Equinvest

What Equinvest does

Equinvest SL is a privately held Spanish veterinary supply distributor founded in 1991, specializing exclusively in equine and large animal health products for the Iberian market. The company operates a PrestaShop-based e-commerce storefront (equinvest.es) alongside three physical retail locations in Villaviciosa de Odón (Madrid headquarters), Aravaca (Madrid), and Lisbon (Portugal), serving a base of 17,000+ customers including 5,000+ licensed veterinarians. Its product catalog spans 1,902 SKUs across pharmaceuticals, supplements, feed, farrier supplies, reproduction materials, dental and clinical equipment, hoof care, grooming, fungible medical supplies, and a small animal line, with pricing ranging from €0.22 consumables to €3,196 premium equipment such as HAYGAIN hay steamers. The company distributes branded lines including TRM supplements, HAYGAIN equipment, and KERATEX hoof care products.

The core technology asset is GestionaVet/KoolVet, a proprietary veterinary practice management software offered to licensed veterinarians alongside consumable supply. The software handles electronic veterinary prescriptions, antimicrobial reporting to authorities, prescription numbering by autonomous community (CCAA), client and animal records, veterinary kit inventory, and mobile app-based digital signatures, anchoring regulatory compliance workflows for the veterinary segment. Distribution follows a hybrid GTM combining enterprise B2B veterinary supply (account registration required for restricted products), direct-to-consumer e-commerce with newsletter-driven acquisition (10% first-purchase discount), and product-led growth via the bundled software. Revenue mechanics are predominantly transactional one-time product sales, with a subscription/recurring component from GestionaVet/KoolVet software licensing.

The business model is vertically specialized: pricing is unit-based with publicly listed retail prices, supplemented by a budget-request workflow for large B2B orders, and the company's brand ambassador program with professional equestrian riders (Natalia Mendez, Claudio Castilla, Jose Fumero) anchors credibility in the competition segment. Equinvest SL is an independent, founder/owner-operated company with no disclosed institutional investors, parent entities, or acquisition activity, operating across Spain, Portugal, and with French-market storefront signals.

Name

Equinvest

Legal name

Equinvest SL

Website

https://equinvest.es

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Equinvest SL is a privately held Spanish equine and large animal veterinary supply distributor, founded in 1991, serving 17,000+ customers including 5,000+ veterinarians across Spain and Portugal through e-commerce, three retail stores, and proprietary GestionaVet/KoolVet practice management software.

Ownership category

akta.pro rank

Product category

Veterinary Supplies Distribution

NAICS

Pet and Pet Supplies Retailers (459910)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Equine Nutrition & Therapeutic Diets (HLAMAHAE)

akta.pro secondary industries

E‑prescribing, Pharmacy Ordering & Medication Management (Rx, Refills, Home Delivery Integrations) (HLAMAGAF), Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ), Equine Vaccines (HLAMAKAD), Equine Performance & Conditioning Feeds (High-Energy/Sport Horse) (AFADAEAD)

Keywords

• Equine veterinary supplies
• Veterinary practice management
• Equine pharmaceuticals distribution
• Horse nutrition supplements
• Veterinary equipment retail

Headquarters

HQ city

Villaviciosa De Odón

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Equine Veterinary Supplies: One-time product sales of veterinary consumables, medications, supplements, farrier supplies, and equipment to veterinarians and horse owners. Products range from low-cost fungibles (needles, syringes from €0.22) to high-value equipment (HAYGAIN hay steamers up to €2,640).
2. Product Sales - TRM & Branded Supplements: Sale of branded supplement lines including TRM (Target Racing Mix) products such as CURRAGH CARRON OIL, SYNBIOVIT, STRIDE, and HOOFMAKER BIOTIN. Supplements for mobility, respiratory, digestive, and hoof health.
3. Software Licensing - GestionaVet/KoolVet: Veterinary practice management software offered to veterinarians as part of the product ecosystem, bundling consumable supply with software tools for prescription management and client records.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Equinvest SL distributes a catalog of 1,900+ equine and large animal health products—including pharmaceuticals, nutritional supplements (TRM line), horse feed, dental and clinical equipment, reproduction materials, fungible medical supplies, and hoof care products—through its PrestaShop e-commerce platform and three physical retail stores in Spain and Portugal. The company also licenses its proprietary GestionaVet/KoolVet veterinary practice management software to equine veterinarians, providing electronic prescription management, antimicrobial communication to authorities, and mobile digital-signature capabilities.

Product overview

Equinvest SL is an equine veterinary distributor established in 1991, operating as a specialized B2B/B2C e-commerce platform with physical retail locations in Spain (Madrid area) and Portugal. The company offers a single unified product platform combining a veterinary practice management software (Gestión A Vet) with a comprehensive product catalog. The software provides electronic prescription management and regulatory compliance tools for veterinary professionals. The product portfolio centers on three main sub-brands: TRM (Total Reinforcement & Mobility) nutritional supplements for horses, HAYGAIN hay treatment equipment for respiratory health, and KERATEX hoof care products. Supporting categories include equine pharmaceuticals, breeding/reproduction materials, dental equipment, fungible medical supplies, clinical instruments, horse feed, grooming products, and small animal supplies. The company serves over 17,000 satisfied customers and 5,000 veterinarians across Spain and Portugal.

Differentiator

Problem solved

Functional benefit

Products and services

• GestionaVet / KoolVet Veterinary Practice Management Software Proprietary practice management software for equine veterinarians, featuring electronic veterinary prescription, antimicrobial communication to authorities, veterinary kit/inventory management, client and animal records, prescription numbering by autonomous community (CCAA), and mobile app digital signature for prescriptions.
• TRM Equine Nutritional Supplements Comprehensive line of branded equine nutritional supplements covering mobility (STRIDE, STRIDE HA), digestive health (SYNBIOVIT, DIAZORB), hoof care (HOOFMAKER, BIOTIN), respiratory support, electrolytes (SUPERLYTE), antioxidants (IRONXCELL), and muscle support products.
• HAYGAIN Hay Steamers and Hay Care Equipment Hay steaming and treatment equipment for equine respiratory health, including vaporizers and purifiers (HG 600, HG ONE, HG 2000), slow feeder hay bags, bedding, and stable accessories.
• Equine Medications and Pharmaceuticals Wide range of veterinary medications for horses including anesthetics/analgesics, antibiotics/antimicrobials, anti-inflammatories, internal and external antiparasitics, cardiac and digestive treatments, euthanasia products, fluidotherapy/IV solutions, and vaccines.
• Equine Dental Equipment and Tools Professional equine dentistry equipment including portable electric dental units (DYNAMIC, ECOMAK), mouth openers (ABREBOCAS), stomatology tools and rasps, and related accessories.
• Horse Feed and Nutrition Complete equine feed products including high-performance racing formulas (RACING CUBE FIBER, RACING OIL FIBER), stud feeds (STUD CUBE), maintenance feeds (S-100, S-200 ROYAL HORSE), fiber-focused feeds (PROLIFIBRE), and leisure feeds (VIVALLURE).
• Veterinary Fungible Supplies Disposable veterinary medical supplies including needles, syringes, intravascular and urinary catheters, surgical sutures, surgical drapes, wound dressings and bandages, latex sterile gloves, scalpels and blades, trocars, drainage systems, fluidotherapy systems, and surgical masks/gowns/caps.
• Equine Reproduction Materials Specialized breeding and reproduction supplies including artificial insemination probes, semen collection equipment, sterilizable collection bags, uterine lavage probes, gynecological lubricants (spermicidal and non-spermicidal), colostrum products (COLOBOOST, PLUSPOTRIN), and maternalized milks (IBEROLAC, PAVO, C.B).
• Hoof Care Products Hoof care products including KERATEX line (hoof hardener, moisturiser, gel, wash, frog power cleanser, hoof putty), TRM HOOF CONDITIONER oils and greases, hoof oils, and treatments for various hoof conditions.
• Clinical and Diagnostic Equipment Veterinary clinical equipment including stethoscopes (FONENDOSCOPIOS), pulse oximeters (PULSOMETROS), thermometers, clippers and grooming accessories (WAHL, LISTER), laboratory materials, and surgical instruments.
• Small Animal Products Products for small animals including PROFINE pet food (grain-free snacks, adult and junior formulas in various proteins), pet supplements, disinfectants, hygiene products, antiparasitics, and accessories.
• Equine Grooming and Care Horse grooming products including fly masks (SUPERMASK II, AMIGO, PROFESS.CHOICE), fly blankets, shampoos and treatment lotions (DERM 14, DERFEN, CHAMPU), gels and clays for muscle/tendon care (TENDONIL, STAYSOUND), and mane/tail care products.

Quantifiable outcome

• Trusted by 5,000+ veterinarians across Spain and Portugal
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Zoetis: World's largest animal health company with a broad equine portfolio including vaccines, parasiticides, and joint therapies. Comparable as a broad incumbent ecosystem that equine veterinarians purchase from, but operating at orders-of-magnitude larger scale and across all species.
• Vetoquinol: Independent French animal health group with a strong European veterinary drug and supplement portfolio. Comparable as a broad incumbent offering prescription medications, parasiticides, and nutraceuticals to equine and companion-animal veterinarians in the same European footprint.
• Covetrus: Global veterinary distribution and software company combining product supply with practice management software (AVImark). Compares to Equinvest's hybrid distribution + GestionaVet software model, but at vastly larger scale and spread across the full companion-and-equine spectrum.
• Elanco Animal Health: Global animal health company with an equine product line including parasiticides and joint therapies. Comparable as a broad incumbent in the regulated veterinary medication category where Equinvest also competes for vet formulary listings.
• Dechra Pharmaceuticals: UK-based specialty veterinary pharmaceutical company with strong positions in equine endocrinology, dermatology, and antibiotics. Comparable as a broad incumbent supplying prescription equine medications to veterinarians across European markets.
• Henry Schein Animal Health: Major North American/global veterinary distribution business serving practices with pharmaceuticals, equipment, and consumables. Comparable as a broad incumbent distribution model with software add-ons, but operating at vastly larger scale and across all species.
• Ceva Santé Animale: Global animal health company headquartered in France with deep veterinary pharmaceutical and vaccine portfolios. Comparable as a broad incumbent supplying prescription medications, vaccines, and biologics to veterinarians — overlapping with the regulated pharmaceutical side of Equinvest's catalogue, but at vastly larger scale and across all species.
• Virbac: French-headquartered animal health company offering veterinary pharmaceuticals, vaccines, and specialty nutrition across companion and production animals. Directly comparable as a broad incumbent in the Iberian market selling regulated vet medications and equine-adjacent products to licensed veterinarians.

Regional players

• Centaur Services: UK veterinary wholesale distributor affiliated with CVS Group, supplying practices nationwide with pharmaceuticals, consumables, and equipment. Comparable as a regional specialty veterinary distributor with a similar B2B model and multi-channel structure, but concentrated in the UK rather than Iberia.

Emerging players

• Haygain Ltd: UK-based manufacturer of the HAYGAIN hay steamers that Equinvest distributes. Comparable as a niche equine health equipment brand operating in the same Iberian distribution channel; not a direct competitor since Equinvest is a sales channel rather than a competing brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EquinvestES
• Facebookfacebook.com/EquinvestES
• LinkedInlinkedin.com/company/equinvest-spain

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equinvest