Trucksales

What Trucksales does

Trucksales (trucksales.com.au) operates Australia's leading dedicated online marketplace for buying and selling new and used commercial vehicles, including trucks, buses, trailers, forklifts, prime movers, tippers, refrigerated trucks, crane trucks, and specialized equipment. Founded in 1999 as part of the carsales.com.au network, the platform serves individual owner-drivers, small trucking businesses, authorized commercial dealers, and fleet operators across all Australian states and territories (ACT, NSW, NT, QLD, SA, TAS, VIC, WA). The marketplace is supported by an editorial content engine of 6,087+ articles spanning news, vehicle reviews, buying guides, and event coverage, plus a mobile app that enables in-app voice calls between buyers and sellers.

The underlying technology stack is a self-serve classifieds marketplace platform augmented with transaction infrastructure: a secure 'Pay through trucksales' escrow payment system with ID verification and funds held in a trucksales wallet until vehicle handover; virtual phone number masking that protects seller privacy for 45 days; and RedBook integration for vehicle valuation and specification data. Cross-listing partnerships with Commercial Truck Trader (US), Chileautos (Chile), Encar (South Korea), Next Truck, and Webmotors (Brazil) extend Australian inventory reach into global buyer pools. The platform has facilitated $250M+ in secure transactions and currently hosts 49,417 active listings.

Trucksales generates revenue primarily through tiered dealer advertising subscriptions sold to commercial vehicle resellers seeking enhanced listing visibility, supplemented by corporate advertising sold through Mediahouse (a carsales network entity). Notably, the payment processing service is currently offered free ($0 fees) to both buyers and sellers, indicating a strategy of using transactional trust-building to drive listing supply and demand rather than capturing per-transaction fees. The company is a privately held proprietary limited subsidiary of carsales.com.au Pty Ltd, which itself sits within the publicly listed carsales.com.au group on the ASX.

Name

Trucksales

Legal name

carsales.com.au Pty Ltd

Website

https://trucksales.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Trucksales is Australia's leading dedicated online marketplace for new and used commercial vehicles — trucks, buses, trailers, and forklifts — serving owner-drivers, commercial dealers, and fleet operators nationwide. It operates as a subsidiary of the ASX-listed carsales.com.au group.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Dealer Advertising: Trucksales generates revenue primarily through paid dealer advertising packages. Dealers can sign up for dealer advertising programs to list vehicles and gain visibility on the platform.
2. Corporate Advertising: Mediahouse (part of carsales) provides corporate advertising solutions for the carsales Network including trucksales.
3. Payment Processing Services: The Pay through trucksales payment service is currently offered free with $0 fees to buyers and sellers, with the goal of building marketplace trust and transaction volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Trucksales operates an Australian online marketplace where private sellers, owner-drivers, authorized dealers, and fleet operators list and discover new and used trucks, buses, trailers, forklifts, and commercial vehicles across all weight categories. The platform combines self-serve listings with a secure payment service (Pay through trucksales) that holds buyer funds in escrow until vehicle handover and verifies user IDs, supported by an integrated editorial hub of news, reviews, and buying guides.

Product overview

Trucksales is an Australian online marketplace platform for buying and selling commercial vehicles, operated as part of the carsales.com.au network. The platform offers a unified marketplace where users can list and purchase trucks, buses, trailers, prime movers, tippers, refrigerated trucks, crane trucks, and other commercial vehicles. The core offering includes the Trucksales Marketplace combined with seller tools (Sell My Truck), secure payment processing (Trucksales Payments), editorial content (Reviews, News, Advice), a mobile app, and a New Truck Showroom directory.

Differentiator

Problem solved

Functional benefit

Products and services

• Trucksales Marketplace Australia's online marketplace for buying and selling new and used trucks, buses, trailers, forklifts and commercial vehicles, with listings across all major Australian states and territories and integration with international marketplace partners.
• Sell My Truck

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• carsalescoreOthersParent company. trucksales.com.au is part of the carsales.com.au Pty Ltd network, leveraging shared technology, payment infrastructure, and cross-platform marketing synergies across automotive marketplaces.
• ChileautosminorChannel Partner/ Reseller/ DistributorInternational marketplace partner in Chile, expanding trucksales seller reach to international buyers.
• Commercial Truck TraderminorChannel Partner/ Reseller/ DistributorUS-based commercial truck marketplace partnership providing international exposure for Australian sellers.
• EncarminorChannel Partner/ Reseller/ DistributorSouth Korean automotive marketplace partner enabling cross-border vehicle sales reach.
• Next TruckminorChannel Partner/ Reseller/ DistributorInternational marketplace partnership for commercial vehicle listings reaching additional markets.
• WebmotorsminorChannel Partner/ Reseller/ DistributorBrazilian automotive marketplace partnership expanding international seller visibility.
• RedBookcoreTechnology or IntegrationVehicle valuation and specification data provider integrated into the trucksales platform for pricing guidance and vehicle information.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TruckPaper: Long-running US online marketplace for new and used trucks, trailers, and construction equipment with heavy emphasis on semi-trucks and commercial vehicles. Comparable in product/marketplace model and dealer-advertising revenue structure, with similar editorial and lead-generation features.
• Commercial Truck Trader: US-headquartered online marketplace for new and used commercial trucks, trailers, and heavy-duty vehicles, with active listings of semi-trucks, day cabs, box trucks, and vocational trucks. Direct equivalent to trucksales in the US market and already an active listing partner of trucksales.
• Webmotors: Brazil's largest online automotive marketplace with significant commercial vehicle listings (trucks, vans, pickups). Already a cross-border listing partner of trucksales; closely comparable in marketplace structure, dealer advertising model, and editorial content integration.
• Encar: South Korea's largest online used-vehicle marketplace with commercial vehicle categories (trucks, buses, specialty vehicles). Already a listed cross-border partner of trucksales; direct marketplace peer with comparable advertising-led revenue model and large active listing inventory.
• Truck1.eu: European online marketplace for new and used trucks, trailers, semi-trailers, construction machinery, and commercial vehicles operating across multiple European countries. Same online classifieds business model with dealer advertising revenue and similar target buyers (commercial vehicle operators, owner-drivers).
• AutoTrader Commercial: UK-headquartered automotive marketplace expanding into commercial vehicles; its commercial listing platform serves truck and van buyers with dealer advertising, valuation tools, and editorial content. Overlap with trucksales in marketplace listing model and target buyer (commercial vehicle purchasers).

Broad incumbents

• IronPlanet: Online auction platform for used heavy equipment, trucks, and commercial vehicles, now part of Ritchie Bros (RBA Group). Overlaps with trucksales on truck and commercial equipment listings with similar dealer/auctioneer revenue models.
• Ritchie Bros. Auctioneers: Global marketplace and auction platform for used heavy equipment, trucks, and commercial vehicles with significant Australian presence. Broader scope than trucksales (equipment, machinery, agriculture) but directly competes for commercial truck listings and dealer relationships.

Emerging players

• Machinery Trader: Online marketplace for new and used construction equipment, forklifts, and commercial vehicles in Australia and New Zealand. Partial overlap with trucksales on forklifts, telehandlers, and commercial equipment categories within the same geographic market.

Regional players

• Chileautos: Chile's leading online automotive and commercial vehicle marketplace with active listings of trucks, trailers, and commercial vehicles. Already a cross-border listing partner of trucksales; regional marketplace peer with identical online classifieds model in Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trucksalesau
• Facebookfacebook.com/trucksales.com.au

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trucksales