MEXX
MEXX is a Brazilian B2B SaaS platform that provides omnichannel customer service, AI-powered visual remote assistance, and field service management for enterprises and mid-market companies, processing 4M+ attendances annually across 1,000+ institutional customers primarily in Brazil.
- Company typePrivate
- Founded2000
- HeadquartersOlinda, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What MEXX does
MEXX is a Brazilian B2B SaaS platform that delivers an integrated omnichannel customer service solution combining ticket management, AI-powered automation, visual remote assistance, and field service management. The platform's core product, Atendimento Inteligente (Intelligent Service), unifies communication channels including WhatsApp, email, chat, and phone within a single ticket management system with SLA configuration, team management, and analytics. Three complementary modules extend the platform: Atendimento Visual provides real-time remote specialist assistance using audio, video, and AI-based image recognition to identify equipment and resolve issues without on-site visits; Mensageria centralizes messaging channels with intelligent chatbots trained on large language models (LLMs); and Gestão de Equipes em Campo delivers field workforce management with georeferenced digital service orders, photo evidence, and digital signatures.
Underlying technology spans multiple AI modalities including computer vision (equipment identification, FaceMatch facial recognition, Liveness Detection), natural language processing (LLM-based chatbots), multimodal visual support (audio/video/image), and process automation (SLA monitoring, automated routing, satisfaction surveys). The visual service module leverages a proprietary knowledge base of past resolved cases to identify similar defects and recommend solutions.
MEXX operates under a hybrid sales motion combining self-service 30-day free trials (PLG), lead qualification forms (inside sales), and consultative enterprise field sales with custom pricing for on-premise deployments. The publicly listed Experience plan is priced at R$139 per agent per month, substantially below international competitors such as Zendesk (R$755) and Freshdesk (R$395). Revenue streams include per-agent subscriptions, enterprise custom contracts, and usage-based add-ons (WhatsApp API charges, per-image facial recognition fees). The company is privately held as a product of CMTECH (a digital transformation BPO founded in 2000), headquartered in Recife, Brazil, with 51-100 employees. The company claims 1,000+ institutional customers across verticals including education technology, residential property management, and contact center services, and processed over 4 million attendances annually by 2023.
MEXX firmographics
Firmographics- Name
- MEXX
- Legal name
- IRT Inovação e Resultados Tecnológicos Ltda
- Website
- https://mexx.ai
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MEXX is a Brazilian B2B SaaS platform that provides omnichannel customer service, AI-powered visual remote assistance, and field service management for enterprises and mid-market companies, processing 4M+ attendances annually across 1,000+ institutional customers primarily in Brazil.
- Ownership category
- akta.pro rank
MEXX industry classification
Industry- Product category
- Customer Service Software
- NAICS
- Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)
Keywords
Where MEXX is headquartered
LocationHeadquarters
- HQ city
- Olinda
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
MEXX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Per Agent: Monthly subscription model charged per agent at R$139.00/month for the Experience plan. Supports multiple agents with access to platform features including omnichannel, automation, and AI capabilities.
- Enterprise Custom Pricing: Custom pricing for on-premise projects or tailored enterprise solutions, defined collaboratively with specialists based on scope and requirements.
- Usage-based Add-ons: Additional charges for specific features such as WhatsApp API (subject to Meta business approval and extra credit charges) and facial recognition (charged per processed image).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Experience Plan - Core omnichannel platform with AI capabilities |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
MEXX product offering
Product offeringCore offering
MEXX provides an AI-powered omnichannel customer service platform that enables enterprises and mid-market companies to manage, automate, and analyze customer interactions across digital channels including WhatsApp, webchat, and voice. The platform bundles intelligent chatbots, visual co-browsing assistance, conversational messaging with bot automation, and field-team management to deliver an end-to-end customer experience solution. Core deployment is cloud-based SaaS, with per-agent monthly subscription pricing and custom enterprise plans.
Product overview
MEXX is an intelligent customer service platform offered as a unified product with modular add-ons. The core platform is Atendimento Inteligente (Intelligent Service), which provides omnichannel ticket management, SLA configuration, team management, and automations. This core is supplemented by three specialized modules: Atendimento Visual for remote visual assistance with AI-powered equipment identification, Mensageria for omnichannel messaging with AI/LLM chatbots, and Gestao de Equipes em Campo for field service management with geolocation and digital work orders. The platform is available through a pricing plan (Plano Experience at R$139/agent/month) and enterprise/custom deployments.
Differentiator
Problem solved
Functional benefit
Products and services
- Atendimento Inteligente (Intelligent Customer Service) AI-powered omnichannel customer-service module that routes, prioritizes, and automates customer interactions across channels such as WhatsApp, webchat, and voice, with intelligent deflection and analytics capabilities. Built for enterprise and mid-market contact-center operations.
- Atendimento Visual (Visual Assistance) Visual co-browsing and remote visual-support module that allows live agents to guide customers through on-screen tasks in real time, including video and screen-sharing capabilities for complex service scenarios. Targeted at use cases where text-based chat is insufficient.
- Mensageria (Conversational Messaging with Bots) Conversational messaging module that combines chatbot automation with WhatsApp Business integration, enabling automated responses, conversational flows, and human handoff for high-volume customer messaging scenarios such as sales, support, and notifications.
- Gestão de Equipes em Campo (Field Team Management) Mobile-enabled field-team management module that supports dispatch, task assignment, and execution tracking for on-site service teams, connecting field operations with the central customer-service platform. Suited to organizations running technician dispatch, branch operations, or home/onsite service delivery.
Quantifiable outcome
- Reduces average open ticket handling time by up to 75%
- +7 more outcomes
Companies that use MEXX
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles1 record
MEXX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability9 records
Feature6 records
MEXX partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Inhalt SoluçõescoreIn 2020, CMTECH merged with Inhalt Soluções to create MEXX. This fusion combined knowledge, experience, and innovation to establish MEXX as a comprehensive customer service solution.
- CMTECHcoreCMTECH is the parent company of MEXX, founded in 2000 as a digital transformation BPO. CMTECH provides the technical foundation and corporate structure for MEXX operations.
Scale indicators12 records
Recent moves3 records
Expansion highlights5 records
MEXX competitors and assessment
Company assessmentBroad incumbents
- HubSpot Service Hub: CRM-adjacent customer service hub offering ticketing, knowledge base, and AI chatbots; targets the same SMB and mid-market customer-service buyer that MEXX pursues.
- Salesforce Service Cloud: Enterprise CX platform with Einstein AI, field service, and omnichannel routing; a global incumbent against which MEXX positions on price and Brazilian localization.
- Intercom: AI-first customer service platform with messaging, chatbots, and agent assist; overlaps MEXX's omnichannel messaging and LLM-powered bot capabilities for mid-market and enterprise buyers.
- Zendesk: Global CX/ helpdesk incumbent whose R$755/agent benchmark MEXX explicitly undercuts; serves the same omnichannel customer-service use case across multiple tiers and channels.
- Genesys: Large contact-center-as-a-service provider with AI, omnichannel routing, and workforce engagement; overlaps MEXX's contact-center and field-service agent-assist capabilities.
- ServiceNow Customer Service Management: Enterprise IT-and-CSM platform with omnichannel case management, field service, and AI; competes for large Brazilian enterprises like Speedmais that require on-premise and high-security deployments.
- Freshdesk (Freshworks): Global SaaS helpdesk competitor cited by MEXX as a price benchmark (R$395/agent); competes head-to-head on omnichannel ticket management and AI-powered automation.
Direct peers
- Talkdesk: Cloud contact-center / CX platform with AI agent assist, omnichannel routing, and visual support flows; comparable product scope targeting enterprise service operations.
- Zoho Desk: Multichannel helpdesk SaaS with AI assistant (Zia) and field-service-like workflows; competes in similar price tier and feature set, particularly in emerging markets.
- Movidesk: Brazilian omnichannel customer service and helpdesk platform directly competing with MEXX in the same mid-market Brazilian segment; explicitly named by MEXX as a competitor at similar price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MEXX social profiles
Digital presenceMEXX financial estimates
Financial estimateRevenue estimate
Valuation estimate
MEXX leadership team
Management profileNumber of profiles
Profiles3 records
MEXX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MEXX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MEXX
What does MEXX do?
MEXX provides an AI-powered omnichannel customer service platform that enables enterprises and mid-market companies to manage, automate, and analyze customer interactions across digital channels including WhatsApp, webchat, and voice. The platform bundles intelligent chatbots, visual co-browsing assistance, conversational messaging with bot automation, and field-team management to deliver an end-to-end customer experience solution. Core deployment is cloud-based SaaS, with per-agent monthly subscription pricing and custom enterprise plans.
Is MEXX a public or private company?
MEXX is a private company. It is classified as management employee owned and is currently operating.
When was MEXX founded?
MEXX was founded in 2000. It employs 51 to 100 people.
Where is MEXX based?
MEXX is headquartered in Olinda, Brazil, in the Latin America region.
How does MEXX make money?
Three revenue lines are on record. Subscription - Per Agent is the primary driver. The others are enterprise Custom Pricing and usage-based Add-ons.
Who are MEXX's main competitors?
Broad incumbents on record are HubSpot Service Hub, Salesforce Service Cloud, Intercom, Zendesk, Genesys, ServiceNow Customer Service Management and Freshdesk (Freshworks). Direct peers are Talkdesk, Zoho Desk and Movidesk.
Does MEXX have an API?
Yes. MEXX offers API integration capabilities allowing connection to external systems, CRMs, and platforms. The platform supports integration via flexible APIs and Webhooks for automating processes and unifying information in real time. APIs are mentioned for WhatsApp Business integration (subject to Meta Business approval and extra credit charges), system integration, and data centralization.
What industry is MEXX in?
MEXX's product category is Customer Service Software. Its primary akta.pro industry code is HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation). Its NAICS code is 541512 and its SIC code is 7372.