Sun Travel

What Sun Travel does

Sun Travel Inc. is a privately held, Ontario-licensed retail travel agency headquartered at 42 Aberfeldy Cres, Thornhill, Canada. Founded in 2003 and registered with the Travel Industry Council of Ontario (TICO #50012511), the firm operates as an intermediary between individual travelers and tour operators, airlines, and other travel suppliers, specializing in guided tours and vacation packages with primary destination coverage in Canada (Toronto, Niagara Falls, Montreal, Quebec City), the Caribbean, and Central and South America (Argentina, Colombia, Peru, Mexico, Panama), with additional offerings for the USA and Europe.

The company's core product is a portfolio of roughly a dozen pre-packaged guided tours and multi-day vacation itineraries, complemented by ancillary services including flight booking, hotel reservations, car rental, and travel insurance resold via a partnership with Manulife Global. Sun Travel runs on a traditional agency operating model with no proprietary technology platform; bookings are processed through human agents reachable via a walk-in office, toll-free and local phone lines, and a website-based 'Get a Free Quote' inquiry form. Marketing relies on SEO-optimized tour pages, a content blog, an email newsletter with a 5% signup discount, and organic social media.

Revenue is generated primarily through commissions on bookings made on behalf of tour operators and airlines, supplemented by service fees and a recently introduced tiered subscription membership program (Basic $9/month, Standard $19.99/month, Premium $30/month). The customer base consists of individual leisure travelers and small groups, with no enterprise or institutional accounts disclosed. Per-booking tour prices range from $35 (Quebec City Walking Tour) to $1,320 (Peru 8-day/7-night), and the firm is differentiated by a Best Price Guarantee, daily departures with no minimum passengers, and 24/7 human support.

Name

Sun Travel

Legal name

Sun Travel Inc.

Website

https://suntravel.net

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Sun Travel Inc. is a TICO-licensed Ontario retail travel agency selling guided tours, vacation packages, flights, hotels, and car rentals to individual leisure travelers, with a focus on Canada, the Caribbean, and Central and South America, earning commissions on bookings placed through its Thornhill office, phone lines, and website.

Ownership category

akta.pro rank

Product category

Retail Travel Agency Services

NAICS

Tour Operators (56152), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Group & Small-Group Custom Itinerary Planning (THAKAOAF)

akta.pro secondary industries

Luxury Multi-Day Tour Operators (THAKADAE), Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Retail travel agency
• Guided tour packages
• Vacation booking services
• Flight and hotel reservations
• Car rental services

Headquarters

HQ city

Thornhill

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Travel Agency Commissions and Service Fees: Sun Travel acts as an agent on behalf of Tour Operators, Airlines, and other travel providers whose products they sell. They earn commissions on bookings made for tours, vacations packages, flights, hotel reservation, and car rental. Their business model centers on finding the best deals for clients from multiple suppliers and charging for their travel planning services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sun Travel Inc. is a TICO-licensed Ontario retail travel agency that sells guided tours and vacation packages primarily to Canada and Central/South America (with additional offerings for USA and Europe), bundled with flights, hotel reservations, car rentals, and a partnered travel insurance offering. The company acts as an agent on behalf of tour operators, airlines, and other travel suppliers, curating handpicked itineraries with daily departures, no minimum passenger requirement, a Best Price Guarantee, and 24/7 customer support. Customers transact through the website, toll-free and local phone lines, or a walk-in office in Thornhill, Ontario.

Product overview

Sun Travel is a licensed retail travel agency offering a comprehensive portfolio of tour packages and travel services. The core product consists of guided tours and vacation packages spanning destinations across Canada (Toronto, Niagara Falls, Montreal, Quebec City), Central and South America (Argentina, Colombia, Peru, Mexico, Panama), with additional services for USA and Europe. The company operates on a modular service model combining tour booking with add-on services including flights, hotel reservations, car rental, and travel insurance. Services include personalized tour matching, 24/7 customer support, handpicked hotel selection, and a best-price guarantee. Most tours offer daily departures with no minimum passenger requirement.

Differentiator

Problem solved

Functional benefit

Products and services

• Tours and Vacation Packages The agency's primary offering: guided tours and vacation packages spanning destinations across Canada, Central and South America, USA, and Europe, bundled with booking services for flights, hotel reservations, and car rentals. Built for individual leisure travelers and small groups.
• Toronto Tour (Small Group Ultimate Toronto Tour) Small-group comprehensive sightseeing tour of Toronto including CN Tower, Casa Loma, Toronto Harbour Cruise, and St. Lawrence Market, with skip-the-line access and hotel pickup/drop-off. Aimed at visitors to Toronto seeking a one-day highlights experience.
• Niagara Falls Day Tour Day tour from Toronto to Niagara Falls including wine tasting at local wineries, a Niagara Parkway scenic drive, and an optional Hornblower Cruise. Targeted at travelers based in or visiting Toronto.
• Montreal Tour Small-group walking tour of Old Montreal including Notre-Dame Basilica, Old Port, and Place Jacques-Cartier, with entry ticket to Notre-Dame Basilica included. Designed for leisure travelers exploring Montreal.
• Quebec City Walking Tour Walking tour of historic Old Quebec City covering Upper Town, Lower Town, Citadelle, and Ice Hotel visit. Suitable for individual travelers and small groups interested in Canadian heritage destinations.
• Downtown Toronto Bike Tour 3.5-hour bike tour of downtown Toronto covering CN Tower, Chinatown, City Hall, and St. Lawrence Market, including bicycle, helmet, and guide. Targeted at active travelers and small groups visiting Toronto.
• Peru Tour Package 8-day/7-night comprehensive tour covering Lima, Paracas, Nazca Lines, Cusco, Sacred Valley, and Machu Picchu. Built for leisure travelers interested in multi-day South America itineraries.
• Mexico City Tour Package 4-day/3-night tour including Teotihuacan Pyramids, Shrine of Our Lady of Guadalupe, and optional excursions to Pyramids of Cholula and Cuernavaca. Targeted at travelers seeking curated short stays in Mexico.
• Cartagena City Tour 4-day tour of Cartagena including the Walled City, Convent, Mirador, and Rosario Island visit. Aimed at travelers planning South American leisure itineraries.
• Argentina Buenos Aires Express 4-day/3-night tour of Buenos Aires including city tour, optional Iguazu Falls extension, and optional Tango Show. Designed for short-stay leisure travelers.
• Argentina Iguazu Waterfalls Tour 3-day/2-night tour to Iguazu Falls (one of the 7 Natural Wonders of the World) including the Argentine side visit. Aimed at nature and bucket-list leisure travelers.
• Panama City and Canal Tour Full-day tour of Panama City including Panama La Vieja, Miraflores Locks Visitor Center, and the historic Casco Viejo district. Suitable for cruise or short-stay visitors.
• Panama Train to Colon Tour Historic tour on the first transcontinental train (since 1855) crossing the Panama Canal, lakes, and rainforest to Colon City. Marketed to experiential leisure travelers.
• Panama Canopy Tour Adventure zip-lining tour in Maria Chiquita with 9 canopy platforms, bilingual guide, and equipment included. Designed for adventure-seeking leisure travelers.
• Travel Insurance Services Partnered travel insurance services offering Travel Cancellation Insurance and Travel Medical Insurance through Manulife Global, distributed via Sun Travel's website to its individual travel customers.

Quantifiable outcome

• Daily departures available on most tours with no minimum passengers required

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Intrepid Travel: Global small-group adventure tour operator offering multi-day guided tours across the Americas, Europe, and beyond. Overlaps with Sun Travel's small-group multi-day package tours to Peru, Argentina, Mexico, and Europe, and competes for similar leisure travelers seeking curated escorted itineraries.
• Exodus Travels: UK-based small-group and self-guided adventure tour operator with active North America customer base. Comparable to Sun Travel's escorted, multi-day tour packages to Latin America and Europe and shares a similar small-group daily-departure format with curated hand-picked accommodations.
• CAA Travel (Canadian Automobile Association): CAA's travel agency arm provides retail travel services including tours, vacation packages, flights, hotels, and travel insurance to Canadian members. Directly comparable to Sun Travel's model: member-based retail travel services in Ontario and across Canada, focused on leisure travelers and value-added services like insurance.
• Flight Centre Canada: One of Canada's largest retail travel agency networks, selling flights, tours, vacation packages, hotels, and car rentals through storefront and digital channels. Sun Travel competes head-to-head with Flight Centre's Canadian leisure travel agency offerings, particularly for tours, custom itineraries, and vacation packages serving Canadian consumers.
• G Adventures: Toronto-headquartered small-group tour operator offering guided trips across Latin America (Peru, Argentina, Colombia, Mexico, Panama), Europe, and beyond — directly overlapping Sun Travel's small-group multi-destination catalog and Latin America focus. Comparable in tour format (small-group daily departures, multi-day guided packages) and customer demographic (leisure travelers seeking hand-picked, escorted tours).
• RedTag.ca: Canadian online and retail travel agency selling vacation packages, tours, all-inclusive resorts, flights, and cruises directly to Canadian consumers. Comparable to Sun Travel in DTC channel mix, leisure traveler focus, and commission-driven tour/vacation package model for the Canadian outbound market.
• Tripcentral.ca: Canadian retail travel agency selling vacation packages, tours, all-inclusive resorts, flights, and cruises to Canadian consumers via phone, online, and in-store channels. Matches Sun Travel in target customer (Canadian leisure travelers), product mix (tour packages + components like flights and hotels), and TICO-regulated agency model.
• Marlin Travel (Boomerang/Transat Distribution): Canadian retail travel agency franchise network operated under Transat, offering tours, vacation packages, flights, cruises, and travel insurance. Comparable to Sun Travel as a brick-and-mortar plus online travel agency selling tour packages and acting as an intermediary between Canadian consumers and tour operators/airlines.

Broad incumbents

• Expedia Group: Major global online travel agency selling flights, hotels, vacation packages, car rentals, and activities across consumer brands (Expedia, Hotels.com, Vrbo). Competes head-to-head with Sun Travel's flight/hotel/car-rental package offerings, particularly for value-conscious Canadian leisure travelers searching online for vacation packages.
• Booking.com: Global online travel agency dominating hotel, flight, and tour/activity bookings with a vast search-driven inventory and frequent-traveler loyalty programs. Sun Travel's flight, hotel, and tour inventory competes directly with Booking.com for Canadian leisure travelers, which is the broader incumbent online channel against which the agency positions its Best Price Guarantee.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/suntravel.canada
• LinkedInlinkedin.com/company/sun-travel-agency-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Travel