What Chrysler Dodge Jeep Ram of Woodstock does

Chrysler Dodge Jeep Ram of Woodstock, operating as Jim Ellis CDJR of Woodstock, is a single-location automotive dealership and service center based at 8811 Hwy 92 in Woodstock, Georgia, serving consumers and commercial buyers in the northwest Atlanta metropolitan area. The dealership is an authorized franchisee for four Stellantis brands—Chrysler, Dodge, Jeep, and Ram—offering roughly 26 vehicle models spanning minivans, muscle cars, SUVs, pickup trucks, commercial vans, and an expanding lineup of plug-in hybrid and battery-electric vehicles (including the Jeep Wagoneer S, Ram ProMaster EV, Grand Cherokee 4xe, Wrangler 4xe, and Pacifica Plug-In Hybrid). The dealership is wholly owned by the Jim Ellis Automotive Group following an early-2026 acquisition, with Stacey, Brooke, and Wes Ellis representing the new ownership team.

The business operates four primary revenue streams: new vehicle sales, pre-owned and certified pre-owned vehicle sales, finance and insurance products (facilitated through Stellantis Financial Services and Capital One), and a service and parts department staffed by Mopar-certified technicians using genuine OEM parts and backed by a 10-year parts and labor warranty offer. Sunbit-based service financing ('Service Now, Pay-Over-Time') is integrated to split service bills into three interest-free payments. Customer segments are primarily individual vehicle buyers (families, commuters, off-road enthusiasts, truck users) with a secondary commercial/fleet channel for ProMaster vans, Ram chassis cabs, and heavy-duty trucks. The dealership also refers accident-repair work to the affiliated Jim Ellis Collision Center.

Go-to-market is a traditional authorized-dealer model: a physical retail showroom at the Woodstock site, a website (jimelliscdjrwoodstock.com) offering inventory browsing, build-and-price, credit pre-qualification, payment calculation, and KBB Instant Cash Offer trade-in tools, plus digital paid promotion of vehicle specials and manufacturer co-op advertising through Stellantis. Pricing follows MSRP with published manufacturer incentives and dealer discounts (e.g., $5,500 bonus cash on 2026 Charger Scat Pack, $20,000 off select 2026 Ram 1500 Laramie, up to 15% off MSRP on 2026 Gladiator Rubicon X) and includes 0% APR financing and lease offers for qualified buyers through Stellantis Financial Services.

Name

Chrysler Dodge Jeep Ram of Woodstock

Legal name

Jim Ellis Chrysler Dodge Jeep Ram of Woodstock

Website

https://cdjrofwoodstock.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Jim Ellis Chrysler Dodge Jeep Ram of Woodstock is a single-location Stellantis franchise dealership in Woodstock, Georgia, selling new, certified pre-owned, and used Chrysler, Dodge, Jeep, and Ram vehicles alongside financing, service, parts, and a commercial fleet channel to individual and business buyers in the northwest Atlanta metro area.

Ownership category

akta.pro rank

Headquarters

HQ city

Woodstock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory (vehicle procurement), Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Chrysler, Dodge, Jeep, and Ram vehicles including electric models (ProMaster EV, Wagoneer S, Grand Cherokee 4xe, Wrangler 4xe). Revenue generated from MSRP pricing with applicable manufacturer incentives and dealer discounts.
2. Pre-Owned Vehicle Sales: Sale of used vehicles and certified pre-owned vehicles. Includes inspection and certification process for CPO vehicles.
3. Finance and Insurance Products: Financing facilitation through Stellantis Financial Services and Capital One. Includes loan origination, lease agreements, and F&I products such as extended warranties and vehicle protection plans.
4. Service and Parts: Vehicle maintenance and repair services performed by certified technicians using Mopar parts. Includes a 10 Year Parts & Labor Warranty. Parts department sells authentic OEM parts and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Authorized retail automotive dealership selling new Chrysler, Dodge, Jeep, and Ram vehicles plus pre-owned and certified pre-owned vehicles. Operates an on-site finance center, Mopar-certified service and parts department, and a dedicated commercial vehicle program, with a 10-year parts and labor warranty on service work.

Product overview

Jim Ellis Chrysler Dodge Jeep Ram of Woodstock is a multi-brand automobile dealership offering a comprehensive portfolio of new Chrysler, Dodge, Jeep, and Ram vehicles. The core product offering consists of 26 distinct vehicle models across four brands: Chrysler minivans (Pacifica, Pacifica Plug-In Hybrid, Voyager), Dodge muscle cars and SUVs (Challenger, Charger, Durango, Hornet), Jeep off-road and luxury SUVs (Compass, Gladiator, Cherokee, Grand Cherokee, Grand Cherokee 4xe, Grand Cherokee L, Wrangler, Wrangler 4xe, Wagoneer, Grand Wagoneer, Wagoneer S), and Ram trucks and commercial vehicles (1500, 2500, 3500, Chassis Cab, ProMaster, ProMaster EV). The dealer also offers pre-owned vehicles, certified pre-owned programs, and dedicated commercial vehicle services. Supporting services include in-house financing through Stellantis Financial Services, vehicle maintenance and repair, genuine parts sales, and collision repair. The portfolio spans from entry-level vehicles to luxury SUVs and heavy-duty commercial trucks, with emerging electric vehicle options including plug-in hybrids (Pacifica Hybrid, Grand Cherokee 4xe, Wrangler 4xe) and fully electric vehicles (Wagoneer S, ProMaster EV).

Differentiator

Problem solved

Functional benefit

Products and services

• Chrysler Pacifica Chrysler-branded minivan available in standard and plug-in hybrid variants, offering family-friendly seating, stow-and-go storage, and advanced safety technologies for families and personal-use buyers.
• Chrysler Pacifica Plug-In Hybrid Plug-in hybrid minivan offering electric-only driving capability combined with a gasoline backup engine for extended range.
• Chrysler Voyager Entry-level Chrysler minivan providing affordable family transportation with essential features and functionality.
• Dodge Challenger Dodge muscle car offering iconic American performance with multiple powerplant options ranging from V6 to supercharged V8 configurations.
• Dodge Charger Four-door Dodge muscle car and performance sedan offering powerful engine options including Scat Pack and other high-performance variants.
• Dodge Durango Three-row Dodge SUV combining performance capability with family-friendly seating and towing capacity.
• Dodge Hornet Compact Dodge performance crossover introducing the brand into the small SUV segment with performance-oriented features.
• Jeep Compass Compact Jeep SUV offering off-road capability in a smaller footprint suitable for urban and suburban driving.
• Jeep Gladiator Mid-size Jeep pickup truck combining the brand's off-road heritage with truck functionality and a dedicated cargo bed.
• Jeep Cherokee Compact Jeep SUV offering a balance of on-road comfort and available off-road capability with multiple powertrain options.
• Jeep Grand Cherokee Mid-size Jeep luxury SUV offering premium interior, advanced technology, and available off-road capability including the 4xe plug-in hybrid variant.
• Jeep Grand Cherokee 4xe Plug-in hybrid variant of the Grand Cherokee providing electric-only driving capability with extended range from a gasoline engine.
• Jeep Grand Cherokee L Three-row variant of the Grand Cherokee providing seating for up to seven passengers with luxury and capability features.
• Jeep Wrangler Iconic Jeep off-road vehicle with removable top and doors, available in two-door and four-door Unlimited configurations.
• Jeep Wrangler 4xe Plug-in hybrid version of the Wrangler combining off-road capability with electric propulsion for reduced emissions.
• Jeep Wagoneer Full-size Jeep premium SUV reviving the historic Wagoneer nameplate, offering three rows of seating and luxury features.
• Jeep Grand Wagoneer Luxury full-size Jeep SUV positioned above the Wagoneer with premium interior appointments and maximum feature content.
• Jeep Wagoneer S All-electric premium Jeep SUV representing the brand's first global battery-electric vehicle, offering zero-emission capability with luxury features.
• Ram 1500 Full-size light-duty Ram pickup truck offering multiple powertrain options including V8, EcoDiesel, and the Ram REV electric variant.
• Ram 2500 Heavy-duty Ram pickup truck designed for enhanced towing and payload capacity, targeting commercial and worksite applications.
• Ram 3500 Heavy-duty Ram pickup truck with maximum towing and payload capability for demanding commercial and recreational towing needs.
• Ram Chassis Cab Commercial Ram truck platform built on a dedicated chassis for upfitting with specialized bodies for utility, service, and commercial applications.
• Ram ProMaster

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core, secondary and minor.

• Jim Ellis Automotive GroupcoreOthers · 1 January 2026Parent company ownership. Jim Ellis Automotive Group owns and operates the dealership under new ownership as of early 2026. Stacey, Brooke, and Wes Ellis represent the new ownership group. The group operates multiple automotive dealerships in the Georgia market.
• SunbitsecondaryTechnology or IntegrationService financing technology partner enabling customers to split service bills into three interest-free payments. Provides payment flexibility for maintenance and repair services.
• Kelley Blue Book (KBB)minorGTM or Marketing PartnerThird-party vehicle valuation partner providing the 'Instant Cash Offer' tool on the dealer website. Enables customers to get trade-in valuations and cash offers for their vehicles.
• MoparcoreTechnology or IntegrationGenuine parts and service brand of Stellantis. Dealer uses Mopar parts for service and repairs. Mopar service program ensures factory-trained technicians and authentic parts. Includes Mopar coupons for customer savings.
• Jim Ellis Collision CentersecondaryStrategic or Co-development PartnerReferral partnership for collision repair services. Dealer directs customers needing accident repairs to the affiliated Jim Ellis Collision Center for body work and refinishing.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CDJRofWoodstock
• LinkedInlinkedin.com/company/cdjr-of-woodstock

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chrysler Dodge Jeep Ram of Woodstock