Hästens
Hästens is a Swedish, family-owned luxury bed manufacturer founded in 1852, handcrafting premium beds from natural materials (horsehair, cotton, wool, flax) and selling directly to affluent and high-net-worth consumers through 19 U.S. Sleep Spa showrooms and a global e-commerce storefront, with flagship models priced up to approximately $1 million.
- Company typePrivate
- Founded1852
- HeadquartersKöping, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hästens does
Hästens is a Swedish, family-owned luxury bed manufacturer founded in 1852 in Köping, Sweden, making it one of the oldest continuously operating bed companies in the world. The company handcrafts premium beds and bedding using exclusively natural materials — horsehair, cotton, wool, and flax — assembled by skilled artisans through a multi-stage process refined over generations. Its product portfolio spans from the 2000T flagship mattress to the Grand Vividus ultra-luxury bed priced at approximately $1 million, with limited-edition heritage pieces such as the Jack Ryde 100 Year Anniversary model. Core proprietary differentiators include natural material construction, handcrafted manufacturing techniques, and the Sleep Spa experiential retail concept.
The company sells directly to consumers through owned Sleep Spa retail showrooms and a branded e-commerce storefront, with 19 U.S. locations including NYC SoHo, Bellevue, Miami Aventura, and South Coast Plaza, alongside European and Asia-Pacific operations. Hästens targets affluent and high-net-worth individuals and luxury wellness consumers, addressing demand for premium quality, sustainability, artisanal craftsmanship, and long-term sleep health investment. Its GTM combines enterprise-style flagship showroom sales with direct-to-consumer e-commerce, supplemented by celebrity partnerships (e.g., Maria Sharapova), luxury spa co-marketing, and content marketing around sleep science. Pricing is quote-based and not publicly disclosed, with the Grand Vividus anchoring the ultra-luxury tier. Hästens remains privately held with no evidence of external investment, and its ownership has remained with the founding family for nearly 170 years.
In 2025-2026 the company has pursued active U.S. retail expansion (Aventura, Bellevue, South Coast Plaza), product line extensions, and a flagship social impact partnership with the Prostate Cancer Foundation. Leadership includes a Chief Operating Officer, Chief Marketing Officer, two CFO-designated executives, a Chief Customer & Marketing Officer, and a Head of Digital, indicating a multi-functional executive structure oriented around customer experience and digital channel development.
Hästens firmographics
Firmographics- Name
- Hästens
- Legal name
- Hästens
- Website
- https://hastens.com
- Company type
- Private
- Founded year
- 1852
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hästens is a Swedish, family-owned luxury bed manufacturer founded in 1852, handcrafting premium beds from natural materials (horsehair, cotton, wool, flax) and selling directly to affluent and high-net-worth consumers through 19 U.S. Sleep Spa showrooms and a global e-commerce storefront, with flagship models priced up to approximately $1 million.
- Ownership category
- akta.pro rank
Hästens industry classification
Industry- Product category
- Luxury Bedding & Mattresses
- NAICS
- Furniture and Home Furnishings Retailers (4491), Mattress Manufacturing (33791)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industries
- Bed Frames, Foundations & Headboards Retail (CRAIABAE), Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)
Keywords
Where Hästens is headquartered
LocationHeadquarters
- HQ city
- Köping
- HQ country
- Sweden
- HQ region
- Europe
Offices5 records
Markets served
Hästens business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Premium Bed and Bedding Hardware Sales: Hästens generates revenue through the direct sale of handcrafted beds, mattresses, and bedding products at luxury price points. The company sells through owned retail showrooms and e-commerce, with purchases representing one-time high-value transactions. The flagship Grand Vividus model is priced at approximately $1 million, representing the extreme high end of the portfolio.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Grand Vividus — ultra-luxury flagship bed |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Hästens product offering
Product offeringCore offering
Hästens handcrafts luxury beds, mattresses, and bedding products using exclusively natural materials such as horsehair, cotton, wool, and flax. The company sells through its own branded retail Sleep Spa showrooms and a direct e-commerce storefront, offering ultra-premium products including the 2000T mattress and the Grand Vividus flagship bed priced at approximately $1 million.
Product overview
Hästens is a Swedish luxury bed and bedding company handcrafting beds since 1852. The product portfolio centers on premium handcrafted mattresses and beds made from natural materials including horsehair, cotton, wool, and flax. Key product lines include the 2000T and Grand Vividus (top luxury tier), alongside the Jack Ryde 100 Year Anniversary Limited Edition bed. The company retails its products through branded showrooms featuring the Sleep Spa experience concept, which provides personalized sleep consultations. Hästens operates 19 U.S. stores including locations in NYC SoHo, downtown Bellevue, Miami Aventura, and South Coast Plaza, alongside international presence.
Differentiator
Problem solved
Functional benefit
Brands
- Grand Vividus: Luxury bed collection featuring the highest quality materials and craftsmanship for ultimate comfort
- 2000T
Products and services
- 2000T
Companies that use Hästens
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Hästens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hästens partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and minor.
- Prostate Cancer Foundation (PCF)flagshipHästens and the Prostate Cancer Foundation launched the Hästens-PCF Global Health Award to promote equitable prostate cancer care in emerging countries, beginning with Nigeria. The initiative supports expansion of the STAMPEDE2 clinical trial and aims to improve diagnosis, treatment, and access to healthcare services, with a focus on training and data collection. This represents Hästens' flagship social impact partnership.
- Penelope & The Beauty Bar at The Fairmont Olympic HotelminorHästens partnered with Penelope & The Beauty Bar at The Fairmont Olympic Hotel in Bellevue to offer a limited-time Oxygen Dome Facial treatment on Hästens beds, creating a co-marketing activation to drive traffic to the new Bellevue showroom opening.
Scale indicators3 records
Recent moves9 records
Expansion highlights6 records
Hästens competitors and assessment
Company assessmentDirect peers
- Duxiana: Duxiana is a Swedish premium bed manufacturer with a similar heritage positioning and natural-material construction philosophy. Closest direct peer to Hästens given shared Scandinavian origin, premium price points, and global showroom strategy.
- Vispring: Vispring is a UK-based luxury handmade mattress and bed maker using natural fillings (wool, cotton, horsehair). Comparable ultra-premium positioning, handcrafting techniques, and global showroom distribution model make it a direct competitor in the luxury sleep category.
- Hypnos Beds: Hypnos is a UK heritage bed manufacturer specializing in handcrafted pocket-sprung mattresses using natural materials. Direct peer given shared craftsmanship approach, premium positioning, and similar global luxury hospitality and consumer distribution.
- Savoir Beds: Savoir Beds is a London-based luxury bespoke bed maker with handcrafted construction and high price points. Comparable in craftsmanship-driven luxury positioning, customization model, and affluent consumer target.
- Aireloom: Aireloom is a US-based premium handmade mattress brand with California craftsmanship heritage. Comparable as a premium-tier handmade mattress competitor serving affluent consumers through specialty retail and department stores.
Broad incumbents
- Sleep Number: Sleep Number is a tech-enabled premium mattress incumbent with adjustable firmness smart beds sold through owned retail. Broader incumbent competing for affluent consumers seeking premium sleep technology, though with very different unit economics and scale.
- Tempur Sealy International: Tempur Sealy is a major mattress incumbent with premium offerings including Tempur-Pedic and Stearns & Foster. Broader incumbent operating across price tiers with much larger scale; competes with Hästens in premium specialty retail.
Emerging players
- Eight Sleep: Eight Sleep is a premium smart-mattress and sleep-tech brand offering temperature-controlled, data-driven sleep systems at high price points. Emerging competitor intersecting wellness and tech that targets the same affluent, performance-oriented buyer.
- Saatva: Saatva is a premium direct-to-consumer mattress and bed brand offering luxury mattresses online at accessible premium price points. Emerging player competing for the same affluent consumer with a digitally native, vertically integrated model.
- WinkBeds: WinkBeds is a premium online mattress brand with hybrid construction and luxury positioning at more accessible price points. Emerging player competing for premium-conscious consumers in the same category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hästens social profiles
Digital presenceHästens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hästens leadership team
Management profileNumber of profiles
Profiles6 records
Hästens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hästens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hästens
What does Hästens do?
Hästens handcrafts luxury beds, mattresses, and bedding products using exclusively natural materials such as horsehair, cotton, wool, and flax. The company sells through its own branded retail Sleep Spa showrooms and a direct e-commerce storefront, offering ultra-premium products including the 2000T mattress and the Grand Vividus flagship bed priced at approximately $1 million.
Is Hästens a public or private company?
Hästens is a private company. It is classified as family owned and is currently operating.
When was Hästens founded?
Hästens was founded in 1852. It employs 51 to 100 people.
Where is Hästens based?
Hästens is headquartered in Köping, Sweden, in the Europe region.
How does Hästens make money?
One revenue line is on record: premium Bed and Bedding Hardware Sales.
Who are Hästens's main competitors?
Direct peers on record are Duxiana, Vispring, Hypnos Beds, Savoir Beds and Aireloom. Broad incumbents are Sleep Number and Tempur Sealy International. Emerging players are Eight Sleep, Saatva and WinkBeds.
Does Hästens have an API?
No public API is recorded for Hästens.
What industry is Hästens in?
Hästens's product category is Luxury Bedding & Mattresses. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAIABAE, Bed Frames, Foundations & Headboards Retail. Its NAICS code is 4491 and its SIC code is 5700.