraries
Companies that use Adventure Partners
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Adventure Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Adventure Partners partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- Amangiri ResortflagshipLongstanding partnership with Amangiri Resort since its pre-opening phase. Adventure Partners provides comprehensive guide services including on-property activities, interpretive services, and custom itineraries on millions of acres of public lands. Tours are arranged through the resort's Experience Assistant staff and available exclusively to Amangiri and Camp Sarika guests. This partnership has set the standard for guest safety and bespoke guiding practices.
- Jackson Hole Mountain ResortcoreVia ferrata installation at Jackson Hole Mountain Resort (versions 1.0 and 2.0). The experience takes guests high above the valley floor, across suspended bridges and along granite walls with knowledgeable guides.
- Castle Hot SpringscoreVia ferrata adventure course installation at Castle Hot Springs Resort, Arizona. Ultra-luxury destination engaging younger and more adventurous clientele.
- Arapahoe Basin Ski AreacoreVia ferrata installation at Arapahoe Basin, CO. Summer attraction development for alpine resort.
- Mammoth Mountain ResortcoreVia ferrata installation at Mammoth Mountain's Adventure Center, CA. USFS commissioned installation.
- Royal Gorge Bridge and ParkminorVia ferrata installation at Royal Gorge Bridge and Park, CO.
- Taos Ski ValleyminorVia ferrata installation at Taos Ski Valley, NM.
- Mohonk Mountain HouseminorVia ferrata installation at Mohonk Mountain House, NY.
- National Park Service (Various)coreOperating agreements with land management agencies including Grand Canyon NP, Bryce NP, Zion NP, Canyonlands NP, Arches NP, Navajo NM, and Glen Canyon NRA. Operates under commercial use authorizations and special use permits.
- Bureau of Land Management (UT)coreOperating permits and access agreements on BLM lands including Grand Staircase Escalante National Monument and Vermilion Cliffs National Monument.
- Kaibab National ForestcoreCommercial use authorizations on Kaibab National Forest, AZ.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Adventure Partners competitors and assessment
Company assessmentEmerging players
- Black Tomato: Luxury experiential travel agency designing bespoke adventure and 'Bleisure' itineraries for high-net-worth clients; comparable as a curator of differentiated, location-led luxury outdoor experiences.
- Backroads: Active-adventure tour operator with guided cycling, hiking, and multi-sport trips; comparable on luxury experiential small-group adventure travel and guided-excursion distribution model.
Direct peers
- Mountain Trip: Premier US mountaineering and alpine guide service running expeditions on iconic peaks (Denali, Rainier, etc.); comparable as a destination experiential adventure company with technical-permit operations.
- American Alpine Institute: Multi-discipline mountain guiding and instruction company with technical climbing, mountaineering, and ski touring programs; comparable as a high-end outdoor guide service business serving dedicated adventure travelers.
- Vertical Heaven: Via ferrata operator at Royal Gorge Bridge & Park in Colorado; closest comparable to Adventure Partners on the design-build-operate via ferrata model in the US.
- Ropes Courses Inc. (RCI): Design, build, and inspect aerial adventure and challenge-course installations for resorts, camps, and recreation venues; comparable to Adventure Partners' via ferrata design-build-install business on technical adventure infrastructure.
- Alpine Towers International: Designer, manufacturer, and installer of climbing towers, zip tours, and aerial adventure courses for resorts and recreation venues; comparable on technical adventure-installation B2B sales to recreation operators.
Broad incumbents
- Abercrombie & Kent: Luxury experiential travel operator offering high-end private guided journeys including adventure itineraries; comparable on ultra-luxury experiential guest programming rather than installation.
- REI Adventures: Established adventure tour operator offering guided hiking, climbing, and multi-sport trips across national parks; comparable as a source of guided outdoor public-lands experiences at premium price points.
Regional players
- Kessler Mountain Adventures / Kessler Canyon: Smaller-scale via ferrata course operator on private land; comparable on via ferrata product format though operates as a single-venue regional attraction rather than a multi-resort installer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Adventure Partners social profiles
Digital presenceAdventure Partners compliance and trust
Trust signalCompliance3 records
Adventure Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adventure Partners leadership team
Management profileNumber of profiles
Profiles1 record
Adventure Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adventure Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adventure Partners
What does Adventure Partners do?
Adventure Partners designs, engineers, and installs via ferrata climbing courses at alpine resorts and luxury destinations, featuring steel rungs, cables, ladders, and aerial walkways anchored into rock formations that comply with ASTM F2959, CEN 16869, and FSM 7330 safety standards. The company also provides bespoke guiding and excursion services for luxury resort guests across millions of acres of iconic U.S. public lands, alongside experiential branding strategy work for hospitality partners.
Is Adventure Partners a public or private company?
Adventure Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adventure Partners founded?
Adventure Partners was founded in 2014. It employs 11 to 50 people.
Where is Adventure Partners based?
Adventure Partners is headquartered in Utah, United States, in the North America region.
How does Adventure Partners make money?
Three revenue lines are on record. Guide Services are the primary driver. The others are via Ferrata Installations and experiential Branding Strategies.
Who are Adventure Partners's main competitors?
Emerging players on record are Black Tomato and Backroads. Direct peers are Mountain Trip, American Alpine Institute, Vertical Heaven, Ropes Courses Inc. (RCI) and Alpine Towers International. Broad incumbents are Abercrombie & Kent and REI Adventures. Kessler Mountain Adventures / Kessler Canyon is listed as a regional player.
Does Adventure Partners have an API?
No public API is recorded for Adventure Partners.
What industry is Adventure Partners in?
Adventure Partners's product category is Outdoor Adventure Services. Its primary akta.pro industry code is THAAACAE, Via Ferrata & Adventure Climbing Parks, with a secondary code of THAAALAH, Climbing & Via Ferrata Guiding / Instruction. Its NAICS code is 56152 and its SIC code is 7900.