Jim Ellis Collision Center

What Jim Ellis Collision Center does

Jim Ellis Collision Center is a single-location collision repair facility based in Atlanta, Georgia, operating since 1973 as part of the Jim Ellis Automotive dealer group. The shop provides collision damage repair, OEM parts replacement, and an advanced paint department, serving vehicle owners with collision damage, insurance carriers, and customers of multiple manufacturer brands. Its service portfolio is anchored by manufacturer certifications across Alfa Romeo, Audi, GM, Maserati, and Porsche, enabling authorized warranty and certified repair work for a range of premium and mass-market vehicles.

The business model is service-based and transaction-driven: revenue is generated per repair job, priced on labor hours, parts markup, paint materials, and ancillary services. The center supplements its core repair offering with an onsite car rental partnership through Audi Atlanta Rental Cars Service, providing customers with replacement vehicles during the repair cycle. Customer acquisition flows from two channels: walk-in and insurance-driven referrals from individual vehicle owners, and inbound traffic from the broader Jim Ellis Automotive dealer network across multiple brands. Geographic reach is limited to a single Atlanta facility, with no disclosed multi-location footprint.

Operationally, the center differentiates through credentialed labor (ASE and I-CAR certified technicians), OEM parts usage, and the limited lifetime warranty offered on repairs. There are no disclosed AI, software, or digital platform capabilities; the competitive positioning rests on brand affiliation, technical certifications, and in-person service quality rather than technology-driven workflows. The business operates as a non-stand-alone line within the Jim Ellis Automotive dealer group, and its growth and expansion capacity are constrained by its single-site footprint and the absence of disclosed capital deployment or hiring signals.

Name

Jim Ellis Collision Center

Legal name

Jim Ellis Collision Center

Website

https://jimelliscollision.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Jim Ellis Collision Center is a single-location collision repair facility in Atlanta, Georgia, operating since 1973 as part of the Jim Ellis Automotive dealer group. It provides OEM-certified collision repair, paint services, and replacement vehicles for individual vehicle owners, insurance carriers, and multiple premium brand owners.

Ownership category

akta.pro rank

Product category

Automotive Collision Repair

NAICS

Automotive Body, Paint, Interior, and Glass Repair (81112), Automotive Body, Paint, and Interior Repair and Maintenance (811121)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

akta.pro secondary industry

Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK)

Keywords

• Automotive collision repair
• Auto body repair
• Vehicle paint refinishing
• Insurance claim repair
• OEM certified collision

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Collision Repair Services: Core revenue stream from automotive collision repair services, including body work, painting, and mechanical repairs. Services are priced per job and typically billed through insurance claims or directly to customers.
2. Car Rental Services: Onsite car rental services through partnership with Audi Atlanta, offering daily and long-term rental contracts to collision repair customers who need temporary vehicles during repair periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Jim Ellis Collision Center provides automotive collision repair services including structural and cosmetic body work, mechanical repairs, OEM parts replacement, and paint refinishing to restore damaged vehicles to pre-accident condition. Each completed repair is backed by a limited lifetime warranty. The center also offers on-site rental car access through a partnership with Audi Atlanta.

Product overview

Jim Ellis Collision Center operates as a single-location collision repair facility offering comprehensive automotive repair services since 1973. The core offering consists of collision repair services utilizing OEM parts and an advanced paint department, supported by car rental services through an Audi partnership. All repairs include a limited lifetime warranty and the facility is certified by multiple major automakers.

Differentiator

Problem solved

Functional benefit

Products and services

• Automotive Collision Repair Full-service collision repair including body work, structural and mechanical repairs, OEM parts replacement, and paint refinishing to restore damaged vehicles to pre-accident condition. Each repair is backed by a limited lifetime warranty. Target customers are insured vehicle owners and brand-loyal drivers in the Atlanta metro area.
• On-Site Rental Car Service

Quantifiable outcome

• Limited lifetime warranty on all repairs
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Insurance Companies (unspecified)coreGTM or Marketing PartnerJim Ellis Collision Center works closely with insurance companies to ensure they understand the requirements for proper repair. This partnership facilitates insurance claims processing and positions the collision center as a preferred repair provider for insured customers needing quality collision work.
• Audi Atlanta Rental Cars ServicecoreStrategic or Co-development PartnerOnsite car rental partnership offering Audi rentals to collision repair customers during their vehicle repair period. Services include daily and long-term contracts, no hidden fees, Sirius satellite radio, and direct insurance approvals and billing for rental claims.
• Ford Motor CompanyminorStrategic or Co-development PartnerRecognized as an authorized collision repair center for Ford vehicles, meeting manufacturer repair standards.
• GenesisminorStrategic or Co-development PartnerRecognized as an authorized collision repair center for Genesis vehicles, meeting manufacturer repair standards.
• Hyundai Motor AmericaminorStrategic or Co-development PartnerRecognized as an authorized collision repair center for Hyundai vehicles, meeting manufacturer repair standards.
• Kia Motors AmericaminorStrategic or Co-development PartnerRecognized as an authorized collision repair center for Kia vehicles, meeting manufacturer repair standards.
• Mercedes-Benz USAminorStrategic or Co-development PartnerRecognized as an authorized collision repair center for Mercedes-Benz vehicles, meeting manufacturer repair standards.
• Mazda North American OperationsminorStrategic or Co-development PartnerRecognized as an authorized collision repair center for Mazda vehicles, meeting manufacturer repair standards.
• Toyota Motor North AmericaminorStrategic or Co-development PartnerRecognized as an authorized collision repair center for Toyota vehicles, meeting manufacturer repair standards.
• Volkswagen of AmericaminorStrategic or Co-development PartnerRecognized as an authorized collision repair center for Volkswagen vehicles, meeting manufacturer repair standards.
• Volvo Car USAminorStrategic or Co-development PartnerRecognized as an authorized collision repair center for Volvo vehicles, meeting manufacturer repair standards.

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Maaco: Long-running U.S. franchised auto body and paint network with 500+ locations. Comparable to Jim Ellis Collision Center as a same-service category competitor, though Maaco's franchise model is volume-driven and more price-positioned than Jim Ellis's premium/OEM-certified positioning.
• Service King Collision: Large U.S. collision repair MSO with national footprint and integrated insurance-DRP operations. Directly comparable as a multi-site collision repair peer competing for insured owner referrals in overlapping U.S. metros including Atlanta.
• Crash Champions: National MSO formed from the merger of ABRA Auto Body and Crash Champions, operating hundreds of U.S. collision centers. Comparable to Jim Ellis Collision Center as a same-service category competitor with strong DRP relationships and OEM certifications, but operating at multi-state scale.
• Caliber Collision: Largest U.S. multi-site collision repair operator with ~1,800+ locations nationwide. Directly comparable as a same-category collision repair service competing for the same insurer DRP and walk-in demand in the Atlanta metro, though at vastly greater scale and with national branding.
• Gerber Collision & Glass: Subsidiary of Boyd Group, one of North America's largest collision repair networks. Comparable as a multi-site OEM-certified collision repair competitor with strong insurance relationships and a wider geographic footprint.

Direct peers

• Classic Collision: U.S. collision repair chain with a strong Southeast regional footprint including Georgia. Directly comparable to Jim Ellis Collision Center as a multi-site Southeast operator pursuing the same insured-owner and OEM-certified body work in the Atlanta market.
• Fix Auto USA: Network of independent collision repair shops in the U.S., many operating under an insurance-DRP-aligned franchise model. Directly comparable to Jim Ellis Collision Center as a same-service, multi-brand, OEM-aware independent competitor pursuing insurer and customer referrals.
• CARSTAR Auto Body Repair Experts: North American franchise network of independently owned collision repair facilities serving insured and individual customers. Closely comparable to Jim Ellis Collision Center in business model (single- or few-site operator, OEM and insurance certifications, walk-in plus DRP) and overlapping Atlanta presence.
• Joe Hudson's Collision Center: Growing U.S. collision repair chain focused on customer-experience differentiation and OEM-certified repairs. Comparable to Jim Ellis Collision Center as a similarly positioned multi-brand certified repair operator competing for insured owner demand in shared Southeast metros.

Others

• Audi Atlanta (sister dealership of Jim Ellis Automotive): Adjacent ecosystem participant: an affiliated Audi dealership within the Jim Ellis Automotive group that supplies the onsite rental partnership and OEM-certified referrals. Included as a peer because it is the channel through which Jim Ellis Collision Center captures Audi work and rental revenue, rather than as a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JimEllisCollision
• LinkedInlinkedin.com/company/ellis-collision-center

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jim Ellis Collision Center