Geto & de Milly
Geto & de Milly is a New York City-based public affairs firm founded in 1980 providing government affairs, community relations, PR, and strategic communications services to real estate developers, Fortune 500 companies, cultural institutions, professional sports teams, and nonprofits.
- Company typePrivate
- Founded1980
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Geto & de Milly does
Geto & de Milly is a New York City-based public affairs firm founded in 1980 by Michele de Milly and Ethan Geto, providing integrated strategic communications, government affairs, community relations, public relations, marketing, advertising, and events management services. The firm operates as a professional services consultancy rather than a technology company, leveraging deep personal relationships with elected officials, government agencies, community leaders, and the press across New York City and State. Its client base spans real estate developers, healthcare and cultural institutions, professional sports teams and leagues, labor unions, nonprofit organizations, and Fortune 500 corporations. The firm does not develop proprietary technology products but deploys digital tools — SEO, social media management, and website development — as part of service delivery through an in-house digital team led since 2011.
The service portfolio is structured around five core practice areas (Government Affairs, Community Relations, PR/Social Media, Marketing/Advertising, and Events Management) applied across six industry verticals, with Real Estate Developers as the primary segment. Government Affairs centers on navigating ULURP, zoning actions, landmarking, permits, variances, and government funding acquisition. Community Relations focuses on stakeholder engagement across NYC's five boroughs, while PR/Social Media and Marketing/Advertising practices manage media strategy, website development, SEO, and integrated campaigns. Notable work includes Managing Director Daniel White's track record of securing discretionary approvals for projects exceeding $4 billion in aggregate development costs.
Commercially, Geto & de Milly generates revenue through professional service fees paid under retainer agreements and project-based engagements. Pricing is quote-based and negotiated individually with clients; no public pricing exists. The firm is privately held by its co-founders, who remain active as Principals, with no disclosed outside investment, parent company, or institutional ownership. Headcount is reported at 11–50 employees. Named clients include Zeckendorf Development, The Durst Organization, Howard Hughes Corporation, S.L. Green, NYCFC, Lincoln Center, the Metropolitan Museum of Art, and the Port Authority of New York & New Jersey.
Geto & de Milly firmographics
Firmographics- Name
- Geto & de Milly
- Legal name
- Geto & de Milly, Inc.
- Website
- https://getodemilly.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Geto & de Milly is a New York City-based public affairs firm founded in 1980 providing government affairs, community relations, PR, and strategic communications services to real estate developers, Fortune 500 companies, cultural institutions, professional sports teams, and nonprofits.
- Ownership category
- akta.pro rank
Geto & de Milly industry classification
Industry- Product category
- Public Affairs Consulting
- NAICS
- Public Relations Agencies (54182), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Media Relations & Press Office Services (BPAFADAF)
Keywords
Where Geto & de Milly is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Geto & de Milly business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Strategic Communications Consulting: Geto & de Milly generates revenue through professional service fees for comprehensive government and community relations and strategic communications services. The firm provides consulting to clients across real estate, healthcare, culture, sports, nonprofits, education, and organized labor. Revenue is derived from retainer agreements and project-based engagements for government approvals, community outreach campaigns, media relations, and issue advocacy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Professional Services - Government & Community Relations Manager position |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Geto & de Milly product offering
Product offeringCore offering
Geto & de Milly is a New York public affairs firm that provides strategic communications, government affairs, community relations, public relations, social media management, marketing, advertising, and events management services. The firm sells customized consulting engagements — including ULURP and land-use entitlement work, government funding advocacy, and media campaigns — to enterprise clients, nonprofits, and government agencies across New York City and State.
Product overview
Geto & de Milly is a public affairs firm offering strategic communications services, not a technology product company. The firm operates as a single integrated service offering across five core service areas: Government Affairs, Community Relations, PR/Social Media, Marketing/Advertising, and Events Management. These services are delivered across six industry verticals: Real Estate, Health Care/Science, Culture/Education, Labor/Trade Associations, Issue Advocacy/Coalitions, and Corporate clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Government Affairs Navigating government approval processes including ULURP, obtaining licenses, variances, and franchises, and securing government funding and incentives for clients.
- Community Relations
Companies that use Geto & de Milly
Customer profileNamed customers17 records
Segments7 records
Ideal customer profiles6 records
Geto & de Milly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Geto & de Milly partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights4 records
Geto & de Milly competitors and assessment
Company assessmentDirect peers
- Tusk Strategies: Tusk Strategies is a NY-based government relations and strategic communications firm specializing in regulated industries, real estate, and permit-driven approvals. Comparable as a peer competitor in NYC land use and government affairs engagements.
- Kivvit: Kivvit is a public affairs and communications firm with NY/NJ operations offering government relations, paid media, and strategic communications. Comparable across the public affairs service stack and target client base.
- Mercury: Mercury is one of the largest independent public affairs and strategic communications firms in the U.S., with deep NY/NJ presence and overlapping service lines in government relations, corporate communications, and crisis management. Directly comparable as a top-tier public affairs competitor serving enterprise and institutional clients.
- BerlinRosen: BerlinRosen is a NY-based public relations and public affairs firm serving real estate, tech, labor, and advocacy clients with government affairs, media strategy, and crisis communications. Strongly comparable given shared NYC base, real estate vertical focus, and integrated communications offering.
- Risa Heller Communications: Risa Heller Communications is a NY-based strategic communications and public affairs firm focused on real estate, crisis, and high-profile corporate clients. Comparable as a peer in the NYC public affairs competitive set.
- AKPD Message and Media: AKPD Message and Media is a public affairs and strategic communications firm with NY presence serving political, corporate, and nonprofit clients. Comparable as a peer offering integrated public affairs and media services.
- Marathon Strategies: Marathon Strategies is a NY-based strategic communications and public affairs firm serving real estate, infrastructure, healthcare, and advocacy clients. Directly comparable in service mix and NYC-centric positioning.
- SKDKnickerbocker: SKDK is a leading national public affairs firm with significant NY presence, offering strategic communications, crisis, and government relations. Comparable in serving enterprise, political, and nonprofit clients with high-profile mandates.
- Davidoff Hutcher & Citron: DHC is a NY-based government relations, public affairs, and strategic communications firm with a strong real estate and land use practice. Closely comparable given shared NYC government affairs expertise and developer client base.
- Kasirer: Kasirer is a New York government relations and strategic consulting firm specializing in land use, real estate, and ULURP navigation. Closest direct peer given the firm's near-identical NYC real estate, zoning, and community relations focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Geto & de Milly social profiles
Digital presenceGeto & de Milly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geto & de Milly leadership team
Management profileNumber of profiles
Profiles14 records
Geto & de Milly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geto & de Milly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geto & de Milly
What does Geto & de Milly do?
Geto & de Milly is a New York public affairs firm that provides strategic communications, government affairs, community relations, public relations, social media management, marketing, advertising, and events management services. The firm sells customized consulting engagements — including ULURP and land-use entitlement work, government funding advocacy, and media campaigns — to enterprise clients, nonprofits, and government agencies across New York City and State.
Is Geto & de Milly a public or private company?
Geto & de Milly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Geto & de Milly founded?
Geto & de Milly was founded in 1980. It employs 11 to 50 people.
Where is Geto & de Milly based?
Geto & de Milly is headquartered in New York, United States, in the North America region.
How does Geto & de Milly make money?
One revenue line is on record: strategic Communications Consulting.
Who are Geto & de Milly's main competitors?
Direct peers on record are Tusk Strategies, Kivvit, Mercury, BerlinRosen, Risa Heller Communications, AKPD Message and Media, Marathon Strategies, SKDKnickerbocker, Davidoff Hutcher & Citron and Kasirer.
Does Geto & de Milly have an API?
No public API is recorded for Geto & de Milly.
What industry is Geto & de Milly in?
Geto & de Milly's product category is Public Affairs Consulting. Its primary akta.pro industry code is BPAFADAF, Media Relations & Press Office Services. Its NAICS code is 54182 and its SIC code is 8742.