Coast
Coast is a financial services platform issuing Visa-powered fleet, field, and corporate cards with integrated expense management for US commercial vehicle operators in field service, construction, transportation, and related verticals.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Coast does
Coast is a financial services platform that issues Visa-powered fleet, field, and corporate cards and pairs them with expense management software for businesses operating commercial vehicle fleets. The platform is used primarily by field service operators (HVAC, plumbing, electrical, landscaping, pest control, roofing), construction contractors, transportation and limousine fleets, solar installers, and private equity portfolio companies in the United States. Coast positions against legacy closed-loop fuel card providers (WEX, Fuelman) by leveraging Visa's open-loop acceptance network, GPS-based transaction blocking via telematics integrations with Samsara, Geotab, Verizon Connect, and Azuga, and an expense management module that syncs with QuickBooks, NetSuite, Sage Intacct, and field service platforms such as BuildOps and Fleetio.
The core technology stack consists of a Visa-network card program (issued through Celtic Bank), a telematics integration layer that pulls GPS and odometer data to validate transactions in real time, a mobile driver-verification system using SMS check-in, and bidirectional accounting integrations. Coast offers three card products (Fleet and Fuel Cards, Field Cards, Corporate Cards) plus a unified expense management platform with automated receipt capture, custom spending rules, and job-costing. The product is supported by 30,000+ partner fuel stations and a $25,000 fuel fraud guarantee when advanced controls are enabled.
Coast generates revenue primarily through interchange fees on every card transaction, supplemented by a $4 per-active-user monthly platform fee and per-gallon rebates funded partly by fuel retailer partnerships. The go-to-market combines a self-serve online application (with approvals in minutes for smaller fleets) with inside and field sales for mid-market and enterprise prospects, plus integration-driven referral channels through Fleetio, Samsara, and telematics partners. The company is headquartered in New York City with a new Utah office announced as part of its July 2024 Series B; total equity funding is approximately $100 million across rounds led by Accel, Insight Partners, and ICONIQ Growth.
Coast firmographics
Firmographics- Name
- Coast
- Legal name
- K-Dimensional Holdings Inc.
- Website
- https://coastpay.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Coast is a financial services platform issuing Visa-powered fleet, field, and corporate cards with integrated expense management for US commercial vehicle operators in field service, construction, transportation, and related verticals.
- Ownership category
- akta.pro rank
Coast industry classification
Industry- Product category
- Fleet and Fuel Payment Solutions
- akta.pro primary industry
- Fuel Card & Fleet Payment Programs (TLABAMAA)
Keywords
Where Coast is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Coast business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Interchange Fees: Coast earns a fee from merchants when cardholders use their Coast card to make purchases. This is the primary revenue driver alongside monthly fees.
- Monthly Subscription Fee: $4 per month per active user (user with one or more complete transactions within the month). This fee provides access to the entire Coast expense management platform including the fleet card, controls, and rewards.
- Visa Fleet Card Partnership: Partnership with Visa to issue fleet cards; Coast earns revenue through interchange fees on every transaction made with the card.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | $4 per active user per month for full platform access |
| Unit Pricing | Monthly | Fuel rebates of 3¢-9¢ per gallon at partner stations |
| Transaction based/ take rate | Monthly | 1% cashback on non-fuel purchases |
| Freemium | Monthly | Free virtual cards with unlimited issuance |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Coast product offering
Product offeringCore offering
Coast provides a unified fleet, fuel, and field expense management platform built on the Visa network. It issues open-loop fleet and fuel cards, field cards, and corporate cards to businesses operating vehicle fleets, combined with spend controls, GPS-based fraud prevention via telematics integrations, automated receipt capture, and accounting software sync. The platform is sold as a subscription ($4 per active user per month) and generates revenue from interchange fees on card transactions.
Product overview
Coast is a unified fleet and field expense management platform combining fuel cards, corporate cards, and expense management into a single integrated solution. The core offering includes Fleet and Fuel Cards (Visa-powered cards accepted at 30,000+ stations with GPS-based fraud protection), Field Cards (for field team purchases), and Corporate Cards (with built-in spend controls and accounting automation). These are supported by the Expense Management platform module (custom spending rules, receipt capture, job costing, and accounting sync), Integrations (pre-built connectors to telematics, fleet management, accounting, and field service platforms), Rewards (fuel rebates and cashback), and Security Features (EMV chips, real-time alerts, $25,000 fuel fraud guarantee). The platform is offered in versions targeting small businesses, large fleets, and private equity platforms with multi-entity needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Fleet and Fuel Cards Visa-powered open-loop fleet fuel cards accepted at 30,000+ stations nationwide, featuring GPS-based fraud protection, real-time spend controls, automatic odometer matching, and the Coast $25,000 fuel fraud guarantee. Designed for businesses operating vehicle fleets.
- Field Cards Expense cards for field teams enabling fuel, vehicle maintenance, and field purchases with customizable spend controls and GPS-based fraud protection. Built for businesses whose employees make purchases away from the office.
- Corporate Cards Business credit cards built for fleet businesses with built-in spend controls, automated receipt collection, virtual cards for vendors, and accounting automation that closes books 1.5 days faster on average.
- Expense Management Platform Automated expense management platform with custom spending rules, mobile receipt capture, job costing, and accounting sync (QuickBooks, NetSuite, Sage Intacct) to streamline reconciliation and month-end close.
- Coast Rewards Rebates and rewards program offering 3-9 cents per gallon back at 30,000+ partner fuel stations, 1% cashback on non-fuel purchases, and rewards redeemable as points or statement credit. Launched March 2026.
Quantifiable outcome
- Average annual savings of $30,000 per year for businesses with 10+ vehicle fleets
- +5 more outcomes
Companies that use Coast
Customer profileNamed customers16 records
Segments9 records
Ideal customer profiles4 records
Coast technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
Feature6 records
Coast partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- VisacoreStrategic partnership to launch Visa Fleet card program enabling electronic payments for fleet operators. Coast cards run on the Visa network, providing universal acceptance at gas stations and merchants.
- FleetiocoreExpanded partnership integrating Coast's fleet payment and fuel transaction capabilities natively into the Fleetio platform. Allows fleet managers to apply for and manage Coast cards within Fleetio, automatically matching transactions to vehicles, drivers, and cost centers. Serves over 8 million vehicles across the US. Includes waived transaction fees for Fleetio Maintenance Shop Network.
- SamsaracoreCoast fuel card integration for unified fuel management within the Samsara platform. Enables real-time transaction blocking based on GPS, tank capacity, and policy rules. Reported to recover roughly 5% of transactions lost to misuse and deliver average estimated fuel savings of $30,000 per year.
- GeotabcoreTelematics integration providing GPS data for real-time transaction blocking when vehicle location doesn't match pump. Automatically matches odometer data to fuel transactions for MPG monitoring.
- Verizon ConnectcoreTelematics integration providing GPS data for fraud prevention and fuel transaction verification.
- AzugacoreTelematics integration providing GPS data for real-time transaction blocking and fleet management insights.
- QuickBooks (Intuit)coreAccounting software integration for automatic transaction categorization, receipt sync, and one-click export to QuickBooks Online and Desktop.
- NetSuitecoreAccounting software integration for seamless transaction sync and automated reconciliation.
- Sage IntacctcoreAccounting software integration for automated transaction categorization and export.
- Celtic BankcoreIssuing bank for the Coast Visa Commercial Card. All card accounts subject to credit approval.
Scale indicators15 records
Recent moves8 records
Expansion highlights6 records
Coast competitors and assessment
Company assessmentBroad incumbents
- WEX Inc. WEX is the largest dedicated fleet card and corporate payments provider in the US, serving commercial fleets with fuel cards, telematics, and fleet management. Coast explicitly positions against WEX as the legacy incumbent it aims to displace with a modern, Visa-networked, GPS-secured product.
- Corpay (formerly FLEETCOR): Corpay owns Fuelman and other fleet card brands serving SMB and mid-market commercial fleets across fuel, lodging, and maintenance. Direct overlap with Coast's SMB-focused fleet card offering and broader SMB expense management positioning.
- Comdata: Comdata is a long-standing fleet card and payment solutions provider focused on trucking, over-the-road fleets, and commercial fuel programs. Overlaps with Coast on fleet fuel cards and is a known competitor Coast's value proposition contrasts against.
- Element Fleet Management: Element is one of the largest global fleet management companies, providing vehicle leasing, maintenance, and fleet services to enterprise fleets. Adjacent comparable: large-fleet operators using Element face similar fleet expense management problems Coast targets at the mid-market and enterprise tiers.
Emerging players
- Brex: Brex is a fintech corporate card and spend management platform expanding into adjacent expense categories for businesses. While not fleet-focused, Brex encroaches on Coast's corporate card and expense management surface area, particularly for growing tech-enabled businesses with vehicle fleets.
- Ramp: Ramp is a corporate card and spend management platform with broad expense automation capabilities. Like Brex, Ramp is not fleet-specific but competes with Coast's corporate card and expense management modules for the same mid-market buyer persona.
- Samsara: Samsara is a leading fleet telematics and IoT platform that integrates with Coast for fuel fraud prevention, but has the scope and capital to expand into adjacent fleet-finance areas. Comparable as the underlying telematics infrastructure Coast relies on for its GPS-based fraud differentiation.
Direct peers
- Fleetio: Fleetio is a fleet management platform that has deepened its partnership with Coast to natively integrate Coast card issuance and fuel transaction data. While now a partner, Fleetio is fundamentally comparable: it serves the same fleet operators with maintenance, fuel tracking, and vehicle management — making it an adjacent competitor in the broader fleet-tech stack.
- Motus: Motus provides fleet management, vehicle telematics, and spend analytics for commercial fleets. Overlaps with Coast's GPS-based telematics integration story and broader fleet visibility / expense analytics offering for fleet operators.
Others
- Marqeta: Marqeta is a modern card-issuing platform whose infrastructure underpins many fintech card programs. While not a direct competitor, Marqeta is a potential enabling partner or alternative issuing platform Coast could leverage (or migrate to) given Coast's reliance on Celtic Bank and Visa rails.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Coast social profiles
Digital presenceCoast financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coast leadership team
Management profileNumber of profiles
Profiles1 record
Coast funding detail
Funding detailFunding overview
Funding rounds5 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coast
What does Coast do?
Coast provides a unified fleet, fuel, and field expense management platform built on the Visa network. It issues open-loop fleet and fuel cards, field cards, and corporate cards to businesses operating vehicle fleets, combined with spend controls, GPS-based fraud prevention via telematics integrations, automated receipt capture, and accounting software sync. The platform is sold as a subscription ($4 per active user per month) and generates revenue from interchange fees on card transactions.
Is Coast a public or private company?
Coast is a private company. It is classified as venture growth investor backed and is currently operating.
When was Coast founded?
Coast was founded in 2020. It employs 101 to 250 people.
Where is Coast based?
Coast is headquartered in New York, United States, in the North America region.
How does Coast make money?
Three revenue lines are on record. Interchange Fees are the primary driver. The others are monthly Subscription Fee and visa Fleet Card Partnership.
Who are Coast's main competitors?
Broad incumbents on record are WEX Inc., Corpay (formerly FLEETCOR), Comdata and Element Fleet Management. Emerging players are Brex, Ramp and Samsara. Direct peers are Fleetio and Motus. Marqeta is listed as an others.
Does Coast have an API?
No public API is recorded for Coast.
What industry is Coast in?
Coast's product category is Fleet and Fuel Payment Solutions. Its primary akta.pro industry code is TLABAMAA, Fuel Card & Fleet Payment Programs.