What Jardins Loisirs does

Jardins Loisirs is a French specialty retailer of professional-grade garden equipment and outdoor power machinery, operating 11 physical stores across the Île-de-France, Paris, Rhône-Alpes, and Lyon regions alongside a direct-to-consumer e-commerce platform (jardins-loisirs.com). Founded in 1970 and headquartered in Collégien, France, the company stocks over 5,000 SKUs spanning robotic and traditional lawn mowers, ride-on tractors, chainsaws, hedge trimmers, brush cutters, blowers, wood chippers, cultivators, and a full accessories and consumables line, with authorized distribution rights for premium brands STIHL, Husqvarna, Honda, and Kubota.

The business serves two primary customer segments: individual homeowners maintaining private gardens (the primary segment) and professional users including landscapers, arborists, and municipal authorities (served through the JL Solution Pro platform). Revenue is generated through one-time retail sales both in-store and online, priced individually per unit, with ancillary income from a €4.90 delivery fee on sub-30kg orders, paid mounting services at partner stations (€9.90 per product), and a €1 extended warranty option. A mounting station partner network extends the company's reach by handling assembly for portable equipment shipped directly from the warehouse.

Beyond its core retail and e-commerce operations, Jardins Loisirs has expanded into adjacent verticals via sub-brands: JL Solution Pro for professional B2B accounts, JL Location for equipment rental, JL Utilitaires IDF for vehicle-related services, and a Polaris dealership for utility and all-terrain vehicles. Marketing relies on the e-commerce storefront, a content blog, email newsletters, an affiliate program via Effinity, and a strong Google Reviews reputation (4.4/5 across 767 reviews). The company remains privately held with no disclosed revenue, funding history, or formal legal entity type, and no management team information is publicly available.

Name

Jardins Loisirs

Legal name

Jardins Loisirs

Website

https://jardins-loisirs.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Jardins Loisirs is a French specialty retailer of professional garden and outdoor power equipment, operating 11 stores across France plus an e-commerce platform, serving individual homeowners and professional landscapers with authorized distribution for STIHL, Husqvarna, Honda, and Kubota.

Ownership category

akta.pro rank

Product category

Garden Equipment Retail

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Brooms, Brushes & Dustpans (CRAJAIAA)

Keywords

• Outdoor power equipment
• Garden machinery retail
• Lawn and garden tools
• Professional landscaping equipment
• Green space machinery

Headquarters

HQ city

Les Essarts-le-roi

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales (One-Time Retail): Jardins Loisirs generates revenue through one-time retail sales of garden machinery, equipment, accessories, spare parts, and tools. Customers purchase products either in-store or through the e-commerce platform at listed prices. Additional services include mounting services (paid on-site at partner stations), warranty extensions (1 euro), and delivery fees (4.90 euros for orders under 30kg).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Jardins Loisirs is a French specialty retailer of professional-grade garden equipment and outdoor power machinery, operating 11 physical stores across France alongside a direct-to-consumer e-commerce platform. The company offers over 5,000 products including robotic mowers, lawn mowers, chainsaws, hedge trimmers, brush cutters, blowers, wood chippers, cultivators, accessories, consumables, hand tools, and personal protective equipment from premium brands such as STIHL, Husqvarna, Honda, and Kubota. It serves both individual homeowners and professional users (landscapers, arborists, municipal green-space operators) via a dedicated JL Solution Pro professional platform.

Product overview

Jardins Loisirs is a French specialty retailer of professional-grade garden equipment and tools, operating 11 stores across France with an e-commerce platform. The company offers over 5,000 products primarily in the outdoor power equipment category, organized into two main divisions: machinery for green spaces (matériel pour espaces verts) and garden tools/accessories. The product portfolio centers on powered garden equipment including robot mowers (Husqvarna, Sunseeker, Stihl, Honda brands), traditional lawn mowers (thermal/electric/battery), ride-on tractors, chainsaws, hedge trimmers, brush cutters, blowers, wood chippers, and cultivators. Supporting this machinery lineup is a comprehensive accessories and consumables division offering spare parts, maintenance kits, batteries, chargers, oils, blades, chains, and safety equipment. The company also provides hand tools, PPE, and serves both residential and professional customers through retail stores and online ordering with delivery services.

Differentiator

Problem solved

Functional benefit

Brands

• JL Utilitaires IDF: Vehicle-related services for Île-de-France region
• JL SOLUTION PRO
• JL LOCATION
• Polaris - Véhicules Polaris

Products and services

• Robot Mowers (Robot Tondeuse) Autonomous robotic lawn mowers that automatically mow lawns without human intervention, sold under Husqvarna, Sunseeker, Stihl, and Honda brands, available for individual homeowners and professional users.
• Lawn Mowers (Tondeuse à gazon) Traditional lawn mowers available in thermal, electric, and battery-powered variants for residential and professional garden maintenance, including scarifier models.
• Ride-on Mowers and Tractors (Tondeuse Autoportées) Self-propelled and tractor-style riding mowers for large lawn areas, available with rear ejection, front cutting deck, and side ejection options, including Kubota professional models.
• Chainsaws (Tronçonneuse) Chainsaws available in electric, thermal, and battery-powered versions for tree cutting, pruning, and wood processing tasks, including battery garden saws and pole pruners.
• Hedge Trimmers (Taille-haie) Hedge cutting equipment available in electric, thermal, battery-powered, and pole-mounted variants, plus battery secateurs for garden hedge maintenance.
• Brush Cutters (Débroussailleuse) Brush cutters and weed whackers available in thermal and battery-powered versions for clearing overgrown vegetation, stocked under Stihl, Husqvarna, and Honda brands.
• Blowers (Souffleur) Leaf and debris blowers available in electric, thermal, and battery-powered versions for garden cleanup tasks, including blower-vacuum (aspirator) variants.
• Wood Chippers (Broyeur végétaux) Garden wood chippers available in electric and thermal models for processing garden waste into mulch.
• Cultivators and Tillers (Motoculteur / Motobineuse) Motorized cultivators and rotary tillers for soil preparation in gardens and vegetable plots.
• Edge Trimmers (Coupe-Bordure, Rotofil) Lawn edge trimmers and line trimmers available in thermal and battery-powered versions for precise lawn edge maintenance.
• Other Outdoor Power Equipment Miscellaneous outdoor power equipment including high-pressure cleaners, generators, Honda water pumps, log splitters-saws, multifunction power tools, vacuums, battery compressors, and branded toys/goodies.
• Accessories and Consumables (Accessoires et Consommables) Replacement parts, maintenance kits, batteries, chargers, oils, fuel, blades, chains, robot mower shelters, perimeter cables, and consumables for all garden machinery categories.
• Garden Hand Tools (Outils de jardin) Hand tools for soil working, cutting, wood processing, maintenance, and plant care, including hand tools, axes, saws, pruning shears, and irrigation equipment.
• Personal Protective Equipment (EPI) Personal protective equipment including hearing protection, gloves, helmets, visors, safety pants, jackets, and safety clothing for garden and chainsaw work.
• JL Solution Pro (Professional Platform) Dedicated B2B platform serving professional users including landscapers, arborists, tree pruners, and local government/municipal green-space operators, offering professional-grade equipment, accessories, and consumables.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• STIHLcoreChannel Partner/ Reseller/ DistributorJardins Loisirs is an authorized STIHL distributor, carrying a comprehensive range of STIHL products including robotic mowers, chainsaws, brushcutters, hedge trimmers, blowers, and accessories. The partnership includes access to genuine STIHL spare parts, professional-grade equipment, and promotional campaigns (e.g., AP System cashback promotions).
• HusqvarnacoreChannel Partner/ Reseller/ DistributorJardins Loisirs is an authorized Husqvarna distributor, offering the full range of Husqvarna garden equipment including robotic mowers, lawn mowers, brushcutters, chainsaws, hedge trimmers, blowers, and accessories.
• HondacoreChannel Partner/ Reseller/ DistributorJardins Loisirs is an authorized Honda distributor, offering Honda-powered equipment including lawn mowers, water pumps, and related Honda-branded machinery and accessories.
• KubotaminorChannel Partner/ Reseller/ DistributorJardins Loisirs carries Kubota-branded professional lawn mowers and tractors, providing an additional premium brand option for professional users.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Castorama: Major French DIY/home-improvement chain with a garden and outdoor-power-equipment range. Comparable to Leroy Merlin as a broad incumbent pressuring specialist garden-equipment retailers on price and convenience.
• STIHL France: French arm of the global chainsaw and outdoor-power-equipment manufacturer, operating its own selective dealer network. Comparable as a key supplier brand with growing direct/owned-channel ambitions that directly shape independent distributor relationships like Jardins Loisirs'.
• Leroy Merlin: France's largest DIY and home-improvement retailer, with a substantial outdoor-power-equipment and garden-tools category. Broad incumbent competing on price and assortment breadth rather than specialist expertise; key competitive headwind for Jardins Loisirs.
• Mr Bricolage: French home-improvement and DIY chain with affiliated independent stores carrying garden tools and outdoor power equipment. Comparable broad incumbent; smaller than Leroy Merlin/Castorama but overlaps on entry-level SKUs.
• Truffaut: Established French garden-center chain offering plants, garden tools, outdoor power equipment and home products. A broad incumbent whose powered-equipment offering overlaps with Jardins Loisirs but as part of a wider gardening/lifestyle portfolio.
• Husqvarna France: French subsidiary of the global outdoor power equipment manufacturer. Comparable as a premium brand Jardins Loisirs distributes; sets the product roadmap, warranty terms and direct-to-consumer pricing that affect Jardins Loisirs' economics.

Regional players

• Jardiland: Major French garden-center chain selling plants, outdoor power equipment, tools and accessories across dozens of stores. Broader assortment than Jardins Loisirs but overlaps materially in powered garden equipment; competes primarily in France.

Direct peers

• Espace Motoculture: French online and physical retailer specializing in lawn mowers, robotic mowers, chainsaws, brushcutters and other outdoor power equipment from brands such as STIHL, Husqvarna and Honda. Direct multi-brand specialist peer competing for the same French homeowner and professional customer base as Jardins Loisirs.
• GreenMot: French online retailer of garden and green-space machinery (mowers, robots, brushcutters, hedge trimmers, blowers). Comparable product mix and supplier brands, but operates primarily online without the same physical-store density as Jardins Loisirs.
• Motoculture Landaise: French garden-equipment specialist retailer with physical stores and e-commerce, distributing STIHL, Husqvarna, Honda and similar premium brands. Comparable multi-channel specialist competing head-to-head in the French market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@jardinsloisirs
• Facebookfacebook.com/JardinsLoisirsFR
• LinkedInlinkedin.com/company/jardins-loisirs-fr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jardins Loisirs