Atrens-Counsel Insurance Brokers

What Atrens-Counsel Insurance Brokers does

Atrens-Counsel Insurance Brokers is a Mississauga, Ontario-based insurance brokerage founded in 1979 that specializes in condominium and Ontario commercial real estate insurance. Operating as a division of Arthur J. Gallagher Canada Limited (itself part of the global Arthur J. Gallagher & Co. brokerage), the firm serves three principal segments: condominium corporations, individual condo unit owners and landlords, and Ontario-based commercial clients including building owners, contractors, manufacturers, wholesalers, and service providers. The firm packages a portfolio of proprietary branded programs — Condo Gold, CondoBiz, rentalProtector, eventProtector, providerProtector, and the Condominium Select Insurance Program — engineered to layer with condominium corporation master policies and address coverage gaps specific to the Ontario Condominium Act.

The firm's technology is operational rather than algorithmic: an insurance brokerage platform backed by online quote forms, phone-based broker assistance, and a content/blog marketing presence. Its principal technical asset is the design of interlocking coverage programs that synchronize with condo corporation policies, supported by a claims partnership with Cintran Claims under the No Claim Advantage offering. The firm represents 30+ Canadian and international insurance carriers (including Aviva, Chubb, Intact, Lloyd's, AIG, and Allianz), granting it broad placement flexibility across standard and specialty markets.

Atrens-Counsel earns revenue via broker commissions embedded in client insurance premiums, with standard commissions ranging from 10-20% of new and renewal business, supplemented by Contingent (Profit) Commission contracts tied to growth, profitability, volume, and retention. The go-to-market is sales-led and broker-assisted: customers reach the firm via toll-free and local phone lines, website quote forms, or referrals, with licensed brokers handling risk assessment and carrier placement. The firm manages multiple billions of dollars of property insurance, serves 6,000+ condominium corporations, 10,000+ individual unit owners, and 5,000+ commercial clients, and is trusted by Ontario Provincial Government advisors on Condominium Act matters.

Name

Atrens-Counsel Insurance Brokers

Legal name

Atrens-Counsel Insurance Brokers, a division of Arthur J. Gallagher Canada Limited

Website

https://atrens-counsel.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Atrens-Counsel Insurance Brokers is an Ontario-based specialty insurance brokerage, division of Arthur J. Gallagher Canada Limited, focused on condominium corporations, condo unit owners and landlords, and Ontario commercial clients through proprietary condo-specific coverage programs and a 30+ carrier network.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Condominium insurance brokerage
• Commercial insurance brokerage
• Personal insurance brokerage
• Property insurance brokers
• Condo insurance specialists

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Commission: Brokerage compensation is part of insurance premiums. Commissions range from 10% to 20% of overall premium for new and renewal business. Additionally, Contingent (Profit) Commission contracts may provide extra compensation based on growth, profitability, volume, and retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Atrens-Counsel Insurance Brokers is a full-service insurance brokerage operating as a division of Arthur J. Gallagher Canada Limited, placing personal, commercial, and specialized condominium insurance coverage on behalf of clients across Ontario through licensed brokers and a multi-carrier network. The firm designs and distributes proprietary insurance programs (Condo Gold, CondoBiz, rentalProtector, eventProtector, providerProtector, Condominium Select) tailored to the condominium market and adjacent personal and commercial lines, while earning brokerage commissions on premiums placed with insurers.

Product overview

Atrens-Counsel Insurance Brokers is a full-service insurance brokerage providing personal, commercial, and condominium insurance products. The company operates as a division of Arthur J. Gallagher Canada Limited and offers a portfolio of specialized insurance products organized into three main categories: Condominium Insurance (including the Condominium Select Insurance Program, Condo Gold, rentalProtector, CondoBiz, Multiple Owned Units, and Property Manager Insurance), Personal Insurance (Auto, Homeowners, Event Liability/eventProtector, Excess/Umbrella Liability, Condo Unit, and Condo Landlord coverage), and Business Insurance (Building Owner, Contractor, Builders Risk/Construction, Manufacturing, Service Provider/providerProtector, and Wholesaler coverage). The company's key differentiator is its specialization in condominium insurance with products designed to work in conjunction with condominium corporation policies, bridging coverage gaps for unit owners and landlords.

Differentiator

Problem solved

Functional benefit

Brands

• Condo Gold: Condo unit owners insurance program designed to work hand-in-hand with condo corporation coverage
• rentalProtector
• CondoBiz
• providerProtector
• eventProtector

Products and services

• Condominium Select Insurance Program

Named customers7 records

Segments11 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

32 partnerships are on record, tiered core and flagship.

• AvivacoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage. Aviva is one of the largest insurance companies in Canada.
• ChubbcoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage.
• IntactcoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage. Intact is a major Canadian insurance provider.
• WawanesacoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage.
• TravelerscoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage.
• TrisuracoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage.
• NorthbridgecoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage.
• HSBcoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage.
• MillenniumcoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage.
• LibertycoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage.
• Tokio MarinecoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage.
• Lloyd'scoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage.
• AIGcoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage.
• AllianzcoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage.
• CNAcoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage.
• BerkshirecoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage.
• AXAcoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage.
• CansurecoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage.
• BeazleycoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage.
• BerkleycoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage.
• Burns & WilcoxcoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage.
• CFCcoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage.
• CoastcoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage.
• ArchcoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage.
• AscendcoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage.
• AFMcoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage.
• April InternationalcoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage.
• AMcoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage.
• AxixcoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage.
• ChuttercoreOthersInsurance provider represented by Atrens-Counsel for placing client coverage.
• Cintran ClaimscoreTechnology or IntegrationClaims partner providing professional adjusting services to facilitate property losses for condominium clients through the No Claim Advantage program.
• Arthur J. Gallagher Canada LimitedflagshipStrategic or Co-development PartnerParent company providing Atrens-Counsel access to worldwide insurance options while allowing the office to maintain family-style service with nimble operations.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• BFL Canada: Canadian employee-owned brokerage specializing in commercial, personal, and specialty lines including real estate. Comparable mid-market brokerage with strong specialty capability.
• Westland Insurance Group: Canadian insurance brokerage with a strong personal and commercial lines practice, including real estate and specialty segments. Comparable in product breadth, multi-carrier access, and broker-led sales model.
• BrokerLink: One of Canada's largest insurance brokerages, offering personal, commercial, and specialty lines across multiple provinces. Directly comparable as a multi-line retail brokerage with a similar GTM model and broad carrier representation.
• Jones DesLauriers Insurance Management (JDI): Ontario-based multi-line insurance brokerage serving commercial, personal, and construction clients. Comparable in geographic focus, product portfolio, and broker-led distribution.
• Park Insurance Brokerage: Canadian brokerage with strong real estate and property coverage focus. Comparable in niche real estate / property insurance expertise and Ontario operating geography.
• HUB International Canada: Major Canadian brokerage with commercial, personal, and specialty expertise — comparable in structure as a subsidiary of a global brokerage group offering the same multi-line, multi-carrier placement model.

Broad incumbents

• Aon Canada: Global insurance brokerage with a strong Canadian presence, offering commercial risk, reinsurance, and H&B solutions. Comparable as a large multi-line brokerage intermediary, though more enterprise-leaning.
• Marsh Canada: Subsidiary of Marsh & McLennan, providing large-enterprise commercial risk and insurance brokerage in Canada. Broader and more enterprise-focused than Atrens-Counsel, but operates in the same brokerage channel.

Emerging players

• Sonnet Insurance: Canadian online home and auto insurance provider (subsidiary of Definity). Competes with Atrens-Counsel's personal lines franchise through a digital channel, but does not offer the broker-advised segment.
• Square One Insurance Services: Canadian direct-to-consumer insurance provider selling home and auto online. Comparable to Atrens-Counsel's personal lines from a customer-overlap standpoint, but operates via a digital-first model without the broker-assisted channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/atrens-counsel

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atrens-Counsel Insurance Brokers